CHAPTER 2 VISION, MISSION, STRATEGIC GOALS Strategic Management Department 9/16/202234 http //images google com vn/imgres?imgurl=http //www johnwiley com au/highered/stratmgt2e/0470809299 jpg&imgrefur[.]
CHAPTER VISION, MISSION, STRATEGIC GOALS 34 Strategic Management Department 9/16/2022 OUTLINE 2.1 Business vision 2.2 Business mission 2.3 Strategic goals 35 Strategic Management Department 9/16/2022 2.1.1 Definition and roles Definition: A vision statement is defined as a direction for the future, an ambition of the founders for what an organization wants to become Roles: To create the foundation value for sustainable development of an organization To guide and orient the development of an organization in the future To inspire staffs in an organization 36 Strategic Management Department 9/16/2022 2.1.2 Core value Value for customers Vision Value for employees Value for customers Value for stakeholders Shareholders Customers Core Value Stakeholders 37 Strategic Management Department Employees 9/16/2022 2.1.3 Requirements Simple, clear and easy to understand The time should be long enough to achieve significant changes and short enough to create the commitment and consolidate of the whole organization Ability to allocate the resources of the organization regards to its size and the time Regularly connected by the management board 38 Strategic Management Department 9/16/2022 Outline 2.1 Business vision 2.2 Business mission 2.3 Strategic goals 39 Strategic Management Department 9/16/2022 40 Strategic Management Department 9/16/2022 2.2.1 Definition and roles Definition: Business mission refers to the purpose, the reason and the meaning of an enterprise, it also shows the corporate social responsibility Roles: A business mission allows an enterprise: 41 Strategic Management Department 9/16/2022 2.2.2 Feature A business mission: Is a statement about the attitude and the prospect of an enterprise Resolves the disagreements in an enterprise Is customer-oriented Declare corporation social responsibility (CSR) 42 Strategic Management Department 9/16/2022 2.2.3 Elements 43 Strategic Management Department 9/16/2022 OUTLINE 2.1 Business vision 2.2 Business mission 2.3 Strategic goals 44 Strategic Management Department 9/16/2022 2.3.1 Definition and classification Definition: Strategic goals are the status, the milestones, the specific criteria that the company wants to achieve in a certain period The strategic goals are to transfer strategic vision and business mission into the specific and measurable goals 45 Strategic Management Department 9/16/2022 2.3.1 Definition and classification (cont.) Classification of strategic goals: Long-term goals (3-5 years): are the results that the company have to achieve in the long run Long-term goals are needed for the strategic formulation Short-term goals (yearly): are intermediate milestones that enterprises must achieve annually to reach the long-term goals The annual goals are needed for Strategy implementation 46 Strategic Management Department 9/16/2022 2.3.1 Definition and classification (cont.) Other classifications - Profit - Competitive position - Business performance - Human resources development - Relationship with staffs - Technology and innovation dominance - Social responsibility 47 Strategic Management Department 9/16/2022 2.3.2 Requirements Possibility Challenge Awards (Material + Spirit) Flexibility Measurability Motivation Rationality Intelligibility 48 Strategic Management Department Possibility > < Challenge 9/16/2022 Do you have any questions? 49 Bộ môn Quản trị chiến lược 9/16/2022 ... (CSR) 42 Strategic Management Department 9/16 /20 22 2 .2. 3 Elements 43 Strategic Management Department 9/16 /20 22 OUTLINE 2. 1 Business vision 2. 2 Business mission 2. 3 Strategic goals 44 Strategic. .. the management board 38 Strategic Management Department 9/16 /20 22 Outline 2. 1 Business vision 2. 2 Business mission 2. 3 Strategic goals 39 Strategic Management Department 9/16 /20 22 40 Strategic. ..OUTLINE 2. 1 Business vision 2. 2 Business mission 2. 3 Strategic goals 35 Strategic Management Department 9/16 /20 22 2.1.1 Definition and roles Definition: