ONLINE BUSINESS SELLING SPECIALTY CAKES OF REGIONS Teacher NGUYEN DUC QUANG STUDENT ID STUDENT TRINH QUANG MINH 2011202272 TRAN ANH THAO VY 2011260346 LE NGUYEN PHUONG TRUC 2082000034 PHUNG VO PHUONG[.]
ONLINE BUSINESS SELLING SPECIALTY CAKES OF REGIONS Teacher: NGUYEN DUC QUANG STUDENT: TRINH QUANG MINH TRAN ANH THAO VY LE NGUYEN PHUONG TRUC PHUNG VO PHUONG QUYNH ID STUDENT 2011202272 2011260346 2082000034 2011260602 BUSINESS IDEA In recent times, regional specialty business is a model chosen by many young people The specialties of the region have traditional flavors, fresh but still have their own characteristics, especially attractive to people far from the countryside or large urban areas Each region has different specialties Each province has its own typical dish We can trade specialties that our hometown has or open a specialty store of many regions online The attraction of specialties to consumers is extremely large If we know how to business, we will make a lot of profit from selling specialties online From the attraction on the group, we decided to come up with the idea that ONLINE BUSINESS SELL SPECIAL CAKES OF REGIONS Types of cakes: Go Cong cake, Bac Lieu smart cake, Vegetable cake with apricot leaves, Silkworm cake • Type of business: individual business households without legal status • Type of business: individual business households without legal status Mission Spread and promote the taste of traditional cakes of the Southwest region Bringing unknown cakes of the Southwest region to everyone Core values • M brings consumers cakes that are not available in Saigon Brings consumers strange cakes that have not been sold anywhere Strength • No cost of shop space or supplies (tables, chairs, cups, plates, .etc ) • No cost to hire Challenges • Customer placed an order but did not receive the goods • Customers' trust in the product • Price compared to market • Difficult to find shippers with good shipping prices Opportunity • Can increase income, bring cakes to consumers • Bringing a variety of delicious cakes to everyone and those that are not Business model: • Ingredients of apricot leaf vegetable cake : • Contains: apricot leaves , jackfruit leaves, pandan leaves, coconut milk are all natural grown at home • Flour consists of rice flour and tapioca • The seasoning is sugar and salt served with roasted peanuts and coconut milk •Cake ingredients: Smart cake has many fillings: coconut filling, pineapple filling, taro filling, green bean filling The ingredients are all natural grown and obtained in the home garden in the countryside Condiments: Sugar , salt, cooking oil, whipping cream The shell is made from tapioca flour and flour mixed with egg yolks 9.Customer portrait • Customers can be people 18 years of age or older of any gender Because the form of starting a business is selling online, customers need to be tech-savvy, use social networks or online shopping sites like Shopee, Lazada • The average income of customers does not need to be too high from million / month to buy cakes In addition, customers also need to be knowledgeable about cuisine, love to explore and experience traditional cakes and cakes Ingredients for Go Cong • Ingredients of Bac Lieu silkworm cake: • Cake made from rice flour, glutinous rice flour, tapioca flour • The skin includes pork, pork skin and rice ear • Served with raw vegetables with fish sauce and coconut milk 9.Customer portrait Customers can be people 18 years of age or older of any gender Because the form of starting a business is selling online, customers need to be tech-savvy, use social networks or online shopping sites like Shopee, Lazada The average income of customers does not need to be too high from million / month to buy cakes In addition, customers also need to be knowledgeable about cuisine, love to explore and experience traditional cakes and cakes 10.Goods • Product: Price cake • Smart cake • Silkworm cake: sweet filling, salty filling • Apricot leaf cake • Each piece ranges from 20,000-25,000 yen • Promotion: If you buy or more pieces, free shipping • Brand packaging: to attract customers' attention like using completely biodegradable items Marketing: Post on fanpages, groups in Saigon Post on your facebook Message relatives and friends and send cakes to them to try Run ads through facebook platform 11.Risk management • Building a brand when selling online Building brand awareness in customers' minds is a long process and needs to be invested and built carefully Businesses selling online, because they are easily attracted by attractive sales and profits, this is a pitfall for most brands who have not clearly defined their goals Great brands often understand this, so they focus a lot on building awareness, positioning the brand consistently and clearly, and then resorting to marketing tactics to convert customers potential customers into your customers Focusing too much on online sales, reaching customers in many ways such as discount programs, stimulating demand and continuous marketing tactics will unintentionally make customers aware of the brand • Material loss The bakery business is greatly influenced by external factors, like most food products in general, the preservation of food hygiene and safety is a paramount requirement in business Therefore, the ingredients need to be clean, fresh, and fragrant to meet the requirements It is about preservation, not to mention external factors such as weather, sunshine such as fire or heavy rain and wind, which directly affect sales efficiency and if not calculated, can lead to stock shortages and capital shortages affect business performance Therefore, it is necessary to observe, calculate and consider in detail to flexibly deal with possible cases