Giáo án Internet marketing môn Direct marketing Website effectiveness • Traffic Generation • List building • Email marketing Where do your eyes go first? • Do you know right away what this website about? • Is the important information “above the fold”? (Unique Selling Proposition) • Can you easily find the benefits of the productservice? • Is there a clear call to action? • Are the colors and images aesthetically pleasing? • Is the font easy to read?
INTERNET MARKETING Guide for success Tuesday, December 27, 11 CONTENT • Website • Traffic • List effectiveness Generation building • Email marketing Tuesday, December 27, 11 WEBSITE EFFECTIVENESS Tuesday, December 27, 11 WEBSITE EFFECTIVENESS • Where Tuesday, December 27, 11 your eyes go first? WEBSITE EFFECTIVENESS • Where • Do your eyes go first? you know right away what this website about? Tuesday, December 27, 11 WEBSITE EFFECTIVENESS • Where • Do your eyes go first? you know right away what this website about? • Is the important information “above the fold”? (Unique Selling Proposition) Tuesday, December 27, 11 WEBSITE EFFECTIVENESS • Where • Do your eyes go first? you know right away what this website about? • Is the important information “above the fold”? (Unique Selling Proposition) • Can you easily find the benefits of the product/service? Tuesday, December 27, 11 WEBSITE EFFECTIVENESS • Where • Do your eyes go first? you know right away what this website about? • Is the important information “above the fold”? (Unique Selling Proposition) • Can • Is you easily find the benefits of the product/service? there a clear call to action? Tuesday, December 27, 11 WEBSITE EFFECTIVENESS • Where • Do your eyes go first? you know right away what this website about? • Is the important information “above the fold”? (Unique Selling Proposition) • Can • Is you easily find the benefits of the product/service? there a clear call to action? • Are the colors and images aesthetically pleasing? Tuesday, December 27, 11 WEBSITE EFFECTIVENESS • Where • Do your eyes go first? you know right away what this website about? • Is the important information “above the fold”? (Unique Selling Proposition) • Can • Is there a clear call to action? • Are • Is you easily find the benefits of the product/service? the colors and images aesthetically pleasing? the font easy to read? Tuesday, December 27, 11 LIST BUILDING • Organization - Contact Management • Webform • Lead -generation incentive pieces Tuesday, December 27, 11 LIST BUILDING • Organization - Contact Management • Webform • Lead -generation incentive pieces • Refer-a-friend Tuesday, December 27, 11 program EMAIL MARKETING Tuesday, December 27, 11 EMAIL MARKETING Get better open rates: Tuesday, December 27, 11 EMAIL MARKETING Get better open rates: Avoid spam words Tuesday, December 27, 11 EMAIL MARKETING Get better open rates: Avoid spam words Subject line & sender Tuesday, December 27, 11 EMAIL MARKETING Get better open rates: Avoid spam words Subject line & sender Send relevant contents Tuesday, December 27, 11 EMAIL MARKETING Get better open rates: Avoid spam words Subject line & sender Send relevant contents Frequency Tuesday, December 27, 11 EMAIL MARKETING Tuesday, December 27, 11 EMAIL MARKETING Make sure your email are interesting Tuesday, December 27, 11 EMAIL MARKETING Make sure your email are interesting “Be yourself and be different” Tuesday, December 27, 11 EMAIL MARKETING Make sure your email are interesting “Be yourself and be different” Use permission-based marketing Tuesday, December 27, 11 EMAIL MARKETING Make sure your email are interesting “Be yourself and be different” Use permission-based marketing Create an email strategy Tuesday, December 27, 11 EMAIL MARKETING Make sure your email are interesting “Be yourself and be different” Use permission-based marketing Create an email strategy Use multimedia and link Tuesday, December 27, 11 EMAIL MARKETING Make sure your email are interesting “Be yourself and be different” Use permission-based marketing Create an email strategy Use multimedia and link Consistent follow-up Tuesday, December 27, 11