Định Hướng Marketing: Phần 2.Pdf

Bia Muc luc Loi tua Chuong To chuc Hieu nang Nhung giai phap va muc tieu Nhung yeu to anh huong den su dat cua to chuc Giai phap tinh the Mo hinh muc tieu cua to chuc Chuc nang cua qua trinh Su tac dong cua qua trinh suy giam Nhung giai phap don to Quan ly hoat dong cua to chuc Chap nhan qua diem dinh huong vao khach hang Chuong Uu tien lap ke hoach Marketing - Thiet lap ne nep lam viec Giac mo cua Hoa Ky da tan roi Gioi tai chinh nhap cuoc Cong ty duoc quan ly tot No co dang de phai nhu the khong Khai niem ve ne nep cong tac thich hop Ban lanh dao la tam guong Xay dung ne nep cong tac moi Tinh kien nhan va viec khuyen mai o muc toi thieu Chuong Phat hien nhung co hoi tren thi truong Phat trien bang chi phi Phat trien bang cach khai thac nhung co hoi moi Anh huong cua dieu kien kinh te Co cau dac diem cua khach hang Nhung gia tri chinh tri xa hoi Cong nghe Marketing bang cach lang nghe va hoc hoi Chuong Nhung lieu ta co the cung ung nhung thu thi truong can khong ? Mo xe san pham Nhung kha nang san xuat Nhung kha nang lam san pham phu them Nhung kha nang dich vu dap ung duoc khach hang Kha nang xay dung co cau to chuc Danh gia nhan thuc ve kha nang Chuong Toi uu hoa cach thoa man Can doi co hoi va kha nang Khai niem ve chien luoc Tinh hay thay doi cua co hoi thi truong Dinh huong chien luoc thich hop Lua chon vi tri thi truong thich hop Chuong Doi moi hay song te nhat Khai niem chu ky song cua san pham Khai niem ma tran san pham cua nhom tu van Boston Quan ly qua trinh san pham moi Thiet lap co cau cua qua trinh phat trien Su suy yeu cua nha doi moi Tai thuc tinh tinh than doi moi Tao dung nhung ne nep moi Chuong Lap ke hoach khuyen mai lam loi cho khach hang Khuyen mai cua "3M" Lam dung khuyen mai Quan ly sai lam hoat dong khuyen mai Nhan thuc sai va muc dich thuc te Mot mo hinh de quan ly trinh khuyen mai Xac dinh cac muc tieu khuyen mai Xac dinh ngan hang khuyen mai Soan thao thong diep Lua chon kenh khuyen mai Trien khai va kiem tra Khai thac nhung loi ich cua cac he thong kiem tra Chuong Tang muc hai long thong qua dinh gia va phan phoi Ai quyet dinh gia Can doi muc hai long ve gia tron noi bo va ben ngoai Chinh sach dinh gia nham nang cao hon nua muc hai long Lua chon kenh phan phoi Viec dam bao su hai long cho khach hang cua kenh Chuong Trinh bay cam ket chung cua to chuc ve viec dam bao hai long Tim hieu nhung diem anh huong cua to chuc Tim kiem diem hoi tu y kien Tranh nhung su hieu sai lac Quan ly phuong tien truyen thong Quang cao cua cong ty Nhung khach hang khong hai long "Mau xanh" khong la mau cua tien bac nua Chuong 10 Lam viec voi nhung nguoi khac noi bo to chuc nham nang cao muc hai long cua khach hang Dia vi cua vai tro san xuat Con duong tro lai su danh gia dung dan cua san xuat Thao go vat chuong ngai o cong ty ASHMORE Gia tri cua thong tin noi bo Tu "Du tru" den "cap lieu theo tien do" Mo rong vong tron khach hang ngoai to chuc Khep kin vong tron quan he ben ngoai to chuc Thoi gian de thoa man thi truong Cac vong tron hai long tuong lai Chuong 11 Su hai long ve dich vu hon la "co duoc mot dep" Mot nguon gay bat man Nhung dac trung cua cac thi truong dich vu Ngoai viec cham soc khach hang Dap ung su thay doi tieu chuan hai long Tang cuong cung ung dich vu tuong lai Chuong 12 Cac dich vu khu vuc cong cong - tap trung vao su hai long cua khach hang noi bo Tinh trang kho khan cang tang viec dam bao cho khu vuc cong cong To ve co cham soc Vay thi cong chung muon dieu gi Mot chien luoc khac cua khu vuc cong cong Nhung quy trinh trien khai chien luoc Ben vuc thuyet di giao Muc tieu theo chuong trinh nghi su - khach hang Chuong 13 Su hai long tren quy mo quoc te Vuon ngoai bien gioi quoc gia Nhung tro ngai tang them doi voi viec lam hai long Mot mo hinh cong quoc te Nhung yeu to dam bao hai long Lua chon nhung co hoi o hai ngoai Quan ly rui ro va su hai long xam nhap thi truong Tai phai vuon quoc te Chuong 14 Nhung ich loi va thach thuc cua viec trien khai Nhung uu tien mau thuan cua to chuc Giai doan du an ca nhan Du an nhom noi bo phong dam bao su hai long Dac diem cua nhung du an nhom Nhung du an dam bao su hai long cua khach hang ben ngoai Tranh thu su ung ho cua ban lanh dao toi cao Viec tri su hai long doi hoi phai khong ngung canh giac Theo doi va dap ung Tai lieu tham khao