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Cấu trúc

  • Acknowledgments

  • Contents

  • Foreword

  • Brief History of Visual Aids

  • Introduction

  • Chapter 1: Creating a New Slide Ideology

    • Don’t Commit Career Suislide

    • A Case for Presentations

    • So Where Do You Begin?

    • Case Study: Mark Templeton

    • The Presentation Ecosystem

    • World Class Presentations Require Time and Focus

      • Time Estimate for Developing a Presentation

    • Responding to Audience Needs

      • Seven Questions to Knowing Your Audience

    • How Do You Define Your Audience?

    • Case Study: Rick Justice

    • Case Study: ZS Associates

  • Chapter 2: Creating Ideas, Not Slides

    • Finding Your Inspiration

    • Innovating with Sticky Notes

    • Case Study: Bill McDonough

    • Sketching Your Way to Success

    • Collaborating to Get Clarity

    • Case Study: Mitchell Baker

    • Sketching Ideas Using Diagrams

    • Sketching Complete Ideas

  • Chapter 3: Creating Diagrams

    • Classifying Diagrams

      • Abstract Concepts

      • Realistic Concepts

    • Abstract Concepts: Flow

    • Abstract Concepts: Structure

    • Abstract Concepts: Cluster

    • Abstract Concepts: Radiate

    • Realistic Concepts: Pictorial

    • Realistic Concepts: Display Data

    • Making Diagrams Work Together

    • Strengthening the Diagram’s Concept

  • Chapter 4: Displaying Data

    • Following the Five Data Slide Rules

    • Telling the Truth

    • Getting to the Point

    • Picking the Right Tool for the Job

    • Highlighting What’s Important

      • Background

      • Data

      • Emphasis

    • Keeping It Simple

    • Chart Makeovers

      • Pie Chart

      • Vertical Bar Chart

      • Horizontal Bar Chart

    • Case Study: Healthy Waters

  • Chapter 5: Thinking Like a Designer

    • The Value of Design

    • Revealing Yourself Through Design Decisions

    • Case Study: Al Gore

    • Designing Effective Slides

  • Chapter 6: Arranging Elements

    • Placement of Elements Creates Meaning

    • Contrast: Identifying the Main Point Quickly

    • Flow: Ordering How the Information Is Processed

    • Hierarchy: Seeing Relationships Between Elements

      • Changing the Size and Proximity of Objects Modifies Their Visual Story

    • Unity: Sensing the Structure of Information

      • Three Column

      • Four Column

      • Five Column

      • Fibonacci

    • Case Study: Adobe

    • Proximity: Perceiving Meaning from Location

      • Space Proximity

      • People Proximity

    • Whitespace: Getting Visual Breathing Room

    • Case Study: Garr Reynolds

    • Finding Beauty in the Design Around You

  • Chapter 7: Using Visual Elements: Background, Color, and Text

    • The Ingredients of a Great Slide

    • Background

    • Backgrounds Are a Surface for Digital Assets

    • Traversing Flatland and Dimensions

      • Laws of Environmental Consistency

    • Creating a Sense of Space

    • Determining the Light Source

    • Color

      • Who is your audience?

      • What industry are you in?

      • Who are you?

    • About the Color Wheel

    • Using the Power of Color

      • Monochromatic

      • Analogous

      • Complementary

      • Split Complementary

      • Triadic

      • Tetradic

    • Choosing Your Colors

    • Using Industry Color Palettes

    • Assembling a Color Palette

    • Case Study: BzzAgent

    • Text

    • Dissecting a Font

      • Serif

      • Sans Serif

    • How Many Words Should Be on a Slide?

      • Revealing Text

    • Typesetting

      • Ligatures

      • Kerning

      • Letterspacing

    • Typesetting a Block of Text

    • Obeying Gun Laws and Bullet Laws

    • Validating Your Font Size

    • Playing Text Animations as the Audience Enters

  • Chapter 8: Using Visual Elements: Images

    • Assembling an Image System

    • Photography

      • The Rule of Thirds

    • Case Study: School District

    • Taking Your Own Photos

    • Illustrations

    • Creating an Illustration Library

    • Illustrating Complex Stories

    • Stylizing Diagrams and Illustrations

      • Making Diagrams Consistent

    • Case Study: Dr. Mike Magee

    • Case Study: Incorporating Video

  • Chapter 9: Creating Movement

    • Designing Time-Based Scenes

    • Planning Animations

    • Animating Serves a Purpose

    • Taking Lessons from the Movies

    • Making Objects Move and Change

    • Creating Panoramas and Scenes

    • Creating Scenes, Not Slides

    • Case Study: Guerrino De Luca

    • Brainstorming Meaningful Metaphors

    • Case Study: Rare

    • Avoiding Visual Vertigo

      • You Know You’re Using Animation Wrong When:

  • Chapter 10: Governing with Templates

    • Arming Your Workforce

    • Making Template Design Decisions

    • Case Study: Hewlett-Packard

    • Experimenting with Various Looks

    • Following Template Guidelines

      • Content

      • Components

    • Building Presentations Collaboratively

      • Google Docs Template Styles

  • Chapter 11: Interacting with Slides

    • The Power of Constraints

    • Constraining the Text

      • The Three R’s of Letting Go

    • Reducing Text on a Slide

    • Navigating Through Your Message

    • Constraining the Length

    • Case Study: Pecha Kucha

    • Constraining the Projector

    • All the World’s a Stage

      • 16: 9 Aspect Ratio

      • 3:4 Aspect Ratio

    • How Many Slides? Use the 10/20/30 Rule.

      • The Ten Topics That a Venture Capitalist Cares About

    • How Many Slides? The Sky Is the Limit.

    • How Many Slides? Depends on the Technology.

    • To Project or Not to Project

      • Flip Chart

      • Paper Handout

      • Device

      • Video

      • Social Network

      • Web Cast

      • Projector

      • Prop

    • Case Study: John Ortberg

    • Small Device, Big Impact

    • Case Study: Jill Bolte-Taylor

    • A Call to Relate

  • Chapter 12: Manifesto: The Five Theses of the Power of a Presentation

    • Treat Your Audienceas King

    • Spread Ideas and Move People

    • Help Them See What You’re Saying

    • Practice Design, Not Decoration

    • Cultivate Healthy Relationships

    • References

      • Design

      • Branding

      • Visual Thinking

      • Information Graphics

      • Data Display

      • Content

      • Business Books

  • Index

Nội dung

[...]... hammered out just one more idea for the book From the earliest draft I saw, I thought, “this book is brilliant.” It will change you as a presenter if you take to heart the principles contained within slide:ology is destined to become the desk reference for building effective presentations and is a must read for all who present I’m immensely proud of what Nancy has accomplished She has taken her expertise... closely and you’ll see that the word ideology is embedded in the book name My hope is that you will change your approach, stance, and ideologies about the power a great slide has to facilitate epiphanies slide:ology will revolutionize presentation communications It can change how you plan, ideate, create, and deliver a presentation Once you harness the concepts around visual storytelling, mediocre slides... context, the images make brilliant sense The greater message here is that stories are how people understand and relate to the world, and they naturally associate those stories with appropriate imagery 2 slide:ology Unfortunately, somewhere, at some time, someone probably told you that you weren’t very good at drawing And, after looking around and comparing yourself to other kids in the classroom, you... presentations The collective (mis)use of this presentation medium has informed everyone’s opinion of it Some people simply don’t understand how powerful and moving a presentation can be Let’s go fix that 4 slide:ology Presentations are a tool for high-stakes internal and external communications This medium will influence many of your important constituents and the impression they develop of you and your... file of facts and figures, then cancel the meeting and send in a report.” Seth Godin, Author, Really Bad PowerPoint People will love you for respecting their time enough to use the media appropriately 6 slide:ology This book primarily focuses on presentations that are on the far right of this spectrum Document Teleprompter Presentation Dense content in a presentation intended as a discussion document... developing the “visual story” and “delivery” legs of the stool Presenters often read their slides instead of putting in the effort necessary to transform them into visual stories that support their message 10 slide:ology Today’s presentation graphics tend to distract audiences The result might be described as visual vertigo: audiences are jarred by having to resolve graphical disparities and dissonances that... process that takes into account both audience needs and feedback from colleagues Once you know you have a speaking engagement, immediately schedule preparation time and review cycles on your calendar 12 slide:ology Below are some average timeframes and steps for an hour-long presentation that has 30 slides Time Estimate for Developing a Presentation 6–20 hours Research and collect input from the web,... want to have with your audience Do you want to be their hero? Their mentor? Their cheerleader? Like these characters, good presenters aren’t in it for themselves; they’re in it for others Take note 14 slide:ology . PowerPoint Praise for slide:ology “Duarte’s simple, unique design approach helps create stories that are memorable.” Robert Haskitt Director of Marketing, Microsoft Advertising slide:ology is a. DUARTE Beijing • Cambridge • Farnham • Köln • Sebastopol • Taipei • Tokyo slide:ology THE ART AND SCIENCE OF CREATING GREAT PRESENTATIONS slide:ology The Art and Science of Creating Great Presentations.

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