Khóa luận tốt nghiệp Quản trị kinh doanh: Một số giải pháp nâng cao hiệu quả hoạt động kinh doanh tại Công ty TNHH Dịch...
TRUtfNG Dfll HOC VO TRUING TOflN KHOA KINH TE OfilHOCVOTRlTONQTOfiN THtfVIEN KHOA LUAN TOT NGHIEP MOT SO GIAI PHAP NANG CAO HIEU QUA HOAT DONG KINH DOANH TAJ CONG TY TNHH DICH VU VA DIA OC • • • • DAT PHU'OTVG NAM GIAI DOAN 2013 - 2015 NGUYEN THI DlEU HIEN QUAN TRI KINH DOANH Giang viSn hirong din: Th.S TRAN TRQNG TIN Hfu Giang, 25 thdng 07 nam 2012 Mot so gicii phdp nang cao hieu qua hoat hoat dong kinh doanh tai Cong ty TNHH Dich vu va Dia 6c Pat Phuvng Nam giai doan 2013 - 2015 LOI CAM TA Tru'dc tien, em xin gui ldi cam on quy thay co Khoa Kinh te truong Dai hoc V6 Truong Toan da tao dieu kien cho em co co hoi de the hien ban than thuc hien viet khoa luan tot nghiep Em xin chan cam on Thac sT Tran Trong Tin da tan tinh huong dan, gop y suot qua trinh thuc hien de tai khoa luan tot nghiep ciia em Em cung xin gui ldi cam on den ban lanh dao cua Cong ty TNHH dich vu va dia oc Dat Phuong Nam da cho phep em su dung tai lieu cua cong ty de lam de tai khoa luan Dong thoi cung xin gui ldi cam on den cac anh chi phong Kinh doanh va Ke toan da nhiet tinh ho tro, cung cap nhung tai lieu can thiet giup em thuc hien va hoan bai luan Do nang luc va kinh nghiem thuc te han che nen de tai ciia em cung khong tranh khoi nhung sai sot Chinh vi vay, em rat mong nhan duoc nhung ldi dong gop va chi bao chan tinh ciia giao vien huong dan, cac thay co Khoa Kinh te va Hoi dong khoa hoc de em co the hoan thien nang luc ban than Em tran cam on! Han Giang, Ngay 25 thang 07 nam 2012 Sinh vien thuc hien Nguyen Thi Dieu Hien GVHD: Th.S Tr§n Trong Tin i SVTH: Nguyen Thi Dieu Hien Mot so gidiphdp nang cao hieu qua hoat hoat dong kinh doanh tai Cong ty TNHH Dich vu va Dia 6c Dat Phuong Nam giaidoan 2013 -2015 LOI CAM DOAN Em xin cam doan day la de tai nghien cuu chinh ban than em thuc hien Noi dung nghien cuu va ket qua phan tich de tai hoan toan trung thuc So lieu su dung khoa luan theo dung so lieu cua Cong ty TNHH dich vu va dia 6c Dat Phuong Nam , khong chep bat ky nguon nao khac Neu co bat cu su khong minh bach nao bi phat hien la loi cua chinh ban than em, em xin hoan toan chiu trach nhiem ve su cam doan Hau Giang, Ngay 25 thdng nam 2012 Sinh vien thirc hien Nguyen Thi Dieu Hien GVHD: Th.S Jrhn Trong Tin " SVTH: Nguyen Thj Dieu Hien Motso gidi phdp nang cao hieu qud hoat hoat dong kinh doanh tai Cong ty TNHH Dich vu va Dia 6c Dat Phuxmg Nam giai doan 2013 - 2015 NHAN XET CUA GIAO VIEN HUONG DAN Hdu Giang, Ngdy 25 thdng nam 2012 Giao vien huong dan Th.S Tran Trong Tin GVHD: Th.S Tran Trong Tin in SVTH: Nguyen Thj Dieu Hien Mot so gidi phdp ndng cao hieu qud hoat hoat dong kinh doanh ten Cong ty TNHH Dich vu va Dia 6c Dat Phuong Namgiai doan 2013 - 2015 MUC LUC DANH MUCBIEU BANG vi DANH MUC HINH vii DANH MUC HINH vii DANH MUC TU VIET TAT viii PHANMCfDAU 1.1 Dat van de nghien cihi 1.1.1 Sir can thiet ciia nghien cihi 1.1.2 Can cu khoa hoc va thuc tien 1.2 Muc tieu nghien cuu 1.2.1 Muc tieu chung 1.2.2 Muc tieu cu the: 1.3 Pham vi nghien cihi 1.3.1 Khong gian 1.3.2 Thai gian 1.3.3 Noi dung nghien cuu 2 PHAnNOI DUNG CHUONG1 PHUONG PHAP LUAN VA PHUONG PHAP NGHIEN CUU 1.1 Phuong phap luan 1.1.1 Cac khai niem co lien quan den djch vu 1.1.2 Nhung van de ca ban ve hoat dong kinh doanh 1.1.3 Cac nhan to anh huong 1.1.4 Cac giai phap 1.2 Phuong phap nghien cuu 18 18 20 1.2.1 Phuong phap phan tich 1.2.2 Phuong phap thu thap so lieu 20 21 CHUONG2 22 THUC TRANG HOAT DONG KINH DOANH CUA CONG TY TNHH DICH VU VA DIA OC DAT PHUONG NAM 22 2.1 Gioi thieu tong quan ve cong ty 22 2.1.1 L|ch su hinh va phat trien 22 2.1.2 Co cau to chuc quan ly 27 2.2 Thyc trang ve tinh hinh hoat dong kinh doanh ciia Cong ty TNHH dich vu va dia 6c Dat Phuong 33 2.2.1 Phan tich, danh gia tinh hinh Doanh thu, Chi phi va Loi nhuan ciia Cong ty TNHH Djch vu va Dja 6c Dat Phuong Nam nam 2009 - 2011 33 2.2.2 Phan tich va danh gia cac chi so khoan 2.2.3 Phan tich va danh gia cac ty so ve quan tri no 2.2.4 Phan tich va danh gia cac ty suat sinh ldi 38 40 42 GVHD: Th.S Tran Trong Tin iv SVTH: Nguyen Thj Dieu Hien Mot so gidi phdp ndng cao hieu qua hoat hoat dong kinh doanh tai Cong ty TNHH Dich vu va Dia 6c Dat Phuong Nam giai doan 2013 - 2015 CHUONG3 45 PHAN TICH CAC NHAN TO ANH HUdNG DEN CHI PHI VA LOI NHUAN CUA CONG TY TNHH DICH VU VA DIA OC DAT PHUONG NAM 45 3.1 Cac nhan to anh huong den chi phi cua Cong ty TNHH djch vu va dja 6c Dat Phuong Nam 45 3.1.1 Nhan to khach quan 3.1.2 Nhan to chu quan 3.1.2 Cac nhan to tac dong den khoang chi phi ban hang 45 48 49 3.2 Cac nhan to anh hirong den loi nhuan cua Cong ty TNHH djch vu va dja 6c Dat Phuong Nam 51 CHUONG4 52 MOT SO GlAl PHAP NHAM NANG CAO HIEU QUA HOAT D0NG KINH DOANH CUA CONG TY TNHH DICH VU VA DIA OC DAT PHUONG NAM 52 4.1 Mot so giai phap ve chi phi kinh doanh ciia Cong ty TNHH djch vu va dja 6c Dat Phuong Nam 52 4.1.1 Cac giai phap chung 4.1.2 Cac giai phap giam cac khoan muc chi phi hoat dong kinh doanh 4.2 Mot so giai phap nang cao hieu qua su- dung von 52 52 57 4.3 Mot so giai phap khac Error! Bookmark not defined PHAN KET LUAN VA KIEN NGHI 59 KET LUAN 59 KIEN NGHf 60 2.1 Cong ty 60 2.2 Nhanuoc 62 tAi lieutham khAo GVHD: Th.S Tran Trong Tin 63 v SVTH: Nguyen Thj Dieu Hien Mot so gidi phdp ndng cao hieu qua hoat hoat dong kinh doanh tai Cong ty TNHHDich vu va Dia 6c Dat Phuong Nam giai doan 2013-2015 DANH MUC BIEU BANG Bang 2.1 Trinh nhan sir cua Cong ty TNHH djch vu va dia 6c Dat Phuong Nam 29 Bang 2.2: Tinh hinh doanh thu chung ciia Cong ty TNHH Dich vu va Dia 6c Dat Phuong Nam nam 2009 2011 33 Bang 2.3: Tinh hinh chi phi chung cua Cong ty TNHH Dich vu va Dia 6c Dat Phuong Nam nam 2009 201 35 Bang 2.4: Tinh hinh loi nhuan ciia Cong ty TNHH Dich vu va Dia 6c Dat Phuong Nam nam 2009 2011 37 Bang 2.5: Tinh hinh ty so toan hien thoi cua Cong ty TNHH Dich vu va Dja 6c Dat Phuong Nam nam 2009 2011 38 Bang 2.6: Tinh hinh ty so toan nhanh ciia Cong ty TNHH Dich vu va Dja 6c Dat Phuong Nam nam 2009 - 2011 39 Bang 2.7: Tinh hinh ty so no phai tra tren tong nguon von cua Cong ty TNHH Djch vu va Dja 6c Dat Phuong Nam nam 2009 - 2011 40 Bang 2.8: Tinh hinh ty so no phai tra tren tong nguon von cua Cong ty TNHH Djch vu va Dja oc Dat Phuong Nam nam 2009 2011 41 Bang 2.9: Tinh hinh ty suat loi nhuan rong tren tong tai san ciia Cong ty TNHH Djch vu va Dja 6c Dat Phuong Nam nam 2009 - 2011 42 Bang 2.10: Tinh hinh ty suat loi nhuan rong tren VCSH cua Cong ty TNHH Djch vu va Dja 6c Dat Phuong Nam nam 2009 - 2011 43 Bang 2.11: Tinh hinh ty suat loi nhuan rong tren doanh thu ciia Cong ty TNHH Djch vu va Dja 6c Dat Phuong Nam nam 2009 - 2011 44 GVHD: Th.S Tran Trong Tin vi SVTH: Nguyen Thj Dieu Hien Mot so gidi phdp ndng cao hieu qua hoat hoat dong kinh doanh tai Cong ty TNHHDich vu va Dia 6c Dat Phuong Nam giai doan 2013 - 2015 DANH MUC HINH Hinh 2.1: So co cau to chuc quan ly ciia Cong ty TNHH djch vu va dja 6c Dat Phuong Nam 28 Hinh 2.2: Bieu bien dong doanh thu ciia Cong ty TNHH djch vu va dja 6c Dat Phuong Nam 33 Hinh 2.3: Bieu bien dong chi phi cua Cong ty TNHH djch vu va dja 6c Dat Phuong Nam GVHD: Th.S Tran Trong Tin 35 vii SVTH: Nguyen Thi Dieu Hien Mot so gidi phdp ndng cao hieu qud hoat hoat dong kinh doanh tai Cong ty TNHH Dich vii va Dia 6c Dat Phuong Nam giai doan 2013 - 2015 DANH MUC TU VIET TAT Tieng Viet Tu* viet tat BH & CCDV Ban hang va cung cap djch vu DVT Don vj tinh HDKD Hoat dong kinh doanh GVHB Gia von hang ban MTV Mot vien QLKD Quan ly kinh doanh TNHH Trach nhiem huu han TSCD Tai san co djnh TM&DV Thuong mai va djch vu USD Do la My VCSH Von chii so huu VND Viet nam dong WTO Tieng Anh To chuc thuong mai the gioi GVHD: Th.S Tran Trong Tin vin SVTH: Nguyen Thi Dieu Hien Mot so gidi phdp ndng cao hieu qud hoat hoat dong kinh doanh tai Cong ty TNHH Dich vu va Dia 6c Dat Phuong Nam giai doan 2013-2015 phAnmodAu 1.1 Dat van de nghien ciiu 1.1.1 Su- can thiet ciia nghien ciiu Ngay nay, dat nuoc ta cang phat trien dong nghla voi nhu cau ve cuoc song ciia nguoi dan cang cao Ho khong tu tuong "an no, mac am" nua, ma ho doi hoi cuoc song phai day du "an phai ngon, mac phai dep" hon the nua ho muon "an sung, mac suong" Khi nhan biet dugc nen kinh te cang phat trien, voi toe do thj hoa cang cao thi nhu cau ve cuoc song thoai mai, mot tien nghi sinh hoat va tieu dung doi song, san xuat cang tro nen cap thiet, su xuat hien ciia cac loai hinh dich vu dac biet la djch vu "ve sinh cong nghiep" la mot giai phap huu hieu cho cong tac "Lam sach Lam moi - Di doi, van chuyen nha ciia, co quan, van phong " Chinh vi the, Cong ty TNHH Djch vu va Dja 6c Dat Phuong Nam da chon kinh doanh tren llnh vuc "ve sinh cong nghiep" hay "Osin thoi dai" thuc hien tong ve sinh tu A den Z Djch vu "VE ve sinh cong nghiep" doi da danh dau mot buoc ngoat moi cho bo mat van hoa cua toan bo pho, gan lien voi sir van minh hien dai va xu the phat trien cua mot xa hoi cong nghiep 1.1.2 Can cii' khoa hoc va thuc tien Can cu khoa hoc, loi nhuan la thudc chat lugng nham danh gia muc hieu qua hoat dong ciia doanh nghiep, la mot cong cu du bao va la can cu de de xuat cac ke hoach kinh doanh, Loi nhuan tang cao tao dieu kien cho cac nha quan trj thuc day mo rong va phat trien kinh doanh, la dong lire thuc hien nhung thach thuc huong den nhung thj truong rong Ion hon Can cu thuc tien, mo hinh san xuat va tieu thu san pham cua nhieu doanh nghiep da tro nen hieu qua hon xuat hien ben canh la cac doanh nghiep hoat dong llnh vuc thuong mai va djch vu van chuyen Ngoai viec mang lai thu nhap hoat dong cho chinh the, loai hinh doanh nghiep da gop phan dang ke vao su phat trien ciia nen kinh te khu vuc cung nhu cua ca nuoc Vi vay, viec nang cao hieu qua hoat dong kinh doanh da tro nen co y nghTa cue ky quan doi voi nen kinh te, dac biet la diem nhan cho su phat trien kinh te dja phuong Cong ty cung cap djch vu "Osin thoi dai" Ian dau tien xuat hien a Can Tho va se mo rong quy mo phat trien o khu vuc Dong Bang Song Cuu Long mot vai nam toi, nham dat duoc muc tieu loi nhuan cao, chi phi thap ma van dam bao chat lugng va mong muon nhac den ve sinh cung nho den djch vu "Osin th6"i dai" cua Cong ty TNHH djch vu va dja 6c Dat Phuong Nam Muon nhu the thi cong ty can phai phan tich tinh hinh hoat dong kinh doanh, tu nhan biet duoc nhung diem manh, diem yeu, co hoi, thach thuc va dua nhung bien phap de co the dat duoc muc tieu de Nhan thay tarn quan do, tac gia da chon de tai: "Mot so giai phdp ndng cao hieu qua hoat hoat dong kinh GVHD: Th.S Tran Trong Tin SVTH: Nguyen Thi Dieu Hien Mot so gidiphdp ndng cao hieu qud hoat hoat dong kinh doanh tai Cong ty TNHH Dich vu vd Diaoc Ddt Phuong Nam giai doan 2013 - 2015 kinh doanh Nguyen nhan dan den su bien dong ciia gia xang dau hien la phan Ian xang dau cua nuoc ta la nhap khau (70%) nen gia ca cua no phu thuoc nhieu vao thj truong the giai30 Theo Thong tu so 08/2010/TT-BCT 24/2/2010 Bo Cong Thuong ban hanh, gia ban dien binh quan nam 2010 se la 1.058 d6ng/kWh (chua bao g6m thue gia trj gia tang), tang hon 6,8% so voi gia ban dien binh quan la 970,9 d/kWh nam 2009; va theo Quyet djnh 269/QD-TTg ciia Thu tuong Chinh phu, gia ban dien binh quan nam 2011 la 1.242 d6ng/kWh (chua bao g6m thue gia trj gia tang), tuc la tang 165 d6ng/kWh so voi gia ban dien binh quan nam 2010 Doi voi gia nuoc sach cung cap cho sinh hoat ciia nguoi dan, co quan hanh chinh hay ca sa san xuat kinh doanh nhung nam gan day cung tang Nguyen nhan tang la chi phi dau vao san xuat nuoc sach (nhu hoa chat, phu kien, dong ho, duong ong, chi phi lap dat ) da tang manh anh huong chung ciia thi truong Chang han tai Thanh Ho Chi Minh, gia nuoc sach tren dja ban dau nam 2012 tang 10% so voi nam 2011 Gia nuoc ap dung cho cac ho dan cu djnh muc 4m7nguai/thang la 4.800 d6ng/m3, tang 400 d6ng/m Gia nuoc dung cho co quan hanh chinh, doan the la 9.300 dong/m3, tang them 1.200 dong/m3; Gia ap dung cho don vj san xuat la 8.200 d6ng/m3, tang them 800 dong/m3; Gia nuoc tai cac don vj kinh doanh djch vu la 15.200 d6ng/m3, tang them 1.700 dong/m331 Khoang chi phi bj anh huong bai tinh hien dai ciia kho hang, trinh quan ly kho va dat biet la toe luan chuyen hang hoa qua kho Ngoai ra, chi phi quan ly kho bj anh huong bai each sap xep kho, cong ty thue kho hay xay dung he thong kho de bao quan hang hoa Neu cong ty thuc hien tot cac yeu to tren va chon each thuc su dung kho hgp ly thi se giam dugc nhieu chi phi bao quan hang noi rieng va tong chi phi noi chung Cong ty da lap each day tam nam nen cung da co mot lugng khach hang trung thanh, the nhung hg cung de dang di va chuyen san lam khach hang ciia doi thu canh tranh neu viec cham soc cua cong ty doi voi ho khong tot Vi vay, phan chi phi cho viec cham soc khach hang cu cung lam anh huong den chi phi kinh doanh Khong nhung the, cong ty gap nhieu kho khan hon viec tiep can khach hang moi Chi phi tiep tuc bi anh huong bai chinh sach tiep thj, loai hinh tiep thj lua chon, hieu qua cua viec ap dung cac hinh thuc tiep thj Ngoai ra, chi phi phu thuoc nhieu vao trinh dam phan, vi du nang luc dam phan yeu dan tai dam phan nhieu Ian ton kem thai gian va vat chat; noi dung hop dong co nhieu so ho co the dan toi thiet hai ve kinh te, chi phi cao, hieu "Nguyen nhan tang gia xang dau a Viet Nam " hltp://vncxprcss.nct/gl/ban-doc-vicl/2012/03/njguyennhan-lang-gia-xang-dau-o-vict-nam/, truy cap 24/7/2012 "Gia nuoc sach tang them 10%" http://www.sgRp.orR.vn/xahoi/2012/1/277724/, truy cap 21/07/2012 GVHD: Th.S Tran Trong Tin 50 SVTH: Nguyen Thj Dieu Hien Mot so gidi phdp ndng cao hieu qud hoat hoat dong kinh doanh tai Cong ty TNHHDich vu vd Dia 6c Ddt Phuong Nam giai doan 2013 - 2015 qua thap Khong nhung the, cac chuong trinh xuc tien thuong mai va cac quy ho trg ciia nha nuoc; ciia dja phuong; ciia nghanh; ciia cac hiep hoi nghanh hang doi voi cong ty cung rat anh huong den loai chi phi 3.2 Cac nhan to anh huong den loi nhuan ciia Cong ty TNHH djch vu va dja 6c Dat Phiro'ng Nam Qua viec phan tich tinh hinh lgi nhuan cua cong ty vao nam 2010 lgi nhuan ciia cong ty da giam 432.235.000 dong so vai nam 2009, day la mot dau hieu xau cho thay hieu qua kinh doanh ciia cong ty bj giam xuong Nhung den nam 2011 lgi nhuan cua cong ty da co mot so chuyen bien tich cue lgi nhuan cua cong ty nam 2011 tang 109.009.000 dong so voi nam 2010, day la mot dau hieu tot chung to viec kinh doanh ciia cong ty da mang lai hieu qua Nhan xet ve anh huong cua nhan to gia von ta co the nhan thay rang gia von da thuc su tang len va tang manh nhat vao nam 2010 Ta da xac djnh su tang len ciia chi phi cua cong ty ba nam vua qua phan Ion chju anh huong ciia lam phat dang cao nen lam tang gia ca dau Vi vay, ta cung khong the phu nhan sir tang len ciia gia von hang ban co lien quan den lam phat Lam phat dang cao se tac dong lam tang chi phi san xuat va tao su bat an doi voi doanh nghiep tu lam giam lgi nhuan ciia cong ty Thue cung la mot nhan to tac dong den lgi nhuan ciia doanh nghiep Moi mat hang kinh doanh co muc thue khac Viec xay dung chien luge kinh doanh toi uu co tinh den su tac dong ciia cac loai thue cung gop phan tang lgi nhuan thuong mai Nhu giam toi muc cac khoan tien bj phat va boi thuong khong thuc hien nhung cam ket kinh te; giam lugng hang hoa hao hut, mat mat a tat ca cac khau kinh doanh; lira chon hinh thuc toan phu hgp cung gop phan tang muc lgi nhuan thuong mai GVHD: Th.S Tran Trong Tin 51 SVTH: Nguyen Thj Dieu Hien Mot so gidi phdp ndng cao hieu qud hoat hoat dong kinh doanh tai Cong ty TNHHDich vu vdDia 6c Ddt Phuong Namgiai doan 2013 - 2015 CHUONG MOT SO GIAI PHAP NHAM NANG CAO HIEU QUA HOAT DONG KINH DOANH CUA CONG TY TNHH DICH VU VA DIA OC DAT PHUOn\G NAM 4.1 Mot so giai phap ve chi phi kinh doanh cua Cong ty TNHH djch vu va dja 6c Dat Phinrng Nam 4.1.1 Cac giai phap chung32 - Lap bo phan chuyen mon Ban giam doc quan ly nghien cuu ca che chinh sach: thue; le phi; giay phep; cac chuong trinh tai chg ciia Nha nuoc, ciia dja phuong, ciia nghanh, ciia hiep hoi nghanh hang de de suat cac giai phap huong lgi; xay dung chinh sach kinh doanh toi uu de thue dong gop cho ngan sach hgp ly; giam chi phi xiic tien thuong mai, chi phi dau tu cho thuong hieu - Xay dung he thong djnh miic co khoa hoc: djnh miic tieu hao vat tu, nhien lieu, dinh miic su dung dien; nuoc; dien thoai; djnh miic khoang luong o tat ca cac khau kinh doanh, san xuat, thuong mai Coi djnh muc la cong cu quan de kiem soat chi phi va thuc hanh tiet kiem chi phi - Nang cao y thuc tiet kiem can bo, cong nhan vien Xay dung quy che thuong phat ve su dung tiet kiem hoac lang phi tai san ciia doanh nghiep - Tang toe luu chuyen hang hoa dan toi chi phi tinh tren moi don vj hang hoa giam xuong - Khuyen khich nang cao hieu qua kinh doanh, su dung hop ly nguon nhan luc - Tham djnh ky cang cac du an dau tu, cac phuong an kinh te de phat trien sir lang phi, su dung von kem hieu qua tren giay to 4.1.2 Cac giai phap giam cac khoan muc chi phi hoat dong kinh doanh a) Giam chi phi gia von hang hoa: Gia von hang ban tang len rat nhieu nen cong ty can phai tim kiem nha cung cap thich hop Tiet kiem chi phi viec mua nguyen vat lieu dau vao, khong mua le te voi so lugng nho de co the giam mot phan chi phi, ben canh phai tim moi each de dugc huang chiet khau va giam gia tu nha cung cap h) Giam chi phi ban hang - Chi phi van tai, may moc: gia xang dau tang keo theo chi phi tang, cong ty can sii' dung toi da cong suat cua cac phuang tien thuc hien dich vu tu khau van chuyen den khau su dung may moc thiet bj de lam ve sinh, tranh truong hgp su dung lang phi nhien lieu, mat khac cong ty nen xay dung he thong djnh 32 Vo Thanh Thu va NgoThi Hai Xuan (2010) Giao trinh kinh te vaphan tich hoat dong kinh doanh thuong mai Thanh Pho Ho Chi Minh: Nha xuat ban tong hop Ho Chi Minh, tr.292-293 GVHD: Th.S Tran Trong Tin 52 SVTH: Nguyen Thj Dieu Hien Motso gidi phdp ndng cao hieu qud hoat hoat dong kinh doanh tai Cong ty TNHH Dich vu vd Dia 6c Ddt Phuong Nam giai doan 2013 - 2015 miic tieu hao xang dau; djnh miic chi phi sua chua nho, vua va Ion; djnh muc su dung dien, nuoc dien thoai, thuc hien cong khai chi phi tren tirng bo phan lien quan de de bien phap cu the tiet kiem chi phi Vi du: doi voi chi phi dien thoai,van phong pham Tuy nhien khong khong che no a miic qua thap vi no chi ho trg cho van phong lam viec hoac doi vai chi phi hoi hop, tiep khach Cong ty can lap mot bien dao dong thich hgp nham nang cao y thuc tiet kiem Trong cong nhan vien, cong ty nen xay dung quy che thuong phat ve su dung tiet kiem hoac lang phi tai san ciia cong ty - Chi phi bao quan hang hoa: doi voi he thong kho ciia cong ty can phai chii y den tinh khoa hoc sap xep kho, nho nang cao nang suat lao dong, nang cao hieu suat sii' dung kho; co the chuyen kho sang hach toan doc lap hoac sang kinh doanh djch vu kho; nang cao chat lugng va co so vat chat ky thuat o kho giiip giam thieu hu hong, mat mat hang giiip giam chi phi - Chi phi giao djch thuong mai (chi phi tim kiem khach hang, tim hieu thi truong, lien lac, ): cong ty nen xay dung khach hang chien luge va on djnh, cong ty nen thuc hien tot cac hop dong thuong mai da ki de tri khach hang tu cong ty se co nhung hgp dong dai han hon, cong ty nen ap dung giao djch thuong mai dien tu doi voi nhung khach hang Ion de tao sir thuan tien Ngoai ra, cong ty nen khai thac cac nguon thong tin thj truong mien phi tu bo thuong mai, so thuong mai tinh, pho, tu hiep hoi nghanh hang - Chi phi toan thuong mai: cong ty phai lira chon doi tac co uy tin, co nang luc ve tai chinh, thiet lap moi quan he lau dai va on djnh nho vay cong ty co the su dung phuang thiic toan co chi phi thap nhat - Chi phi lai suat Cong ty muon giam chi phi can ap dung cac bien phap: nang cao hieu qua sii dung von, tang toe vong quay ciia von, sii dung von diing tim nguon von voi lai suat thap va khai thac cac nguon von voi lai suat uu dai Dat biet la cong ty nen thu xep tai chinh de tra ng diing han nham giam thieu chi phi phat sinh - Chi phi tiep thj va xiic tien thuong mai: kinh te thj truong cang phat trien thi hoat dong tiep thj va xiic tien thuong mai cang giu vai tro quan quyet djnh sir cong thay that bai hoat dong kinh doanh ciia cong ty tren thi truong Do do, viec nang cao hieu qua hoat dong tiep thj va xiic tien thuong mai la muc tieu cac doanh nghiep huong toi Hieu qua cua cong tac dugc nang cao co y nghTa la cong ty mo rong dugc nhieu thj phan, san pham tieu thu gop phan nang cao hieu qua kinh doanh ciia cong ty Trong giai doan hien cung nhu nhung nam sau, cong ty phai xay dung cho minh mot chien luge cu the nhu the nao? Van de dau tien can de cap toi la nhan thuc ciia cong ty ve viec quang cao Vai cong ty thi viec tien hanh tren cac phuang tien thong tin dai GVHD: Th.S Tran Trong Tin 53 SVTH: Nguyen Thj Dieu Hien Mot so gidi phdp ndng cao hieu qua hoat hoat dong kinh doanh tai Cong ty TNHHDich vu vd Dia 6c Ddt Phuong Namgiai doan 2013 - 2015 chiing rat han che Cong ty chi thuc hien quan cao tren website, bao chi, danh thiep, brochure, buom Cong ty can phai co mot nhan thuc diing dan ve tac dung ciia quang cao nhu: muon kinh doanh Ian, ma rong thj truong thi khong the thieu dugc su ho trg ciia quang cao, van de la quan cao a dau va quan cao nhu the nao? La dem lai hieu qua cao nhat Do cong ty can thuc hien nhu sau: + Chii dong viec tiep thj: cong ty can phan loai bo phan tiep thj tao dieu kien de chuyen mon hoa theo thj truong va nhom san pham, dich vu Cac nhan vien tiep thj can phai co kinh nghiem chuyen mom viec lap ho so chao gia, thuc hien cong viec va chiing tu co lien quan toi viec quyet toan hgp dong a nhung thj truong minh dam nhiem + Tang cuong cac hoat dong quang cao: nen kinh te thj truong hien nay, san pham hay djch vu co chat lugng, gia ca hgp ly van chua du, nhat la doi voi thj truong co nhieu doi thu canh tranh va co nhieu san pham thay the Mot doanh nghiep chi ban dugc san pham thong tin den nguoi tieu dung va dugc nguoi tieu dung chap nhan, cac hoat dong quang cao va xiic tien ban hang co vai tro xiic tac kinh doanh, neu thuc hien tot se dem lai hieu qua cao kinh doanh ma rong thj truong tieu thu Trong thuc te thi khong ich cong ty cong kinh doanh va hon doi thu canh tranh nho hoat dong quang cao Quang cao la mot hinh thiic quan trong chien luge xiic tien ban hang, quang cao nham thu hut su chii y ciia khach hang, thuyet phuc ho ve nhung lgi ich, su hap dan ciia san pham hay djch vu, nham cung co long tin tuong cua khach hang ve san pham ciia cong ty, lam tang long mong muon mua hang ciia ho Vi vay, viec quang ba cho san pham hay djch vu la rat quan trong, dac biet la doi vai cong ty lap each day khong lau nhu Cong ty TNHH djch vu va dja 6c Dat Phuang Nam Ngay nay, thai dai kinh te thj truong, thai dai cong nghe thong tin thi quang cao va chieu hang dugc cac cong ty sii' dung kha rong rai va luon coi la quan trong qua trinh hoat dong ciia minh Tuy nhien, cong ty van chua thuc su quan tam den hoat dong quang cao san pham de thuc hien dieu thi cong ty can phai: Xac djnh ngan sach cho hoat dong quang cao, nguon kinh phi dugc trich tu von phat trien va lgi nhuan de lai Noi dung quang cao: noi len nhung uu diem ciia san pham, djch vu nhu chat lugng, gia ca va nhung uu dai khach hang sii' dung se dugc huang Phuang tien quan cao: vao chinh mua vu cong ty nen quan cao ram ro hon bang cac phuong tien nhu: + Bao: the hien logo san pham hay djch vu, bieu tugng cong ty, neu ro nhung uu diem ciia san pham GVHD: Th.S Tran Trong Tin 54 SVTH: Nguyen Thj Dieu Hien Motso gidi phdp ndng cao hieu qud hoat hoat dong kinh doanh tai Cong ty TNHH Dich vu vd Dia oc Ddt Phuong Nam giai doan 2013 - 2015 + Tap chi: cong ty can co nung bai bao viet ve cong ty de cho khach hang co ca hoi tiem hieu va hieu ro hon ve cong ty nhu qua trinh hinh va phat trien, may moc cong nghe su dung + Tren truyen hinh: nen chon nhung thai diem hgp ly ma nguoi tieu dung de chii y nhat nhu sau chuong trinh tro chai, thai su mac du, hinh thuc kinh phi hai cao nhung lai dem lai hieu qua vo cung to Ian Ngoai ra, cong ty cung can quan cao qua cac an hinh, photo, ap phich trinh bai voi mau sac bat mat se thu hut dugc su chii y ciia khach hang Neu thuc hien dugc nhu vay thi cong ty co the dat dugc cac ket qua nhu tang so lugng ban, md rong thj truong, co kha nang canh tranh voi cac san pham ciia doi thu canh tranh khac tren thj truong, tao dugc su uy tin ciia minh cung nhu khang djnh minh thi truong nuoc Song moi Ian dua thong diep thi cong ty cung can co sir dieu tra xem co phu hop voi khach hang hay khong de thay dugc su phan hoi co phuong an dieu chinh kjp thai Cong ty nen tien hanh quan cao rieng biet, giai thieu chi tiet cu the ve tinh nang, cong cu ciia tung loai djch vu Tu do, moi co the thuyet phuc va chiing minh cho khach hang thay dugc tinh nang vugt chgi ciia djch vu ve gia ca, chat lugng va cong dung ma cong ty da noi la hoan toan diing Cong ty cung co the soan thu dien tu de gui toi khach hang voi viec gidi thieu san pham hay djch vu cua cong ty minh nham muc dich la cho khach hang biet den cong ty va moi goi ky hgp dong hop tac Dac biet cong ty nen thuong xuyen ung ho quy tu thien, tai trg quy hoc bong, tao co hoi cho cac sinh vien hgc tap de thu hut nhan tai ve lam viec cho cong ty Cong ty nen tham gia vao hoi doanh nghiep tre la co hoi de dua san pham ciia cong ty den voi khach hang, voi thuong hieu "OSIN THOI DAI", voi uy tin tren thi truong ve sinh cong nghiep Vi du nhu: cong ty co the theo doi de tham gia huong lgi chuong trinh xiic tien thuong mai cua quoc gia, ciia dja phuong, cua nghanh, cua hiep hoi doanh nghiep c) Dau tu nhieu vao nguon nhan luc Cong ty can chii trgng den viec dau tu nguon nhan luc vi day la mot nhung nhan to co tac dong manh tai su phat trien cua cong ty - Chii dao tao nguon nhan luc theo huong chuyen mon Can xac djnh ITnh vuc chuyen mon cho tung bo phan de co huong dao tao hieu qua doi ngu can bo nhan vien + D6i voi can bo lanh dao: Dac biet la can bo hoat dong ve ITnh vuc thj truong, kinh doanh, khao sat phan tich thj truong Cong ty can lira chon ky luong khau tuyen dung, co the gui di dao tao tai cac trung tam dao tao can bo kinh te tap trung ve dao tao ve nang luc, ky nang chuyen mon, kha nang nhay ben voi GVHD: Th.S Tran Trong Tin 55 SVTH: Nguyen Thj Dieu Hien Mot so gidi phdp ndng cao hieu qud hoat hoat dong kinh doanh tai Cong ty TNHH Dich vu va Dia 6c Ddt Phuong Nam giai doan 2013-2015 thj truong, phan ling linh hoat voi thj truong thay do, toe phan tich nhanh va chinh xac de tu tim kiem dugc nhieu co hoi kinh doanh cho cong ty kha nang kiem soat va kha nang thuc day thj truong + D6i voi cac nhan vien hanh chinh: tap chung vao cong tac huan luyen tac phong nhanh nhen, su ly nhanh tinh huong, thong tin thong xuot va tinh than lam viec het minh - Khao sat kiem tra thuong xuyen Cong ty can co nhung dgt khao sat va kiem tra trinh cung nhu nang lire chuyen mon ciia doi ngu nhan vien cong ty de tu co nhung bien phap khac phuc kjp thai Moi Ian cong ty khao sat, kiem tra nhu vay thi cong ty se biet dugc nhan vien nao co nang luc that su va nhan vien nao can dugc dao tao them nua de cong ty co chinh sach luong thuong phu hop voi tung nang luc cua moi nhan vien Ngoai ra, cong ty biet dugc nhan vien nao da dong gop tich cue qua trinh phat trien lau dai voi cong ty va dem lai lgi nhuan cho cong ty nhung nam qua - Tang cudng boi duong kien thuc, ky nang doi voi doi ngu cac bo nhan vien + Khuyen khich doi ngu can bo nhan vien tu duong kiem thuc ky nang cho ban than minh de dap ling dugc yeu cau ciia cong viec mot each tot nhat + To chuc phong trao thi dua thuc hien tot cong viec toan cong ty nham gop phan thuc day cho nhan vien tu phat huy dugc kha nang cua ban than nhu tinh than sang tao, nang dong, tich cue cong viec + Tao khong khi, moi truong lam viec than thien, kha nang lam viec het minh, luon tao co hoi thang tien cho nhan vien cong ty Muon thuc su Ion manh va phat trien ma rong thj truong cong ty can co mot doi ngu nhan vien gioi ve chuyen mon co nhieu kinh nghiem nganh va co long nhiet tinh, tinh tu giac ky luat cao, lam viec doc lap sang tao, dong tam hiep luc vi muc tieu lau dai ciia cong ty d) Xay dung he thong thong tin Su tien bo nhanh chong ciia cong nghe thong tin hien tac dong den hoat dong kinh doanh cua doanh nghiep, dong thai la thach thuc cho cac doanh nghiep tinh hinh bien dong kinh te thj truong nhu hien Cong ty nen xay dung cho minh mot he thong thong tin va ngoai nuoc Dac biet la he thong thong tin noi bo phai dugc ket noi khap cac bo phan cua cong ty Tuy cong ty da co Website rieng nhung cung can dau tu mot so chuong trinh phan mem ke toan chuyen dung hien dai nham ho trg cho bg phan ke toan ciia cong ty Ciing co he thong npi bo de thong tin cang thong suot va nhanh chong han, xu ly kjp thai cac vuong mac ma qua trinh hoat dong cua cong ty gap phai Khuyen khich cac bo phan ciia tung nhan vien trao doi thong tin Ian va chii GVHD: Th.S Tran Trong Tin 56 SVTH: Nguyen Thj Dieu Hien Mot so gidi phdp ndng cao hieu qud hoat hoat dong kinh doanh tai Cong ty TNHH Dich vu vd Dia 6c Ddt Phuong Nam giai doan 2013 - 2015 trgng thu thap thong tin ve cac doi tugng ma ho co trach nhiem quan ly bao gom tac ca thong tin ve thj truong, khach hang, nha cung cap va ca doi thu canh tranh 4.2 Mot so giai phap nang cao hieu qua sii' dung von a) Cac bien phdp ndng cao hieu qud su dung von co dinh Xay dung ket cau TSCD (tai san co djnh) hop ly, von co djnh co dac diem su dung dai han, chi phi sii dung von co djnh dugc chuyen dan vao gia trj hang hoa Viec sii dung TSCD tot hay xau anh huong true tiep den qua trinh kinh doanh33 Theo em, co nhung giai phap sau day de nang cao hieu qua su dung von co djnh: + Ty trgng gia trj TSCD dang sii' dung kinh doanh phai chiem ty Ion Ngugc lai, TSCD cho ly, gia trj TSCD ngoai kinh doanh phai chiem ty trgng nho + Ty trgng gia trj tai san co djnh phuc vu true tiep cho qua trinh kinh doanh thi phai chiem ty trgng Ian so vai gia trj tai san co djnh phuc vu gian tiep cho qua trinh kinh doanh + Phan ro quyen han trach nhiem quan ly ciia bo phan, ca nhan doi vai tung loai tai san de tien theo doi, kiem tra, danh gia hieu qua va truy ciiu trach nhiem cho nhung ton that co the xay + Lap phuong an sii' dung hay phuang an ly: nhung TSCD hoat dong cong suat thap, kem hieu qua; nhung tai san co djnh thai loai hao mon vo hinh hay huu hinh can phai dugc lap phuong an sii' dung hay ly + Tien hanh nang cap va thay doi tai san moi doi vai nhung tai san dem lai hieu qua kinh te thap hoac khong lgi ich su dung dugc nua + Su dung hop ly quy khau hao tai san co djnh Cong ty nen lira chon phuang phap khau hao thich hgp doi vai tung loai tai san co djnh nham dam bao thu hoi day du von co djnh, kjp thai, dam bao cho viec ma rong tai san co djnh Hien nay, co rat nhieu don vj san xuat kinh doanh lai sii dung rat lang phi quy khau hao sua chua Ian Vi vay, cong ty nen sii dung quy co hieu qua ngoai viec lap thiet ke ve phuang an sua chua can thiet phai xay dung he thong djnh miic su dung vat tu cho qua trinh sua chua Ian b) Cac bien phdp ndng cao hieu qud sic dung von Iwu dong Cong ty can tri tinh trang toan, vao tinh hinh cu the ma co chinh sach thu tra tien hop li Doi voi cac khach hang khac thi cong ty ap dung cac phuong thuc toan khac - Doi vai cac khoan phai thu " V6 Thanh Thu va Ngo Thj Hai Xuan (2010) Giao trinh kinh te vaphan tich hoat dong kinh doanh thuong mai Thanh Pho Ho Chi Minh: Nha xuat ban tong hop Ho Chi Minh, tr.241 GVHD: Th.S Tran Trong Tin 57 SVTH: Nguyen Thj Dieu Hien Mot so gidi phdp ndng cao hieu qud hoat hoat dong kinh doanh tai Cong ty TNHHDich vu vd Dia 6c Ddt Phuong Namgiai doan 2013-2015 + C6ng ty can lap bien ban de thoa thuan voi nha cung cap ve thai gian tra ng + Nhan vien ciia cong ty den cho khach hang ng nhieu hay ng qua han de co bien phap thu hoi cac khoan ng + C6ng ty co the nho phap luat thu hoi nhung khoan ng ma khach hang co tinh khong tra - Doi voi cac khoan phai chi + C6ng ty can co su thoa thuan voi nha cung cap ve thai gian tra ng va can toan diing thoi han thai han de tao su ben vung quan he hop tac + Cac khoan ng doi chieu thuong xuyen va lien tuc tranh tinh trang ng qua han, ng kho doi, ng toi han chua kjp tra Doi chieu cong ng kjp thai va diing luc + Mot hinh thuc quan va co the huy dong von rat Ian la cong ty nen phat hanh co phieu de thu hut von nhan roi ciia nhan vien va ngoai cong ty tao nguon Ion de phuc vu hoat dong kinh doanh ciia minh va tu chii han viec tiem kiem thj truong , nguon nguyen lieu de thu lai cao hon Tom lai, voi dieu kien hien cua cong ty de su dung von co hieu qua thi can co bien phap huy dong von nhanh, tang nhanh vong vay cua von bang each giam cac chi phi mua, cung cap nguyen vat lieu kjp thai, giam thoi gian du tru vat lieu, tranh tinh trang li dgng von Ngoai ra, sii dung von co hieu qua can phai tiet kiem chi tieu, chong lang phi chi phi ngoai du kien, tap trung von vao muc tieu trgng diem - Quan ly hang ton kho: Hang ton kho anh huong gian tiep den hieu qua sii' dung von cua cong ty do cong ty phai quan ly chat che hang ton kho de nang cao hieu qua kinh doanh De quan ly tot hoat dong cong ty can lap ke hoach cu the du doan kha nang tieu thu dua tren tinh hinh kinh doanh thuc te ky truoc de xuat von mua hang ve nhap kho ky GVHD: Th.S Tran Trong Tin 58 SVTH: Nguyen Thj Dieu Hien Motso gidi phdp ndng cao hieu qua hoat hoat dong kinh doanh tai Cong ty TNHH Dich vu vd Dia 6c Ddt Phuong Nam giai doan 2013-2015 PHAN KET LUAN VA KIEN NGHI KET LUAN Cung voi su chuyen doi ciia nen kinh te va xu the hoi nhap hien nay, voi su phat trien khong ngung ciia nen kinh te thj truong da tao dieu kien thuan lgi cho rat nhieu doanh nghiep hoat dong san xuat kinh doanh tren nhieu ITnh vuc va nghanh nghe Moi truong kinh doanh canh tranh tro nen gay gat han, thj phan cang bj chia nho va muon dat lgi nhuan cao doi hoi a moi doanh nghiep phai co sir no luc het minh, am hieu kinh te va nam bat nhanh chong moi thong tin kinh te cung nhu nhung chinh sach ciia nha nuoc co anh huong den cong ty Nhin chung, qua phan tich tinh hinh doanh thu, chi phi va lgi nhuan nam (2009 - 2011) va mot so chi tieu tai chinh, Cong ty TNHH dich vu va dja 6c Dat Phuang Nam da co su tang len dang ke mac du khong deu nhung dieu da chiing to cong ty da va dang khong ngung no luc giam chi phi cung nhu phat trien va hoan thien kha nang hoat dong cua minh nham dat den hieu qua cao nhat hoat dong kinh doanh Hoat dong kinh doanh ciia cong ty se kho tranh khoi nhung kho khan tinh hinh vat gia leo thang nhu hien nay, dac biet chinh la su dao dong bat thuong cua gia ca xang dau Co the thay, miic chi phi nam da thuc su tang len tang len dang ke dan den lgi thuan ciia hoat dong kinh doanh giam nam 2010 Dieu chiing to kha nang quan ly chi phi ciia cong ty da tro nen kem hieu qua khien cho toe tang len ciia chi phi ky cao han toe tang ciia doanh thu Quan ly tot chi phi gia von hang ban va chi phi quan ly kinh doanh la yeu cau cap thiet de co the tri toe tang truong cua lgi nhuan Mat khac, xet ve kha nang toan lai vay, su suy giam cua chi tieu cho thay cong ty da su dung nguon von chua thuc su mang lai hieu qua Do kha nang sinh lai tu dong von vay cung se khong Ian, cong ty can lap ke hoach cu the quyet djnh vay tien de dau tu phat trien kinh doanh Tom lai, nhung nam qua, cong ty luon no luc va linh dong kinh doanh va cung nhu moi quan he tot voi khach hang ciia minh de tri lgi nhuan ciia cong ty Voi truyen thong do, hy vgng cong ty se co nhung chinh sach diing dan, phu hop voi tinh hinh mai de cong ty khong ngung mo rong va phat trien han nua tuong lai Ben canh do, cong ty da co nhung no luc phat trien, thj phan cang nhieu, nguoi tieu dung dan dan biet den djch vu cua cong ty, Tuy nhien, de tiep tuc phat trien ben vung nhung nam toi thi cong ty can co mot dinh huong lau dai Va djnh huong lam tang doanh thu, tang nguon lgi va nguon von cung nhu tang thj phan cua cong ty GVHD: Th.S Tran Trong Tin 59 SVTH: Nguyen Thi Dieu Hien Mot so gidi phdp ndng cao hieu qua hoat hoat dong kinh doanh tai Cong ty TNHH Dich vu vd Dia 6c Ddt Phuong Nam giai doan 2013 - 2015 KIEN NGHI 2.1 Cong ty Qua khoang thoi gian thuc tap tai cong ty thi em co mot so de xuat nhu sau de co the giiip cho cong ty cang phat trien va ma rong them nua nham dap ling dugc nhu cau ciia mgi nguoi dan - Thanh lap bo phan chiic nang Marketing Hien cong ty van chua co phong Marketing rieng biet ma chiic nang Marketing dugc thuc hien nong ghep va chii yeu phong kinh doanh dam nhiem Do do, de tim hieu va phan tich dugc thj truong thi cong ty nhat thiet phai co mot phong Marketing hoat dong theo chien luge va ke hoach ma phong to chiic xay dung chien luge kinh doanh chung ciia cong ty de thuchs day qua trinh hoat dong kinh doanh ciia cong ty Bo phan Marketing co nhiem vu dam nhan nhung cong viec nhu: khao sat thj truong, thu thap thong tin ve thj truong va khach hang, phan tich danh gia tiem nang thj truong, tu van cho ban giam doc phuong an hieu qua nhat de tham nhap va chiem ITnh thj truong Dong thai, de de cac phuang an tieu thu dugc cac san pham, djch vu ciia cong ty mot each huu hieu nhat, thuc hien cong tac gidi thieu san pham, djch vu va chuong trinh xay dung thuong hieu Viec lap phong can co ke hoach truoc, mat khac cung phai dat mot so nhiem vu cap thiet cho phong Bo phan chuyen nghien ciiu ve nhu cau thj hieu thj truong can phai du doan dugc nhung nhu cau xu huong tieu dung tuong lai Bo phan chuyen nghien ciiu thi truong noi dja: Can bo phong Marketing can phai tiep xiic true tiep voi khach hang, va hang nam to chiic cac hoi nghj khach hang de lang nghe y kien phan hoi tu phia khach hang Sau nghien ciiu ve thj truong thi can thu nghiem cac san pham tai thj truong, thai gian thu nghiem se danh gia co nen mo rong san pham tai thi truong Nhu vay, viec lap phong Marketing se giiip cong ty cung co moi quan he truyen thong Dong thai, tao dugc nhieu thj truong moi choan pham qua dua san pham cua cong ty den voi khach hang va co the phan ting voi cac doi thu canh tranh - Nang cao chat lugng san pham, tao uy tinh tren thj truong + Nang cao chat lugng san pham, djch vu: neu co the nang cao dugc chat lugng san pham, djch vu thi la mot lgi the canh tranh tren thj truong nhu Da so khach hang chi quan tam toi chat lugng ciia djch vu ma it quan tam toi gia ca Do vay, chat lugng djch vu ciia cong ty phai nang cao hon doi thu canh tranh bang each ap dung tot nhung quy djnh lam viec ban giam doc da soan GVHD: Th.S Tran Trong Tin 60 SVTH: Nguyen Thj Dieu Hien Mot so gidi phdp ndng cao hieu qud hoat hoat dong kinh doanh tai Cong ty TNHHDich vu vdDia 6c Ddt Phuong Nam giai doan 2013 - 2015 + Da dang hoa san pham va djch vu: Ngoai nhung san pham, dich vu chinh thuoc ITnh vuc ve sinh cong nghiep thi cong ty cung cap djch vu cung ling lao dong giai thieu viec lam Da dang hoa san pham, djch vu nhu vay se giiip cho cong ty tang dugc doanh thu, lgi nhuan va tranh dugc riii ro kinh doanh Dieu kien dac biet ma cong ty can chii quan tam la da dang hoa ket hop voi viec nang cao chat lugng djch vu Da dang hoa san pham se dan den phan tan nguon dau tu Do do, cong ty cung can chii trgng den ca viec dau tu cho co hieu qua Trong giai doan hien cong ty muon dau tu co hieu qua phai thuc hien da dangj hoa san pham, dich vu va phai nghien ciiu thj truong de biet dugc khach hang dang can nhung djch vu nhu the nao? Ma cong ty biet de dap ling nhu cau ciia hg Do do, chat lugng djch vu la yeu to nong cot tao nen niem tin cho khach hang doi voi cong ty, cung la buoc dau tao dugc an tugng tot doi voi khach hang va cung la phuong phap huu hieu nhat de giu dugc khach hang Do vay, viec da dang hoa san pham, djch vu la viec rat can thiet doi vai cong ty - Xay dung va tri thuong hieu cua cong ty: Xay dung thuong hieu la viec lam het siic can thiet doi voi tac ca cac doanh nghiep tham gia vao thi truong Cong ty TNHH djch vu va dja 6c Dat Phuang Nam can phai dang ky thuong hieu ca thj truong nuoc va thj truong nuoc ngoai Thuong hieu ciia san pham dich vu khong chi la mot cai ten ma la uy tin ciia san pham, djch vu ciing nhu cua cong ty tren thuong truong Viec dang ky thuong hieu nham phan biet dugc nhung djch vu nao cua cong ty ma khong phai chiu anh huong gi tu phia doi thu canh tranh cung nghanh de tranh tinh trang anh huong den uy tinh ciia cong ty Thuong hieu khong nhung la bieu tuong, hinh anh ciia cong ty ma la dieu kien de cong ty ton tai va phat trien tren thj truong Do vay, cong ty can thiet lap chuong trinh xay dung thuong hieu se ton kem ve chi phi, dau tu cho chieu sau nhung neu cong thi gia trih gia tang thu ve se la khong 16 va doanh thu tang nho gia trj gia tang thuong hieu tao la kha Ion Dong thoi, cong ty can co mot chien luge lau dai ve thuong hieu va co mot so bien phap bao ve thuong hieu cua minh tren thj truong ca nuoc va nuoc ngoai Truoc tien, muon xay dung dugc thuong hieu ciia cong ty thi can chii y nhung diem sau: + Xac djnh dugc nhung djch vu nao can cung cap cho khach hang ma dem lai doanh thu cao + Xac djnh dugc doan thj truong ma minh nham toi phai la thi truong muc tieu GVHD: Th.S Tran Trong Tin 61 SVTH: Nguyen Thj Dieu Hien Mot so gidi phdp ndng cao hieu qud hoat hoat dong kinh doanh tai Cong ty TNHHDich vu vd Dia 6c Ddt Phuong Nam giai doan 2013 - 2015 + Du tinh ngan sach dau tu ro rang cho qua trinh xay dung thuong hieu, day la mot cong viec khong phai la de nhung cung can phai du tinh truoc + Tren thj truong hien tai, tu nhung giai doan truoc den gia thi viec quang cao cho san pham, djch vu tren thuyen hinh va cac phuong tien thong tin dai chiing la rat it Trong giai doan truoc day, hinh thuc quang cao ciia cong ty mai chi thuc hien tren bao chi, brochure, buom, danh thiep, tren truyen thanh, truyen hinh thi rat it hau nhu khong co + Xay dung thuong hieu cho cong ty khong phai la mot chuyen de dang vi ngoai viec dam bao tot ve chat lugng djch vu ma no chju anh huong nhieu toi tac phong, y thuc lam viec cua nhan vien cong ty Thuong hieu ciia cong ty phai co vj tri tren thj truong va dieu quan la hinh anh tot dep ciia cong ty phai dugc luu giu, ton tai tam tri cua khach hang Dac biet, nhac den mot loai hinh djch vu ve sinh nao cua cong ty thi khach hang biet la san pham ciia Cong ty TNHH dich vu va dja 6c Dat Phuong Nam 2.2 Nha niro'c Hien nay, a nuoc ta, gia ca xang dau chua the doan djnh dugc nen la mot van de kho khan Dieu tao riii ro kinh doanh va biic xiic doanh nghiep Nha nuoc can nhanh chong dua giai phap binh on gia ca xang dau de cac doanh nghiep co the yen tam san xuat kinh doanh Xem xet mien thu thue cho cac doanh nghiep co dii cac dieu kien va thu tuc theo quy djnh Ho trg miic lai suat thap nhat neu co the de cho cac doanh nghiep vay von nham tang tinh canh tranh voi cac doanh nghiep nuoc ngoai Giai ngan nguon von vay nhanh hon nua de kjp thoi ho trg cho cac doanh nghiep co the huy dong von nhanh hon cong tac phuc vu san xuat va kinh doanh nham dat hieu qua cao hon Nha nuoc phai tao dieu kien thuan lgi cho cong ty phap trien vi nhu the se lam tang them trach nhiem ciia cong ty ve cac tac xa hoi va nop thue day du cho Nha nuoc lam tron nghTa vu cua cong ty Nha nuoc va Chinh quyen dja phuang can tien hanh soat, he thong lai cac van ban cua Trung uong, dja phuang ve chinh sach ho trg doanh nghiep nham don gian hoa cac thu tuc ram ra, phuc tap khien cho nhieu doanh nghiep hien khong tiep can dugc cac chinh sach ho trg Day manh cong tac thong tin tuyen truyen chinh sach ho trg phat trien doanh nghiep nho va vua lam cho cac cap, cac nganh cung nhu chu doanh nghiep nhan thuc ro day la dong luc de gop phan thuc day kinh te phat trien Chi dao cac bo ban hanh cac van ban huang dan thi hanh luat phai that kjp thai dong bo, ro rang thong nhat va xat thuc te hon loai bo nhung bat cap va chong cheo GVHD: Th.S Tran Trong Tin 62 SVTH: Nguyen Thj Dieu Hien Mot so gidi phdp ndng cao hieu qua hoathoatdong kinh doanh tai Cong ty TNHH Dich vu vd Dia6c Ddt Phuong Nam giai doan 2013 - 2015 TAI LIEU THAM KHAO O Van ban phap luat Thong tu so 08/2010/TT-BCT Thong tu quy dinh ve gia bdn dien vao nam 2010 vd huong dan thuc hien.Hk Npi, 24/02/2010 Quyet dinh 269/QD-TTg Quyet dinh ve gid bdn dien Ha Noi, 23/02/2011 O Sach tham khao Cong ty TNHH djch vu va dja 6c Dat Phuang Nam (2011) Ho sa ndng luc Thanh Pho Can Tho Doan Thj Hong Van va Kim Ngoc Dat (2010) Logistics nhung van de coban Nha xuat ban lao dong - xa hoi Do Thj Tuyet (2009) Quan tri chien luge Thanh Can Tho: Khoa kinh te, truong Dai hoc Can Tho Nghiem ST Thuong (2007) Giao trinh co sa quan ly tdi chinh Nha xuat ban giao due Viet Nam Nguyen Huu Tam (2008) Bai giang phuang phdp nghien cihi kinh te Thanh Pho Can Tho: Khoa kinh te, truong dai hpc Can Tho Nguyen Nhu Y, Tran Thj Bich Dung, Tran Ba Thg va Lam Manh Ha (2005) Kinh te vTmo Thanh Ho Chi Minh: Nha xuat ban Thong Ke Pham Thanh Nam va Duong Chi Tien (2007) Quan tri hoc Thanh ph6 Ho Chi Minh: Nha xuat ban thong ke Pham Van Dugc va Tran Phuoc (2005) Phan tich hoat dong kinh doanh TP H6 Chi Minh: Nha xuat ban Dai hoc cong nghiep Tran Quoc Dung (2011) Bai giang Ke toan tdi chinh Thanh Can Tho: Khoa Kinh te - Quan trj kinh doanh, Dai hgc Can Tha V6 Thanh Thu va Ngo Thj Hai Xuan (2010) Giao trinh kinh te va phan tich hoat dong kinh doanh thuong mai Thanh Pho Ho Chi Minh: Nha xuat ban tong hop Ho Chi Minh 10.Vu Duy Hao va Dam Van Hue (2008) Quan tri tai chinh doanh nghiep Thanh Ho Chi Minh: nha xuat ban giao thong van tai O Tap chi Tap chi nghien ciiu kinh te so 11 (402) thang 11/2011, truy cap 22/07/2012 Tap chi nghien ciiu kinh te so 12 (403) thang 12/2011, truy cap 22/07/2012 Tap chi nghien ciiu kinh te so 01 (302) thang 01/2011, truy cap 23/07/2012 Tap chi Thue nha nuoc so 25 (335) ky - 07/2011, truy cap 20/07/2012 GVHD: Th.S Tran Trong Tin 63 SVTH: Nguyen Thj Dieu Hien Mot so gidi phdp ndng cao hieu qud hoat hoat dong kinh doanh tai Cong ty TNHHDich vu vd Dia 6c Ddt Phuong Nam giai doan 2013 - 2015 Tap chi kinh te & phat trien ISSN 1859-0012 so 157 truy cap 19/07/2012 © Cac trang web http://datphuongnamct.com/news/, truy cap 24/07/2012 http://vesinhbaoquang.com/, truy cap 24/07/2012 http://vesinhthanhphoxanh.com/, truy cap 24/07/2012 http://cuulonghi-clear.com.vn, truy cap 24/07/2012 http://dichvusinhvien.com/, truy cap 24/07/2012 "Dac diem cua dich vu " http://www 365imay.com vn/index.php?option=com_content&task=view&id=24 93&Itemid= truy cap 25/06/2012 "Gia nuoc sach tang them 10%" http://www.sggp.org.vn/xahoi/2012/1/277724/, truy cap 22/07/2012 "Khai niem ve dich vu " http://www.365ngay.com vn/index.php?option=com_eontent&task=view&id::=24 98&Itcmid=14, truy cap 30/06/2012 "Nguyen nhan tang gia xang dau a Viet Nam " http://vnexpress.net/gl/ban-doc-viet/2012/03/nguyen-nhan-tang-gia-xang-dau-oviet-nam/, truy cap 24/7/2012 10 "Nhan dien nguyen nhan suy giam lai nhuan DN" http://www.tinmoi.vn/nhan-dien-nguyen-nhan-suy-giam-loi-nhuan-dn06772999.html truy cap 15/07/2012 // "Phan loai dich vu" http://www.vatgia.com/hoidap/3969/15320/wto-phan-loai-cac-nganh-dich-vunhu-the-nao.html, truy cap 25/06/2012 Dfll HOC VO TRUONG TOSH THU VIEN GVHD: Th.S Tran Trong Tin 64 SVTH: Nguyen Thj Dieu Hien