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THÔNG TIN TÀI LIỆU
Cấu trúc
Acknowledgments
Contents
Foreword
Brief History of Visual Aids
Introduction
Chapter 1: Creating a New Slide Ideology
Don’t Commit Career Suislide
A Case for Presentations
So Where Do You Begin?
Case Study: Mark Templeton
The Presentation Ecosystem
World Class Presentations Require Time and Focus
Time Estimate for Developing a Presentation
Responding to Audience Needs
Seven Questions to Knowing Your Audience
How Do You Define Your Audience?
Case Study: Rick Justice
Case Study: ZS Associates
Chapter 2: Creating Ideas, Not Slides
Finding Your Inspiration
Innovating with Sticky Notes
Case Study: Bill McDonough
Sketching Your Way to Success
Collaborating to Get Clarity
Case Study: Mitchell Baker
Sketching Ideas Using Diagrams
Sketching Complete Ideas
Chapter 3: Creating Diagrams
Classifying Diagrams
Abstract Concepts
Realistic Concepts
Abstract Concepts: Flow
Abstract Concepts: Structure
Abstract Concepts: Cluster
Abstract Concepts: Radiate
Realistic Concepts: Pictorial
Realistic Concepts: Display Data
Making Diagrams Work Together
Strengthening the Diagram’s Concept
Chapter 4: Displaying Data
Following the Five Data Slide Rules
Telling the Truth
Getting to the Point
Picking the Right Tool for the Job
Highlighting What’s Important
Background
Data
Emphasis
Keeping It Simple
Chart Makeovers
Pie Chart
Vertical Bar Chart
Horizontal Bar Chart
Case Study: Healthy Waters
Chapter 5: Thinking Like a Designer
The Value of Design
Revealing Yourself Through Design Decisions
Case Study: Al Gore
Designing Effective Slides
Chapter 6: Arranging Elements
Placement of Elements Creates Meaning
Contrast: Identifying the Main Point Quickly
Flow: Ordering How the Information Is Processed
Hierarchy: Seeing Relationships Between Elements
Changing the Size and Proximity of Objects Modifies Their Visual Story
Unity: Sensing the Structure of Information
Three Column
Four Column
Five Column
Fibonacci
Case Study: Adobe
Proximity: Perceiving Meaning from Location
Space Proximity
People Proximity
Whitespace: Getting Visual Breathing Room
Case Study: Garr Reynolds
Finding Beauty in the Design Around You
Chapter 7: Using Visual Elements: Background, Color, and Text
The Ingredients of a Great Slide
Background
Backgrounds Are a Surface for Digital Assets
Traversing Flatland and Dimensions
Laws of Environmental Consistency
Creating a Sense of Space
Determining the Light Source
Color
Who is your audience?
What industry are you in?
Who are you?
About the Color Wheel
Using the Power of Color
Monochromatic
Analogous
Complementary
Split Complementary
Triadic
Tetradic
Choosing Your Colors
Using Industry Color Palettes
Assembling a Color Palette
Case Study: BzzAgent
Text
Dissecting a Font
Serif
Sans Serif
How Many Words Should Be on a Slide?
Revealing Text
Typesetting
Ligatures
Kerning
Letterspacing
Typesetting a Block of Text
Obeying Gun Laws and Bullet Laws
Validating Your Font Size
Playing Text Animations as the Audience Enters
Chapter 8: Using Visual Elements: Images
Assembling an Image System
Photography
The Rule of Thirds
Case Study: School District
Taking Your Own Photos
Illustrations
Creating an Illustration Library
Illustrating Complex Stories
Stylizing Diagrams and Illustrations
Making Diagrams Consistent
Case Study: Dr. Mike Magee
Case Study: Incorporating Video
Chapter 9: Creating Movement
Designing Time-Based Scenes
Planning Animations
Animating Serves a Purpose
Taking Lessons from the Movies
Making Objects Move and Change
Creating Panoramas and Scenes
Creating Scenes, Not Slides
Case Study: Guerrino De Luca
Brainstorming Meaningful Metaphors
Case Study: Rare
Avoiding Visual Vertigo
You Know You’re Using Animation Wrong When:
Chapter 10: Governing with Templates
Arming Your Workforce
Making Template Design Decisions
Case Study: Hewlett-Packard
Experimenting with Various Looks
Following Template Guidelines
Content
Components
Building Presentations Collaboratively
Google Docs Template Styles
Chapter 11: Interacting with Slides
The Power of Constraints
Constraining the Text
The Three R’s of Letting Go
Reducing Text on a Slide
Navigating Through Your Message
Constraining the Length
Case Study: Pecha Kucha
Constraining the Projector
All the World’s a Stage
16: 9 Aspect Ratio
3:4 Aspect Ratio
How Many Slides? Use the 10/20/30 Rule.
The Ten Topics That a Venture Capitalist Cares About
How Many Slides? The Sky Is the Limit.
How Many Slides? Depends on the Technology.
To Project or Not to Project
Flip Chart
Paper Handout
Device
Video
Social Network
Web Cast
Projector
Prop
Case Study: John Ortberg
Small Device, Big Impact
Case Study: Jill Bolte-Taylor
A Call to Relate
Chapter 12: Manifesto: The Five Theses of the Power of a Presentation
Treat Your Audienceas King
Spread Ideas and Move People
Help Them See What You’re Saying
Practice Design, Not Decoration
Cultivate Healthy Relationships
References
Design
Branding
Visual Thinking
Information Graphics
Data Display
Content
Business Books
Index
Nội dung
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