Luận văn ứng dụng phương thức bán hàng qua mạng ở công ty kinh doanh máy tính tại việt nam

< bO giao dug VA BAO TAO TRU’O'NG BAI HQC KINH Tfi QUdc DAN DINH THJ Hl£N HANH UNG DUNG PHUONG THUC BAN HANG QUA MANG Or CONG TY KINH DOANH MaY T1NH TA : Vl£f N LUAN VAN THAO si QUAN TRI KINH DOANH HA N0I-2OO5 BO GIAO DUC VA DAO TAO TRUONG DAI HOC KINH TE QUOC DAN DINH THI• IlH.V HLO • MI l/NG DUNG PIlWNG THtfC BAN HANG QUA MANG G CONG TY IilNII DOANH NAY TINII TA NAN • I VIET • LUJAN VAN THAC SI QLAN TRI KINH DOANH dai hoc ktqd trung ts^S >\51% THONG TIN THU VIEN CHUYEN NGHANH: QUAN TRI KINH DOANH THUONG MAI GIAO VIEN HUONG DAN: TS PHAN TO UYEN HA NOI - 2005 MUC LUC • • PHAN MO DAU Nhicng ly luqn co’ ban ve phirong th ire ban hang qua mang o' cac cong ty kinh doanh may tinh 10 1.1 TAM QUAN IRONG CUA VIEC UNG DUNG PHUONG THUG 10 CHU ONG I: BAN HANG QUA MANG O CAC CONG I Y MAY TINH \ r 1.1.1 Dae diem hoat dong kinh doanh may tinh va sir can thiet 10 khach quan cua viec erng dung phuvng there ban hang qua mang d cac cong ty kinh doanh may tinh 1.1.2 Khai niem, dac diem phirong thuc ban hang qua mang d 13 cac cong ly kinh doanh may tinh 1.1.3 So sanh giua phirong there ban hang truycn thong vdi 18 phirong there ban hang qua mang 1.1.4 Loi ich cua viec u-ng dung phu’ong there ban hang qua 22 mang d cac cong ty kinh doanh may tinh 1.2 NOI DUNG PHU’ONG THUC BAN HANG QUA MANG CAC 24 CONG TY KINH DOANH MAY TINH 1.2.1 Marketing & quang cao thu'ong mai 24 1.2.2 Terong tac vdi khach hang 25 1.2.3 Dat hang qua mang 26 1.2.4 Thanh toan mua 28 1.2.5 Thye hicn don dal hang thuong mai 29 1.2.6 Dich vu sau ban hang 30 1.3 NHAN TO ANII HUONG DEN VIEC UNG DUNG PHU’ONG 31 THUC BAN HANG QUA MANG O CAC CONG TY KINH DOANH MAY TINH 1.3.1 Ve tang co so cong nghc 31 1.3.2 Ve tang co so nhan lyc 1.3.3 Ve bao mat, an loan 1.3.4 Ve loan ty dong 1.3.5 Bao ve so hun tri tue 31 , 32 32 33 1.3.6 Bao ve ngubi tieu dung / 1.3.7 Ha tang co sb kinh te va phap ly 1.4 TINH IIINII PHAT TRIEN VA KINH NGHIEM IN(> DUNG 33 34 35 PHUONG TIIUC BAN HANG QUA MANG TAI MOT SO CONG TY KINH DOANH MAY TINH TREN THE GIOI 1.4.1 Khai quat tinh hinh phat trien ban hang qua mang b mot 35 so nunc phat trien 1.4.2 Gibi thicu mot so doanh nghiep cong u-ng 38 dung phuong thiic ban hang qua mang r 1.4.3 Gibi thieu mot so doanh nghiep cong ling 39 dung phuong thiic ban hang qua mang CHl/ONG II 2.1 Thirc trang ting dung phuong thirc han hang qua mang o' cac cdng ty kinh doanh may tinh tai Viet num 44 TONG QUAN VE CAC CONCi TY KINH DOANH MAY TINH 44 TAI VIET NAM 2.2 THl/C TRANG DIEU KIEN UNG DUNG PHl/ONG THUC BAN 45 HANG QUA MANG CAC CONG TY KINH DOANH MAY TINH TAI VIET NAM 2.2.1 Ha tang co sb cong nghe 45 2.2.2 Ha tang co so nhan lire 52 2.2.3 Bao mat, an toan 52 2.2.4 Thanh toan tir dong 53 2.2.5 Bao ve sb huu tri tue 54 2.2.6 Ha tang co sb phap ly & kinh te 56 2.2.7 Nhan xet chung ve thirc trang co sb tang cho 57 ting dung phuong thirc ban hang qua mang b Viet Nam hien 2.3 TINH HINH UNG DUNG PHUONG THUC BAN HANG QUA 59 MANG TAI CAC CONG TY KINH DOANH MAY TINH VIEl NAM THOI GIAN QUA 2.3.1 Khai quat chung tinh hinh ung dung phuong thiic ban hang qua mang ciia cac doanh nghiep kinh doanh may 59 tinh d Viet Nam hien 2.3.2 Sieu thi Bluesky: Cong ty kinh doanh may tinh dau tien 67 tai Viet Nam ung dung phuong thuc ban hang qua mang 2.3.3 www.nhathai.com.vn buoc khdi dau cong cua 74 phuong thuc ban hang qua mang 2.4 KET LUAN QUA NGHIEN CUU DANH GIA TINH HINH UNG 78 DUNG PHUONG THUC BAN HANG QUA MANG O CAC CONG TY KINH DOANH MAY TINH TAI VIET NAM Mot so giai phap tang cudng ung dung phuong thuc han hang qua mang d cac cong ty kinh doanh may tinh tai Viet nam 83 XU HUONG PHAT TRIEN THI TRUONG MAY TINH 83 CHU’O’NG III 3.1 VA PHUONG HUONG CUA CAC CONG TY KINH DOANH MAY TINH TAI VIET NAM 3.1.1 Xu huong phat trien thi trudng may tinh tai Viet Nam 3.1.2 Phuong huong phat trien cho cac cong ty kinh doanh 83 86 may tinh tai Viet Nam 3.2 MOT SO GIAI PHAP CHU YEU TANG CUONG UNG 91 DUNG PHUONG THUC BAN HANG QUA MANG O CAC CONG TY KINH DOANH MAY TINH TAI VIET NAM 3.2.1 Giai phap nang cao nhan thuc cho doanh nghiep ve 91 thuong mai dien tu va ung dung phuong thuc ban hang qua mang 3.2.2 Giai phap nang cao tr'inh nguon nhan luc cho phuong 93 thuc ban hang qua mang 3.2.3 Giai phap tang cudng co sd vat chat ky thuat cho viec 94 ung dung phuong thuc ban hang qua mang r r 3.2.4 Xay dung chien lupc va ke hoach ung dung phuong 95 thuc ban hang qua mang 3.2.5 Xay dung va hoan thien cac website va dang ky ten mien 103 3.3 GIAI PHAP TAO LAP MOI TRUONG DIEU KIEN • • • THUAN LOI PHUONG THUC BAN • • CHO UNG DUNG • HANG QUA MANG CAC CONG TY KINH DOANH 107 mAy tinh tai viEt nam Giai phap tang cudng co so tang ky thuat thong tin 3.3.1 3.3.2 Giai phap tao lap co so tang phap ly va the che chinh sach 107 112 , 3.3.3 Giai phap phat trien hon nira san giao dich thu’ong mai 115 dien tu cho cac cong ty kinh doanh may tinh tai Viet Nam KET LUAN 118 PHU LUC 120 DANH MUC CAC TAI LIEU THAM KHAO 124 DANH MUC CAC HINH, BIEU DO Hinh 1.2 Tuong tac vdi khach hang 26 Hinh 1.3 Thanh toan qua mang 29 Bieu 2.4 Tinh hinh phat trien so lu’qng ten mien ,VN 48 Bieu 2.5 Ti le cac loai ten mien cap dung chung 49 Bieu 2.7 So luqng thue bao su dung Internet cua cac ISP 50 Bieu 2.8 Thi phan thuc bao Internet cua cac ISP 50 / Bieu 2.10 Ti le ap dung cong nghc thong tin tai cac doanh 60 nghiep may tinh Bieu 2.11 i i le doanh nghiep co phan cong lanh dao trach 60 nhiem true tiep ve ung dung cong nghc thong tin va internet Bi6u dd2.12 Ti le doanh nghiep co kc hoach ung dung ban hang 61 qua mang cho tdi nam 2007 Bieu 2.13 Ti le doanh nghiep co bo phan chuyen trach ve 62 cong nghc thong tin Bieu do2.14 Ti le doanh nghiep su dung mang may tinh 63 Bieu do2.15 Cac loai may chu 64 Bieu dd2.16 Ti le doanh nghiep sir dung dich vu dudng truycn 64 internet Bieu dd2.17 Danh gia ve chi phi du'dng truyen 65 Bieu dd 2.18 Ty le ngud'i truy cap mua hang qua mang 65 Bieu 2.20 Doanh nghicp danh gia cac loi ich u'ng dung 80 cong nghe thong tin va internet mang lai DANH MUC BANG BIEU Bang 1.1 So sanh giu’a phuong thuc ban hang truyen thong 19 va phuong thuc ban hang qua mang Bang 2.1: Tinh hinh su dung Internet tai khu vuc DNA 47 Bang 2.2 Tinh hinh sir dung Internet tren The gioi 47 Bang 2.3 Tinh hinh str dung Internet tai Viet Nam 48 Bang 2.6 Tinh hinh phat trien thuc bao Internet cua cac ISP 49 Bang 2.9 Su phat trien ciia mang VNN nam 2004-2005 51 Bang 2.19 So lieu boat dong kinh doanh qua mang 75 x X x PHAN MO HAU TINH CAP THIET CUA DE TAI Voi sy phat trien cua van minh nhan loai, ncn kinh te tri thuc doi cung toc phat trien nhu vu bao cua cong nghe thong tin va hoan thien cua ky thuat so da dan toi cuoc cach mang lam thay doi moi truong kinh doanh Viec ung dung cong nghe thong tin da lam thay doi mo hinh ban hang theo kieu truycn thong sang phuong thuc moi - ban hang qua mang;' Ban hang qua mang dang phat trien nhanh tren the gioi va duoc xem nhu la sy phat trien tat yeu cua thuong mai ncn kinh te so hoa Nhung tyu moi nhat linh vyc mang may tinh la mot chia khoa cho phep cac doanh nghiep thu duoc ket qua la phan ung nhanh hon, hieu qua hon, giam chi phi, nang cao nang lyc, phat hien nhung gia tri tiem an chinh to chuc Bay nam truoc, de ton tai canh tranh, cong ty chi can nam bat duoc nhu cau, nc tranh rui ro nhung gio day doi dien voi thach thuc, doanh nghiep r \ nhan thay rang co hoi kinh doanh la co thyc va no cho doi mot giai phap, mot cuoc cach mang lam thay doi moi truong kinh doanh Chien luoc phat trien cung cac giai phap cong nghe thong tin co the giup cac doanh nghiep thyc hien duoc dieu khong phu thuoc vao quy mo to chuc lon hay nho, thi phan nhieu hay it, tham chi xoa bo cac rao can ve dia ly Internet tac dong manh toi quan ho giua cac doanh nghiep, dac biet la cac cong ty kinh doanh may tinh tai Viet nam Phuong thuc ban hang qua mang tao thuan loi cho loai hinh to chuc mang, cac cong ty co the giao dich nhanh chong va de dang voi cong ty phan phoi cung ung dau vao de dap ung nhu cau khach hang dang thay doi lien tuc mot cach hieu qua Khi muc hai long cua nguoi tieu dung doi voi cac ung dung trcn mang I nhu nhu e-mail va nghicn cuu tang len thi muc tham gia cua ho vao thuong mai dien tu cung gia tang Thoi gian toi se chung kien sy tang truong manh cua phuong thuc ban hang - sy tang truong co the tac dong tich cyc den cac - - nudc, tri chat luong san pham va chc bao hanh hau mai de chiem dirge cam tinh ngudi tieu dung nudc Vdi nhung bien phap dong bo, su nd luc chung cua cac doanh nghiep va cac nha hoach dinh chinh sach, hy vong rang cong nghiep cong nghc thong tin se xu-ng dang vdi nhung ky vong cua Dang va Nha nudc cung nhu ncn kinh te Viet Nam 3.3.1.4 Ha tang co sd toan dicn tu He thong ngan hang can nhan thuc rd vc vai trd cua cong nghc thong tin ddi vdi cac hoat dong kinh te xa hoi noi chung cung nhu hoat dong ngan hang tai chinh noi rieng Su ho tro tich cue va hieu qua cua cong nghe thong tin viec thay ddi tu kinh doanh, chuyen tu quan diem kinh doanh va quan ly nang ne, phan tan, it chiu chia se sang quan diem kinh doanh mdi phu hop tap quan cua ngan hang quoc te hien dai, tung budc hoan thien tang co sd tao da cho ung dung toan dicn tu He thong ngan hang can: Thay ddi mot budc nhan thuc cua khach hang vc kha nang dap ung cua ngan hang ddi vdi yeu cau cang tang cua khach hang Chuycn sang tap quan md, tri ticn tren tai khoan va toan qua ngan hang Thiet lap mang he thong dien rong (WAN) cung vdi cac giai phap bao mat mang lam ncn tang co sd quan cho viec trien khai cac san pham va dich vu true tuyen Vdi san pham ngan hang true tuyen khdng chi loi ich thiet thuc cho khach hang vice ticn loi, an toan giao dich ma ca vdi he thong ngan hang qua trinh luan chuycn tien te, toan noi bo, kha nang quan ly von duoc cai thien mot each vuot bac Md rong dich vu ngan hang thong qua he thong the tin dung nhu • Thanh toan cudc phi (bao hiem, buu dien) qua he thong ATM, internet va tai ngan hang theo co chc true tuyen dung nghia cua cac giao dich qua mang • Thanh toan mua hang hoa va dich vu thong qua dai ly chinh la mot nha cung cap dich vu internet bat ky (VASC, VDC) hoac toan bang the tin dung thong qua he thong ATM va internet - 111 - Md rong khach hang vdi san pham ngan hang nha (Home Banking) tuc la khach hang truy cap tuc thdi cac thong tin ve tinh hinh hoat dong cua minh tai ngan hang va thuc hien tao va gui cac yeu cau toan va chuyen tien cho ngan hang ma khdng can tdi ngan hang A ■> r 3.3.2 Giai phap tao lap co- so- tang phap ly va the che chinh sach 3.3.2.1 Quan diem va nguyen tac chi dao viec soan thao luat giao dich thuong mai dien tu - Quan diem nguyen tac chung Viec soan thao du an luat Giao dich dien tu dupe thuc hien theo cac quan diem va nguyen tac chi dao sau: + Bao dam nguyen tac co- ban ma hien phap nam 1992 da neu The che hoa dupe cac quan diem va chinh sach cua Dang ve day manh va phat trien ung dung cong nghe thong tin vao moi linh vuc, tan dung nhung lpi ich cong nghe thong tin dem lai, thuc day san xuat va thuong mai nudc phat trien va hoi nhap kinh te quoc te nham phuc vu cong nghiep hoa, hien dai hoa dat nudc + Phu hpp vdi dieu kien cu the cua Viet Nam va cac Luat cua nudc ta da ban hanh, tham khao kinh nghiem xay dung luat giao dich dien tu cua cac nudc, phu hpp thong le quoc te + Tao khuon kho phap ly dieu chinh toan dien cac giao dich tren mang dam bao tinh hpp phap, hpp hien cho cac giao dich - Nhung quan diem va phuong phap tiep can tu the + Luat giao dich dien tu la luat ho trp ung dung Mot giao dich chiu su dieu chinh cua Luat cung dong thdi bi dieu chinh bdi cac luat hien hanh khac + Luat giao dich dien tu la cho dira phap ly cho cac doi tuong su dung cong cu dien tu, cd pham vi ap dung rong rai, nhung khdng vi luat ma bat buoc su dung cong cu dien tu + Luat se di dan vao cuoc song d cac linh vuc da chin mudi + Luat co pham vi mien tru + De luat cd the di nhanh vao cuoc song, can cd gang soan thao chi tiet tdi muc cd the, Uy ban Thuong vu Quoc hoi va Chinh phu chi dao cac bo, nganh -112- huu quan soan thao cac nghi dinh hudng dan thi hanh de trinh kem theo du thao luat + Day la luat ho tro ung dung, vi vay luat khong tao can tro cho viec ung dung cac phuong tien dien tu, khong tao doc quyen cac hoat dong co lien quan luat co hieu luc + Can co su so sanh vdi cac van ban phap luat da ban hanh nham dam bao su dong bo, co kien nghi ve cac noi dung can sua doi cua cac luat lien quan + Can so sanh voi cac Hiep dinh, Hiep udc ma nude ta da ky va cam ket quoc te 3.3.2.2 Dir kien vc noi ddug cca du an I uat giao dich dien t u Muc dich chung cUa viec ban hanh hanh luat giao dich dien tu nham tao moi trudng phap ly day manh ung dung co hieu qua giao dich dien tu d nudc ta; gop phan phat trien kinh te - xa hoi; thuc day hoi nhap kinh te va cong nghe vui khu vuc va the gidi Muc dich truc tiep la cong nhan cac giao dich dien tu co tinh phap ly nhu cac giao dich truyen thong (banug giay), gop phan tiet kiem chi phi, nang cao hieu qua kinh te xa hoi bao dam an ninh, an toan, bao mat giao dich thuong mai cu the - Nhung noi dung co ban cUa du thao luat Du kien ve ket cau, bo cuc cUa du thao luat giao dich dien tu gom co Ldi noi dau, 10 chuong, khoang 75 dieu Chuong 1: Nhu’ng quy dinh chung Chuong 2: Thong diep du lieu Chuong 3: Chu ky dien tu va xac thuc dien tu Chuong 4: Giao ket hop dong dien tu Chuong 5: Giao dich dien tu cac co quan nah nudc Chuong 6: An ninh, an toan giao dich dien tu Chuong 7; Sd huu tri tue giao dich dien tu Chuong 8: Quan ly nha nudc ve giao dich dien tu Chuong 9: Xu ly co tranh chap - 113- Chuong 10: Dieu khoan thi hanh - Cac Nghi dinh can soan thao trinh kern theo voi du- thao Luat Nghi dinh ve chu- ky so va xac thuc dien tir, giao bo Buu chinh, Vien thdng soan thao Nghi dinh toan dien tu- lTnh vuc ngan hang, giao Ngan hang Nha nudc soan thao Nghi dinh huong dan chi tiet ve giao ket hop dong dien tu, giao bo Thuong mai soan thao Nghi dinh ve giao dich dien tu linh vuc tai chinh, ke toan, giao bo Tai chinh soan thao Nghi dinh ve giao dich dien tu linh vuc hanh chinh (Chinh phu dien tu), giao Van phong Chinh phu soan thao - Ve mot so van de co y kien khac + Ve Ldi noi dau: Can co Ldi noi dau the hien ngan gon, co dong, khai quat duoc muc dich chu yeu cua viec ban hanh Luat nay, the hien rd muc dich cua viec ban hanh luat + Pham vi dieu chinh: Hien cd hai loai y kien khac ve pham vi dieu chinh cua luat Loai y kien thu- nhat du- kien pham vi dieu chinh tuong doi rong, nhung co loai tru- mot so trudng hop de de phong rui ro giao dich thuong mai dien tu-, pham vi dieu chinh giong nhu hudng dan luat mau cua Lien hop quoc Loai y kien thu- hai neu y kien cho rang pham vi dieu chinh cua Luat chi nen tap trung vao ba loai: dan su, thuong mai, hanh chinh nhung cung co mot so trudng hop loai tru-, de phong rui ro giao dich dien tu + Ve giai thich tu- ngu-, hien dang co y kien ve viec dung khai niem “Thong diep du lieu” hay khai niem co ten khac + Ve co quan giup Chinh phu quan ly nha nudc ve giao dich dien tu nen giao cho Bo nao hay can co uy ban giao dich dien tu hoac hoi dong co van + Cac van de lien quan den bao ve rieng tu nhu quy dinh trach nhiem cua co quan xac thuc ve bao ve thong tin ca nhan - 114- + Van de xu- ly co tranh chap: Luat giao dich dien tu va Thuong mai dien tu cua mot so nudc co quy dinh cu the vao luat Theo thong le cac dao luat nude la thi vice quy dinh xu phat, giai quyet tranh chap cu the sc van ban phap luat khac xu ly Tuy nhien, du kien luat se quy dinh dicu cd tinh nguyen tac duoc trinh bay tai chuong cua du thao Luat De du thao Luat hoan chinh va sdm di vao thuc tien thi can co su phoi hop tich cue cua cac bo, co quan ngang bo, cac hoi chuyen nganh, cac doanh nghiep, cac nha quan ly va cac chuycn gia cong nghe thong tin va ngoai nudc nhiet tinh huong ung va giup 3.3.3 Giai phap phat trien hon nua san giao dich thuong mai dien tir cho cac cong ty kinh doanh may tinh tai Viet Nam San giao dich Thuong mai dien tu dau tien cua Viet Nam - VNEMART da chinh thuc khai truong vao 23/4/2003 Day la du an Phong Thuong mai va Cong nghiep Viet Nam (VCCI) cung Cong ty Dien loan va Truyen So lieu (VDC) va Ngan hang Cong thuong Viet Nam (ICB) phoi hpp trien khai Sau gan nam thai nghen, su doi cua VNEMART so vdi the gioi cd ve muon man nhung da md co hoi giao thuong cho cac doanh nghiep Viet Nam de xuat khau hang hoa, tim kiem doi lac va ban hang tren thi truong the gioi Vay ban than doanh nghiep cong nghe thong tin cung can cd "san choi" mdi Hien tai la noi, Trung tam Giao dich cong nghe thong tin I la Noi, true thuoc Sd Buu chinh - Vicn thong Ila Noi mdi dupc dau tu xay dung vdi muc dich, ho tro va phat trien eae doanh nghiep cong nghe thong tin tren dia ban Day la dau mdi chinh, dien cac giao dich, tao dicu kien cho cac don vi, co quan, ca nhan mua sam cac san pham, giai phap, va tiep xue true tiep vdi cac nha cung cap ve cong nghe thong tin Ngoai ra, Trung lam la noi cung cap cac dich vu tu van, noi thuong xuyen dien cac hoat dong giao luu, trao doi kinh nghiem ve cac giai phap cong nghe thong tin va cac cuoc hoi thao chuycn nganh linh vuc Muc dich cua UBND Thanh dau tu, xay dung Trung tam la -115- Day manh cdng nghe thong tin cua Ha Noi phat trien hon nua, gop phan vao muc tieu tang tru’dng kinh te Thu Tu nam 2001 - 2010, cong nghe thdng tin dupc xcm la nganh mui nhon cua Thanh lid tro cho cac doanh nghiep hoat dong linh vuc cdng nghe thdng tin ve von, nguon nhan lire, dinh cac chicn luoc phat trien cho cac doanh nghiep (tap trung vao dinh hu’dng cho cac san pham dich vu thdng tin, van de to chuc san xuat, cac giai phap va khong gian giao dich cho cac doanh nghiep) Ho tro cho cac doanh nghiep cong nghe thdng tin thuc day san pham ciia minh ngoai thi trudng, tim kiem nha dau tu nudc, cung nhu cac nha dau tu nudc ngoai Ben canh do, tim hudng giai quyet dau cho cac giao dich cdng nghe thdng tin nhu mua ban san pham, lien doanh, lien ket vdi cac doanh nghiep va ngoai nudc Cung tham gia vao linh vuc dau tu mao hiem cho doanh nghiep cdng nghe thdng tin Bdi hien nay, hoat dong linh vuc o Viet Nam phan ldn la cac doanh nghiep vua va nho, nen van de dau tu vc von la het sue can thiet Tao hudng dau tu mao hiem cung la giup cac doanh nghiep noi tren them sire manh, de tiep tuc phat trien va tao mdi trudng canh tranh lanh manh hon Phai noi rang, day la dia diem rat thuan lpi cho cac doanh nghiep, bdi Trung tam dat tai 185 Giang Vo - diem trung tam ciia Ha Noi - het sire ly tudng cho viec giao dich, mua ban va ky ket hpp dong I Ion nua, Trung lam dupc chia lam hai khoi chinh: khoi nha bay tang, du tinh sc danh mat san 700 m2 lam noi bay ban san pham va la noi cac doanh nghiep co the giao dich (khong chi dung lai d trung bay, gidi thieu san pham), khoi nha 17 tang, danh cho nhieu hoat dong cua cac doanh nghiep cdng nghe thdng tin, la noi nghien cuu, phat trien, tim giai phap tro giup cac doanh nghiep cd nhu cau ho tro Ngoai ra, UBND Ha Noi co du an dau tu xay dung khu dao r \ tao nguon nhan luc cdng nghe thdng tin vdi quy md ngan han va dai han, dap ung nhu cau tuyen dung cua cac doanh nghiep, du kien dia diem dupc dat tai khu Trung Hoa Vdi muc dich va ke hoach noi tren, nam 2005, Trung tam sc bat dau dua khu trung bay, giao dich san pham cdng nghe thdng tin vao hoat dong Cung vdi -116- sir phoi hop, giup cua Hiep hoi Doanh nghiep phan mem Viet Nam (VINASA), “The gidi cong nghc thong tin Ila Noi” da chinh thuc hoat dong, bat dau tir 8/1/2005 vdi noi dung “Sinh vien vdi may tinh”, nham hudng ung dip ky niem 55 nam truycn thong loc sinh - Sinh vien Viet Nam (9/1/1950 - 9/1/2005) Tiep la phicn cho “May tinh gia uu dai”, duoc to chuc tir 15/1/2005 'Prong dip nay, cac don vi, ca nhan quan tam den may tinh se dupe tiep xue vdi nhung thuong hieu hang dau cua may tinh Viet Nam nhu: CMS, FPTE - Lead, ISA, Sing PC, Mekong Green Theo ong Iran Doan Kim - Chanh van phong VINASA, thi phicn cho “May tinh gia uu dai” se tiep tuc dtroc to chuc theo dinh ky vao cac cuoi tuan tai khu trung bay nay, de tao dieu kien cho ngudi tieu dung co the mua may tinh chat lupng cao vdi gia uu dai, chu khdng nhat thiet la gia re nhat tren thi trudng Hon nua, cac thuong hieu may tinh hang dau Viet Nam cung co dip co sat de khang dinh vi the cua minh, tao sue canh tranh tren thi trudng va thu hut nhieu hon nua su quan tam cua khach hang De tao hudng di rieng cho cac cong ly may tinh, khdng the khdng can den trung tam giao dich nhu the Da sd cac doanh nghiep deu nhin nhan day la diem dang tin cay, diem ly tuong de giao dich, gap go Trung tam sc la dau mdi lien ket cac doanh nghiep lai vdi nhau, cung lien ket cung hop tac va cung tao lap xu the vua hop tac, vua canh tranh I ly vong tuong lai, day la trung tam phat trien cong nghc thong tin ldn nhat cua ca nudc, la diem giao dich chinh cua cac doanh nghiep cong nghe thong Lin Viet Nam vdi cac ddi tac nude ngoai -117- KET LUAN Ban hang qua mang dang bung no trcn the giai () cac nuoc phat trien, ban hang qua mang duoc coi la phuong tien canh tranh hieu qua khdng the thicu chien luoc kinh doanh cua cac hang may tinh Tai Viet Nam, cac cong ty may tinh dang tung budc urng dung phuong thuc ban hang qua mang vao cong viec kinh doanh nhien mdi chi dung lai d giai doan nhan thuc va thu nghiem Lam the nao de ung dung phat trien ban hang qua mang d cac cong ty nham Phan tich va khai quat nhung van de co ban ve ban hang qua mang: noi dung, loi ich va cac yeu cau doi hoi ung dung phuong thuc ban hang mdi tai cac cong ty Thong qua lam rd phat trien ung dung ban hang qua mang la tat yeu khach quan doi vdi cac cong ty may tinh tai Viet Nam Dira vao co sd ly luan va phuong phap luan d trcn, luan van da di vao phan tich va danh gia va dua hue tranh tong quat ve tinh hinh ung dung ban hang qua mang tai Viet Nam hien Nhung nhan xet va cac thach thuc to ldn dat vdi vice ung dung ban hang qua mang dicu kien co sd tang cong nghe thong tin, mdi truong phap ly va nhan thuc chua day du cua cac doanh nghiep da duoc de cap mot each hop ly Xuat phat tu muc tieu, phuong hudng va cac quan diem phat trien ve ban hang qua mang, luan van de mot sd giai phap de ung dung ban hang qua mang d cac cong ty may tinh tai Viet Nam - Nang cao nhan thuc va dao tao nguon nhan luc de ung dung ban hang qua mang - Tang cudng tang co sd thong tin -IIS- - Tao lap hanh lang ve phap ly, co che chinh sach - Nhung giai phap tu phia cac doanh nghiep - Trong lTnh vuc Nha nudc co vai tro dan dat, tao lap moi trudng dieu kien, cdn cac cdng ty phai tich cue chu dong de ting dung ban hang qua mang Yeu to quan hang dau giup thuc day toe nghien cuu, ung dung ban hang qua mang d cac cdng ty may tinh tai Viet Nam la yeu to nguoi Con ngudi lTnh vuc kinh doanh may tinh khong chi la cac nha kinh doanh gibi ma cdn am hieu ve cong nghe thong tin, vi vay dau tu vao ngudi la dau tu khon ngoan va chac chan nhat dam bao sir cong cua ung dung ban hang qua mang tuong lai gan cua doanh nghiep Tac gia hy vong luan van gop phan vao viec ung dung ban hang qua mang d cac cong ty may tinh tai Viet Nam nham nang cao sue canh tranh tren thi trudng Day la de tai mdi, phtic tap, van de dat cua de tai doi hoi phai duoc nghien cuu, luan giai mot each toan dien va sau sac nen toi se tiep tuc thu thap sd lieu de nghien cuu va hoan thien van de Mot lan nira toi xin chan cam on su tan tinh hudng dan cua cd giao Tien sT Phan To Uyen va cac thay co giao khoa Thuong mai da giup toi hoan luan van -119- PHU LUC • • MOT SO THUAT NGU' THl/ONG DUNG TRONG BAN HANG QUA MANG Affiliate/Associate Program: Chuong trinh Afjliate hay Associate Chuong trinh affiliate/associate thuc chat la mot chuong trinh xay dung dai ly hay hiep hoi ban hang qua mang Autoresponder: He thong tu dong tra ldi Day la he thong tu dong tra loi khach hang bang email Bandwidth: Bang thong Vc co ban, bang thong la lupng chuycn tai du lieu toi da cho phep qua Internet Nhieu may chu xac dinh muc bang thong bang don vi gigabites va tinh tuong ung voi muc su dung qua quy dinh Banner: Bieu ngu Banner la mot anh hoa (co the la tmh hoac dong) dupe dat tren cac trang web vdi chuc nang la mot cong cu quang cao an hay khong nhin thay Noi mot each khac, khdng mot ngudi nao cd the nhin thay dupe danh sach nhung ngu'di gui thu di d phan "BCC" / r a Browser: Trinh duyel Browser - viet tat cua Web Browser, la mot phan mem dupe su dung de xem, quan ly va truy cap vao cac trang web thong qua he thong sicu van ban va cac dubng link sieu lien ket Ilai trinh duyet thong dung nhat hien la: Netscape Navigator va Microsoft Internet Explorer Bulletin Board: Dien dan hay hoi thoai tren Internet Bulletin board nam d mot vi tri tren trang web cua cong ty noi ngubi truy cap co the tim den de chia sc thong tin Bulk Mail: Gui thu dien tir vdi so luong ldn La hinh thuc gui email cho co sd du lieu khach hang hoac nhung ngubi dang ky ban tin vdi nhung thong tin chao hang Con spam la email tu dong gui di toi nhung ngudi nhan ma ho khdng mong muon - 120- Chat room: Phong tan gdu “Chat room” la mot noi tren website ma ngudi dung co the truy cap vao do, noi chuyen va chia xc thong tin Click throughs: Nhan chuot Click throughs la so lan nhan chuot qua mot dudng link quang cao, day la mot nhung phuong phap tinh tien quang cao tren Internet duoc goi la tra theo Ian nhan chuot Click-through Rate: Ty le nhan chuot Ty lc nhan chuot la so lan nhan chuot tren so lan nhin thay banner quang cao, tinh theo ly lc phan tram Ty le trung binh hien la 0.5% Tuy nhien can xem xet den nhieu yeu to nhu thiet ke banner, xac dinh muc tieu thi trudng Mot banner quang cao duoc xem la tot co ty le nhan chuot ldn hon 5% Client side Day la mot chuong trinh duoc cai dat tren man hinh may tinh Cookie: Cookie duoc ghi o cung cua may tinh duyet web va nd cd chuc nang nhan ngudi dung trudng hop ho quen khong dien ten hay cung cap nhung thdng tin khac l lai su dung cookie? Mot ly don gian la de phan biet giua khach la va khach quen hay theo doi quang cao CPA: Cost Per Action La chi phi khach hang dien vao don cung nhu mua hang, vi du co mot site khac hien thi dudng link den site ciia cdng ty va cdng ty chap nhan tra cho site 5% lpi nhuan cho mot khach hang ho nhan nut den site cua minh Prong trudng hop nay, CPA tuong ung la 15% loi nhuan CPC — Cost Per Click: Chi phi cho moi ldn nhan chuot Day la chi phi cho mdi lan nhan chuot vao quang cao bang banner Vi du: ban nhan chuot vao quang cao bang banner thi ban phai tra cent, nghTa la CPC tuong ung la cent Cross-selling: I le thdng ban hang qua lai lan Digital Certificate: Chung chi so hod Do la su chirng nhan tren mang de biet dich xac ngudi truy cap la khach hang, thuong nhan hay mot co quan tai chinh Chung chi sd hoa dupe su dung suol qua trinh giao dich dien tu an loan (SET — Secure Electronic Transaction) Domain Name: Ten mien La ten xac dinh mot hay nhieu dia chi URL Vi du, dia chi URL: http://www.luatgiapham.com/ thi luatgiapham.com la ten - 121 - mien Moi ten mien deu co phan mo rong cho biet ten thuoc mien nao Internet da co mot so phan mo rong nhat dinh Vi du: ".gov" Government agencies (co quan chinh phu) ".edu" Education institutions (to chuc giao duc) ".org" Organizations (to chuc) ".mil" Military (quan doi) ".com" Commercial Operation (doanh nghiep) ".net" Network organization (Nha cung cap mang) ".ca" Canada (Canada) ".vn" Vietnam (Viet Nam) Download: Tai du lieu xuong may tinh Dynamic IP Address: Dia chi' IP dong Dia chi IP (Internet Protocol) la mot dia chi so ngau nhien nha cung cap dich vu Internet (Interner Service Provider - ISP) dat cho nguoi dung moi lan truy cap Internet Neu nguoi truy cap co dia chi IP dong, so cua ho se thay doi moi ban len mang eBook: Sach dien tu EDI - Electronic Data Interchange: Trao doi du lieu dien tu Email: Thu dien tu E-mail publications: An pham qua thu dien tu E-zines: Tap chi dien tu Newsletters: Ban tin Day la mot phuong tien chu yeu de quang cao cho cac dich vu va hang hoa Encryption: Md hoa La qua trinh chuyen du lieu sang ma so khong the doc duoc de bao mat thong tin Mat ma rat can thiet cac thong tin bi mat chuyen qua mang khong bi lo Mat ma cung cap mot luong bao mat thong tin nhat dinh de khong lot vao tay kc xau ISP - Internet Service Provider: Nha cung cap dich vu Internet Payment Gateway: La mot chuong trinh phan mem Phan mem se chuyen du lieu cua cac giao dich tu website cua nguoi ban toi ngan hang phat - 122- hanh the cua ngudi mua lap tuc de hap thuc hoa qua trinh toan bang the tin dung Secure Server: May chu bao mat Ncu cong ty muon thu ticn cua khach hang hoac luu tru thong tin khach hang, ho can mot may chu bao mat SET - Secure Electronic Transaction: Giao dich dicn tir an toan La tieu chuan bao mat mdi nhat thuong mai dien tu Duoc phat trien bdi mot tap doan cac cong ty the tin dung ldn nhu Visa, Master Card va American Express nham lam tang kha nang an toan cho cac giao dich tren Internet dac biet la cac giao dich ban hang SSL - Secure Socket Layer: Ldp bao mat SSL Vdi co chc nay, khach hang sc tin tudng rang cac thong tin ca nhan bao gom ca so the tin dung sc khdng bi danh cap qua Internet HV/? host: thue cho tren may chu Webhost la no-i cho cong ty thuc cho tren may chu cua ho May tinh co web host duoc ket noi vdi Internet 24 gid mot Viec lira chon mot noi cho thuc may chu tot la yeu to quyet dinh den cong cua cong ty Upload: Day la qua trinh chuyen tai du lieu tu may tinh sang mot may tinh khac URL Uniform Resource Locator: Day la dia chi nhat cua website hay trang web - 123- DANH MUC CAC TAI LIEU THAM KIIAO • • TS Truong Dinh Chien (2002), Truong dai hoc Kinh te Quoc dan, Quan tri Kenh Marketing, Nha xuat ban Thong ke Chinh phu (7/2000), Nghi quyet 07/2000 ND/CP ve xay dung va phat trien cdng nghe phan mem giai doan 2000-2005 Chu bien PSG.TS Dang Dinh Dao, PGS TS Hoang Due Than (2001), Truong dai hoc Kinh te Quoc dan, Giao trinh kinh te thuong mai, Nha xuat ban Thong ke Vu Cao Dam (2002), Truong dai hoc Khoa hoc Xa hoi va Nhan van, Phuong phap luan nghien cuu khoa hoc, Nha xuat ban Khoa hoc va Ky thuat '1'ran 'Thanh I lai, Xay dung chinh phu dien tu, Thoi bao kinh te Sai Gon, 10/06/2004 'Tran Thanh Hai, Cong bao dien tu, T hoi bao kinh te Sai Gon, 08/07/2004 Hoc vicn hanh chinh quoc gia (2003), Thuong mai dien tu, Nha xuat ban Lao dong Vuong Liem (2001), Kinh te hoc internet, Nha xuat ban trc Nguyen Hoang Luu (08/2004), Thuc trang ung dung cong nghe thong tin va thuong mai dien tu cac doanh nghiep vua va nho tai Viet Nam 10 Vu Minh Mao (10/2004), Tham luan “Lp trinh phap ly giao dich dien tu", Hoi thao moi truong phap ly cho giao dich dien tu d Viet Nam 11 Nguyen Van Minh (2002), I ran loai Nam, Giao dich thuong mai dien tu, mot so van de co' ban, Nha xuat ban Chinh tri Quoc gia 12 Le Thi Ngoc Mo (10/2004), Nghi dinh ve chu ky so va dich vu chung thuc dien tic, Bo Buu chinh Vicn 'Thong 13 Lc Ngoc Son (08/2004), Dau tu, ung dung cong nghe thong tin tai cac doanh nghiep vua va nho, I loi nghi tin hoc Da Nang 14 Nguyen Van Thao (08/2004), Mot so y kien ve tinh hinh ung dung cdng nghe thong tin tai cac doanh nghiep Viet Nam, Hoi nghi tin hoc Da Nang 15 Thoi bao vi tinh Sai Gon - So den so 13 (25/09/2004 den 10/04/2005) - 124- 16 Tru’dng Dai hoc Kinh te TP I1CM (2001), Iloi va dap ve thuorng mai dien Zu, Nha xuat ban Thdng ke 17 Dao Minh l uan (08/2004), Tinh hinh ung dung cong nghe thong tin doi vd'i hoat dong cua ngan hang Ngoai thuong Viet Nam 18 Dang Van I lu'ng, Mot so van de co che chinh sach nham phat trien thuong mai dien tu Viet Nam,Yuan lc tin hoc 2004 19 Khia canh va chinh sach va phap luat ve thuong mai dien tu l uan lc tin hoc 2004 20 Alwyn Didar Singh (2000), Electronic Commerce, Education and Outreach Programme 21 Darwin Magazine (2001), Leads the evolution of the E-Market 22 Federal Trade Commission (2005), eCommerce: A guide for business, USA 23 Ken Kcnjale and Arnie Phatak (2003), B2B Exchange, Syntel Corporation 24 Kevin Hakman (2003), E-Commerce Tutorial, USA 25 Mushtaq 11 Merchant (2004), eCommerce Simplified, Task Performance Group, Inc 26.Online Dusseldorf (No 4, 08/2003), Aktuelle Infomationncn 27 Tata Consutancy Scrviccs(2001), E.Business 28 The National Office for the Information Economy (2002), Developments in eCommerce, UK - 125 -