2/24/2019 1 Ch ng 2 M NHÌN VÀ S M NH KINH DOANH TS PHÙNG THANH BÌNH I H C KINH T LU T KH OA QU N TR KINH DOANH 1 t s vi t t t CL Chi n l c QTCL Qu n tr chi n l c DN Doanh nghi p 2 Th c hi n ánh giá bê[.]
2/24/2019 F -X C h a n ge F -X C h a n ge c u -tr a c k N y bu to k lic d o o c m C m w o d o w w w w w C lic k to bu y N O W ! PD O W ! PD c u -tr a c k c Ch ng M NHÌN VÀ S M NH KINH DOANH T S PH ÙNG T H ANH BÌNH I H C KIN H T - LU T KH OA Q U N T R KIN H DOANH ts vi t t t CL: Chi n l c QTCL: Qu n tr chi n l DN: Doanh nghi p c Ch ng 10: o c kinh doanh, trách nhi m xã h i môi tr ng b n v ng Th c hi n ánh giá bên (C3) Xây d ng n tuyên m nhìn s nh (C2) Thi t l p c tiêu dài h n (C5) Xây d ng, ánh giá a ch n chi n l c (C6) Tri n khai chi n l c (C7) Tri n khai chi n l c – b ph n ch c n ng (C8) o ng, ánh giá ki m tra (C9) Th c hi n ánh giá bên (C4) F David Ch Ho ch nh chi n l c ng 11: V n qu c t / toàn c u Th c hi n CL o l ng CL 2/24/2019 F -X C h a n ge F -X C h a n ge c u -tr a c k N y bu to k lic “ Khơng có t m nhìn, ng is d o o c m C m w o d o w w w w w C lic k to bu y N O W ! PD O W ! PD c u -tr a c k c i tàn” – Ng n ng “M t doanh nghi p không c xác nh b i tên, quy ch ho c ul a công ty Doanh nghi c xác nh b i s nh kinh doanh Ch có m nh ngh a rõ ràng v nh m ích c a ch c m i có th giúp xây d ng m c tiêu kinh doanh sáng t ” Peter Drucker “A vision you can see yourself on the top of the mountain, a dream the mountain comes to you” – Unknown 2/24/2019 F -X C h a n ge F -X C h a n ge c u -tr a c k N y bu to k lic d o o c m C m w o d o w w w w w C lic k to bu y N O W ! PD O W ! PD c u -tr a c k c I T M NHÌN – Chúng ta mu n tr nên nh th Chúng ta mu n tr nên nh th nào? (What we want to become?) Nên t ng phát tri n m t b n tuyên b nh toàn di n Tuyên b m nhìn ph i ng n g n, xúc tích, d nh Huy ng nhi u nhà qu n lý tham gia vào viêc xây d ng m nhìn Ví d Our vision is to be the world’s best service restaurant (Mc Donald’s) To make the automobile accessible to every American (Ford Motor Company) “Tr thành bi u t ng ni m tin hàng u Vi t Nam v n ph m dinh d ng s c kh e ph c cu c s ng ng i” - Vinamilk 2/24/2019 F -X C h a n ge F -X C h a n ge c u -tr a c k N y bu to k lic d o o c m C m w o d o w w w w w C lic k to bu y N O W ! PD O W ! PD c u -tr a c k c m nhìn c a UEL Tr ng i h c Kinh t - Lu t phát tri n theo ih nh ng nghiên c u, n n m 2030 tr thành: -C tr t t chu n qu c t c x p h ng s ng i h c có uy tín khu v c châu Á, ng i h c có ng l c làm vi c mơi tr ng tồn c u - Trung tâm nghiên c u khoa h c t n sách hàng u Vi t Nam l nh v c kinh t , lu t qu n lý 10 II S nh (Mission) Doanh nghi p gì? m nhìn n n t ng xác nh s nh c a DN Doanh nghi p c a gì? (What is our business) = nh c a gì? Cơng b lý t n t i c a doanh nghi p? (Why does the company exist?) 11 Ví d “Vinamilk cam k t mang n cho c ng ng ngu n dinh ng ch t l ng cao c p hàng u b ng s trân tr ng, tình yêu trách nhi m cao c a v i cu c s ng ng i xã h i” - Vinamilk 12 2/24/2019 F -X C h a n ge F -X C h a n ge c u -tr a c k N y bu to k lic d o o c m C m w o d o w w w w w C lic k to bu y N O W ! PD O W ! PD c u -tr a c k c nh c a UEL “Thúc y s phát tri n ti n b xã h i thông qua nghiên c u, t o cung ng d ch v ch t l ng cao l nh v c kinh t , lu t qu n lý” 13 Các thành ph n c a b n tuyên b Khách hàng n ph m ho c d ch v Th tr ng Công ngh Quan tâm n s n t i, t ng tr ng kh Tri t lý kh ng nh Quan tâm n hình nh tr c cơng chúng Quan tâm n nhân viên nh ng sinh l i 14 We are dedicated to the total success of Corning Class Works as a worldwide competitor (Corning Glass Works) In this respect, the company will conduct its operations prudently and will provide the profits and growth which will assure Hoover’s ultimate success (Hoover Universal) AMAX’s principal products are coal, iron core, copper, lead, zinc, petroleum and natural gas, potash, phosphates , nickel, tungsten, silver, gold, and magnesium (AMAX Engineering Company) Our world-class leadership is dedicated to a management philosophy that holds people above profits (Kellogg) We believe our first responsibility is to the doctors, nurse, patients, mothers, and all others who use our products and service (Johnson & Johnson) Crown Zellerbach is committed to leapfrogging ongoing competition within 1000 days by unleashing the construction and creative abilities and energies o its employes (Crown Zellerbach) To compensate its employees with remuneration and fringe benefits competitive with other employment opportunities in its geographical area and commensurate with their contributions toward efficient corporate operation (Public Service Electric & Gas) We will continually strive to meet the preferences of adult smokers by developing technologies that have the potential to reduce the health risks associated with smoking (RJ Reynolds) To share the world’s obligation for the protection of the environment (Dow Chemical) 15 2/24/2019 F -X C h a n ge F -X C h a n ge c u -tr a c k N y bu to k lic d o o c m C m w o d o w w w w w C lic k to bu y N O W ! PD O W ! PD c u -tr a c k c m quan tr ng c a tuyên b m nhìn s nh Th ng nh t v ích t ch c Là c , tiêu chu phân b ngu n l c Xây d ng ti ng nói chung b u khơng khí chung Giúp cá nhân hi u b n thân có hịa h p v i t ch c Chuy n t i m c tiêu vào c u trúc công vi c Chuy n m ích thành m c tiêu 16 III Giá tr t lõi - Là nh ng giá tr tr m nhìn, nh hình v n hóa ph n ánh nh ng cơng ty ánh giá cao - Ngun t c, ni m tin, hay tri t lý v giá tr công ty - Gi i h n n m t 17 IV M c tiêu chi n l Là nh ng ích mong mu th hóa m nt i Phát tri n a d ng hóa c c a doanh nghi p t t i c a doanh nghi p ích c a doanh nghi p 18 2/24/2019 F -X C h a n ge F -X C h a n ge c u -tr a c k N y bu to k lic p) d o o c m C m w o d o w w w w w C lic k to bu y N O W ! PD O W ! PD c u -tr a c k c Phân lo i trí th c c a m c tiêu ( c tiêu hàng u, M c tiêu th Th i gian (Ng n h n, Trung h n, Dài h n) Các b ph n, nhóm khác doanh nghi p ông Ban giám c Ng i lao ng Công oàn Theo lo i chi n l ng) ct ng ng ( n v kinh doanh, Ch c 19 Xác nh m c tiêu chi n l c 20 Xác nh m c tiêu chi n l c xác nh rõ trong t ng th i gian t c tiêu chung riêng cho t ng l nh v c Các m c tiêu ph m b o liên k t t ng h c ng ng n Xác nh rõ m c tiêu u tiên 21 2/24/2019 F -X C h a n ge F -X C h a n ge c u -tr a c k N y bu to k lic c tiêu tr ngtâm giai d o o c m C m w o d o w w w w w C lic k to bu y N O W ! PD O W ! PD c u -tr a c k c n2016 – 2020 c a UEL - Xây d ng mơ hình qu n tr i h c hi i (Smart University) theo ng ch - Xây d ng ti n cho m t tr ng i h c nh ng nghiên u - Chu n hố ch ng trình t t chu n khu c ASEAN qu c 22 GOAL VS OBJECTIVES (M C TIÊU) 23 24 2/24/2019 F -X C h a n ge F -X C h a n ge c u -tr a c k N y bu to k lic d o o c m C m w o d o w w w w w C lic k to bu y N O W ! PD O W ! PD c u -tr a c k c 25 Example Goal: Make our Core PC microprocessors a category leader in sales revenue by year X Strategy: Persuade buyers that our Core processors are the best on the market by associating with large, well-established PC manufacturers Objective: Retain 70 percent or more of the active worldwide PC microprocessor market, according to Passmark's CPU benchmark report Tactic: Through creative that underlies our messaging, leverage hardware partner brand awareness to include key messages about the Intel Inside program 27 2/24/2019 F -X C h a n ge F -X C h a n ge c u -tr a c k N y bu to k lic d o o c m C m w o d o w w w w w C lic k to bu y N O W ! PD O W ! PD c u -tr a c k c https://www.romoland.net/domain/385 https://www.dover.nh.gov/government/city-operations/executive/city-manager/strategicmanagement/vision-mission-core-values/index.html https://www.clearvoice.com/blog/difference-between-mission-vision-statement-examples/ http://swostroke.ca/wp-content/uploads/2015/08/vision-mission-values-2.png 28 10