Lecture responsible tourism unit 7 supporting tourism destinations

UNIT SUPPORTING TOURISM DESTINATIONS Picture source: http://commons.wikimedia.org/wiki/File:Mai_Chau_-_Haus_im_Reisfeld,_Palmen.jpg Unit outline Objectives By the end of the unit participants will be able to: • Explain the importance of interacting with destination communities and authorities responsibly • Describe how to introduce responsible tourism practices into collaboration mechanisms and agreements with destination communities • Identify methods to build local capacity about the importance of sustainable tourism • List and describe ways to generate funds to support the development of local tourism destinations and communities Topics Overview of responsible support to tourism destinations Incorporating responsible tourism practices into interactions with destination communities Promoting sustainable tourism in destinations Helping finance sustainable tourism destinations UNIT SUPPORTING TOURISM DESTINATIONS TOPIC OVERVIEW OF RESPONSIBLE SUPPORT TO TOURISM DESTINATIONS Picture source: http://en.wikipedia.org/wiki/Fishing_techniques What we mean by supporting local tourism destinations? • The provision of assistance to local communities to manage their tourism related resources sustainably • Recognises a moral obligation • Recognises it also makes businesses sense • Requires not only supporting the local people, but also the local environment, culture and economy Picture source: http://www.flickr.com/photos/noxstar/5196831438/ The role and benefits of supporting local tourism destinations SUPPORTING LOCAL TOURISM DESTINATIONS Participation & inclusion Picture sources: http://pixabay.com/en/together-team-people-circle-hands-235128/; http://commons.wikimedia.org/wiki/File:Brass_scales_with_cupped_trays.png; http://archive.saga.vn/view.aspx?id=17697; http://vi.wikipedia.org/wiki/H%E1%BB%99i_Gi%C3%B3ng; http://hinhanh.1ty.vn/view-3074/; http://en.wikipedia.org/wiki/Chiang_Mai_Province The key principles of supporting local tourism destinations STRENGTHEN HELP links and partnerships with key stakeholders local stakeholders develop better tourism experiences INFLUENCE INFORM positive change by using business weight the local community about the importance of safeguarding its culture, economy and environment BECOME INVOLVED in community development activities Implementing effective support to local destinations for sustainable tourism Engage with key stakeholders to promote sustainable tourism development Develop mechanisms for responsible tourism interaction • • • Organisational policies & procedures Codes of conduct Collaboration and partnership agreements TOPIC • • • Engaging with authorities Partnering with the private sector Raising awareness & building capacity in sustainable tourism TOPIC Help finance sustainable tourism • • • • Driving business Visitor charitable activities Fundraising Sponsorships TOPIC UNIT SUPPORTING TOURISM DESTINATION TOPIC INCORPORATING RESPONSIBLE TOURISM PRACTICES INTO INTERACTIONS WITH DESTINATION COMMUNITIES Picture source: http://www.fotopedia.com/albums/ezz0ai9z4bY/entries/nPvKyUhNM0U Managing tourism impacts through a code of conduct • A “soft” management tool • Aims to reduce the negative impacts of tourism by: – Educating tourists and tourism businesses – Influencing behaviour • Commonly found across the world Educate Influence Picture source: http://luangprabang-tourism.blogspot.com/2010/07/dos-and-donts-in-laos.html Relationships in a tourism code of conduct Code of Conduct Economy Tourism Organisation People Tourists Destination Management Organisation (DMO) LOCAL TOURISM DESTINATION Environment UNIT SUPPORTING TOURISM DESTINATION TOPIC HELPING FINANCE SUSTAINABLE TOURISM DESTINATIONS Picture source: http://dmcgroup.vn/tin-tuc/tai-nguyen moi-truong/op=detail&maa=Khoi-dong-Doi-tac-toan-cau-chong-bien-doi-khihau?PHPSESSID=ab4de0d8b79e146c57a8841865d47478 The private sector’s financial obligation to help The private sector depend on a destination’s natural and cultural resources to create their tourism products and experiences Because the private sector profit from the use of the resources they have a business interest in their longevity The resources are often free or of little cost but the use creates impacts The private sector has existing resources and networks that can be used to promote sustainable tourism destinations, activities and operators However funding for conservation and protection is often far less than what is needed How the private sector can help finance sustainable tourism destinations Encourage donations Promote & gain customer support 1.Send business to heritage sites Partner, sponsor & fundraise Help with business plans & funding proposals Picture sources: http://www.flickr.com/photos/wonderlane/4284011682/ http://commons.wikimedia.org/wiki/File:Internet1.jpg http://en.wikipedia.org/wiki/Oxfam http://commons.wikimedia.org/wiki/File:Looseleaf.jpg http://en.wikipedia.org/wiki/Nature Sending business to heritage sites • In Vietnam market analyses highlight significance of nature and culture as key motivations for travel • Promoting heritage sites also fosters greater appreciation of nature and culture and helps develop revenue to finance protection and promotion • How? – Tour operators Incorporate natural and cultural heritage sites into range of tour packages – Hotels, restaurants etc Recommend visiting heritage sites to customers if asked by customers ACTIVITIES & ATTRACTIONS OF HERITAGE SITES • Hiking • Cycling • Observing wildlife • Boating • Homestay experiences • Traditional art and crafts • Viewing historical relics • Observing cultural performances • Appreciating architecture • Observing religious traditions Sustainability considerations when selecting a cultural or natural heritage destination Sustainable heritage site checklist Management capacity of site managers Level of existing impacts of visitors Ability to contract locally-owned service providers Designation of formal protection status Prevailing environment and social issues Adequate infrastructure to support tourism and plans of improvement Implementation of protection and conservation plans Social awareness of cultural and natural heritage amongst local community Assisting local organisations to prepare business plans and funding proposals What? • Local organisations working in sustainability frequently lack the knowledge and skills to strategically develop their organisations • Two key activities that can help strengthen institutions to be more economically sustainable are strategic business planning and financing Why? • To help support organisations that are building a destination that is socially, environmentally and economically healthier and happier and more attractive for tourists to visit How? Assist organisations doing good work to prepare simple business plans Assist social and environmental organisations identify funding opportunities and to develop funding proposals Hundreds of NGOs operate in Vietnam for you – so use them! A ActionAid Adventist Development and Relief Agency Vietnam Agricultural Development Denmark Asia Agronomes et Vétérinaires sans frontières Aid to Southeast Asia Aida Association Alcoholics Anonymous Allianz-Mission American Red Cross ANESVAD Foundation (Acción Sanitaria y Desarollo Social) The Asia Foundation Asia Injury Prevention Foundation Assemblies of God Association L'APPEL help for children victims of conflicts Atlantic Philanthropies Australian Foundation for the Peoples of Asia and the Pacific Australian People for Health, Education and Development Abroad Australian Volunteers International Asia Urbs Program, funded by European Commission B Blessed Damien Society Blue Dragon Children's Foundation Bright Future Group for People with Disabilities Bread for the World Bremen Overseas Research and Development Association Bridge Asia Japan C CAMA Services of Christian and Missionary Alliance Canadian Alliance for Development Initiatives and Projects (CADIP) Canadian Centre for International Studies and Cooperation / Centre Canadien d'Etude et de Cooperation Internationale CARE International in Vietnam Catholic Relief Services Vietnam Cardiac Risk in the Young Care2Share Caritas International Switzerland Christian Blind Mission International / Christoffel Blindenmission Christian Children's Fund Christian Freedom International CHF Partners in Rural Development ChildFund in Vietnam Children's Hope In Action CHIA Children of Peace International Children of Vietnam Christina Noble Children's Foundation Church World Service Churches of Christ Overseas Aid Clear Path International Compassion International (Taiwan) Codespa Foundation Cooperazione e Sviluppo Council on International Educational Exchange Counterpart International D Danish Red Cross Dansk Vietnamesisk Forening / Danish Vietnamese Association Daughters of Charity of Saint Vincent de Paul Development Workshop Dillon International Donation Pixel E East Meets West Foundation Eau Agriculture et Sante en Milieu Tropical / Water Agriculture and Health in Tropical Area Enfants & Developpement English Language Institute F Family Health International NGO Fontana Ford Foundation Foundation for International Development/Relief The Fred Hollows Foundation Friedrich Ebert Stiftung Fund for Reconciliation and Development (FRD) Friends of Hue Foundation Friends of Vietnam Heritage Friends of Vinh Son Montagnard Orphanage (VSO) Friendship Bridge G Gentle Fund Organization Global Village Foundation (GVF) Global Civic Sharing Groupe de Recherches et d'Echanges Technologiques H Habitat for Humanity International in Vietnam Handicap International Handicap International Belgium Hands of Hope Hans Messer Foundation HealthRight International Heifer International (HPI) Helen Keller International Helvetas Holt International Children's Services Hope for Tomorrow Hue help I International Children Assistance Network (ICAN) Institute of International Education International Development Enterprises International Marinelife Alliance (IMA) International Planned Parenthood Federation, East and South East Asia & Oceania Region International Trachoma Initiative Italian Centre for Aid to Children/Centro Italiano Aiuti all'Infanzia Mennonite Central Committee Mines Advisory Group N, O J, K, L Japan International Volunteer Center Japanese Association of Supporting Streetchildren Just a Drop Komitee Twee of the Netherlands Konrad Adenauer Foundation KOTO Landmine Survivors Network Lifestart Foundation Lutheran Church Missouri Synod World Mission Lepra Stichting, Netherlands Leprosy Relief Living Values Education Program M Malteser International Marie Stopes International Vietnam Maryknoll Medecins du Monde France Medecins du Monde Canada Nordic Assistance to Vietnam Norwegian Mission Alliance Norwegian Red Cross Operation Smile ORBIS International Oxfam Great Britain Oxfam Hong Kong Oxfam Quebec Oxfam Solidarity Belgium P Palliative Care Volunteers International PATH Canada PATH USA Pathfinder International Pearl S Buck International, Inc People Resources and Conservation Foundation Plan International Population Council Population Services International Project Vietnam Q, R Quaker Service American Friends Service Committee Red Cross of Viet Nam S V Samaritan's Purse International Relief Saigon Children's Charity Save the children Save the Children Australia, United Kingdom, Japan, Sweden, USA Save the Children Fund Singapore International Foundation Sisters of Adoration, Slaves of the Blessed Sacrament and of Charity Social Assistance Program For Vietnam (SAP-VN) SOS Children's Villages Vietnam Viet Blind Children Foundation Vietnam Assistance for the Handicapped Vietnam Children's Fund Vietnam Plus and Mekong Plus Vietnam Veterans Memorial Fund Vietnam Veterans of America Foundation Voluntary Service Overseas Volunteer Service Abroad New Zealand VIA (Volunteers In Asia) Vietnam Assistance for the Handicapped (VNAH) Vietnam Friendship Village Project VNhelp 4T - Vietnam Youth Education Support Center Vietnam Health Improvement Project T, U Terre des hommes Foundation - Lausanne The Alliance for Safe Children (TASC) The Global Fund to Fight AIDS, Tuberculosis and Malaria The Library Project The World Conservation Union TRAFFIC International in Indochina Tropenbos International – Vietnam UNICEF United Nations Volunteers W, X, Y, Z World Concern Vietnam World Medical Relief World Population Foundation World Vision International World Wide Fund for Nature Young Lives Vietnam Youth with a Mission Mercy, Relief and Development Asia How business plans foster financial sustainability Define markets & market opportunities BUSINESS PLANS Prioritise budgets & hiring decisions Establish product development, pricing & promotion strategies & financing opportunities Help stakeholders including funders feel safe with engagement Partnering, sponsoring or fundraising to support environmental and social causes • Directly support sustainability activities in destinations by: – Helping finance NGO or community development activities – Donate unneeded equipment to needy organisations – Sponsor internships – Provide prizes of company goods or services at fundraising events – Give staff time off to participate in volunteering activities Picture sources: http://www.itu.int/osg/csd/cybersecurity/gca/cop/together.html Promoting and gaining customer support in sustainability activities • Visitors often learn about sustainability issues after they get to the destination • Providing opportunities to support sustainability activities in the destination can tap into the goodwill that is aroused • Businesses can link heritage sites with visitor support • Some common types of visitor support for sustainable development include donations, volunteering and advocacy Print material Include information about how to support conservation and social development in the company brochure, flyer and displays around common areas Digital communication Put on your website info about sustainability issues, support activities and how to get involved Enable electronic donations Play a video on the way to heritage sites Personal recommendations Inform tour guides and service staff about how visitors can support heritage conservation and get them to communicate this to guests Example of effective promotion of sustainability activities: Joma Café, Hanoi Large wall poster on display behind the front desk for all staff and customers to see Example of effective promotion of sustainability activities: Joma Café, Hanoi Computer displays show customers the bill and also inform them about the company’s sustainability activities Photo artwork on sale to support local artists Brochures on the company’s sustainability activities Encouraging customers to donate to sustainability activities • Encouraging donations means providing ways for customers to directly provide finance for sustainability activities • Three key requirements: Make it easy for customers to learn about a particular sustainability issue, activity, or organisation (who, what, why, how) Be able to respond to questions Provide clear ways for people to make contributions • How? – – – – Provide a donations “drop box” Add a certain amount to the holiday price Add a fee or donation to a guests’ bill Send a % of profits to a charity Picture sources: http://www.freefoto.com/preview/04-28-50/US-Dollar-Bills Good practice in promoting donation giving Communicate inspiring stories Explain how funds are used foster be targeted trust Provide a range of options Picture sources: http://www.flickr.com/photos/68751915@N05/6736142729/; http://commons.wikimedia.org/wiki/File:South_Korea_road_sign_103.svg; http://en.wikipedia.org/wiki/Mission_blue_butterfly_habitat_conservation; http://www.flickr.com/photos/jeffmcneill/2948062648/; http://pixabay.com/en/darts-dart-game-bull-s-eye-target-155726/; http://pixabay.com/en/talk-face-person-shouting-157724/ Xin trân trọng cảm ơn! Thank you! ... Promoting sustainable tourism in destinations Helping finance sustainable tourism destinations UNIT SUPPORTING TOURISM DESTINATIONS TOPIC OVERVIEW OF RESPONSIBLE SUPPORT TO TOURISM DESTINATIONS Picture... local tourism destinations and communities Topics Overview of responsible support to tourism destinations Incorporating responsible tourism practices into interactions with destination communities... http://archive.saga.vn/view.aspx?id= 176 97; http://vi.wikipedia.org/wiki/H%E1%BB%99i_Gi%C3%B3ng; http://hinhanh.1ty.vn/view-3 074 /; http://en.wikipedia.org/wiki/Chiang_Mai_Province The key principles of supporting local tourism destinations