INTRODUCTION According to Sia (2009), Web 2 0 is a new Internet method to promote information exchange and cooperation among people on the network through web applications, and its model is user centr. INTRODUCTIONAccording to Sia (2009), Web 2.0 is a new Internet method to promote information exchange and cooperation among people on the network through web applications, and its model is usercentred. Typical web 2.0 sites are online communities, applications, social networking sites, and blogs. Web 2.0 allows users to interact and collaborate through dialogue on social media as content creators in a virtual community. This method contrasts the first generation of Web 1.0 sites, where people were limited to passively viewing content.The advantages that global firms gain are advancements that online platforms have attempted to aid in reducing business costs and increasing efficiency, whether through marketing, production, or any other department of the company.This evaluation will cover the background and information of five web 2.0based businesses and global marketspace theories applied to them, including Uber, Amazon, Netflix, Airbnb, and Tesla. Usable strategies are required to succeed in the global market, as the essay will outline the approaches that could be applied in Web 2.0based businesses. KEY ASPECT OF EACH BUSINESS1) Uber’s Business ModelUber is an American multinational company that provides transportation services through a technology application. The company is headquartered in San Francisco, California. As of 2019, the Uber service is available in 63 countries and over 785 metropolitan areas worldwide (Zhao Xingyue SU Qin 2020). The companys 2021 business results show that it has reaped large profits thanks to a 56.7% increase in revenue from 2020 to 17.455 billion as demand for its services rebounded strongly after the latest wave of the COVID19 epidemic.Uber connects drivers and passengers at scale using a smartphone app to receive ride requests from passengers and then sends requests to drivers registered with Uber. In this case, customers can know vehicle information, driver information, trip fare, location and travel route of the nearest driver to receive the request. Uber works with four different business models. Passengers must install the Uber app on their smartphones and use the available Uber apps to find the closest car to pick them up. They can select a charge fare based on the type of car they want to ride in, such as Economy, Premium, or Extra Seat. Carpooling with friends in an economyclass sedan or mediumsized car is available. Premium class provides a luxurious car ride for passengers, whereas Extra seats typically provide 67 seater rides in an SUV or MPV vehicle.Having several rideshare options eliminates inconvenience (Banerjee, Riquelme Johari 2015). Uber sets ride fares and payments for the passengers, which are charged for different conditions based on peak or offpeak hours, distance and car type. Payment options include cash and online credit card payments through the Uber app and associated online payment services. Uber improves dependability and eliminates customer wait times, and it can provide a 20% to 30% discount on taxi prices (Sun 2022). The ehailing application is designed in such a way that it is userfriendly. Instead of wasting time looking for taxis, Uber has made it simple for users to update their software on mobile devices they own and hail electronically based solely on where they are in the town and have it arrive in minutes2) Amazon’s Business ModelAmazon is the world leader in online retail, rising strongly as a cloud computing service provider. Amazons starting point is a bookselling site, then expanded with a range of consumer goods and digital media as well as Amazons own electronic devices, such as Kindle ebook readers and Kindle Fire, to become an ecommerce platform. Here all items from sellers worldwide are listed under specific categories. Because of the complex algorithms and rich shopping environment that Amazon brings, consumers gradually change their buying habits. Amazons total consolidated net sales revenue in 2021 was 469.82 billion US dollars, with international revenue channels accounting for 127.78 billion US dollars (Mack 2022).Amazon has invested in building a worldclass delivery network that meets customers needs. Capture customer psychology when buying online: fast and free; Amazon has tried to do this by building hundreds of warehouses across the US and other countries with ultramodern shipping systems. The processing process in Amazons warehouse is applied according to the CFN (Customer Fulfillment Networking) strategic model by Gallino. With this model, warehouse productivity increased by 40%, and operating costs in 3 years decreased from 20% of revenue to less than 10% of revenue. Recently, Amazon tested automated delivery based on a team of robots with the first orders in Washington, which is considered the next step after the unfinished ambition of Amazons drone delivery.Customers are the ones who bring profits, not competitors (Margerison 1993). Understanding this, Amazon is constantly upgrading its shopping website platform. As a result, consumers shopping process becomes more accessible and convenient. Jeff Bezos consistently asks thousands of Amazon executives to attend a twoday telemedicine course to help managers understand that Amazons philosophy is to listen and understand customers.3) Netflix Business Model According to Giant (2022), Netflix is an American online video service, and the content is mainly movies and TV shows, viral in the US and many other countries around the world. It offers a variety of TV shows, movies, awardwinning documentaries and more on thousands of Internetconnected devices.In the year 2021, Netflix generated 29,698 billion in revenue. Netflix employs the Passive trial theory, which states that people are more likely to feel grateful and want to compensate the service provider after receiving a free service (Cranshaw 1995). This is a significant advantage of Netflix over other video streaming services as they are willing to let users use the service for free for the first month, after which customers can cancel at any time without incurring additional charges.Based on the theory of deep analysis of user behaviour of Kujala1 2008 in 2008, Netflixs engineering team built a system called Netflix cookies. This system helps Netflix make movie recommendations that suit users tastes, saving them time and finding movies that match their preferences. This platform owns a massive treasure of highquality videos and movies such as blockbusters, movies or TV series, sitcoms, animations, and documentaries. Additionally, Netflixs movie download speed in all regions of the world is breakneck and stable compared to other movie forums.Customers of Netflix must pay monthly fees when they become subscribers to watch any movie series in the Netflix library (Corbyn 2022). There are three subscription plans: basic, standard, and premium, with monthly fees ranging from 9.99 to 19.99. Netflix employs another Social Network Analysis theory by Alhajj Memon (2011). This theory utilizes the network to connect with customers ensuring that no matter what type of subscription plan customers choose, all subscribers can watch the same thing in varying quality.
INTRODUCTION According to Sia (2009), Web 2.0 is a new Internet method to promote information exchange and cooperation among people on the network through web applications, and its model is user-centred Typical web 2.0 sites are online communities, applications, social networking sites, and blogs Web 2.0 allows users to interact and collaborate through dialogue on social media as content creators in a virtual community This method contrasts the first generation of Web 1.0 sites, where people were limited to passively viewing content The advantages that global firms gain are advancements that online platforms have attempted to aid in reducing business costs and increasing efficiency, whether through marketing, production, or any other department of the company This evaluation will cover the background and information of five web 2.0-based businesses and global marketspace theories applied to them, including Uber, Amazon, Netflix, Airbnb, and Tesla Usable strategies are required to succeed in the global market, as the essay will outline the approaches that could be applied in Web 2.0-based businesses KEY ASPECT OF EACH BUSINESS 1) Uber’s Business Model Uber is an American multinational company that provides transportation services through a technology application The company is headquartered in San Francisco, California As of 2019, the Uber service is available in 63 countries and over 785 metropolitan areas worldwide (Zhao Xingyue & SU Qin 2020) The company's 2021 business results show that it has reaped large profits thanks to a 56.7% increase in revenue from 2020 to $17.455 billion as demand for its services rebounded strongly after the latest wave of the COVID-19 epidemic Uber connects drivers and passengers at scale using a smartphone app to receive ride requests from passengers and then sends requests to drivers registered with Uber In this case, customers can know vehicle information, driver information, trip fare, location and travel route of the nearest driver to receive the request Uber works with four different business models Passengers must install the Uber app on their smartphones and use the available Uber apps to find the closest car to pick them up They can select a charge fare based on the type of car they want to ride in, such as Economy, Premium, or Extra Seat Carpooling with friends in an economy-class sedan or medium-sized car is available Premium class provides a luxurious car ride for passengers, whereas Extra seats typically provide 6-7 seater rides in an SUV or MPV vehicle Having several ride-share options eliminates inconvenience (Banerjee, Riquelme & Johari 2015) Uber sets ride fares and payments for the passengers, which are charged for different conditions based on peak or off-peak hours, distance and car type Payment options include cash and online credit card payments through the Uber app and associated online payment services Uber improves dependability and eliminates customer wait times, and it can provide a 20% to 30% discount on taxi prices (Sun 2022) The e-hailing application is designed in such a way that it is user-friendly Instead of wasting time looking for taxis, Uber has made it simple for users to update their software on mobile devices they own and hail electronically based solely on where they are in the town and have it arrive in minutes 2) Amazon’s Business Model Amazon is the world leader in online retail, rising strongly as a cloud computing service provider Amazon's starting point is a book-selling site, then expanded with a range of consumer goods and digital media as well as Amazon's own electronic devices, such as Kindle e-book readers and Kindle Fire, to become an e-commerce platform Here all items from sellers worldwide are listed under specific categories Because of the complex algorithms and rich shopping environment that Amazon brings, consumers gradually change their buying habits Amazon's total consolidated net sales revenue in 2021 was 469.82 billion US dollars, with international revenue channels accounting for 127.78 billion US dollars (Mack 2022) Amazon has invested in building a world-class delivery network that meets customers' needs Capture customer psychology when buying online: fast and free; Amazon has tried to this by building hundreds of warehouses across the US and other countries with ultra-modern shipping systems The processing process in Amazon's warehouse is applied according to the CFN (Customer Fulfillment Networking) strategic model by Gallino With this model, warehouse productivity increased by 40%, and operating costs in years decreased from 20% of revenue to less than 10% of revenue Recently, Amazon tested automated delivery based on a team of robots with the first orders in Washington, which is considered the next step after the unfinished ambition of Amazon's drone delivery Customers are the ones who bring profits, not competitors (Margerison 1993) Understanding this, Amazon is constantly upgrading its shopping website platform As a result, consumers' shopping process becomes more accessible and convenient Jeff Bezos consistently asks thousands of Amazon executives to attend a two-day telemedicine course to help managers understand that "Amazon's philosophy is to listen and understand customers" 3) Netflix Business Model According to Giant (2022), Netflix is an American online video service, and the content is mainly movies and TV shows, viral in the US and many other countries around the world It offers a variety of TV shows, movies, award-winning documentaries and more on thousands of Internetconnected devices In the year 2021, Netflix generated $29,698 billion in revenue Netflix employs the Passive trial theory, which states that people are more likely to feel grateful and want to compensate the service provider after receiving a free service (Cranshaw 1995) This is a significant advantage of Netflix over other video streaming services as they are willing to let users use the service for free for the first month, after which customers can cancel at any time without incurring additional charges Based on the theory of deep analysis of user behaviour of Kujala1 2008 in 2008, Netflix's engineering team built a system called Netflix cookies This system helps Netflix make movie recommendations that suit users' tastes, saving them time and finding movies that match their preferences This platform owns a massive treasure of high-quality videos and movies such as blockbusters, movies or TV series, sitcoms, animations, and documentaries Additionally, Netflix's movie download speed in all regions of the world is breakneck and stable compared to other movie forums Customers of Netflix must pay monthly fees when they become subscribers to watch any movie series in the Netflix library (Corbyn 2022) There are three subscription plans: basic, standard, and premium, with monthly fees ranging from $9.99 to $19.99 Netflix employs another "Social Network Analysis" theory by Alhajj & Memon (2011) This theory utilizes the network to connect with customers ensuring that no matter what type of subscription plan customers choose, all subscribers can watch the same thing in varying quality 4) Airbnb’s Business Model Airbnb stands for AirBed and Breakfast - a start-up with a business model that connects people who need to rent and book rooms with people who have rooms to rent around the world through a mobile application All payments are made through the Airbnb app using a credit card, and the broker charges a fee to both the person making the reservation and the host Airbnb has used the STU theory of Stu Borman This theory states that redundant services can provide passive financing Airbnb brings in revenue for households with empty, rarely used rooms Sign up for Airbnb, both customers and tenants can rate each other after each use, so if the host serves well and the guests are satisfied, they will leave positive feedback on the system and attract the attention and choice of many other customers Conversely, if customers stay on Airbnb but are not polite to the host, they may refuse to rent the room The fee for the host is 3% of the total booking value, the booking fee is - 12%, and this fee will be displayed during the guest is using the service This fee still ensures lower payers who book hotel rooms through traditional channels Based on the theory of comparative advantage, opportunity cost is introduced as a factor to consider when deciding between different production options (Matsuoka & Kikuchi 2012) More and more people choose to book a room instead of staying at a hotel with advantages such as cheaper room rates but still excellent service quality Airbnb makes it possible for many people to travel cheaply and brings unique experiences of the local life and culture 5) Tesla’s business model Tesla is an American company that designs, manufactures, and distributes electric vehicles and components for electric vehicles Unlike other automakers, Tesla does not sell products through retailers but directly to consumers The company has created an international network of showrooms owned mainly by the company in urban centres Using the theory of Kittler called "Information channel", Tesla believes it can control the pace of its product development More importantly, the company can provide a better shopping experience for customers Unlike car dealerships, Tesla showrooms have no potential conflicts of interest, and customers only deal with salespeople and the service provided by Tesla Tesla's strategy is to provide consumers with electrical products and enter the car market with high-end vehicles aimed at affluent buyers The company will enter the market with more competition when the product is gradually perfected and sold well This is similar to Su's "Inverted Funnel" theory proposed in 2017, the theory that providing services and information to the economic class will make those products and services become a trend of the less wealthy Targeting high-end products for wealthy leaders is a standard business strategy in Silicon Valley and the global tech industry, where the prices of early versions of tech gadgets were all very high initially and gradually decreased in later product processes Tesla's primary business model is comprised of three components: service, selling, and charging network Tesla uses direct sales, whereas other car companies only sell through franchised showrooms Tesla believes that utilizing a one-of-a-kind sales channel has gained a competitive edge in terms of product development speed They provide services through many sales service centres with a dense network of supercharger stations where customers can charge their Tesla vehicles for free for 30 minutes KEY STRATEGIES THAT COULD APPLY TO WEB 2.0-BASED BUSINESS Based on Palmer, Simmons & Mason's article in 2013, this study proposes five key marketing strategies for Web 2.0-based businesses The first strategy is about using social media effectively Most businesses appear on the Internet, so having a website helps potential customers review businesses, available products and services Without appearing on social networks, it will be hard for new enterprises to compete regardless of the quality and reliability of products and services For example, Facebook, Tiktok, Instagram, and WeChat are social media channels that start-ups must understand to use to penetrate the market effectively The second strategy is to prioritize audience preferences Companies are more likely to meet customers interested in goods and services using this strategy It also helps to shift prospective customers down the ultimate gradient by reducing the likelihood of wasting ads on uninterested eyeballs (Rubenson 2018) This will result in cost savings and, eventually, new customers The third strategy is the use of technical development This strategy will ensure that the software meets the company's expectations and adheres to its objectives Computer programs can assist organizations in carrying out their tasks effectively and producing the expected results with fewer human resources (Brent 2006) The fourth strategy is to promote training Employees trained in a firm are critical to the company's success Training not only improves employee performance and thus productivity and profits but also boosts employee morale, leading to higher productivity and lower turnover The final category is applying marketing strategies The primary advantage of implementing marketing strategies is reaching specific, cost-effective, measurable audiences Other advantages of proper marketing strategies include increased brand recognition and international expansion to broaden the consumer base CONCLUSION Finally, this evaluation has gone through five Web 2.0-based businesses using various global marketspace principles to develop winning strategies and use web 2.0 platforms to promote and manage their businesses The study also suggests some strategies for new businesses, such as using social networks, prioritizing audience preferences, and implementing development, training, and marketing strategies Word Count: 2039 words List of References: Alhajj, R & Memon, N 2011, "Introduction to the second issue of Social Network Analysis and Mining journal: scientific computing for social network analysis and dynamicity", Social Network Analysis and Mining, vol 1, no 2, pp 73-74 Banerjee, S, Riquelme, C & Johari, R 2015, "Pricing in Ride-Share Platforms: A Queueing-Theoretic Approach", SSRN Electronic Journal Brent, M 2006, "To use or not to use? 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