Global Marketing Management www Ebook777 com Free ebooks ==> www Ebook777 com http //www ebook777 com Trim Size 8 5in x 11in Kotabe ftoc tex V2 11/14/2016 11 54am Page xvi� � � � www Ebook777 com Free[.]
Free ebooks ==> www.Ebook777.com www.Ebook777.com Trim Size: 8.5in x 11in k Kotabe ftoc.tex V2 - 11/14/2016 11:54am Page xvi Free ebooks ==> www.Ebook777.com k k www.Ebook777.com k k Free ebooks ==> www.Ebook777.com 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 GLOBAL MARKETING MANAGEMENT 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 7TH EDITION Masaaki Kotabe Temple University Kristiaan Helsen Hong Kong University of Science and Technology k k www.Ebook777.com k k Free ebooks ==> www.Ebook777.com DEDICATION To Lorraine, Akie, Euka, and Hiro —M.K To A.V —K.H VP AND EDITORIAL DIRECTOR EDITORIAL DIRECTOR EXECUTIVE EDITOR SPONSORING EDITOR EDITORIAL MANAGER CONTENT MANAGEMENT DIRECTOR CONTENT MANAGER SENIOR CONTENT SPECIALIST PRODUCTION EDITOR PHOTO RESEARCHER COVER PHOTO CREDIT George Hoffman Veronica Visentin Lise Johnson Jennifer Manias Gladys Soto Lisa Wojcik Nichole Urban Nicole Repasky Ameer Basha Billy Ray © harper kt/Shutterstock.com; © mokokomo/Shutterstock.com This book was set in 10/12 TimesLTStd by SPi Global and printed and bound by Lightning Source Inc The cover was printed by Lightning Source Inc Founded in 1807, John Wiley & Sons, Inc has been a valued source of knowledge and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations Our company is built on a foundation of principles that include responsibility to the communities we serve and where we live and work In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical conduct within our business and among our vendors, and community and charitable support For more information, please visit our website: www.wiley.com/go/citizenship k Copyright © 2017, 2014, 2010 John Wiley & Sons, Inc All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923 (Web site: www.copyright.com) Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, (201) 748-6011, fax (201) 748-6008, or online at: www.wiley.com/go/permissions Evaluation copies are provided to qualified academics and professionals for review purposes only, for use in their courses during the next academic year These copies are licensed and may not be sold or transferred to a third party Upon completion of the review period, please return the evaluation copy to Wiley Return instructions and a free of charge return shipping label are available at: www.wiley.com/go/returnlabel If you have chosen to adopt this textbook for use in your course, please accept this book as your complimentary desk copy Outside of the United States, please contact your local sales representative ISBN: 978-1-119-29884-7 (PBK) ISBN: 978-1-119-29870-0 (EVAL) Library of Congress Cataloging-in-Publication Data: Names: Kotabe, Masaaki, author | Helsen, Kristiaan, author Title: Global marketing management / Masaaki Kotabe, Kristiaan Helsen Description: Seventh Edition | Hoboken : Wiley, 2017 | Revised edition of the authors’s Global marketing management, 2014 | Includes index Identifiers: LCCN 2016033526 | ISBN 9781119298847 (pbk.) | ISBN 9781119298717 (epub) | ISBN 9781119298663 (Adobe pdf) Subjects: LCSH : Export marketing—Management | International business enterprises—Management Classification: LCC HF1416 K68 2017 | DDC 658.8/4—dc23 LC record available at https://lccn.loc.gov/2016033526 The inside back cover will contain printing identification and country of origin if omitted from this page In addition, if the ISBN on the back cover differs from the ISBN on this page, the one on the back cover is correct www.Ebook777.com k k Trim Size: 8.5in x 11in k Kotabe fbetw.tex V1 - 11/14/2016 11:54am Page iii 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 ABOUT THE AUTHORS k Masaaki “Mike” Kotabe holds the Washburn Chair Professorship in International Business and Marketing at the Fox School of Business at Temple University Prior to joining Temple University in 1998, he was Ambassador Edward Clark Centennial Endowed Fellow and Professor of Marketing and International Business at the University of Texas at Austin Dr Kotabe has been elected to serve on the Executive Board of the Academy of International Business as President-Elect (2015–16), President (2016–17), and President-Immediate Past (2017–18) He also currently serves on the Board of Directors of the Japan Marketing Academy He received his Ph.D in Marketing and International Business at Michigan State University Dr Kotabe has taught international marketing, global sourcing strategy (R&D, manufacturing, and marketing interfaces) at the undergraduate and MBA levels and theories of international business at the Ph.D level, among others He has lectured widely at various business schools around the world, including Austria, Germany, Finland, Norway, Sweden, Turkey, Brazil, Colombia, Mexico, China, Japan, Korea, Taiwan, Indonesia, Vietnam, and New Zealand For his research, he has worked closely with leading companies such as AT&T, Kohler, NEC, Nissan, Philips, Sony, and Seven & i Holdings (parent of 7-Eleven stores) and served as advisor to the United Nations’ and World Trade Organization’s Executive Forum on National Export Strategies Dr Kotabe has written more than 100 scholarly publications His numerous research articles have appeared in journals such as Journal of Marketing, Journal of International Business Studies, Strategic Management Journal, and Academy of Management Journal His books include Global Sourcing Strategy: R&D, Manufacturing, Marketing Interfaces (1992), Japanese Distribution System (with Michael R Czinkota, 1993), Anticompetitive Practices in Japan (with Kent W Wheiler, 1996), MERCOSUR and Beyond (1997), Market Revolution in Latin America: Beyond Mexico (with Ricardo Leal, 2001), Emerging Issues in International Business Research (with Preet Aulakh, 2002), Global Supply Chain Management (with Michael J Mol, 2006), and SAGE Handbook of International Marketing (with Kristiaan Helsen, 2009) He currently serves as the Editor of the Journal of International Management and also serves/has served on the editorial boards of the Journal of Marketing, the Journal of International Business Studies, the Journal of International Marketing, the Journal of World Business, the Journal of the Academy of Marketing Science, the Journal of Business Research, and the Thunderbird International Business Review, among others For his significant contribution to international business research and education, Dr Kotabe was elected a Fellow of the Academy of International Business in 1998 and a Fellow of the Japan Academy of International Business Studies in 2016 k Kristiaan Helsen has been an associate professor of marketing at the Hong Kong University of Science and Technology (HKUST) since 1995 Prior to joining HKUST, he was on the faculty of the University of Chicago for years He has lectured at Nijenrode University (Netherlands), the International University of Japan, Purdue University, the Catholic University of Lisbon, and CEIBS (Shanghai) Dr Helsen received his Ph.D in Marketing at the Wharton School of the University of Pennsylvania iii k k Trim Size: 8.5in x 11in iv • Kotabe fbetw.tex V1 - 11/14/2016 11:54am Page iv About the Authors His research areas include promotional strategy, competitive strategy, and hazard rate modeling His articles have appeared in journals such as Marketing Science, Journal of Marketing, Journal of Marketing Research, and European Journal of Operations Research, among others He also coedited the SAGE Handbook of International Marketing with Masaaki Kotabe Dr Helsen is on the editorial board of the International Journal of Research in Marketing k k k k Trim Size: 8.5in x 11in Kotabe fpref.tex V1 - 11/14/2016 11:54am Page v 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 PREFACE FOUR FUNDAMENTAL ISSUES ADDRESSED IN THE SEVENTH EDITION k 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 We have continued to receive many letters and e-mail messages as well as user reviews on Amazon.com, among others, from instructors, students, and business executives around the world who used the previous editions of our Global Marketing Management Their comments have been very favorable Thanks to the increased desire in many parts of the world for access to our book in their own languages, our book has been translated into Chinese, Japanese, Portuguese, and Spanish However, we just cannot be sitting on our laurels As the world around us has been constantly changing, the content and context of our book also have to change to reflect the climate of the time As we all know, the Great Recession of 2009—the worst global financial crisis since the Great Depression of 1929—brought the global economy to a screeching halt and has since changed the global marketing environment completely More recently, even some of the rapidly growing emerging markets such as China and Brazil began to experience a significant economic slowdown in 2015 Furthermore, Britain’s decision to exit the European Union (known as the Brexit) and lingering uncertainties about the decision itself in late June 2016 have cast added economic and political uncertainty not only to Europe but also to the rest of the world The continued global economic growth that many of us had taken for granted for many years proved to be a false assumption Along with the global recession also came some serious doubts about the virtue of freer trading environments and unfettered global competition and increased awareness about corporate social responsibility (CSR) due to increased pollution and global warming and their potentially dire consequences In a way, it is a challenging period with so many changes occurring with unforeseeable consequences We are fortunate enough to capture various changes in the market environment and describe them in this seventh edition of our book In our mind, the role of a textbook is not only to describe today’s realities but also to extrapolate from them on how the future will unfold After all, that is how marketing executives have to act and make correct decisions based on the facts they have gathered Today’s realities are a serendipitous product of past realities, and the future will be an uncharted course of events lying ahead of us We constantly strive to help you better understand state-of-the-art marketing practices on a global basis with relevant historical background, current marketing environments, and logical explanations based on a massive amount of knowledge generated by marketing executives as well as by academic researchers from around the world Therefore, the seventh edition of our book continues to build on four major changes that have taken place in the past decade or so First, the landscape of the global economy has changed drastically, particularly as a result of the global financial crisis and the ensuing lackluster global market environment The emergence of Brazil, Russia, India, and China, among others, as economic superpowers has been observed during the same period So has the recent worrisome deceleration of these new powerhouse economies Nevertheless, China’s role as the world’s factory is well established; India’s increased role in information technology development is obvious; and Brazil and Russia are still rich in mineral resources that are becoming scarce in the long run Second, the explosive growth of information technology tools, including the internet and electronic commerce (e-commerce), has had a significant effect on the way we business internationally This still continues to be an evolving phenomenon that we need to investigate carefully On the one hand, everyone seems to agree that business k v k k Trim Size: 8.5in x 11in vi • Kotabe fpref.tex V1 - 11/14/2016 11:54am Page vi Preface transactions will be faster and more global early on And it is very true As a result, marketing management techniques such as customer relationship management and global account management have become increasingly feasible On the other hand, the more deeply we have examined this issue, the more convinced we have become that certain things would not change, or could even become more local as a result of globalization that the internet and e-commerce bestow on us Third, it is an underlying human tendency to desire to be different when there are economic and political forces of convergence (often referred to as globalization) When the globalization argument (and movement) became fashionable in the 1980s and 1990s, many of us believed that globalization would make global marketing easier As we explain later in the text, marketing beyond national borders, indeed, has become easier, but it does not necessarily mean that customers want the same products in countries around the world For example, many more people around the world try to emphasize cultural and ethnic differences as well as accept those differences than ever before Just think about many new countries being born around the world as well as the regional unifications taking place at the same time Another example is that while e-commerce promotion on the internet goes global, product delivery may need to be fairly local in order to address local competition and exchange rate fluctuations as well as the complexities of international physicaldistribution (export declarations, tariffs, and nontariff barriers) From a supply-side point of view, globalization has brought us more products from all corners of the world However, from a demand-side (marketing-side) point of view, customers have a much broader set of goods and services to choose from In other words, marketers now face all the more divergent customers with divergent preferences—far from a homogeneous group of customers Fourth, if not last, we have become increasingly more aware of various consequences of corporate action, ranging from environmental pollution to global warming that could threaten to affect our civilization with rising sea levels around the world, and from food safety to unsafe work environments around the world Companies realize that they must consider the impact of their decisions and policies on a wide range of stakeholders besides their shareholders To be successful in the long term, a company must create value for its shareholders and customers and also for local communities and society at large While the idea that a company has societal obligations has been around for many decades, CSR has never been more prominent on the corporate agenda Indeed, these changes we have observed in the last decade or so are more than extraordinary In this seventh edition, we have expanded on these issues in all chapters, wherever relevant We have added many new examples that have occurred in this period However, we not sacrifice logical depth in favor of brand-new examples This revision required a lot of work, as it did in the past But it was well worth the effort because we are confident as to how satisfied and enlightened readers like you will become We strongly believe that cases provide students not only with lively discussions of what goes on with many companies but also with in-depth understanding of many marketing-related concepts and tools as used by those companies In this revision, we added many new cases as well as keeping several cases from the earlier editions that were voted as favorites by our textbook users and their students We have more than 40 cases to go with this edition The cases represent many products and services and many regions and countries as well as many nationalities All the cases are placed on the textbook website for easy download (www.Wiley.com/College/Kotabe) Many users of the previous editions continue to commend us for writing a book that is probably the most academically rigorous and conceptually sound, yet full of lively examples that students can easily identify with in order to drive important points across We combine the academic rigor and relevance (and fun of reading) of materials to meet both undergraduate and MBA educational requirements We keep this tradition in our seventh edition k 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 OUR PEDAGOGICAL ORIENTATION Marketing in the global arena is indeed a very dynamic discipline Today, there are many international or global marketing management books vying for their respective niches in the market It is a mature market As you will learn in our book, in a mature market, k k k Trim Size: 8.5in x 11in Kotabe fpref.tex V1 - 11/14/2016 Preface • 11:54am Page vii vii Global Marketing Management, 7th ed (2017) Globalization Globalization Imperative Global Marketing Environment Global Economic Environment Financial Environment Global Cultural Environment and Buying Behavior Political / Legal Environment Development of Competitive Strategy Global Marketing Research Global Segmentation and Positioning Global Marketing Strategies Global Market Entry Strategies k k Global Marketing Strategy Development 10 Global Product Policy Decisions 11 Global Product Policy Decisions 12 Global Pricing 13 Global Communication Strategies 14 Sales and Cross-Cultural Management 15 Global Logistics and Distribution 16 Export/Import Management Managing Global Operations 17 Planning, Organization, and Control of Global Marketing Operations 18 Marketing Strategies for Emerging Markets 19 Global Marketing and the Internet 20 Sustainable Marketing in the Global Marketplace k Trim Size: 8.5in x 11in k Kotabe fpref.tex V1 - 11/14/2016 11:54am Page viii viii • Preface firms tend to focus closely—or maybe, too closely—on immediate product features for sources of differentiation and may inadvertently ignore the fundamental changes that may be reshaping the industry Often, those fundamental changes come from outside the industry The same logic applies to the textbook market Whether existing textbooks are titled international marketing or global marketing, they continue to be bound by the traditional bilateral (international) view of competition While any new textbook has to embrace the traditional coverage of existing textbooks, we intend to emphasize the multilateral (global) nature of marketing with local sensitivity throughout our book Some textbooks have replaced the word international with global Such a change amounts to only a repackaging of an existing product we often see in a mature product market, and it does not necessarily make a textbook globally oriented We need some paradigm shift to accomplish the task of adding truly global dimensions and complex realities to a textbook You might ask, “What fundamental changes are needed for a paradigm shift?” and then, “Why we need fundamental changes to begin with?” Our answer is straightforward Our ultimate objective is to help you prepare for this new century and become an effective manager overseeing global marketing activities in an increasingly competitive environment You may or may not choose marketing for your career If you pursue a marketing career, what you will learn in our book will not only have direct relevance but will also help you understand how you, as a marketing manager, can affect other business functions for effective corporate performance on a global basis If you choose other functional areas of business for your career, then our book will help you understand how you can work effectively with marketing people for the same corporate goal Our book is organized as shown in the flowchart We believe that our pedagogical orientation not only embraces the existing stock of useful marketing knowledge and methods but also sets itself apart from the competition in a number of fundamental ways, as follows k 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 GLOBAL ORIENTATION As we indicated at the outset, the term, global, epitomizes the competitive pressure and market opportunities from around the world and the firm’s need to optimize its market performance on a global basis Whether a company operates domestically or across national boundaries, it can no longer avoid the competitive pressure and market opportunities For optimal market performance, the firm should also be ready and willing to take advantage of resources on a global basis and at the same time respond to different needs and wants of consumers In a way, global marketing is a constant struggle with economies of scale and scope needs of the firm and its responsiveness and sensitivity to different market conditions While some people call it a glocal orientation, we stay with the term, global, to emphasize marketing flexibility on a global basis Let us take a look at a hypothetical U.S company exporting finished products to Europe and Japan Traditionally, this export phenomenon has been treated as a bilateral business transaction between a U.S company and foreign customers However, in reality, to the executives of the U.S company, this export transaction may be nothing more than the last phase of the company’s activities they manage Indeed, this company procures certain components from long-term suppliers in Japan and Mexico, other components in a business-to-business (B2B) transaction on the internet with a supplier in Korea, and also from its domestic sources in the United States, and assembles a finished product in its Chinese plant for export to Europe and Japan as well as back to the United States Indeed, a Japanese supplier of critical components is a joint venture majority owned by this American company, while a Mexican supplier has a licensing agreement with the U.S company that provides most of technical know-how A domestic supplier in the United States is in fact a subsidiary of a German company In other words, this particular export transaction by the U.S company involves a joint venture, a licensing agreement, a B2B transaction, subsidiary operation, local assembly, and R&D—all managed directly or indirectly by the U.S company And add the realities of market complexities arising from diverse customer preferences in European, Japanese, k k k Trim Size: 8.5in x 11in 660 k Kotabe bindauth.tex V1 - 11/14/2016 11:47am Page 660 • Name Index Bond, Michael H., 110n Bonini, Sheila, 620n Botzoris, G., 468n Bowersox, Donald J., 459n, 495 Bowie, David, 345 Boya, U O., 411n Brainard, Lael, 478 Brashear-Alejandro, Thomas, 455 Brett, Jeanne, 456 Briggs, Forrest, 495 Briley, Donnel A., 94n, 121n, 124 Brodowsky, Glen H., 356n Broer, Wijnand, 626n Brokenbaugh, Laura L., 15n Brough, Paula, 456 Brousseau, Eric, 51n Brouthers, Keith D., 305, 307n Brouthers, Lance Eliot, 12, 305, 307n Brown, Owen, 47 Brown, Shona L., 245n Brown, Steven, 356n Brown, Tom J., 604n Bryan, Lowell, 3n Buchan, Nancy R., 437n Buckley, Peter J., 14n, 290n Bucklin, Louis P., 464n Bull, Nick, 224n Bunduchi, Raluca, 473n Burges, Sean W., 60 Burnkrant, Robert E., 614n Burns, Jane, 381n C Calantone, Roger J., 500n Caldara, Roberto, 98n Calicchio, Nicola, 566n Campbell, Andrew, 534n, 540n, 547 Campbell, Ian, 80n Canner, Niko, 438n, 440n Cannon, Joseph P., 436n Cannone, Giusy, 16n Capell, Kerry, 241n ầarikỗi, Ilker, 456 Carini, Gary R., 456 Carpenter, Gregory S., 276n, 305 Carpenter, Mason A., 449n Carvalho, Sergio W., 614n Castro, Raúl, 128n, 133n Cavarkapa, Branko, 141n Cavusgil, S Tamer, 16n, 18, 20n, 194n, 196n, 203, 238n, 270, 305, 368n, 374n, 379, 382n, 390, 500n, 508n, 517n, 523, 524n, 527 Cerny, Michael V., 517n Cescau, Patrick, 240 Chadwick, James, 82, 83n, 84n Chae, Myung-Su, 529n Chaganti, Radharao, 377n Chaganti, Rajeswararao, 377n Chakravarthy, Balaji S., 16n, 17, 18 Chakravorti, Samit, 434n Chandra, Maneesh, 261n, 477n Chandrasekaran, Deepa, 187n Chattopadhyay, Amitava, 208n, 209, 556n, 557, 575 Chaudhry, Peggy A., 387n Chen, Edison, 122 Chen, Min, 440n Cheng, Joseph, 240n, 260n Chintagunta, Pradeep K., 371n, 390 Chircu, Alina, 552n Chonko, Lawrence B., 443n Chow, Garland, 153n Chua, Lusan, 164n Chung, Chris Changwha, 60 Clague, Llewlyn, 378n Clark, Terry, 73n, 380n, 477n Cleese, John, 403n Cleff, Thomas, 263n Clifford, Mark L., 130n Clinton, Hillary, 136 Closs, David J., 459n, 495 Cobb, Charles E., Jr., 166n Cohen, Benjamin J., 92 Cohen, Stephen S., 77, 472n Coles, Marin, 292 Collens, Lauren, 109n Collins, Thomas L., 198n Condon, Stephanie, 50 Connors, Daniel J., Jr., 77 Constantine, Katsikeas S., 500n Cooper, M Bixby, 459n, 495 Coopers, Cary L., 456 Cordell, Victor V., 357n Corstjens, Marcel, 547 Cote, Joseph A., 103n, 185n Cottarelli, Carlo, 63n Cotte, June, 614n, 638 Coulter, Robin A., 365, 566n Coy, Peter, 73n Craig, C Samuel, 16n, 17, 176n, 189n, 199n, 200n, 203, 340n, 341n, 342, 364 Cravens, David W., 437n, 456 Crawford, Robert J., 260n Crittenden, Victoria L., 638 Crittenden, William F., 638 Cronin, Mary J., 602 Croux, Christophe, 210n Crutsinger, Martin, 80n Cuervo-Cazurra, Alvaro, 1n, 60 Cui, Anna Shaojie, 16n Cunningham, William H., 357n Curry, David J., 198n Curtis, Gerald L., 130n Cusumano, Michael A., 30n Czinkota, Michael R., 18n, 131n, 172, 201, 260n, 492, 508n k D Dacin, Peter A., 604n Dagher, Grace, 405n Dalgic, Tevfik, 94n Dalrymple, Douglas J., 529n d’Amico, Michael, 131n Daneshvar, N., 270 Daniel, Jack, 337 Dannenberg, Ross, 164n D’Antonio, Louis, 475 Darling, John R., 356n D’Aveni, Richard, 248n David, Kenneth, 108, 124, 215n Davidson, W H., 533n Dawar, Niraj, 267n, 270, 543n, 556n, 557, 575, 614n Dawes, Philip L., 154n Dawson, John, 495 Day, George S., 178n, 196n De Abreu Filho, 566n De Jong, Martijn G., 187n, 188n, 189, 203, 226n, 230, 340n, 365 De Juan, Maria D., 580n De Langhe, Bart, 188n, 189 de Lima, Renata Carneiro, 614n De Los Santos, Gilberto, 405n de Mooij, Marieke, 111n, 112n, 121n, 219, 253n, 346n, 395n, 407n, 424 de Oliveira Mota, Márcio, 614n de Vries, Manfred F R Kets, 539n Dean, David L., 502n Degenholtz, Andrew, 7n Dekimpe, Marnik G., 276n, 305, 417n, 484n, 495, 634n Deligonul, Z Seyda, 270 Dell, Michael, 295 DeNisi, Angelo S., 451n Deshpandé, Rohit, 360n Desiraju, Ramarao, 371n, 390 Desphandé, Rohit, 364 Dhebar, Anirudh, 350n Dholakia, Nikhilesh, 6n Diamantopoulos, Adamantios, 357n, 456 Diamond, Jared, 104n Diana, Tom, 128n Dibrell, Clay, 15n Dickinson, Q Todd, 159, 162n Dickson, Peter R., 434n Diermeier, Daniel, 636n Dikova, Desislava, 305 Doctoroff, Tom, 575 Dodd, Jonathan, 190n, 191, 602 Doh, Jonathan, 172 Doh, Jonathan P., 140n Doke, DeeDee, 50n Domoto, Hiroshi, 473n Donaldson, Thomas, 437n, 616n k k Trim Size: 8.5in x 11in Kotabe bindauth.tex V1 - 11/14/2016 Name Index Doney, Patricia M., 436n, 517n, 524n Dong, Maggie Chuoyan, 483n Donthu, Naveen N., 514n Dorfman, Peter W., 112n Douglas, Susan P., 16n, 17, 176n, 189n, 199n, 200n, 205n, 340n, 341n, 342, 364 Doukas, John A., 57n Doz, Yves L., 254n Dranove, David, 303 Drucker, Peter F., 15n, 458n, 601n Drummond, David, 615 Duarte, Deborah L., 547 Duarte, Fernanda, 155n Dubé, Laurette, 358n, 365 Dubinsky, Alan J., 433n, 442, 442n, 443, 443n Duhan, Dale F., 457n, 517n Duina, Francesco G., 172 Duncan, Christopher R., 130n Duncan, Tom, 400n, 424 Dunning, John H., 28n, 458n Dutta, Shantanu, 518n, 521n, 527 Dvir, Eyal, 370n E k Eden, Lorraine, 101n Edson, Lee, 159 Eisenhardt, Kathleen M., 245n Eiteman, David K., 71 Ekeledo, Ikechi, 6n Elahee, Mohammad N., 456 Ellard, John H., 619n, 631n, 638 Elsner, Mark, 270 Encarnation, Dennis J., 14n Enderle, Georges, 616n Engel, James F., 102n Erdem, Tülin, 338n, 365 Erderer, Kaynak, 185n Eremitaggio, Phyllis, 164n Erez, Miriam, 437n Eriksson, Kent, 497n Ernst, David, 292n, 305, 547 Eroglu, Sevgin, 452n Eshghi, Abdolreza, 508n Eshghi, Golpira S., 508n Eskin, Gerry, 197n Esserman, Susan, 47n Estrin, Saul, 563n Etile, Fabrice, 614n Ettenson, Richard, 365 Evansburg, Amanda R., 164n Ewing, Jack, 168n Eyring, Matthew J., 575 F Faris, Charles W., 514n Farley, John U., 104n Farmer, Stacy J., 164n Fayerweather, John, 252n Fergusson, Ian F., 512 Fernandes, Daniel, 188n Fernandez, Cristina, 182 Fernie, John, 441n Ferreiro, Pablo, 456 Ferrell, O.C., 622n Filipe Lages, Luis, 527 Finskud, Lars, 344n Fiore, Mark J., 164n Fischer, Marc, 365 Fisher, Robert J., 518n, 521n, 527 Flikkema, Luanne, 228n Ford, John B., 456, 482n Foss, Nicola J., 456 Fox, Jean-Paul, 188n, 189 Fraedrich, John P., 383n, 390 Fraile, Guillermo, 456 Franỗois, Pierre, 417n Frazier, Gary L., 429n Freeman, Susan, 527 Freud, Sigmund, 122n Frevert, Brad, 199n Frost, Randall, 344n Frost, Tony, 267n, 270, 543n, 556n, 557 Fruchter, Gila E., 434n Fryling, Robert, 133n Fubini, David G., 292n, 305 Furrer, Olivier, 587n • 11:47am 661 Goold, Michael, 534n, 540n,547 Gopalakrishna, Srinath, 417n Gorchels, Linda, 456 Gould, Stephen J., 422n, 423n Graham, John L., 432n, 436n, 442n, 444n Gref, Richard, 499 Gregersen, Hal B., 449, 449n Gregory, Gary, 6n, 527 Grein, Andreas F., 422n, 423n Grewal, Rajdeep, 425, 495 Griffith, David A., 16n, 277n, 305, 456 Grosse, Robert, 92, 462n Grossfield, Rena, 378n Grund, Martin, 164n Grund, Michael, 270 Grunig, James E., 421n Gstöhl, Sieglinde, 53n Gu, Flora F., 101n, 124, 172 Guay, Terrence, 172 Guild, Todd, 4n Guile, Bruce R., 30n, 255n Guillèn, Mauro F., 588n Gunia, Brian, 456 Gupta, Vipin, 112n Gürhan-Canli, S., 357n Gürhan-Canli, Zeynep, 121n, 357n, 605n, 614n, 636n, 638 H G Gaba, Vibah, 298n, 305 Gabrielsson, Mika, 270 Gabrielsson, Peter, 270 Gagnon, Joseph A., 380n Gao, Gerald Yong, 15n, 527, 566n Gatignon, Hubert, 280n, 305, 306n Gaul, Wolfgang, 386n Gencturk, Esra F., 490n, 508n Gentry, James W., 448n George, Mike, 236 George, Richard T De, 168n Gerk, David R., 164n Gerst, Martina, 473n Geurts, Sabine, 456 Geyskens, Inge, 585n, 602 Ghauri, Pervez N., 290n, 305 Ghemawat, Pankaj, 253n, 270 Ghislanzoni, Giancarlo, 547 Ghoshal, Sumantra, 240n, 538n, 542n, 544n, 546n, 547, 558n Giannini, Curzio, 63n Gibson, Cristina B., 437n Gielens, Katrijn, 276n, 305, 484n, 495 Gillespie, Kate, 139n, 172, 524, 525 Gilly, Mary C., 432n, 436n Golder, Peter N., 206n, 244n, 298n, 305 Goodrich, Kendall, 253n k Page 661 Ha, Louisa, 408n Hadjimarcou, John, 483n, 502n Hall, Edward T., 97, 108n, 124 Hamdani, Khalil, 14n Hamel, Gary, 261n, 264n Hamilton, Robert D., 399, 543n Han, Binjie, 37n Hanges, Paul J., 112n Hanlon, David, 373n Hanni, D A., 393n, 424 Harney, Alexandra, 426n Harris, Cheryl, 191 Harrison-Walker, L Jean, 253n Harter, Jim, 536n Hartman, Stephen W., 60 Harvey, Michael G., 141n, 402n, 424, 451n Haslam, Alex, 116n Haspeslagh, P., 533n Hassis, Roswitha, 177n, 200n Hawk, Tony, 403n Hawkins, Del I., 197n Healey, Nigel M., 191n Heijblom, Ruud, 94n Heil, Oliver, 270 Heinzel, Herbert, 237n Heller, Douglas S., 77 Helsen, Kristiaan, 2n, 276n, 305, 368n, 484n, 590n, 616n, 634n k k Trim Size: 8.5in x 11in 662 k Kotabe bindauth.tex V1 - 11/14/2016 11:47am Page 662 • Name Index Helyar, John, 478 Hemerling, Jim, 43n Henderson, Pamela W., 103n Henry, Clement M., 152n Hens, Luc, 552n, 562n, 569n Herbig, P., 417n, 425 Herche, Joel, 432n Hewett, Kelly, 124 Hibbert, Edgar, 203 Higgins, Edward, 116n Higgins, Sean, 48 Hildebrand, Doris, 92 Hill, C., 307n Hill, John S., 411n, 424, 529n Hise, Richard T., 509n Hitt, Michael, 240n, 260n Hladik, Karen J., 290n Ho, Ying, 168n Hoegh-Krohn, Nils E Joachim, 73n Hoffman, Richard C., 286n Hoffmann, Stanley, 172 Hofstede, F Ter, 209n, 210n, 230 Hofstede, Geert, 95n, 109n, 110n, 112n, 114n, 124, 433n Hogna, Egil, 344n Holt, Douglas B., 211n, 337n, 365, 613n Holtbrügge, Dirk, 298n Honeycutt, Earl D., Jr., 455, 477n Hoppner, Jessica J., 456 Hortinha, Paula, 527 Horton, Veronica, 172 Horwitz, Tony, 433n Hoskisson, Robert E., 101n Hotchkiss, Carolyn, 167n House, Robert J., 112n, 448n Hovivian, Francois, 15n Howell, Larry J., 257n Howse, Robert, 47n Hsieh, C M., 477n Hsu, Jamie C., 257n Hu, Angang, 92 Hu, Xiaorui, 253n Hu, Ye, 357n Hubbard, Thomas N., 245n Huff Lenard C., 412n Huffman, Stephen P., 73n Hughes, Paul, 527 Hulland, John, 359n Hung, Kineta, 101n, 124, 172 Hunt, Shelby D., 457n Hunt, Todd, 421n Hunter, Gary, 434n Hutton, R Bruce, 475 Hwang, P., 307n Hyder, Akmal S., 290n, 305 I Ilieva, Janet, 191n Ingenbleek, Paul T M., 495 Inkpen, Andrew C., 305 Isobe, Takehiko, 60 Ivus, Olena, 49n J Jack, Rachael E., 98n Jackson, George C., 466 Jacobs, L W., 397n Jain, Subhash C., 160, 172 Jambulingam, Thani, 456 James, LeBron, 360 James, W L., 424 Jantan, M Asri, 455 Jarvis, Susan, 172 Javalgi, Rajshekhar G., 270 Javidan, Mansour, 112n, 448n Jayachandran, Staish, 255n Jeff Bezos, 577n Jenkin, Matthew, 448n Jens, Sherri, 40 Jevons, Colin, 622n Jiang, Crystal, 456 Jillings, Guy R., 543n Joachimsthaler, Erich A., 274n, 305, 364, 392n, 540n Johanson, Jan, 497n Johansson, Johny K., 60, 201, 358n Johansson, Lars Göran, 340n Johnsen, Tommi, 475 Johnson, Carla, 452n Johnson, James P., 283n Johnson, Jean L., 185n, 461n Johnson, Joseph, 60, 270, 562n, 563n, 576 Johnson, Lester W., 499n Johnson, Mark W., 575 Johnston, Wesley J., 435n Jolson, Marvin A., 443n Jonsson, Anna, 456 Jordan, Michael, 401 Ju, Min, 527 Jun, Sunkyu, 448n Jusko, Jill, 158n K Kaikati, Jack G., 491n, 492 Kaji, Niraj, 270 Kale, Sudhir, 230 Kalish, Shlomo, 237n Kalliny, Morris, 405n Kamakura, Wagner A., 205n Kaminarides, John S., 502n Kamiya, Setsuko, 7n Kamprad, Ingvar, 109 Kanso, Ali, 423n Kapferer, Jean-Nöel, 19n, 335n, 344n k Karavdic, Munib, 6n, 527 Karel, Jan Willem, 346n Karunaratna, Amal R., 499n Kashani, Kamran, 176n, 411n, 412, 412n, 424 Kashlak, Roger J., 543n Katahira, H., 198n Katsikeas, Constantine S., 483n, 500n, 527, 591n, 602 Kaufman, Gaye, 361n Kaynak, Erdener, 187n Keegan, Warren J., 19n Keh, Hean Tat, 370n, 390 Keillor, Bruce D., 131n, 156n Kenichi, Ohmae, 254 Kenny, David, 351n Kent, John L., 395n Kent, Muthar, 292 Keown, C F., 397n Kern, Horst, 177n, 200n Kerr, Sam, 12 Kertesz, Ari, 241 Ketkar, Sonia, 305 Khanna, Tarun, 270 Kim, Ilchul, 422n Kim, Seung H., 382n Kim, W Chan, 307n, 544n Kimes, Mina, 520n King, Julia, 234n Kinnear, Thomas C., 183n Kinneer, Kevin D., 453n Kinnunen, Ulla, 456 Kirby, Susan L., 456 Kirpalani, V H., 401n, 424 Kitchen, Philip J., 422n Kiyak, Tunga, 517n Klastorin, Ted, 128n Kleimenhagen, Arno, 173 Klein, Jill Gabrielle, 339n, 614n Klein, Johanna, 626n Klein, Lisa R., 237n, 602 Klevorick, Alvin K., 30n Kline, Saul, 429n Klump, Andy, 270 Knetter, Michael M., 380n Knight, Gary A., 16n, 172, 498n Knoop, Carin-Isabel, 346n Knopf, Jutta, 626n Knowles, Jonathan, 365 Knox, Andrea, 92 Knudsen, Trond Riiber, 344n Kobrin, Stephen J., 126n, 248n Kochkova, Olena, 11n Koch-Weser, Iacob N., 499n Koenig, Robert, 468n Kogut, Bruce, 470n Kong, Albert, 284n Kopalle, Praveen K., 104n Koschate-Fischer, Nicole, 357n Kostecki, Michel M., 384n k k Trim Size: 8.5in x 11in Kotabe bindauth.tex V1 - 11/14/2016 Name Index Kotabe, Masaaki, 2n, 14n, 15n, 18n, 38n, 54n, 73n, 79n, 92, 130n–132n, 131n, 132n, 139n, 145n, 147n, 156n, 158n, 165n, 172, 201, 240n, 248n, 250n, 253n, 257n, 260n, 264n, 283n, 305, 368n, 380n, 433n, 442n, 443n, 456, 457n, 462, 473n, 474n, 477n, 484n, 490n, 492, 508n, 527, 590n, 616n Kotler, Philip H., 153n, 335n Krasnikov, Alexander, 255n Kreinin, Mordechai E., 78n Krell, Eric, 451n Krishna, Erramilli, M., 296n Krishna, Kishore, 172 Kshetri, Nir B., 527 Kucher, Eckhard, 387n, 390 Kuma, V., 425 Kumar, Alok, 495 Kumar, Nirmalya, 496, 531n, 547, 594 Kumar, Rajesh, 456 Kumar, V., 178n, 196n, 203, 274n, 305 Kurosawa, Fumiko, 470n Kushwaha, Tarun, 425 L k la Tour, Michael S., 456 Laanti, Riku, 270 Labatt-Randle, Jacquie, 216 Lagarde, Christine, 88 Lages, Carmen, 527 Lanctot, Aldor, 248n Lane, Henry W., 436n Lane, Philip R., 92 Lang, L H P., 57n Lanz, Rainer, 14n, 472n, 475n Lapierre, Laurent M., 456 Lardy, Nicholas R., 45 Laroche, Michel, 401n, 424 Larsen, Trina L., 483n Lassar, Walfried M., 434n Lasserre, Philippe, 278, 278n, 536n, 547 Laszlo, Tihanyi, 277n Lau, Chung M., 101n Laux, Paul A., 73n Lawson, William V., 177 Lazzarini, Sergio G., 477n Leahy, Patrick, 50 Leal, Ricardo, 92 Leclerc, France, 358n, 365 Lee, Ang, 418 Lee, Bruce, 122n Lee, Don Y., 154n Lee, J A., 116n Lee, Jung-Hee, 495 Lee, Kam-hon, 108n, 168n Lee, Leon Z., 582 Lee, Seung-Hyun, 60 Leenders, Michiel R., 434n Lehman, Bruce A., 162n Lehman, Daniel, 50 Lehmann, Donald R., 104n Lehner, Ulrich, 334 Lei, David, 544n Leinwand, Paul, 245n Lemmens, Aurélie, 206n, 210n Lenartowicz, Tomasz, 456 Lennon, John, 122n Leong, Siew Meng, 103n Leonidou, Leonidas C., 172, 483n, 498n, 500n, 502n, 527 Lerman, Dawn B., 423n Lesch, William C., 508n Leung, Kwok, 437n Leung, Tony, 403n Levenstein, Margaret C., 430n Lever, William, 622 Levin, Richard C., 30n Levitt, Theodore, 20n, 228n, 238n, 258n Lewin, Jeffrey E., 435n, 514n Leyden, John, 153n Li, Caroline Bingxin, 483n Li, Jiatao, 296n Li, Ning, 456 Li, Shaomin, 497n Li, Tiger, 517n, 524n Liang, Neng, 514, 515n Lieb, Robert, 496 Liebelson, Dana, 50 Lieberman, Marvin B., 244n, 276n Lieberthal, Kenneth, 264n Liesch, Peter W., 16n, 172, 498n Lilien, Gary L., 173, 417n Lim, Chae Un, 433n, 442n, 443n Litan, Robert E., 478 Liu, Lucy, 403n Livingstone, Linda P., 456 Llosa, Mario Vargas, 10n Lodish, Leonard M., 440n Lohtia, Ritu, 527 Lovelock, Christopher H., 270, 362n, 477n Low, George S., 437n, 456 Lu, Chang-qin, 456 Lu, Luo, 456 Luchs, Michael, 257n Luery, David, 373n Luna, David, 580n Lunardini, Fernando, 566n Luo, Yadong, 37n, 290n, 305, 306n Lusch, Robert F., 141n Lutz, Ulrich, 386n Lynch, Patrick D., 585n k • 11:47am Page 663 663 M MacCormack, Alan David, 260n MacDonnell, Rhiannon, 619n, 631n, 638 Mackay, John, 407n Madden, Thomas J., 124 Madhok, A., 307n Madsen, Peter M., 638 Magee, Stephen P., 154n Mahajan, Vijay, 60, 237n, 552n, 576 Maheswaran, Durairaj, 121n, 356n, 357n Mahini, Amir, 547 Mahon, John F., 286n Maignan, Isabelle, 622n Mainardi, Cesare, 245n Maines, Laureen A., 615n Majkgård, Anders, 497n Makar, Stephen D., 73n Makino, Shige, 307n Malhotra, Naresh K., 184n, 185n, 186n, 200n, 203, 229 Mallapragada, Girish, 495 Mann, Michael A., 15n Mansfield, Edward D., 147n Manwani, Harish, 561n, 568n Marchionne, Sergio, 229 Marinova, Ana, 172 Markides, Constantinos, 474n Martin, Diane, 631n Martin, Xavier, 473n Martinez, Candace A., 92 Martinez, CarlosRuy, 443n Martinsons, Maris G., 289, 291n Maruyama, Masayoshi, 496 Mary Jane Bolle, 479n Mateschitz, Dietrich, 224 Mathis, John, 92 Mathur, Sameer, 567n Mauborgne, Renée A., 544n Mazar, Nina, 110n McBride, Brad, 524, 525 McCann-Erickson, 407n McCarthy, Jon, 121, 122 McCosker, Colin, 285n McCoy, Terry L., 80n McCullough, Wayne R., 424 McGarty, Craig, 116n McGuirk, Anne, 44n McKinney, Joseph A., 360n McLoughlin, Glenn J., 512 McLymont, Rosalind, 509n McNicol, Jason Patrick, 305 Mehta, Raj, 425 Meier, Johannes, 288n Melewar, T.C., 270 Menguc, Bulent, 502n Menzies, Hugh D., 129n Merrihue, Jeffrey, 547 k k Trim Size: 8.5in x 11in 664 k Kotabe bindauth.tex V1 - 11/14/2016 11:47am Page 664 • Name Index Messi, Lionel, 360 Meyer, Jeffrey, 590n, 602 Meyer, Klaus, 563n Micevski, Milena, 527 Michael Bond, 124 Michael, David C., 555n Michaels, Ronald E., 433n, 442n Miles, Morgan P., 156n Miller, Chip, 395n Miller, Edwin L., 448n, 451n Miller, Grant, 574n, 576 Miller, Stephen W., 382n Miller, Tom, 225n Miniard, Paul W., 102n Minor, Michael S., 144n, 405n Miroudot, Sebastien, 14n, 472n, 475n Mitchell, Jennifer, 185n Mitra, Debanjan, 206n, 299n, 305 Mobarak, A Mushfiq, 574n Moffett, Michael H., 71 Mohr, Alexander T., 298n Moinzadeh, Kamran, 128n Mol, Michael J., 264n, 474n Money, Bruce R., 432n, 436n, 442n Montgomery, David B., 183n, 244n, 255n, 276n Moon, Hee-Cheol, 433n, 442n Moore, Jeri, 338n Morales, Evo, 276 Moran, Theodore H., 126n Morgan, Neil, 527 Morita, Masataka, 426n Morrison, Allen J., 260n, 449, 449n Morwitz, Vicki, 605n, 614n, 636n, 638 Motlana, Patience, 345n, 364 Mottner, Sandra, 283n Moyer, Reed, 29 Mudd, Shannon, 92 Mueller, Barbara, 425 Mullen, Michael R., 182n, 436n, 517n, 524n Muller, Eitan, 237n Muller, R E., 13n Munilla, Linda S., 156n Murphy, Patrick E., 616n Murphy, Thomas P., 477n Murphy, William H., 433n Murray, Edwin A., 286n Murray, Janet Y., 15n, 264n, 474n, 477n, 527 MushfiqMobarak, A., 574n, 576 Myers, John G., 396n Myers, Matthew B., 521n N Nachum, Lilach, 22n Nacif, Ercan, 456 Nagai, Hirohisa, 436n Nagashima, Akira, 356n Naidu, G M., 156n, 173 Nair, Hari, 575 Nakata, Cheryl, 270 Namakforoosh, Naghi, 189n Nandkeolyar, Amit, 456 Narayandas, Das, 386, 390 Nathan, Ranga, 73n Naughton, Keith, 501n Navarro, Peter, 145n NaviRadjou, 564n Naylor, Thomas H., 536n Nebenzahl, Israel D., 358n Neelankavil, James P., 121n Nelson, Emily, 485n Nelson, Richard Alan, 423n Nelson, Richard R., 30n Nemkova, Ekaterina, 527 Neuijen, Bram, 433n New, William, 165n Newkirk, David, 399 Newman, Karen L., 437n Newmann, Lawrence James, 260n Nickerson, Jack A., 477n Nicolaud, B., 360n Nierop, T., 147n Niiro, Katsuhiro, 153n Nijssen, Edwin J., 340n, 341n, 342, 364 Nill, Alexander, 355n Ning, Li, 558n Nisbett, Richard, 107, 109, 124 Nishikawa, Toru, 201 Nishimura, Kiyohiko G., 426n Nixon, Richard, 64 Noboru, Hatakeyama, 485n Nohria, Nitin, 437n, 542n Nollen, Stanley D., 437n Nomura, Hiroshi, 153n Nonaka, Ikujiro, 201 Nowak, Jan, 11n Nye, William W., 511n O Oakes, Penny, 116n Obama, Barack, 128n, 133n, 293 O’Boyle, Thomas F., 451n Odgers, John F., 470n O’Driscoll, Michael P., 456 O’Hara, B., 417n, 425 Ohayv, Denise Daval, 433n Ohmae, Kenichi, 37n Okazaki, Shintaro, 425, 588n, 602 Okoroafo, Sam C., 139n, 274n Oksenberg, Michel, 353n Oldenkotte, Katharina, 357n Oloruntoba, Richard, 495 O’Neill, Jim, 549n Onkvist, Sak, 134 Onzo, Naoto, 185n, 461n Oppenheim, Jeremy, 620n k Oster, Jan, 12 Ostinelli, Massimiliano, 587n Owens, Martin, 496 Oxley, Martin, 224n Oyserman, Daphna, 95n, 111n Ozer, Muammer, 589n P Paavola, Nina, 208n, 209 Page, K L., 357n Palepu, Krishna G., 270 Palich, Leslie E., 456 Palihawadana, Dayananda, 172 Paliwoda, Stanley, 60 Palmer, Mark, 496 Palumbo, F., 417n, 425 Pan, Yigang, 298n, 305, 497n, 566n Pantzalis, Christos, 73n Parent, Michael, 425 Parente, Ronaldo, 264n, 474n Park, Kyung-Yeol, 433n Parker, R Stephen, 395n Parry, Mark E., 259n Parsons, Leonard J., 529n Pascale, Richard D., 261n Paul, Justin, 44n Paun, Dorothy, 144n Pearce, R D., 14n Peers, Martin, 167n Peng, Mike W., 307n, 563n Penttinen, Risto, 547 Peracchio, Laura A., 580n Perez, Javier, 288n Perlmutter, Howard V., 16n, 17, 18 Perry, Anne C., 430n Petersen, Andrew J., 425 Peterson, Mark, 184n, 185n, 200n Peterson, Robert M., 15n Petras, James, 48 Pett, Timothy L., 15n Pichai, Sundar, 267n Piercy, Nigel F., 437n, 456 Pies, John, 207n Pinault, Francois-Henri, 347 Pinney, Christopher C., 638 Pitt, Brad, 406 Pitt, Leyland F., 425, 591n, 602, 638 Pluess, Jessica Davis, 626n Poelmans, Steven, 456 Polegato, Rosemary, 395n Polonsky, Michael, 622n Pons, Frank, 401n, 424 Pornpitakpan, Chanthika, 432n Porter, Lyman W., 449, 450n Porter, Michael E., 22n, 212n, 238n, 243n, 257n, 302n, 538n Potter, Pitman B., 353n Powell, Bill, 45 Power, J D., 359 k k Trim Size: 8.5in x 11in Kotabe bindauth.tex V1 - 11/14/2016 Name Index Prabhu, Jaideep, 564n Prahalad, C K., 3n, 254n, 261n, 264n, 576 Prasad, V Kanti, 156n, 173 Preble, John F., 286n Price, Linda L., 365, 566n Probert, Jocelyn, 99n, 101n Profillidis, V., 468n Prunello, Jose, 527 Puck, Jonas F., 298n Puntoni, Stefano, 188n Puranam, Phanish, 531n, 547 Putin, Vladimir, 136 Q Qian, Gong-ming, 168n Qinghou, Zong, 271, 272 Quelch, John A., 7n, 211n, 216, 237n, 337n, 346n, 351n, 365, 386, 386n, 390, 411n, 412, 412n, 424, 534n, 547, 562n, 564n, 575, 602, 613n Quinn, John Paul, 89n R k Rajaratnam, Daniel, 73n, 380n, 477n Raju, P S., 95n Ramamurti, Ravi, 1n, 60 Ramaprasad, Jyotika, 400n, 424 Randall, E James, 253n Rangaswamy, Arvind, 173 Rao, C P., 499n Rapp, Stan, 198n Reardon, James, 395n Reardon, Kathleen K., 444n Redding, Gordon, 173, 534n Reed, John, 133n Reichheld, Frederick, 434n Rein, Rijkens, 403n Reitman, Valerie, 75n Retsky, Maxine Lans, 161 Reynolds, Frank, 518n Reynolds, Nina, 432n Riboud, Franck, 613 Ricks, David A., 106n, 124, 392n Riker, David, 498n Ritchie, Guy, 418 Ritson, Mark, 518n, 519 Rivera-Santos, Miguel, 305 Roberts, John, 547 Robideaux, Douglas R., 466 Robinson, Chris, 183n Robinson, Patricia, 488n Robinson, Patrick J., 514n Roddick, Anita, 254 Rohm, Andrew, 416n Roll, Martin, 301 Romeo, Jean B., 355n, 358 Root, Franklin R., 273, 283n, 305 Rosa, José Antonio, 567n, 576 Rosenbloom, Bert, 483n Rosenbloom, Richard S., 30n Rosenfield, Donald B., 260n Rosenzweig, Philip M., 437n Roth, Kendall, 260n, 456 Roth, Martin S., 124, 355n, 358 Roth, Victor J., 429n Rouzies, Dominique, 442n Rowley, Chris, 461n Rugman, Alan M., 29n, 60, 260n, 270 Rumelt, Richard P., 261n Russell, Craig J., 277n, 305 Russell, Gregory R., 156n Russow, Lloyd C., 274n, 500n Ruth, Julie A., 567n, 576 Ryans, John K., Jr., 89n, 393n, 424 Rybina, Liza, 395n Ryu, Jay Sang, 496 S Sagri, Steven, 520n Sahay, Arvind, 248n, 283n, 490n Sahl, Gunter K., 451n Saini, Amit, 495 Sakano, Tomoaki, 185n, 461n Salzman, Mark, 101 Samiee, Saeed, 270, 367n, 381n, 496, 506n, 508n, 527, 602 Sampson, Peter, 220n, 229n, 230 Sanchez, Juan I., 456 Sanchez, Luis, 270 Sanders, Geert, 433n Sanders, Gerard, 449n Sandler, Todd, 146 Sano, Yoshihiro, 444n Sanyal, Rajib, 173 Sashi, C M., 517n, 524n Sattler, Henrik, 365 Saxton, Jim, 145n Schaefer, Allen D., 395n Scheepers, Christoph, 98n Scherer, Robert F., 270 Schindler, Robert M., 120n Schmidt, Jeffrey B., 500n Schmitt, Bernd H., 103n, 104n, 358n, 365 Schouten, John, 631n Schroiff, Hans-Willi, 364 Schrooten, Mechthild, 80n Schuiling, Isabelle, 19n Schultz, Don E., 422n Schultz, Howard, 291 Schumpeter, Joseph A., 128n Schütte, Hellmut, 99n, 101n Schwartz, Shalom H., 95n Schweinsberg, Christie, 504n Schyns, Philippe G., 98n Sebenius, James K., 446n, 456 Segalla, Michael, 442n Seifert, Bruce, 482n k • 11:47am Page 665 665 Sekaran, Uma, 444n Selviaridis, K., 468n Sen, Sankar, 605n, 614n, 636n, 638 Sequeira, I K., 417n Servan-Schreiber, J J., 12 Sethi, S Prakash, 125n Seyoum, Belay, 527 Shama, Avraham, 304n, 305 Shang, Cian-Fong, 144n Shankar, Venkatesh, 276n, 305, 590n, 602 Shankarmahesh, Mahesh N., 456 Shanley, Mark, 244n, 303 Sharma, Deo D, 497n Sharma, Subhash, 357n Sharma, Varinder M., 430n Sharon, Ariel, 118 Shaver, J Myles, 131n Shaw, John J., 134 Sheffet, Mary Jane, 168n, 517n Shenkar, Oded, 60 Shepherd, Dean, 244n Sheth, Jagdish N., 550n, 551n, 576 Shi, Linda H., 270 Shimp, Terence A., 357n Shin, Geon-Cheol, 500n Shiomi, Eiji, 153n Shishkin, Philip, 167n Shoham, Aviv, 144n Shultz, Clifford J., II, 355n Sichtmann, Christina, 456 Siders, Mark, 356n Sigué, Simon P., 434n Sikora, Ed, 523 Simintiras, A., 432n Simkins, Betty J., 73n Simmons, Lee C., 120n Simon, Bernard, 242n Simon, Hermann, 387n, 390 Simone, Joseph T., 354n Simonson, Alex, 104n Simpson, Jeff J., 496 Singer, Howard, 94 Singh, Nitish, 11n, 253n, 587n Singh, Saraswati P., 377n Sinha, Indrajit, 591n Sinha, Jayant, 270 Sinkula, James M., 153n Sirkin, Harold, 43n Sivadas, Eugene, 425 Sivakumar, K., 6n, 270 Slater, Robert W., 544n Slocum, John W., Jr., 544n Smith, Jeffrey, 90n Smith, Lamar, 50 Smith, N Craig, 604n, 631n, 635n, 638 Smith, Timothy, 477n Soenen, Luc A., 73n Sohi, Ravi, 432n Sohmer, Slade, 441n k k Trim Size: 8.5in x 11in 666 k Kotabe bindauth.tex V1 - 11/14/2016 11:47am Page 666 • Name Index Song, X Michael, 259n, 260n Soros, George, 128, 128n Sorrentino, Richard, 116n Souchon, Anne L., 527 Soukup, Bryan J., 464n Sowinski, Lara L., 517n Spector, Paul E., 456 Speer, Lawrence J., 133n Spekman, Robert E., 444n Spencer, Aron, 145n Spich, Robert, 462n Spring, M., 468n Sprinkle, Geoffrey B., 615n Srinivasan, Raji, 173 Srivastava, Rajendra K., 270 Stafford, J., 189n Stahl, Gunter K., 448n Stam, A., 274n Stam, V., 305 Stead, Caroline, 270 Steele, Henry C., 187n, 199n Steen, John, 172 Steenkamp, Jan-Benedict E M., 187n, 188n, 189, 203, 209n, 210n, 226n, 229, 230, 270, 337n, 340n, 365, 496, 585n, 602 Stefanova, Boyka M., 60 Steffen, Ilona, 438n, 440n Stening, Bruce W., 203 Sternquist, Brenda, 485n Stevenson, Thomas H., 156n Steyn, Peter G., 425 Stiglitz, Joseph, 2n Stiner, John E., 166n Stonehill, Arthur I., 71 Stopford, John M., 541n Straemersch, Stefan, 210n Strasser, Georg, 370n Strauss, Levi, 617 Stremersch, Stefan, 206n Strizhakova, Yuliya, 365, 566n Stump, Rodney L., 502n, 514, 515n Sudharshan, D., 356n Suh, Taewon, 305, 306n Sullivan, Sherry E., 116n Sultan, Fareena, 416n Sunil, Erevelles, M., 172 Suslow, Valerie Y., 430n Swait, Joffre, 338n, 365 Swaminathan, V., 357n Swan, K Scott, 248n, 257n Swartz, Gordon, 386, 386n, 390 Swasy, Alecia, 94n Swenson, Michel J., 432n Synodinos, N E., 396n, 397n T Takagi, Haruo, 436n Takeuchi, Hirotaka, 212n, 257n Talias, Michael A., 498n, 500n, 502n, 527 Tan, J Justin, 356n Tang Wei, 408 Taylor, Charles R., 425 Taylor, Earl L., 211n, 337n, 365, 613n Taylor, James R., 183n Taylor, John C., 466 Taylor, Virginia A., 543n Taylor, William, 538n Teece, David J., 30n Teegen, Hildy J., 139n, 140n Tellis, Gerard J., 60, 187n, 244n, 270, 562n, 563n, 576 Tennant, Nancy, 547 Terpstra, Vern, 108, 124, 215n Teyssier, Sabrina, 614n Thelen, Shawn T., 477n Theodosiou, Marios, 172 Theuerkauf, Ingo, 547 Thieme, R Jeffrey, 260n Thomas, Neil, 48 Thyfault, Mary E., 498n Tihanyi, Laszlo, 305 Todd, Patricia R., 270 Toh, So Min, 451n Toloken, Steve, 504n Törnblom, Richard, 344n Torres, Anna, 613n, 638 Townes, Charles, 159 Townsend, Janell D., 270 Treiber, Andrew, 453–454 Tribó, Joseph A., 613n, 638 Trivisonno, Nicholas, 228 Trudel, Remi, 614n, 638 Tse, David K., 101n, 108n, 124, 172, 483n, 497n, 566n Tseng, Choo-sin, 291n Tsong, C-S., 289 Tsurumi, Hiroki, 261n Tsurumi, Yoshi, 261n Tu, Howard, 116n Tull, Donald S., 197n Tuncalp, Secil, 186n Tung, Rosalie L., 448n, 451n Turnbull, David, 547 Turner, John, 116n Turner, Neil, 373n Turpin, Dominique, 290n, 291n U Ueno, Susumu, 444n Ughetto, Elisa, 16n Ungson, Gerardo R., 298n, 305 Unnava, H Rao, 614n Unruh, Gregory, 173 Upmeyer, N., 189n Useem, Jerry, 140 Usugami, Jiro, 433n k V Vachani, Sushil, 140n Valenzuela, Ana, 338n, 365 Van den Bulte, Christophe, 417n Van den Waeyenber, Sofie, 552n, 562n, 569n Van Heerde, Harald, 634n Van Ittersum, Koert, 124 van Trijp, Hans C M., 495 Van Wensen, Katelijne, 626n Vandermerwe, Sandra, 201, 206n Vandevert, Paulsen K., 44n Vanhonacker, Wilfried, 293n VanOsselaer, Stijn M.J., 188n Verhoef, Peter, 613n, 638 Vernon, I R., 393n, 424 Vernon, Raymond, 28n, 57n Vertinsky, Ilan, 108n Vida, Irena, 395n Viswanathan, Madhu, 567n, 576 Vittal, Ireena, 241 Völckner, Franziska, 365 Volkema, Roger, 444n von Selasinsky, Maren, 456 Vorhies, Douglas, 527 W Wagner, Hans-Christian, 177n, 200n Wakefield, Kirk, 443n Walker, Chip, 215n Walsh, Campion, 47 Walsh, Michael G., 387n Walters, Peter G P., 496 Wang, Rishuang, 496 Wang, Xin, 357n Warner, Malcolm, 461n Watson, Richard T., 591n, 602 Webster, Frederick E., Jr., 15n, 255n Wedel, Michel, 205n, 210n Weekly, James K., 378n, 390 Weeks, William A., 442n Wehrung, Donald A., 108n Weidner, Kelly L., 567n Weimer, De’Ann, 73n Weinstein, Fannie, 254n Weir, David, 152n Weiss, Stephen E., 444n Weitz, Barton A., 442n Welch, Brooke, 164n Welch, Jack, 448 Wells, Louis T., Jr., 29, 541n Werner, Pierre, 85 Wesberg, Nancy R., 164n Wheiler, Kent W., 165n White, J Chris, 270 White, Katherine, 619n, 631n, 638 White, Ryan C., 456 Whitlock, Joseph P., 53n, 54n Wickremeratne, Lakshman Y., 507 k k Trim Size: 8.5in x 11in Kotabe bindauth.tex V1 - 11/14/2016 Name Index Wiese, Carsten, 388n, 390 Wigand, Rolf T., 51n Wilkinson, Timothy J., 12, 131n, 156n, 527 William Murphy, William, 456 Williams, Brock R., 479n Williams, Christopher, 92 Williams, J D., 417n Williams, S C., 182n, 203 Williamson, Nicholas C., 430n, 527 Williamson, Oliver E., 30n Williamson, Peter J., 558n, 576 Wilson, Diane D., 596n Wind, Yoram, 205n, 514n Winter, Sidney G., 30n Witcher, Karene, 84n Witkowski, Terrence H., 173 Woetzel, Jonathan R., 288n Wong, Nancy, 124 Wood, Van R., 356n Woods, William T., 133n Workman, John P., Jr., 245n Worm, Verner D., 456 Wright, Mike, 101n Wu, Lihui, 496 X Xiang, Liu, 395 Xue, Qiqzhi, 37n Y Yacoub, Max, 270 Yagi, S., 198n Yang, Guang, 496 Yang, Liu-Qin, 456 Yardley, Jim, 132n Yeniyurt, Sengun, 270 Yi Chen, Cathy, 356n, 357n Yim, Chi Kin, 566n Yip, George S., 211n, 240, 250n, 270, 362n Younas, Javed, 146 Yu, Julie H., 168n k • 11:47am Page 667 667 Yuanqi, Yang, 295 Yukl, G., 383n Yunus, Muhammad, 613 Z Zadeh, Lotfi A., 259 Zaklama, Loula, 369n Zapata, Jarmila, 496 Zeng, Ming, 558n, 576 Zhang, Kaifu, 576 Zhang, Marina Y., 203 Zhang, Yong, 121n Zhang, Z John, 372 Zhao, Hongxin, 253n, 305, 306n Zhou, Dongsheng, 372 Zhou, Lianxi, 401n, 424 Zou, Shaoming, 6n, 20n, 238n, 270, 527 Zoubir, Yahir H., 444n Zueva-Owens, Anna, 496 Zysman, John, 77, 472n k k Trim Size: 8.5in x 11in k k Kotabe bindauth.tex V1 - 11/14/2016 11:47am Page 668 k k k Trim Size: 8.5in x 11in Kotabe bindcom.tex V1 - 11/14/2016 11:47am Page 669 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 䉬 COMPANY INDEX Note: The letter(s) ‘e’, ‘gp’, ‘n’ following page number(s) refer to exhibit, global perspective and end notes respectively A k ABB, 538–539 Abbott International, 540 Ace Hardware, 272, 285 Acer, AchieveGlobal, 441 Adidas, 415, 420, 609, 629 Adobe, 267 Aeon, 492 AES Corp., 139 Ahold, 341 Air Berlin, 139 Airbus, 136, 511 Air Canada, 139 AKI, 289 Albert Heijn, 341 Alcatel-Lucent, 294 Aldi, 275, 484, 610 Alibaba, 6, 237, 336, 355, 469, 487, 554, 580 Alipay, 580 Alliance Boots, 286, 287 Allied Domecq, 102 Amazon, 6, 51, 96, 236, 245, 336, 412, 467, 469, 486, 577–578, 580 AMC Cinemas, 399 American Airlines, 352 American Express, 84 America Online (AOL), 161, 246, 247, 584 Amstel Light, 381 Amway, 120, 265, 413, 530 Andean Group, 52 Anheuser-Busch InBev, 78, 277, 278, 293, 340, 350, 375, 407, 554 Apple, 10, 15, 159, 249, 263, 310, 311, 325, 336, 356, 474, 512, 518, 519, 554, 612 iTunes, 592 Aramis, 247 Ariel, 118 Asea Brown Boveri (ABB), 535 Asia Market Intelligence (AMI), 101 Asia-Pacific Breweries (APB), 296 Associated British Foods, 617 Aston Martin, 599 ASUS, A.T Kearney, 476 AT&T, 159, 256, 336, 361, 519 ATV, 247 Autolatina, 289 Avis Europe PLC, 578 Avon, 120, 225, 409, 413, 414, 426, 449, 530 AXA, 220 B Babelfish, 579 Bacardi, 99 Baidu, 6, 335, 554, 578, 616 Bain & Co., 434 Bajaj, 266 Banyu Pharmaceutical, 440 Bavaria, 415 BAV Consulting, 221 BBH, 122 BCG, 207, 208 Beck, 375 Behr, 309–310 Beijing Meida Coffee, 291 BenQ, 296 Beverage Partners Worldwide, 287 Bharti Enterprises, 297 Billabong, 22 Bimbo, Blackberry, 263, 367 Black & Decker, 20, 246, 320, 328 Blistex, 399 Blue Prism, 478 BMW, 4, 5, 19, 36, 177, 200, 214, 243, 322, 336, 359, 402, 410, 415, 416, 426, 520, 588, 600, 633 Bobbi Brown, 246 Body Shop, 254, 614 Boeing, 132, 280, 511, 607 Booz Allen & Hamilton, 399 Borden, 284 Bose, 347, 434 Bosideng, 557 Bossini, 358 BP, 536, 614, 628 Braun, 282 Brita, 367 British Airways, 239 Brown-Forman, 337, 354 BSC, 441 Budweiser, 226 Buick, 223 Burberry, 84, 102, 223 Burger King, 4, 10, 217, 285, 336, 554 Business Environment Risk Intelligence (BERI), 142 Business Monitor International (BMI), 142 Business Software Alliance, 156 BYD, 556, 558 C C&A, 412, 610 Cadbury, 293, 296, 339, 392, 394 Cadillac, 226, 395 Calpis Co., 99 Campbell Soup, 349, 399, 449 Canada Post Corp., 469 Canadian Imperial Bank of Commerce, 73 Canon, 22, 212, 258, 335, 394 Carlsberg, 221, 222, 395, 415, 420, 421, 548 Carrefour, 235, 239, 265, 285, 301, 372, 441, 484, 485, 486, 490, 618 Cartoon Network, 118 Case, 449 Caterpillar, Inc., 148, 279, 280, 303–304 Cathay Pacific, 124, 206–207, 397, 511, 616 CBS, 398 CCTV, 247, 394, 409 Cereal Partners Worldwide, 277 Cerveceria Cuauhtemoc Moctezuma, 261 Chanel, 119n ChemChina, 294 Chevrolet, 10, 315, 572 China Mobile, 336, 416 China Unicom, 325 Chiquita, 105 Chow Tai Fook (CTF), 595 Christian Dior, 521 Chrysler, 4, 135, 309 Cifra, 275 Cisco Systems, 267, 288, 336, 556 Citibank, 124, 361 Citigroup, 322, 531 Clarion Marketing and Communications, 203 k 669 k k Trim Size: 8.5in x 11in 670 bindcom.tex V1 - 11/14/2016 11:47am Page 670 • Company Index Clear Channel, 399 Clinique, 242, 246, 247 Clorox, 301 Cnet.com, 520 CNN, 233, 239 Cnooc, 294 Coca-Cola Company, 19, 96, 97, 105, 106, 122, 129, 139, 239, 249, 287, 292, 294, 323, 335, 336, 337, 338, 339, 347, 349, 394, 414, 421, 458, 500, 563, 569, 580, 604, 611, 617, 621, 622, 627, 632 Cohn & Wolfe, 203 Colgate-Palmolive, 104, 122, 274, 337, 567, 622 Columbia Pictures, 83 Commerce One, Inc., 473 Compaq Computer, 467 Compuware Corp., 473 comScore, 600 Condé Nast, 399 Coors, 99 Costco, 234, 484 Covisint, 473 Credit Suisse Research Institute (CSRI), 34 Cummins Engines, 303 k Kotabe D Daewoo, 10 Daihatsu, 83 DaimlerChrysler, 473 Daiso, 225 Danone, 122, 271–272, 345, 596, 609, 612, 613, 617 Danzas AEI Intercontinental, 468 Datacraft, 288 Datsun, 565 Davidoff, 367 Dawn, 344 DDB Needham, 338 Dean Foster Associates, 117 Deere & Co., 263 Delacre, 399 Delhivery, 581 Dell Computer, 236, 249, 465, 466, 480 Dell Inc., 4, 7, 8, 15, 51, 120, 295, 474, 482, 581, 582, 589, 608, 609 IdeaStorm, 590 Dentsu, 409, 411 DHL, 239, 463, 466, 493, 531 DIA, 285 Diageo, 5, 267, 354, 548, 590 Dial Group, 334 Diesel, 409 Disney, 95, 104, 105, 251, 282, 336, 337, 344 Disneyland Paris, 345 Dockers, 598 Domino’s Pizza Group plc (DPG), 284, 285, 349 Donruss, 158 Dow Chemical, 414, 534, 535, 536, 626, 627 Doz, 327 Dunkin’ Donuts, 118, 217, 285, 348, 349, 393 DuPont, 518, 619 Dymocks, 466–467 E eBay, 6, 121, 236, 355, 487, 517, 586 ECA International, 451 Economist Intelligence Unit (EIU), 142, 180 Eddie Bauer USA, 492 Electricité de France (EDF), 99 Electrolux, 258, 313, 342 Element, 22 Eli Lilly, 371, 468 E-Mart, 275, 301 Emerging Crowd, 447–448 EMI Group, 167 Emirates, 124 Emirates Air, 555 Epson, 22 ERX Logistics, 468 ESPN, 405 Estée Lauder, 242, 246, 247, 248, 327, 501 Esty Environmental Partners, 203 Etihad Airways, 124 Eunique Logistics, 469 Eurodis, 469 Euromonitor, 180 Euronappy, 202 Export–Import (Ex-Im) Bank, 505, 510, 511 ExxonMobil, 140, 251 F Fabergé, 336 Facebook, 101, 139, 192, 336, 419, 420, 573, 579, 635 Fair & Lovely, 119 Federal Express, 361, 468, 493 FedEx, 239, 463 Femsa, 293 Ferrero, 612 Fiat, 94, 135 Fisher-Price, 96, 97, 104 Ford Motor Co., 4, 11, 135, 145, 214, 250, 264, 289, 300, 359, 449, 458, 473, 480, 525, 574, 609 Forrester research, 579 Foxconn, 10, 249, 473 Fox International, 405 Friends of the Earth, 140 FrieslandCampina, 612 Frito-Lay, 192 k FTSE Group, 549 Fuji Film, 261, 287 G GAP, 475 Gap, 610, 618, 621 Gateway, Geely Automobile, 243, 294, 351, 358, 458 General Electric (GE), 167, 246, 336, 448, 489, 525 General Mills, 277, 449, 617 General Motors (GM), 4, 7, 10, 20, 83, 99, 127, 145, 223, 250, 257, 260, 315, 385, 449, 458, 473, 525, 548–549 General Nutrition Corporation (GNC), 285, 286 Gerber Foods, 106, 214 GfK Group, 180–181, 197, 198 GfK Roper, 618–619 Giant, 341 Gilead Sciences, 376 Gillette, 101, 106, 449 Gionee, 244 Giordano, 358 GlaxoSmithKline (GSK), 371, 381, 383, 386, 468 GlobalNetXchange, 490 Godiva, 368 Godrej Group, 297 Goldman Sachs, 549–550 Goodyear, 261, 393, 449 Google, 6, 50, 249, 263, 267, 283, 336, 587, 615–616 Search, 579 Translate, 579 Grameen Bank, 569 Greenpeace, 140, 613, 628, 636 Grolsch, 275 Groupe Casino, 285 Groupon, 592 Grupo Bimbo, 612 Grupo Hermés, 139 Grupo Modelo, 293 GSD&M, 410 Guangzhou Pharmaceutical, 287 Gucci, 347, 618 H Häagen-Dazs, 369 Haier, 1, 554 Hakuhodo, 216, 217, 218, 355, 411 Hamlet, 409 Hangzhou Wahaha Group (Wahaha), 271–272 Harley-Davidson, 374, 375, 589 Hasbro, 282 Haval, 418 H C Steele, 199n k k Trim Size: 8.5in x 11in Kotabe bindcom.tex V1 - 11/14/2016 Company Index k Heineken, 206, 223, 293, 294, 296, 339, 381, 415 Heinz, 294, 339–340, 349, 350, 371, 533, 558, 559 Hemisphere Marketing Inc., 492 Henkel, 104, 333–334, 339 Herbalife, 413 Herborist, 359 Hero Group, 289 Hershey, 99, 100, 297 Hershey Foods, 296 Hertz, 285 Hewlett-Packard (HP), 4, 41, 84, 100, 157, 267, 295, 327, 336, 434, 482, 518, 525, 539, 546, 599 Hilton Hotels, 285, 398 Hindustan Unilever Ltd (HUL), 97, 266, 369, 559, 561, 562 Hitachi, 259 H&M, 609, 621, 624, 627, 628 Hoffmann-La Roche, 468 Holland’s Mark, 490 Home Depot, 276, 300, 484 Honda Motors, 14, 243, 258, 259, 261, 266, 289, 336, 337, 359, 461, 462, 463, 609 Honeywell International, 167, 532 Hong Kong Disneyland, 286 HSBC, 124, 227, 362 Huawei, 244, 294, 555, 559, 561 Hugo Boss, 409 Huiyuan Juice Group, 292 Human Rights Watch, 140 Hypernova, 341 Hyundai Motor, 4, 359, 462, 634 I IBM, 4, 8, 15, 109, 204, 267, 288, 294, 295, 336, 346, 392, 478, 531, 536, 546, 554, 580 Daksh, 558 ICA, 341 ICANN, 584 ICBC, 335 IKEA Group, 84, 99, 109, 115, 285, 298, 303, 308, 490, 581, 610, 614, 622, 631 Infosys, 558 Intel, 10, 190, 228, 237, 336, 337, 583 Intercontinental Hotels, 285 Intimate Brands, 492 Inveneo, 584 Iona Technologies PLC, 12 iRobot, 367 Ito-Yokado, 490, 492 J Jack Daniel, 212, 337, 367 Jaguar, 264, 554 Japan Bank for International Cooperation (JBIC), 511 Jardine Matheson Holdings, 501 JC Decaux, 399 J Co Donuts & Coffee, 217 J.C Penny, 83 J.D Power, 359 J.D Streett & Company, 509 Joe Fresh, 610 John Deere, 5, 313 Johnnie Walker, 83, 208, 209, 354, 400 Johnson & Johnson (J&J), 543 Jollibee Foods, 266, 534, 555 J Sainsbury, 490 Jubilant FoodWorks, 349 JWT, 574 K Kantar, 406 Kao, 355 Keane, Inc., 477 Kecskemeti Konzervgyar, 350 Kelkoo, Kellogg Co., 277, 309, 562, 604, 608, 617 General Mills, 612 Kentucky Fried Chicken (KFC), 4, 11, 70, 72, 105, 121, 122, 217, 285, 362, 556, 601, 633–634, 635, 636 Kering, 347, 355 Kikkoman Corporation, 427 Kimberly-Clark, 225, 308 KKR, 284 K-Mart, 234 Kodak Co., 97, 158, 261, 338 Komatsu, 303 KPMG, 288 Kraft Foods, 175, 225, 293, 339, 634 Kraft General Foods Europe (KGFE), 541 Krispy Kreme, 118, 349, 419 The Kroger Co., 484 L Labatt International of Canada, 261 Lamborghinis, 549 La Mer, 246 Lancôme, 242 Landor Associates, 203 Land Rover, 224, 375, 554, 589 Lands’ End, 492 Lawson, 491 Lee, 226 LEGO, 174, 175, 375 Lenovo, 3, 10, 204, 244, 247, 263, 283, 294, 295, 346, 418, 474, 541, 554, 558, 589 Leonidas, 368 Levi Strauss, 223, 301, 335, 375, 617 Lexus, 258 LG, 554 Lidl, 275 Li Ning, 556, 558 k • 11:47am Page 671 671 Linkedin, 579 Little Sheep, 556 Liz Claiborne, 158 L.L Bean, 490, 492 Lonely Planet, 117, 180 L’Oréal, 119n, 184, 300, 302, 327, 337, 565, 613, 617, 618, 629, 630 Lotte Co., 284 Louis Vuitton (LVMH), 214, 336, 354–355, 359, 388, 402, 521 Lufthansa, 139 Lynx, 120 M M⋅A⋅C, 246 Mahindra & Mahindra, 5, 263 Makita, 246 Makro, 362 Maple Leaf Foods, 635 Mark & Spencer, 490 Marlboro, 323, 336, 337, 407 Marriott Hotels, 285, 359 Mars, 311, 341, 345, 548, 611, 612, 617 Marubeni, 501 Maruti Suzuki, 138 Mary Kay, 413, 530 Massmart, 298 MasterCard, 152, 267, 336 Mattel, 301, 504 Maxfactor, 242 Maytag Corp., 338 Mazda, 244 Web Tune Factory site, MBK Partners, 301 McBride, 488 McCafé, 320 McCain Foods, 369 McDonald’s, 4, 118, 120, 194, 202, 217, 227, 239, 266, 285, 320, 322, 335, 336, 337, 339, 348, 362, 369, 376, 377, 401, 408, 410, 491, 530, 539, 548, 554, 564, 599, 636 McIlhenny, 108 McKinsey and Co., 292, 478, 545, 620 Mead Johnson, 122 Meiji, 283–284 Melandas, 83 MercadoLibre, 487 Mercedes-Benz, 132, 226, 336, 403, 426, 500, 518, 593 Merck, 253, 254, 440 Meters/bonwe, 418 MetLife, 277 Metro, 235, 239, 484 MGM, 78 Michelin, 261, 534 Microsoft, 115, 167, 190, 212, 235, 239, 261, 262, 267, 282, 316, 323, 336, 354, 355, 399, 476, 477, 510, 512, 555, 559, 561, 583 Mintel International, 320 k k Trim Size: 8.5in x 11in 672 bindcom.tex V1 - 11/14/2016 11:47am Page 672 • Company Index Mitsubishi, 259, 501 Mitsui, 501 ¯ International, 222, 311, Mondelez 339, 348, 565, 612, 617 Monkey King, 121 Monsanto Chemical, 168 Montblanc, 94 Morgan Stanley, 549 Morgan Stanley Japan Ltd.’s, 75 Motorola, 99, 288, 434, 518 MSCI group, 549 MSN, 555, 597 MTV Networks, 102, 239, 405 Muji, 490 MW, 418 Mysimon, 520 MySpace, 555 N k Kotabe Nasdaq, 607 National Geographic, 405, 619 NEC Corporation, 586 Nestlé, 96, 100, 198, 207, 239, 242, 249, 277, 287, 296, 302, 310, 335, 342, 348, 349, 400, 403, 531, 540, 596, 606, 610, 611, 612, 617, 632, 636 Netflix, 243, 325, 581 News Corp., 399 New York Stock Exchange (NYSE), 168, 607 Nexans, 535 Nexen, 294 Nichimen, 139 Nielsen Media Research, 180, 181, 192, 193, 197, 198, 228, 406, 488 Nielsen Online, 600 Nike, 5, 10, 226, 252, 336, 337, 355, 395, 463, 475, 556, 590, 611, 621 Nikon, 282, 367 Nintendo, 261, 262, 316 Nissan Motors, 110, 132, 259, 277, 312, 340, 473, 565, 609, 628 Nivea, 588–589 Nokia, 22, 42, 43, 51, 190, 226, 294, 302, 327, 341, 556, 558, 609 North Face, 93 Nu Skin, 413 NutraSweet, 303 O Omnicom, 409 One World, 363 Opel, 20 Oracle Corp., 100, 336, 473, 534 OrderTrax, 467 Oriental Land Company (OLC), 282 Origins, 246 Otis Elevator International, 377, 548 Otto-Sumitomo, 492 Outboard Marine, 449 Oxfam, 613, 617, 628, 636 Oxy, 84 P Pal, 345 Panasonic, 8, 259, 489, 492, 564, 609 Paris Baguette, 217 Parker Pen Company, 10, 99, 393 Parrys, 281 Patlex Corp., 159 PayPal, 580, 586 Paytm, 584 Peapod, 341 Pearl River Piano, 556 Pearson, 399 Pegatron, 473 Penn Schoen Berland, 203 PepsiCo, 129, 192, 252, 267, 560, 609, 612, 617, 622, 626, 630 Peugeot, 127 Pfizer, 51, 119, 371, 567 Philip Morris Company, 452 Philips, 97, 345, 346, 469, 489, 503–504, 536, 537–538, 562, 568 Piaggio, 312 Pillsbury, Pingo Doce, 341 Pioneer-Standard, 469 Pirelli, 294 Pizza Hut, 4, 223, 285, 299, 418, 556 Planet Rackus, Pollo Campero, 11 Population Services International (PSI), 117, 118 Porsche, 244 PPR, 346, 348 Prada, 367 Prescriptives, 246 ProChile, 359 Procter & Gamble (P&G), 83, 94, 97, 101, 118, 122, 237, 251, 252, 264, 266, 274, 299, 302, 308–309, 311, 334, 339, 340, 344, 350, 369, 389, 392, 394, 396, 412, 414, 420, 484, 485, 489, 531, 534, 546, 565, 608, 609, 632 PRS Group, 142 Publicis Groupe, 12 Puma, 94, 347 Purafil, 509 Purex, 334 PWC, 610 Q Quaker Oats, 277 Quanta, 473 Quiksilver, 22 QXL Ricardo, k R Rakuten, 6, 236, 487 RapidFire, 418 Ray-Ban, 310, 401 Raybo, 346 RCA, 261 Reckitt-Benckiser, 302 Red Bull, 12, 124, 223, 224, 321, 415, 597 Rediff.com, 598 Red Ribbon, 217 Reebok, 415–416, 463 RE/MAX, 285 Renault-Nissan, 4, 6, 473, 556 ResMed, 482 Revlon, 565 Ricoh, 248, 263 Roche, 160 Rohm, 416 Rolex, 310, 335, 500 Rolls-Royce, 351 Rolodex Corporation, 256 Royal Bank of Scotland, 124 Royal DSM, 603–604 RVCA, 22 RW3 Culture Wizard, 117 S Saab, 244 Saatchi & Saatchi, 12, 239 SABMiller, 211, 277, 278, 353, 560 Safaricom, 363, 555, 559 Sainsbury’s, 489 Saizeriya, 235 Sam’s Club, 265 Samsonite, 102, 103, 272 Samsung, 8, 159, 222, 249, 263, 283, 301, 336, 414, 554 Sanofi, 287 Sany, 274 Sanyo Electric, 158 Scania, 313 Schwarz (Lidl), 484 Sears, 489 Seawind International, 513 Seiko, 257, 520 Seiyu, 492 Service Corp International, 361 7Dream, 7Eleven, 5, 153, 239, 285, 489, 490 Seven & i Holdings Co., Shanghai Jahwa Co., Ltd., 241 Sharp, 263 Shell, 337 Shijiazhuang Zhenji Brewing Group, 427 Shiseido, 119n, 337, 355 Shuanghui International, 294 k k Trim Size: 8.5in x 11in Kotabe bindcom.tex V1 - 11/14/2016 Company Index k Siemens, 168, 226, 237, 263, 296, 313, 327, 546, 558, 564, 565, 607 Simon and Kucher, 387 Sina, 247 Singapore Airlines, 124, 511 SK-II, 242 Skype, 539 Smithfield Foods, 294 Snapple, 401 Sodiaal, 282 Sohu, 247 Sol, 261 Sony, 4, 78, 94, 150, 151, 226, 244, 249, 256, 259–260, 261, 262, 316, 323, 324, 341, 474, 525, 555, 608, 609 Sony Mobile Communications, 288 Southern Audio Services (SAS), 520 Southland Corporation, 490 Southwestern Bell, 139 S&P, 217 Stanford Business School, 545 Star Alliance, 363 Starbucks Coffee, 6, 83, 202, 274, 291, 292, 297, 310, 327, 353, 354, 369, 590 Star TV, 233, 239, 415 Stopford-Wells, 541–542 Stop & Shop, 341 Stouffer, 342 Strategy Research Corporation, 215 Subway, 217, 285 Sultan, 416 Sumitomo, 501 Suzlon of India, Suzuki, 315 Swedish Tobacco Co., 409 Syngenta, 294 SYSTRAN, 579 T Taco Bell, 121, 285, 418 TAG Heuer, 394, 403 Tag Heuer, 521 Takata, 154 Taobao, 121, 487 Target, 484 Tata Consultancy Services, 555, 558 Tata Global Beverages, 6, 292 Tata Group, 558 Tata Motor, 554 TaylorMade, 367 TCL, 358 Telemundo, TeliaSonera, 607 TelMex, 139 Tencent, 335, 336, 554, 555, 592 Terex, 294 Tesco, 277, 301, 372, 484, 488, 610 Tesla, 629, 631 THANN, 359 The Nature Conservancy (TNC), 626–627 ThinkPad, 3PL Worldwide, 467 3M, 518, 534, 545 Timberland, 226 Time Warner, Inc., 167, 246, 247, 399 Tmall, 596 TNT, 294, 493 Tommy Hilfiger, 246 Tom Online, 586 Ton Yi Industrial Corp., 427 Toshiba, 4, 99, 150, 468 Toyota, 4, 5, 8, 61, 75n, 81, 99, 135, 152, 153, 239, 244, 258, 277, 336, 337, 394, 406, 407, 539, 609, 628, 629, 636 Calty Design Research, 470 Toys “R” Us, 362, 490, 492 Translation Cloud, 579 Trust-Mart, 265 Tsinghua Unigroup, 294 TTK, 281 Tupperware, 449, 569, 571 TVB, 247 Twitter, 192, 535, 579, 636 U UBS, 228, 394 Unilever, 8, 84, 97, 104, 211, 214, 233, 239, 266, 287, 289, 302, 326, 336, 340, 389, 391, 392, 408, 420, 531, 544, 561, 564–567, 569, 574, 596, 597, 604, 608, 612, 614, 617, 618, 620, 621, 622, 623, 624, 626, 628, 629, 631, 632, 633, 636 Uni-President Group, 291 Uniqlo, 235, 275, 298, 490, 569 Unisys, 413 United Africa Company, 501 United Colors of Benetton, 394, 395, 409, 610 United Parcel Service (UPS), 105, 239, 294, 336, 463, 465, 468 Logistics Group, 469 USAID, 583 USANA, 413 V Verizon, 336 Viacom, 399 Victoria’s Secret, 51, 492 VietMac, Visa, 152, 228, 336, 395, 398, 403, 414, 539 Vita Coco, 319 Vivo, 418 VKontakte, 139 Vodafone, 363, 559 k 11:47am • Page 673 673 Volkswagen, 127, 154, 289, 313, 386, 408, 420, 426, 458, 600, 618, 633 Volvo, 135, 234, 243, 294, 458, 632–633 Von Zipper, 22 W Walgreen, 286, 287 Wal-Mart, 83, 120, 234, 235, 236, 239, 245, 265, 266, 275, 276, 277, 297, 298, 299, 301, 323, 361, 439, 440, 441, 475, 484, 485, 492, 493, 610, 612 Warner–Lambert, 402 Weaver Popcorn Co., 9, 10 WeChat, 360 Weibo, 601 Wells Fargo, 336 Wendy’s, 362 Wertkauf, 440 Westinghouse, 525 Wharton School, Pennsylvania, 73, 616 Whirlpool, 345, 346, 467–468, 525 Wikipedia, 50, 579 Wipp, 333 Wipro, 558 WorkFusion, 478 World Peace Industrial, 469 WPP, 409 Wrigley, 281 Wyndham Hotels, 285 X Xerox, 249, 287, 478 Xiaomi, 244, 558 Xingbake Café, 354 Y Yadu Group, 354 Yahoo!, 555, 587, 589 Yamaha, 351 Yamato Transport, 239, 468 Yili, 418 Yingli, 556 Young & Rubicam, 213 YouTube, 573, 600, 618 Yum! Brands, 4, 121, 223, 275, 284, 299, 418, 556, 635 Yves Saint Laurent, 119n, 347 Z Zanussi, 258 Zdnetindia.com, 598 Zebra Technologies, 469 Zenith, 261 Zipcar, 242 Zong, 272 Zoomlion, 294 ZTE, 203, 358, 554, 555 k WILEY END USER LICENSE AGREEMENT Go to www.wiley.com/go/eula to access Wiley’s ebook EULA