Marketing promotion plan for new product motorgo

Part 1 Marketing Promotion Plan for new product “MotorGo” I Online marketing 1 Marketing on Facebook Travel by motorcycles cheap and convenient With Q Travel a service providing motorbike transportati[.]

Part 1: Marketing Promotion Plan for new product “MotorGo” I Online-marketing Marketing on Facebook Travel by motorcycles - cheap and convenient With Q Travel - a service providing motorbike transportation, tourism has never been that simple and easy Q Travel guarantees to bring you the most perfect experience with:  Attractive and diverse tourist attractions throughout Hanoi city  Professional driver team who fluent in every route, ensure safety and bring customers to desired destinations All drivers have good foreign language skills They are able to communicate well with foreigners and qualified in tourist guidance to guarantees the best guide for customers  Search and booking tools are easy and convenient through website, facebook Promotion on facebook: follow these steps Marketing on TripAdvisor.com TripAdvisor, Inc. is an American travel website company providing reviews of travel-related content It also includes interactive travel forums TripAdvisor was an early adopter of user-generated content The website services are free to users, who provide most of the content, and the website is supported by an advertising business model Because this website is free and influential so we build a plan for using it to conquer our clients as follow:  Sign up and create a title on the website, post imagine, information about us and our service  Always ask our clients who used our products to leave us some comment on that  Create our most creative problem solvers together and go through the reviews to understand what people are saying about us now  Look at the positives and think about how to deliver that experience to all guests at every encounter  Examine negative comments and work to solve those issues, or at least all the things we can to diminish future negative responses Then we use the good result on Tripadvisor to post on Facebook as a trustable proof, to persuade people that we are doing a good business II Offline-marketing Mini-Event a How:  People ( foreign customer ) having experience with " virtual reality glass " After that , offer them with cool water and wet tissue After joining the game,askthem for some feeling ( excellent/ great/ cool/ normal ) and information ( country, age , email, )  Other people who waiting for their turn to having experience , or interested in the background of MotorGo event can take picture When they post on facebook with the hashtag #MotorGo in pubblic system , they can have a mini bottle of cool water or wet tissue ( pg/pb or motorgo members will check ) b Time:  18-21h , from friday to sunday ( rush hour -> very effective ) , 15' for break c Place: Two teams (Each team consists of : males ,2 females and sup)  Ta Hien street  Dong Kinh Nghia Thuc square d Budget:  For hiring PG, PB ( maybe use our members to reduce this )  For uniform : pull with the logo MotorGo ( 100k ) , short skirts + jean + helmet with logo (self prepared )  For " virtual reality glass " :  For background, booth  For cool water, wet tissue for people having exprience ( not everybody ) : about 70 bottle & 70 tissue ( hours = 180' -15' for short break = 165' , each time people playing machine , 5' per time ) ; 100 mini bottle & 300 wet tissue ( for people taking picture )  For deal with goverment e Music:  Background music ( throughout the program )  Mini mic for pg when introducing the event, directing how to experience  Hire more singers in the evening 1-2 hours ( 20h00-22h00) Partners We will go to some hotels and shops in Ha Noi and call for cooperation We will leave some vouchers and brochures of Motorgo in the hotels If the introduce the guests use Motorgo, we will have some commission for them In addtion, we can free PR for the hotels and shops that cooperate with us by advertising on our app Hotel, hostel: Where: Hotel in travel destination Where attract foreign tourists, can be a hotel in the center of Hanoi, in the old quarter, or a hotel in some tourist attraction Which one: Hotel: 2-3 star with the rate about more than 80% of foreign tourists Prefer the hotel with main guest is from the Europe, American, or Australia star hotel that attract our target customer usually about