Phát triển bền vững tiêu thụ sản phẩm nhãn lồng hưng yên

HA NO I - 2011 6722 ’■ ' tiy ■ SWWSS ) w ão 3^ôt f l&KWC 3eằ* ,*"r;S o /*Z ã_ W js ^*1 ?*5Ơ n SO ^SKSSf j i i s» ¥ ? c $sJ? 9»| Vw-W > i Q fz**«.’ ,»»»! '— J«S W rm sfsđSi đđS >ô: jÊ< j ss/ K fl $ »$ •?$ i IIt |||| B ifi | |2£ |8g 1 fes r a I â nag jSE g ằ 3E f&wrt "J w^ w$ađ m> s ■< m» KSS o Z- ■ $' 4vuw4 5SffiK54 C 1yr ■ Kjr nhan long Hung Yen 66 2.3.1 Nhung ket qua dat duoc 66 2.3.2 Nhung han che va nguyen nhan .67 CHU*ONG 3: MOT • SO GIAI PHAP PHAT TRIEN BEN VU*NG TIEU THU• SAN PHAM NHAN LONG HUNG YEN THCH GIAN T()l 73 3.1 Dinh huong, muc tieu, quan diem phat trien ben vung tieu thu san pham nhan long Hung Yen 73 3.1.1 Dinh huong 73 3.1.2 Muc tieu phat trien ben vung san pham nhan long Hung Yen 75 3.1.3 Quan diem phat trien ben vung tieu thu san pham nhan long Hung yen 75 3.2 Giai phap phat trien ben vung tieu thu san pham nhan long Hung Yen 77 3.2.1 Nhom giai phap ve chat luong nhan long Hung yen 77 3.2.2 Nhom giai phap ve cong nghe thu hoach, bao quan va che bien 79 3.2.3 Phat trien thuong hieu nhan long Hung yen 80 3.2.4 Giai phap lua chon kenh tieu thu 85 3.2.5 Giai phap trien khai thuc hien quan ly va phat trien chi dan dia ly Nhan Long Hung Yen 87 3.2.6 Giai phap thi truong: 90 KET LUAN VA KIEN NGHI 91 PHU • LUC • DANH MUC VAN • CAC II VIET TAT TRONG LUAN • HTX Hop tac xa NN&PTNN Nong nghiep va phat trien nong thon KH&CN Khoa hoc va cong nghe UBND Uy ban nhan dan DANH MUC SO DO, BANG BIEU DANH MIJC BANG Bang 1.1: Ty cua cac nganh kinh te Vinh Long & GDP tu 2003-2005 12 Bang 2.1: Dac diem thoi tiet hau tinh Hung Yen 27 Bang 2.2: Dat dai phan theo cong dung kinh te va theo huyen, thi xa 29 Bang 2.3: Mot so chi tieu kinh te xa hoi chu yeu 32 Bang 2.4: Dien tich, nang suat va san luong nhan cua tinh 2006-2010 34 Bang 2.5: Cac yeu to anh huong den su phat trien ben vung tieu thu san pham nhan long Hung yen 39 Bang 2.6: Muc anh huong cua cac yeu to den su phat trien ben vung tieu thu san pham nhan long Hung yen 38 Bang 2.7: Danh gia luong thong tin hai chieu giua cac chu the he thong thong tin cua nhan long Hung yen 44 Bang 2.8: Yeu to nguoi tac dong den su phat trien ben vung tieu thu san pham nhan long Hung yen 46 Bang 2.9: Muc anh huong cua cac yeu to nguoi den su phat trien ben vung tieu thu san pham nhan long Hung yen 46 Bang 2.10: Cac yeu to anh huong den chat luong san pham nhan long Hung yen 48 Bang 2.11: Muc anh huong cua cac yeu to den chat luong san pham nhan long Hung yen 49 Bang 2.12: San luong nhan tieu thu theo thi trudng .53 Bang 2.13: San luong va gia tri xuat khau nhan 54 Bang 2.14 : Kenh tieu thu Nhan Long tinh Hung Yen 59 Bang 2.15: Hach toan chi phi cho phuong an ( a) 62 Bang 2.16: Hach toan chi phi cho phuong an ( b) 63 Bang 2.17: Hach toan chi phi cho phuong an 64 Bang 2.18: Quy hoach su dung dat nong nghiep cua tinh Hung Yen Bang 2.19: Danh gia he thong phan phoi san pham nhan long Hung yen 68 Bang 2.20: Danh gia hoat dong Marketing dong gop vao phat trien ben vung A tieu thu san pham nhan long Hung yen 69 r r t \ DANH MUC HINH Hinh 1.1: Gia tri san xuat nong nghiep Vinh Long nam 2000 - 2004 12 Hinh 2.1 Ban hanh chinh Tinh Hung Yen 25 Hinh 2.2: Co cau dien tich dat tu nhien phan theo huyen, thi xa 30 Hinh 2.3: Co cAu dien tich dAt trdng cay lau nam phan theo huyen,thi xa 30 Hinh 2.4: Mot so dia danh du lich noi tieng Tinh Hung yen 33 Hinh 2.5: Phan vung nhan tinh Hung Yen 36 Hinh 2.6: Cor cau san luong nhan cua tinh Hung Yen theo giong 38 Hinh 2.7: He thdng thong tin nhan long Hung yen 44 Hinh 2.8: San luong nhan long Hung Yen tieu thu tai cac thi truong .53 Hinh 2.9: Cac hinh thuc tieu thu san pham nhan long Hung yen 58 Hinh 2.10 Hinh thuc tieu thu san pham nhan an tuoi nam 2006-2010 66 Hinh 2.11: Hinh thuc tieu thu nhan che bien 65 Hinh 2.12: Kenh tieu thu nhan tuoi hop ly 86 Hinh 2.13: Kenh tieu thu nhan che bien hop ly 87 85 nhan long; Phat chiroug trinh gidi thipu quang ba nhan tren dai truyen hinh Vi?t nam; Td chuc hQi nghi khach hang t^i Ha noi va Hung yen; Cac san pham dugc trinh bay cdc bao bi hap din; Thidt kd nhan hipu va bao bi, dang ky nhan hipu va xay dung cdc kenh tiep thi vdi nhung cong cu va vat dung tiep thj khac nham tao sy khac bipt cua san pham nhan long Hung Yen vdi khu vuc khac va ngoai Vipt nam 3.2.4 Gidiphap lira chgn kSnh tieu thu Dd lya chpn kenh tieu thy nhu da trinh bay d phln co sd ly lugn ta phai c3n cu vao: Mpc tieu cua kenh; Yeu cau vd muc dp bao phu thj trudng; Yeu cau vd muc dieu khien kenh; Thdi gian luu thong san pham cua kenh; Xem xet ddn tdng chi phi va phan phoi cua ca kenh; Muc dQ linh hoat cua kenh; D$c diem cua san pham; 86 9 r e Dac diem cua khach hang; Dac diem cua trung gian phan phoi; Dac diem cua moi truong kinh doanh Tu nhung ly tren Qua phan tich thuc trang cac tac nhan kenh tieu thu nhan tuoi va nhan che bien ta xac dinh kenh hop ly sau: Hinh 2.12: Kenh tieu thu nhan tuoi hop ly - Q kenh hang nhan tuoi: Tuy HTX va Hoi Nhan Long moi duoc lap luong tieu thu qua cac cong ty va sieu thi chua duoc nhieu Nhung tuong lai day la kenh tiem nang va phat trien ben vung cho dac san Nhan Long Pho Hien San pham qua hai kenh tieu thu deu duoc gan nhan hieu hang hoa Vi vay can phai tang luong tieu thu tuong lai HTX; Hiep hoi =>Sieu thi ==> Nguoi tieu dung HTX; Hiep hoi ==> Cong ty ==> Xuat khau Cac kenh tieu thu qua nhieu trung gian ma co thoi gian luu thong dai tuong lai can phai giam so luong di vi chi phi cho van chuyen, bao quan che bien tang Vu diem cua viec tieu thu qua kenh cua HTX va Hoi Nhan Long: + Day vua la noi san xuat vua la noi tieu thu, san pham qua kenh deu duoc A A A kiem tra truoc dem vao luu thong nen chat luong kha dong deu, dap ung duoc thi hieu cua nguoi tieu dung dam bao thuong hieu phat trien ben vung + Thu nhap cua cac xa vien HTX va Hiep hoi tang len va on dinh hon 87 Tuy nhien kenh van cdn mot so han che: Gia ca dem vao luu thong cua kenh van cdn cao - Kenh hang nhan che bien van cdn nhieu tac nhan tham gia Nhung qua nghien cuu thuc trang kenh hang da dat duoc hieu qua kinh te cao phan ldn la xuat khau chiem tdi 80% Tuy nhien, tieu dung noi dia van cdn nhieu nhuoc diem chu yeu van qua cac thuong lai va cua hang nhd le Phan phoi vao cac chuoi sieu thi chua duoc nhieu Hinh 2.13 : Kenh tieu thu nhan che bien hop ly Trong tuong lai can phai md rong thi trudng xuat khau tranh su phu thuoc vao mot thi trudng Doi vdi thi trudng noi dia can tang luong phan phoi vao cac chuoi sieu thi 3.2.5 Giai phap trien khai thuc hien quan ly va phat trien chi dan dia ly A Nhan Long Hung Yen ■> r - Td chuc tim kiem thi truong tieu thu Tang cudng cong tac tuyen truyen, quang cao tiep thi qua bao chi', truyen thanh, truyen hinh, quang cao qua cac logo, apphic Dac biet can xay dung website rieng cho san pham Nhan Long Hung Yen Tat ca cac yeu cau tren can dua vao ngan sach trung uong (Cuc Sd huu tri tue) vdi muc kinh phi udc tinh de trien khai tot khoang 2-3 ty dong Thong tin quang cao nen nhan manh den su bo duong va su khac biet vdi san pham cac dia phuong khac (neu quang cao xuat khau thi tap trung nhan manh su 88 khac biet giua trai cay nhiet dai vdi cac san pham quen thuoc khong thuoc mien r 5 nhiet dai), nham nang cao uy tin va khuech truang san pham Nhan Long Hung Yen- Huang vi tien vua, de thi truang san pham cang dugc md rong ca va ngoai nudc Doi vdi thi trirdug xuat khau + Day manh xue tien thuong mai nham md rong thi trudng nong san Trong van de nay, Nha nudc phai ddng vai trd chu dao, tang cudng quan he ngoai giao, da qua; HTX; Hiep hoi nganh hang nen chi hoa hong cho viec dieu tra thai khach hang va hanh vi mua sam cua ngudi tieu thu Thong tin kieu se cd ich viec xac dinh cac phan khuc ddi tugng khach hang va thi trudng muc tieu r r * r r + Cong ty che bien nen tim ddi tac cd tiem nang d nudc xuat khau, tir kenh marketing + Cac cong ty che bien, kinh doanh hoa qua nen chuyen sang ddng hop ddng pham dugc lau han Cung can khuyen mai san pham ddi vdi mang ludi thuong mai (nha nhap khau) va ngudi tieu dung, va dua cac khoan hoa hong uu dai cho cac nha nhap khau de cd the nhan dugc su hgp tac va ho trg r r \ r + Sau het can thong bao den ngudi tieu thu ve san pham cua minh va khuyen khich ho mua nd vdi gia ca uu dai Ddi voi thi trirong noi dia + Nghien cuu va md rong thi trudng noi dia la hoat dong can thiet dac biet la thiet lap kenh thi trudng xa nhu thi trudng Mien Nam, Mien Trung hay cac chuoi r r sieu thi Vi tinh chat thdi vu cua san pham la mot nhung han che cua san pham Vi vay md rong thi trudng la mot hoat dong nham han che tdi da su mat can ddi cung cau tren thi trudng va giam thieu nhung rui ro san xuat va tieu thu 89 + Can hoan thien va xay dung kenh hang rieng va on dinh cho san pham Nhan Long co chat lirgng cao thong qua viec xay dung moi quan he giua HTX vdi cac trung tam thuong mai, he thdng sieu thi, cac dai ly ldn nham thuc day su phat trien va tam anh hudng nhu HTX da lam yr r + Xay dung he thdng cac tieu chi ve mat chat lugng san pham giao dich giua cac tac nhan thuong mai ldn va giua ngudi san xuat vdi cac tac nhan dau + Md cac dai ly phan phoi san pham Nhan Ldng Hung Yen d cac tinh: Ha Noi, Hai Phong, Quang Ninh, Mien Nam, Mien trung > Tren co sd tim kiem thi trudng tieu thu ta to chuc phat trien san xuat vi viec quy hoach san xuat phai xuat phat tir nhu cau thi trudng, nhu cau cua nhieu hang ndng san chinh la nhu cau thi trudng quoc te + Tinh Hung Yen va cac huyen can cd nhung quy hoach cu the va quy hoach lai vung san xuat nhan cho phu hgp vdi dieu kien tu nhien va the manh cua moi y r r r r vung Cac vung san xuat nhan truyen thdng cd chat lugng cao va cac vung san xuat phuc vu cho che bien + Nghien cuu va bao ton ngudn gen cua cac giong nhan cd chat lugng cao tren dien rong tir cd nhung dinh hudng cho ngudi san xuat nham khai thac tdi da uu diem cua cac giong nhan dia phuong cd chat lugng cao va nang cao hieu qua san xuat + Tirng budc thay the dan cac giong nhan kern chat lugng, nang suat thap bang cac giong nhan cd gia tri kinh te cao nhu nhan Huong Chi, duong phen Xay dung quy trinh san xuat chuan muc cd su dong deu ve chat lugng va xay dung thuong hieu cho nhan Hung yen + Hoat dong cai tao vudn nhan va md rong cac vudn mdi can cd nhung nghien cuu va ho trg ve mat khuyen ndng, ky thuat de cd the su dung tdi da va hieu r a r qua cua san xuat nhu nhan ket hgp chan nuoi, nuoi tha + Ap dung cac bien phap tham canh nhan, su dung cac bien phap keo dai thdi vu thu hoach de dam bao kha nang cung ung cho thi trudng 90 - Chinh sach va the che Nha nudc can co su ho tro ndng dan va cac doanh nghiep qua trinh r r r r mua sam thiet bi bao quan nhan an tuoi (kho bao quan lanh), che bien nhan d dang r r say cong nghe lo cai tien Md rong cac hinh thuc, loai hinh tieu thu - Ben canh viec phat trien cac vung nhan, can chu vao xay dung md hinh tieu thu nhu: HTX, Hoi Nhan Ldng, cac nha may che bien nhan hay ap dung cac cong nghe bao quan lanh nham tang thdi gian va gia tri cua nhan - Can hoan thien va xay dung kenh hang rieng va on dinh cho san pham Nhan Ldng cd chat luqng cao thong qua viec xay dung moi quan he giua HTX vdi cac trung tarn thuong mai, he thong sieu thi, cac dai ly ldn nham thuc day su phat trien va tarn anh hudng nhu HTX da lam Xay dung he thong cac tieu chi ve mat chat luqng san pham giao dich giua cac tac nhan thuong mai ldn va giua ngudi san xuat vdi cac tac nhan dau md rong muc anh hudng cua Nhan Hung Yen tren thi trudng Viet Nam 3.2.6 Giai phap thi truong: - Xay dung va phat trien cac HTX, td hqp tac, nhom san xuat hoac tieu thu nhan (kinh doanh, che bien, bao quan); thang nam 2006 HTX tieu thu nhan Hdng Nam ddi Su dung LOGO san pham, nhan hieu tap the tren bao bi tiep tuc xay dung bao ve hinh anh nhan ldng Hung Yen tren thi trudng - Ho trq xay dung he thong cac cua hang, quay ban hang va gidi thieu san pham tai cac sieu thi tai cac ldn, de nham quang ba, khang dinh ve chat luqng cua san pham vdi ngudi tieu dung va ngoai nudc 91 KET LUAN VA KIEN NGHI• • I KET LUAN • Nghien cuu phat trien ben vung tieu thu san pham Nhan Long Hung Yen co y nghia rat ldn ca ve ly luan va thuc tien dac biet giup cho cac nha hoach dinh, quy hoach co nhung chien luge xa hon Qua nghien cuu bai hoc thuc tien ta rut mot so bai hoc kinh nghiem cong tac phat trien ben vung tieu thu san pham Nhan Long Hung Yen la: - Ddi vdi nhung san pham cd tiem nang xuat khau, cd sue canh tranh kha, cd kha nang mang lai hieu qua kinh te cao, can xay dung chien luge san pham tren cac r r r r r giac do: giong, khoi luong, cong nghe, che bien, nghien cuu va tiep can cac thi trudng dau - Day manh xue tien thuong mai nham md rong thi trudng hang ndng san Trong van de nay, Nha nude phai dong vai tro chu dao, tang cudng quan he ngoai giao, hop tac kinh te song phuong va da phuong lam co sd vung chac md cua thi trudng Bang cac chi tieu sd lieu, so va van dung nhung kien thuc da hoc, luan van da danh gia dung thuc trang tieu thu Nhan Ldng Hung Yen la: - Tim duoc he thdng kenh tieu thu san pham Nhan Ldng Hung Yen tir ngudi san xuat (ho nhan) den ngudi tieu dung qua cac tac nhan trung gian Ben canh do, nghien cuu cung tim duoc % san luong san pham tieu thu qua mot sd luong kenh den ngudi tieu dung - Qua trinh hinh gia va phan bo loi nhuan hay ket qua cua cac tac nhan r r r tham gia vao he thdng kenh tieu thu Ddi vdi cac tac nhan kenh hang nhan che bien loi nhuan cao hon kenh hang nhan tuoi II KIEN NGHI ❖ Nha nude nen xay dung cac the che, chinh sach nham ho tro cho phat trien thuong hieu cac san pham dac san, nen xay dung chien luge quoc gia, chien luge 92 nganh viec bao ton va thuong mai hoa cac san pham dac san tung vung nham phat huy lpi the canh tranh tung vung nudc ❖ Cac co quan nha nudc tu trung uong tdi dia phuong can tu van ho tro ve tai chinh, ky thuat va kinh nghiem xay dung va phat trien thuong hieu tren co sd xay dung ten goi xuat xu va chi dan dia ly ❖ Cac co quan dia phuong can cd nhung khao sat de danh gia ve thuc trang san xuat, thuong mai cua nhan long Hung Yen, tir cd the dua cac tiem nang va nguy co mat di va kha nang phat trien cua san pham ❖ Nha A nudc cd co che chinh sach de don thua, ddi ruong, de chuyen tir dat trdng cay hang nam sang trdng cay lau nam (nhan) theo quy md tap trung cu the: - Ho tro mot phan kinh phi cho cac ho dan thuc hien du an - Ho tro kinh phi xay dung, cai tao he thong dudng giao thong, kenh muong, dudng dien phuc vu cho du an - De nghi Ngan hang cho vay von uu dai - Tap huan chuyen giao quy trinh ky thuat tham canh nhan, ky thuat thu hai, bao quan sau thu hoach, thong tin ve thi trudng tieu thu san pham 93 TAI LIEU THAM KHAO Truong Dinh Chien (2004), Quan tri kenh Marketing (kenh tieu thu), NXB thong ke, Ha Noi Do Kim Chung (2003), Giao trinh du an phat trien ndng thon, NXB ndng nghiep, Ha Noi Nguyen Nguyen Cu (2005), Marketing ndng nghiep, NXB nong nghiep, Ha Noi Mai Cue- Quyen Dinh Ha (2005), Giao trinh phat trien ndng thon, NXB nong nghiep, Ha Noi Nguyen Thanh Danh, Thuorng mai quoc te, NXB lao dong xa hoi, Ha Noi Tran Dinh Dang- Bui Minh Vu - Ha Van Khuong (2007), Quan tri doanh nghiep thich ung vdi kinh te thi trudng giai doan phat trien mdi or Viet Nam, NXB nong nghiep, Ha Noi Pham Van Dinh- Do Kim Chung (1997), Kinh te ndng nghiep, NXB nong nghiep, Ha Noi Pham Van Dinh cung tap the bien soan (2003), Chinh sach ndng nghiep, NXB nong nghiep, Ha Noi Nguyen Bach Khoa, Marketing thuorng mai, NXB Giao Due, Ha Noi 10 Ngo Hung Manh (2008) Hudng dan ky thuat tham canh nhan 11 Dinh Due Tuan; Dao The Anh (2005), Phan tich nganh hang nhan tinh Hung Yen, Vien KHKT nong nghiep Viet Nam phoi hop vdi to chuc hop tac & ky thuat Due 12 Sd NN&PTNT tinh Hung Yen 13 Sd Khoa hoc & Cong nghe tinh Hung Yen 14 Bao ndng nghiep Hung Yen 15 Thu Huong (8/4/2008) De “Nhan Ldng Hung Yen” tao dung duoc vi the xung dang Dang tren Website: http://www.baohungyen.org.vn/content/viewer.asp?a=8006&z=63 94 16 Nguyen Thuy (06/08/2007) Nhan Long Hung Yen - gap ghenh chuyen bao ve thuong hieu http://www.kinhtenongthon.com.vn/Story/thitruong/2007/8/5338.html http://www.rauhoaquavietnam.vn/default.aspx?ID=20&LangID= &tabID=3&N cwsID-333 17 http://hoinongdan.org.vn/channel.aspx?code=News&NewsID=8958&c 18 Bach khoa toan thu ma Wikipedia, http://www.wikipedia.org/wiki/hungyen 19 http://www.rauhoaquavietnam.vn 20 http://www.vinanet.vn (01/08/2008) 21 http://www.vietnambranding.com 22 http://www.vinastarlines.com Phu luc 01 • • PHIEU KHAO SAT Vdi muc dich thu thap thong tin de thuc hien luan van thac sy de tai : "Phat trien ben virng tieu thu san pham nhan long Hirng yen" Toi xin gui tdi Ong/Ba phieu khao sat va mong Ong/Ba bo chut thdi gian gop y kien cho tdi A z a r Ong/Ba la nhung ngudi ndng dan true tiep nhan.Vi vay, nhung y kien dong gop cua Ong/Ba se giup tdi viec phat trien ben vung tieu thu san pham nhan ldng Hung yen Rat mong nhan duoc su giup cua Ong/Ba Xin vui ldng danh dau x vao cac o □ thich hop d moi cau hoi z a z r a r r Ong/Ba •y A cho biet y kien cua minh ve su tac A dong cua cac yeu to sau den Sir phat trien ben virng tieu thu san pham nhan long Hirng Yen? (1; Khong anh hudng; 2: It anh hudng; 3: Cd anh hudng; 4: Anh hudng nhieu) TT Ty le phan tram (%) Cac yeu to ■ 10 Chat luong cua nhan ldng Hung yen Gia ca cua nhan ldng Hung yen Thuong hieu cua nhan ldng Hung yen Chinh sach nha nude (quy hoach, ho tro ) He thdng thdng tin ve san pham nhan ldng Hung yen He thdng phan phoi cua san pham nhan ldng Hung yen Cac hoat dong quang ba nhan ldng Hung yen Yeu to ngudi (trinh san xuat, y thuc phat trien thuong hieu, ) Dieu kien tu nhien cua Hung yen Kha nang canh tranh cua san pham nhan ldng Hung yen vdi cac san pham khac A Z Z Z \ A A Ong/Ba cho biet y kien cua minh ve muc anh hudng cua cac yeu to sau den Su* phat trien ben virng tieu thu san pham nhan long Hirng Yen (1: Kem; 2: Trung binh; 3: Kha; 4: Tot) z TT 10 Mure anh huong z Cac yeu to anh hiromg Chat luong cua nhan ldng Hung yen Gia ca cua nhan ldng Hung yen Thuong hieu cua nhan ldng Hung yen Chinh sach nha nude (quy hoach, ho tro ) He thdng thdng tin ve san pham nhan ldng Hung yen He thdng phan phoi cua san pham nhan ldng Hung yen Cac hoat dong quang ba nhan ldng Hung yen Yeu to ngudi (trinh san xuat, y thuc phat trien thuong hieu, ) Dieu kien tu nhien cua Hung yen Kha nang canh tranh cua san pham nhan ldng Hung yen vdi cac san pham khac Z Z A Z A 7 A A ? A ? AArr Ong/Ba cho biet y kien cua minh ve su tac dong cua cac yeu to sau den Chat luong san pham nhan long Hirng yen? r ■ A (1: Khong anh hudng; 2: It anh huong,; 3: Cd anh hudng; 4: Anh hudng nhieu) TT Cac yeu to Cong nghe san xuat (ky thuat canh tac, cdng nghe ) Cong nghe sau thu hoach nhan long Hung yen Giong nhan He thong phan phoi (Kenh phan phoi, giao thong, van chuyen ) nhan long Hung yen Dieu kien tu nhien cua Hung yen > r r a , , Ong/Ba cho biet y kien cua minh ve muc anh hudng cua cac yeu to sau den Chat Iirong san pham nhan long Hung yen? Mure anh hirdng TT Cac yeu to anh hudng Cdng nghe san xuat (ky thuat canh A tac, cong nghe ) Cdng nghe sau thu hoach nhan ldng Hung yen Giong nhan long Hung yen He thong phan phoi (Kenh phan phoi, giao thong, van chuyen ) nhan ldng Hung yen Dieu kien tu nhien cua Hung yen e /v e r r a r r Ong/Ba cho biet y kien cua minh ve su tac dong cua yeu to ngudi den viec phat trien ben vung tieu thu san pham nhan long Hung ■>yen r a (1; Khong anh hudng; 2: It anh huong; 3: Cd anh hucmg; 4; Anh hudng nhieu) Cac yeu to TT 1 Trinh Khoa hoc ky thuat cua ngudi nhan Kinh nghiem cua ngudi nhan Y thuc ve moi trudng Y thuc phat trien thuong hieu nhan ldng Hung yen Su quan tarn den yeu td thi trudng (cung, cau, gia ca ) 7 > Ong/Ba cho biet y kien cua minh ve muc anh hudng cua yeu to ngudi den viec phat trien ben virng tieu thu san pham nhan long Hung yen? (1: Kem; 2: Trung binh; 3: Kha; 4: Tot) Mure anh hirdng TT Cac yeu to anh hirdng Trinh Khoa hoc ky thuat cua ngudi nhan Kinh nghiem cua ngudi nhan Y thuc ve moi trudng Z’ ? A Y thuc phat trien thuong hieu nhan ldng Hung yen Su quan tarn den yeu td thi trudng (cung, cau, gia ca ) — ■ , - J - Xin vui long cho biet y kien cua Ong/Ba danh gia ve He thong phan phoi cho san pham nhan long Hung yen (1; Rat kem; 2: Kem; 3: Trung binh; 4: Tot; 5: Rat tdt) TT Muc danh gia Cac yeu to danh gia He thong thu mua nhan long Hung yen (thuong lai, ngudi ban si, sieu thi) Hinh thuc thu mua nhan long Hung yen Quy trinh thu hoach nhan long 9Hung yenA / He thong giao thdng, van chuyen nhan long Hung yen Cong nghe bao quan sau thu hoach (kho bai, nha may che bien ) cua Hung yen A nhan ldng Kenh phan phoi nhan ldng Hung yen Xin vui ldng cho biet y kien cua Ong/Ba danh gia ve He thong thong tin cho san pham nhan long Hung yen r r r (1: Rat yeu; 2: yeu; 3: TT birth; 4: Tdt; 5: Rat tot) Cac yeu to danh gia Thdng tin tu thi trudng den nha san xuat Thong tin tu thi trudng den ngudi trdng nhan Thong tin tu ngudi trdng nhan den nha khoa hoc Thdng tin tir Nha san xuat den thi trudng Thdng tin tu Nha san xuat den nha san xuat Thdng tin tu Nha san xuat den Nha khoa hoc Thong tin tu Nha san xuat den Nha nudc Muc danh gia r Xin vui long cho biet y kien marketting A cua Ong/Ba danh gia ve Q Hoat ddng A ddng gop vao viec phat trien ben virng tieu thu san pham nhan long Hung yen (1: Rat kem; 2: Kem; 3: Trung binh; 4: Tot; 5: Rat tot) TT Cac yeu to danh gia Hinh thuc quang cao (truyen hinh, truyen thanh, pano ) nhan ldng Hung yen A Noi dung quang cao nhan ldng Hung yen Hoat dong xue tien thuong mai (cac chuong trinh huan luyen, dao tao; trien lam; hqp tac quang cao ) nhan ldng Hung yen Hoat dong xue tien khach hang (hang mau; tang them hang ) Hoat dong marketing nhan ldng Hung yen thdng qua cac su kien noi bat Quan he khach hang va cac hoat dong nham thu hut su chu y cua khach hang den san pham nhan ldng Hung yen Mire danh gia 10 Ong/Ba co biet den cac tieu chuan cua VIETGAP (Thuc hanh san xuat nong nghiep tot cho rau qua tuoi cua Viet nam) □ Khdng biet (68%) □ Biet (32%) 11 Ong/Ba co biet den cac tieu chuan cua EUREPGAP (Ti6u chuan cua Chau Au ve thuc hanh nong nghiep tot) □ Khong biet (74%) □ Biet (26%) 12 Ong/Ba cho biet y kien ve su tac dong cua cac tieu chuan cua VIETGAP va tieu chuan cua EUREPGAP den su phat trien ben vung tieu thu san pham nhan long Hung yen (1: Khong anh hucrng; 2: It anh hucrng; 3: Cd anh hucrng; 4: Anh hucrng nhieu) TT Cac yeu to Ti6u chuan cua VIETGAP Tieu chuan cua EUREPGAP □ □ □ □ □ □ □ □ 13 Ong/Ba cho biet y kien ve muc anh huong cua cac tieu chuan cua VIETGAP va tieu chuan cua EUREPGAP den su phat trien ben vung tieu thu san pham nhan long Hung y6n (1: Kem; 2: Trung binh; 3: Kha; 4: Tot) TT Cac tieu chuan Ti6u chuan cua VIETGAP Tieu chuan cua EUREPGAP Muc anh hucrng □ □ □ □ □ □ □ □ Phu luc 02 DANH SACH NHLfNG NG LOI DONG GOP THONG TIN CHO LUAN VAN STT Ho, ten Chuc vu Le Van Luong Nguyen Tuan Bao Pho giam doc So Khoa hoc va Cong nghe Tinh Hung yen Pho chu tich Xa Hong Nam Nguyen Van Quan Can bo Van hoa - Xa hoi Trinh Thi Tuyet Pho chu tich Hoi Lien hiep Phu nu xa Nguyen Si Nguyen Trudng thon Le Nhu Ho - Hdng Nam Nguyen Van Rang Trudng thon Dien Bien - Hdng Nam