Internship report sale trainee

báo cáo thực tập vị trí kinh doanh, khoa quản trị kinh doanh, đại học Hà Nội, FB, FMT, điểm cao, bất động sản, chi tiết và rất đầy đủ, sale trainee, thực tập vị trí thực tập sinh kinh doanh tại công ty bất động sản.

HANOI UNIVERSITY FACULTY OF MANAGEMENT AND TOURISM -oOo - INTERNSHIP REPORT NORTHERN GREEN LAND REAL ESTATE AND SERVICES JOINT STOCK COMPANY CÔNG TY CỔ PHẦN DỊCH VỤ VÀ ĐỊA ỐC ĐẤT XANH MIỀN BẮC Student name: Nguyen Thi Thanh Hang Student ID: 1904040040 Major: Finance and Banking Class: 3TC-19 Position: Sales Trainee Hanoi, May 2023 TABLE OF CONTENTS I INTRODUCTION Company background Brief history, vision, mission a Brief history b Vision c Mission .5 d Core value Business sector/industry, business size a Business sector b Business size .5 Product line and market segment a Production lines b Market segment Competitors Organizational chart .7 II PLAN OF MY INTERNSHIP PROGRAM A brief introduction of the Sales and Marketing Division .8 The starting and ending dates of my internship .8 Orientation for internship .8 Training/coaching I was provided Generalized description of Internship responsibility III Major Assignments Receiving information about the company's projects Finding potential customers Consulting and customer care 10 Entering transaction figures and statistics, and reporting to the person in charge .10 IV.ORGANIZATIONAL ANALYSIS 11 SWOT analysis 11 a Strengths 11 b Weaknesses 12 c Opportunities 12 d Threats 13 Strategic/ Operational problem analysis and its solutions 13 a Problem identification 13 b Consequences of the current problem 14 c Solutions 14 V Reflection on Internship 15 Knowledge acquired 15 2.Skills learned 16 3.Observed attitudes and gained values 16 VI SUMMARY 17 Experienced 17 Lessons learned 17 Future opportunities .18 REFERENCES 19 APPENDICES .20 I INTRODUCTION Company background  Vietnamese company name: Công ty Cổ Phần Dịch Vụ Địa Ốc Đất Xanh Miền Bắc  English company name: Northern Green Land Real Estate and Services Joint Stock Company  Representativeness: Mr Vu Cuong Quyet - Position: General Manager  Address: 18th floor, Hapulico Complex building, 85 Vu Trong Phung Street, Thanh Xuan district, Ha Noi city, Vietnam  Phone: 024 7303 8181  Website: www.datxanhmienbac.com.vn  Tax code: 0104794967 Brief history, vision, mission a Brief history Dat Xanh Mien Bac is a member company of Dat Xanh Group, one of the leading brands in the fields of real estate investment, construction, management, and distribution in Vietnam Northern Green Land Real Estate and Services Joint Stock Company was established on 5/7/2010 with 23 employees and 1.7 billion dong in profit Dat Xanh Mien Bac has the mission of being a professional, transparent, and highly reputable real estate distributor with customers and a bridge between customers and investors with projects across the country Dat Xanh Mien Bac has astonishingly accelerated after 13 years of growth, becoming Vietnam's top option for real estate distribution and leasing In particular, the business has steadily strengthened its position in the real estate investment sector, helping to drive up sales and profit year after year despite market challenges b Vision The vision of the company is to take the top position in Vietnam as a supplier and rental agency for real estate and to expand internationally To rise to the top of the real estate investment, trade, distribution, and rental industries in Vietnam during the next five years Continue providing the service completely and professionally, while creating the greatest and most pertinent values In the future, Dat Xanh Mien Bac will need to expand into the worldwide market and establish itself as an important contributor to the economy Additionally, the company's market capitalization will reach $10 billion USD in the following ten years c Mission Dat Xanh Mien Bac’s mission is to contribute to the revolution in real estate purchasing and selling behavior by offering outstanding goods and services Additionally, Dat Xanh Mien Bac consistently attempts to achieve the highest level of customer trust, transparency, globalization of real estate buying behavior, and enhancement of life quality d Core value The company's core values are expressed in words: Aspiration - Professionalism - Integrity – Humanity Business sector/industry, business size a Business sector The following are the business sectors of Dat Xanh Mien Bac: distribution and consultancy in real estate; investment in and development of real estate projects; management and leasing of real estate; and building civil engineering projects Dat Xanh Mien Bac also offers consultancy services for interior design, real estate company restructuring, real estate business digital transformation, and consulting and implementing marketing for real estate projects b Business size Currently, the company has about 3000 employees working in more than 30 branches & 16 member companies across the country In which, 46.9% of employees have been with the company for more than years The total capitalization of the company in 2022 is about 13,200 billion And the company's total revenue in 2022 is VND 1,300 billion However, in the first months of 2023, due to limited capital into the real estate market, supply and liquidity reduced, the capitalization of Dat Xanh Mien Bac (including trading floors) decreased by half compared to 2022 Product line and market segment a Production lines Dat Xanh Mien Bac provides a variety of products and services related to main areas: real estate and consulting services In the real estate industry, Dat Xanh Mien Bac offers retail and distribution services, real estate project investment and development activities, the completion of construction projects and the building of all types of houses, services for the exploitation and leasing of all types of real estate and building management services Regarding consulting services, at present, Dat Xanh Mien Bac is providing interior design and construction consulting services, sales management consulting services, planning consulting services; real estate business restructuring consulting services; consulting services "digital transformation" for real estate businesses and marketing implementation services for real estate projects In addition, Dat Xanh Mien Bac also added business items related to S-Farm (business items related to agricultural products) b Market segment Currently, Dat Xanh Mien Bac has about 12 trading floors and offices under Dat Xanh Mien Bac In addition, there are 15 affiliated brands, such as Viethomes Real Estate Joint Stock Company, S-Tech Technology Limited Liability Company, etc Target customers of Dat Xanh Mien Bac are individuals, businesses, and investors across the country Dat Xanh Mien Bac is the bridge connecting customers and investors with projects across the country., etc.Dat Xanh Mien Bac wishes to bring quality real estate products and services, and outstanding investment opportunities to customers from all over the world: China, Korea, Japan, Singapore, Hong Kong, Taiwan Besides, the company is also a strategic partner of 84 corporations, banks, and large and small companies, such as Vingroups Group, Sun Group, Tan Hoang Minh Group, Joint Stock Company Bac Ha Group, Vietnam Joint Stock Commercial Bank for Industry and Trade, etc Competitors Dat Xanh Mien Bac is one of the leading real estate companies in the North Central region and the North of Vietnam However, the industry of real estate is highly competitive, with many competitors Some competitors of Dat Xanh Mien Bac are, Tan Hoang Minh Group, Vingroup,ect Despite having numerous rivals, Dat Xanh Mien Bac has consistently been a reliable business for customers Organizational chart The Dat Xanh Mien Bac organizational structure is based on the functional model, which means that departments are organized hierarchically according to certain responsibilities and roles In particular, Dat Xanh Mien Bac arranges their equipment as shown in the diagram below: II PLAN OF MY INTERNSHIP PROGRAM A brief introduction of the Customer Service Department of the Sales and Marketing Division I was given the chance to work as a sales trainee in the high-class business department of Dat Xanh Mien Bac The business department is one of the important departments in the sales and marketing devision of Dat Xanh Mien Bac company The sales and marketing department at Dat Xanh Mien Bac is in charge of receiving information about the company's projects, identifying potential clients in the service and real estate industries, as well as comprehending client needs The sales department is also responsible for marketing and offering the company's goods and services to potential clients in the real estate and service sectors Moreover, this department performs customer care activities after customers have used the company's products and services in order to ensure customer satisfaction and create long-term relationships with customers The sales and marketing department of Dat Xanh Mien Bac Company plays an important role in bringing the company's products and services to customers, creating value for customers, and contributing to the development of the company The starting and ending dates of my internship As agreed upon, I worked for my internship for months, from February 28, 2023 to April 28, 2023 Even though I have a fairly flexible schedule, I still need to work at least 20 hours every week Orientation for internship I've been interested in math and sales since high school I thus decided to major in finance and banking in FMT at my four-year university to express my passion for and aptitude for math and to develop a critical and vital knowledge foundation in finance and sales business As a student of FMT with a wealth of knowledge in both finance and business, I believe that doing business is one of my career options in the future Hence, I chose the sales internship to provide me with a greater understanding of the realities of business-related work in organizations And it's also a great chance for me to use the knowledge I've learned in practice In addition, I wish to improve and develop the abilities required to get ready for the official job market Training/coaching I was provided As a sales intern at the company, I was first trained on how to find potential customers based on raw customer data Besides, I was assigned the task of receiving information about the company's projects to advise and introduce the services and real estate to customers who are interested in I received instructions on how to gather data, prepare statistics, and produce reports regarding the costs and information of advertised and sold condos, villas, shophouse, etc I was also given guidance on how to handle customer care while doing sales activities, including product introduction and client counseling Fortunately, the person managing my internship had experience in sales and marketing, so I gained a basic understanding of sales-related work, especially about the real estate sector Generalized description of Internship responsibility My responsibility at Dat Xanh Mien Bac is to receive information about the company's projects, find potential customers and seize the consumer psychology, check price statistics of the company’s project listed At the same time, support customers when needed III Major Assignments Receiving information about the company's projects Dat Xanh Mien Bac is a big real estate company, and provides large-scale real estate project distribution services (up to now, the company has nearly 800 projects) such as apartments, townhouses, commercial townhouses, villas, land plots, shophouse, offices, commercial space, housing for rent,etc My main task is to understand the requirements and information about the company's real estate projects This information includes location, area, price, design, utilities, intended use, implementation time, and other requirements related to the project All information related to this project needs to be understood so that it can be easily communicated when the customer needs it Finding potential customers For a company related to real estate, finding potential customers who are interested in the company's projects is essential Therefore, after receiving the information related to the project, I was assigned the task of finding potential customers who are interested in the project based on the available data series of the company including “hot” data (which have gotten when running advertisement) and “cold” data (which based on the loyal customers of company and the residents of other projects that company sold) To find potential customers, I use various tools and mediums, such as the company's real estate website (bds.com.vn), social networks such as Facebook, and direct calls to customers However, finding potential customers still depends on identifying the right potential customers and combining advertising and marketing methods to bring information to the right target audience Therefore, I was also trained by the company to be flexible and analyze the right audience and the right needs in accordance with the company's projects After finding potential customers, I need to contact them as well as meet face-to-face to advise them on real estate projects that they are interested in Besides, provide them with detailed information about utilities, prices, area, legal, and other information related to the project At the same time, I also had to learn how to build relationships with customers to maintain long-term relationships and find sales opportunities in the future Consulting and customer care Real estate-related projects have a lot of information, so there are always a lot of interested customers Therefore, when customers may have questions about the company's products, services, or projects, I need to answer these questions clearly and in detail In addition, when I was assigned the task of consulting, supporting, and taking care of customers, I needed to learn how to convince them as well as create curiosity about the projects of my company for customers based on criteria such as the utility of projects and advantages of that In particular, when introducing products and projects, I need to pursue customers of the superiority of the products and projects and explain to them the benefits of investing in products as well as buying apartments and condominiums from the company Entering transaction figures and statistics, and reporting to the person in charge I also had the responsibility of entering transaction figures and statistics, reporting to the person in charge, and collecting data linked to pricing for flats, villas, apartment, ect, that were to be sold V Reflection on Internship Knowledge acquired Through my internship with a business position in Dat Xanh Mien Bac, I have learned and applied a lot of knowledge from the subjects I studied at FMT, which are Strategic Management, Financial Modeling, Business Communication, etc Specifically, I have gained the ability to communicate with customers, persuade customers, and analyze customer psychology In addition, I also learned the basics of real estate market analysis and case handling Enter and report relevant figures on price lists for company projects Skills learned After two months of internship at Dat Xanh Mien Bac, I have acquired a wealth of knowledge and abilities that are crucial to my job First and foremost, I developed my communication and persuasiveness skills I now know how to interact with customers, coworkers, and partners efficiently At the same time, I learnt how to use communication abilities to settle conflicts and find solutions to problems The sales trainee also improved my capacity to perform under pressure and help me get closer to the actual workplace Second, I learned basic sales skills Specifically, I learned how to build good relationships with clients, provide solutions and answer their questions to help them make real estate purchasing decisions I will also learn how to make price proposals and negotiate to achieve sales goals Third, I obtained time management and organizational skills for handling regular tasks in order to meet company goals and KPIs In addition, I discovered how to take initiative in my work rather than constantly seeking assistance from others Last but not least, I've developed and practiced my teamwork skills more I've gained the ability to pay attention to my coworkers' viewpoints so that we may assist and aid one another in achieving the best results for the tasks we are given In short, working as a sales intern at Dat Xanh Mien Bac helped me develop important skills in the real estate sector in particular and sales in general, and at the same time provide me with valuable insights and practical knowledge to apply in the coming job Observed attitudes and gained values Through my internship at Dat Xanh Mien Bac, I realized that an observed attitude is one of the most important factors in work It determines the suitability of the job for me As an inexperienced intern, you need to be proactive, honest, dedicated, enthusiastic, progressive, focused on learning, listening and applying work-related practices, then you will receive enthusiastic help as well as respect from everyone The value gained from the business internship at Dat Xanh Mien Bac is the practical experience in a professional working environment which helps me better understand the business environment and difficulties as well as the challenges I will face in my future work All the skills, values and lessons that I have gained from this internship will be a foundation for me to make the right decisions for my career path The most challenging task performed For me, the most challenging task as a sales intern was finding potential customers and seize the customer psychology, i.e., how to customers more reliable on the projects of company This is the most crucial part of the business, but it is not the easiest Because in a data series, not all customers were interested in the company's projects Sometimes I had to encounter customers who were really difficult and made it hard for me to exchange information The first time I encountered that situation I didn't know how to handle it and was extremely confused However, under the enthusiastic guidance of the person in charge, I gained a lot of experience in handling tricky situations and got used to the workload later VI INTERSHIP SUMMARY Experienced My time spent interning at the Dat Xanh Mien Bac was really beneficial and significant to me I've gained a lot of knowledge that will help me in my future career, particularly in the areas of communication and persuasion I knew this ability throughout my business communication course at university, and I have completely used and exercised it at Dat Xanh Mien Bac In addition, I am better informed about real estate, legal processes involving real estate, and the real estate market I also understand the real estate purchasing and selling procedure Moreover, I also gained a lot of other crucial skills, like teamwork, analytical and problemsolving abilities, data management and organization abilities, and sales abilities I want to express appreciation to the company in particular for teaching me how to be proactive at work, quickly responding to difficult situations Lessons learned Internship at Dat Xanh Mien Bac company has brought me with many valuable practical lessons I understand that in work, an attitude towards assigned work is extremely necessary Progress, honesty, initiative, willingness to learn are the key factors needed for the job Interning in a big company like Dat Xanh Mien Bac, I learned the seriousness and professionalism at work, which is essential for my future career In addition, the internship helps me to be more active and balanced as well as more active between studying and working All the lessons I learned from my internship are valuable lessons that I should keep in mind Future opportunities Working in an environment as professional as Dat Xanh Mien Bac is a fortunate opportunity to guide my future career My initial goal is to get a good bachelor's degree on time at university Besides, I'll try out other positions as a tax consultant, an accountant, or an auditor in some foreign companies like Grant Thornton Additionally, I will use the useful knowledge I gained from my internship at Dat Xanh Mien Bac to prepare for my career Moreover, I will learn through daily skill development and self-improvement so that I may perform at my best in any circumstance I want, no matter what working environment I am in, to be able to proudly tell everyone that I am a student of Hanu and an FMTer REFERENCES Company website: https://datxanhmienbac.com.vn Dat Xanh Mien Bac (2023) “Đất Xanh Miền Bắc nhận giải thưởng TOP 10 đơn vị phân phối BĐS tốt Việt Nam” Retrieved from: https://datxanhmienbac.com.vn/tin-tuc/dat-xanh-mienbac-nhan-giai-thuong-top-10-don-vi-phan-phoi-bds-tot-nhat-viet-nam-2022.html NIC (n.d,) “ giải pháp “cứu nguy” thiếu hụt nhân viên nhân sự” Retrieved from: https://nicvn.com/vi/3-giai-phap-cuu-nguy-khi-thieu-hut-nhan-vien-nhan-su Mai Linh (2023) “CEO Đất Xanh Miền Bắc: Nhà đầu tư kiếm lời 10 năm qua, phải lo lắng họ có tới 10 năm làm tốt khó khăn bắt đầu” Retrieved from: https://cafef.vn/ceo-dat-xanh-mien-bac-nha-dau-tu-da-kiem-loi-10-nam-qua-tai-sao-phai-lo-langkhi-ho-co-toi-10-nam-lam-tot-va-kho-khan-chi-bat-dau-20230103215009178.chn? fbclid=IwAR2Elj8bSTBXiB_HYvqMOamhZANkT98gRx2eE4Lv1Ma9PHszny80ztfHD-k APPENDICES