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TABLE OF CONTENTS ABSTRACT 6 CHAPTER 1 INTRODUCTION 7 Background 7 Amazon com Overview 8 Research Purpose 10 CHAPTER 2 RESEARCH DESIGN 12 Research objectives 12 Research questions 12 Research methodol[.]
TABLE OF CONTENTS ABSTRACT CHAPTER 1: INTRODUCTION 1.1 Background 1.2 Amazon.com Overview 1.3 Research Purpose 10 CHAPTER 2: RESEARCH DESIGN 12 2.1 Research objectives 12 2.2 Research questions 12 2.3 Research methodology 13 2.4 Expected contributions of the research 13 CHAPTER 3: LITERATURE REVIEW 15 3.1 Concepts and related studies 15 3.1.1 Concepts of technological innovation 15 3.1.2 Technological innovation and Business structure 17 3.1.3 Technological innovation and Business performance 18 3.2 Previous studies on case of Amazon 19 3.3 Conceptual framework and hypotheses 22 CHAPTER 4: DATA ANALYSIS 24 4.1 Amazon‘s Competitive Profile Matrix Analysis 24 4.1.1 eBay introduction 25 4.1.2 Barnes & Noble Introduction 26 4.1.3 The comparison between Amazon, eBay and Barnes & Noble 26 4.1.4 Competitive profile matrix of Amazon, eBay, and Barnes & Noble .31 4.2 Impact of technological innovation and value chain analysis of Amazon.com 33 4.3 Technological innovation and Amazon‘s Business structure 38 4.3.1 Monetization activities, total assets, and shareholders‘ equity 38 4.3.1.1 The monetization activities 38 4.3.1.2 Technological innovation impacts on total assets and shareholders‘s equity and total assets 41 4.4 The impact of technological innovation on Business performance .48 4.4.1 Labour productivity 48 4.4.2 Products – Services development 49 4.4.3 Market development 50 4.4.4 The analysis of business performance result 51 4.4.4.1 Business performance result review before 2014 51 4.4.4.2 Business performance result review between 2014 and 2019 52 4.4.4.3 The special period of Amazons‘ business performance result in 2020 55 4.4.4.3.1 Covid – 19 pandemic overview 55 4.4.4.3.2 Technological innovation and commercial triumph during Covid–19 pandemic 56 CHAPTER 5: CONCLUSION, IMPLICATIONS AND LESSONS .58 5.1 Conclusion 58 5.2 Implications and Lessons 59 5.2.1 For Amazon 59 5.2.2 For other SMEs 62 5.3 Limitation and future research 64 5.3.1 Limitation 64 5.3.2 Future research 64 REFERENCES 65 APPENDIX 71 FIGURES Figure 1: Amazon.com Business structure 21 Figure 2:The conceptual Framework of the thesis 23 Figure 3: Amazon.com value chain analysis in technology stream 34 Figure 4: Amazon.com Value chain 36 Figure 5: The main activities generate revenue for Amazon.com 40 Figure 6: The bar chart of Amazon‘s Shareholders's Equity 41 Figure 7: Technology and content 43 Figure 8: The investment of Amazon's field 45 Figure 8: The Total Assets of Amazon.com 46 Figure 9: Emloyees in Amazon 47 Figure 10: R&D Expenses and Inventory 50 Figure 11: Revenue, Cost of goof sold, EBIT 53 TABLES Table 1: The comparison between Amazon, eBay and Barnes & Nobles .26 Table 2: CPM of Amazon.com, eBay, and Barnes & Noble 32 Table 3: Revenue generating activities in Amazon 39 Table 4: The investment of Shareholder‘s Equity 42 Table 5: Information about Amazon's Executive Officer 48 Table 6: Financials ratios of Amazon 54 Table 7: AWS market share 57 Table 8: The table of Amazon Income Statement (2014-2019) 71 Table 9: The table of Amazon Balance Sheet (2014-2020) 72 Table 10: Amazon Financial Ratio 2014-2020 73 Table 11: CashFlow Statement of Amazon 2014-2019 74 ABBREVIATION AWS: Amazon Web Service CEO: Chief Executive Officer CFO: Chief Financial Officer SPV: Senior Vice President B2B: Business to business B2C: Business to customer CPM: Competitive Profile Matrix KDP: Kindle Direct Publishing IT: Information Technology SMEs: Small and Medium Enterprises EBIT: Earnings before interest and taxes EPS: Earning per share ROA: Return on Assets ROI: Return on Investment ROE: Return on Equity EBITDA: Earnings before interest, taxes, depreciation, and amortization MWPVL International: A global supply chain and logistics consulting services ABSTRACT Amazon.com Corporation - one of the largest and most tremendous successful webbased shopping worldwide Amazon.com is the most famous for modern innovation in all academic fields they have typically involved In the world, technology innovation has been applied and developed in many fields like security, military, medicine, entertainment, commerce, and post and brings many great benefits High technologies are the right procedure in the commerce field both now and in the future Therefore, the importance of the research is to highlight the benefits, advantages, and the strength that technology innovation brings about in the Amazon.com fulfillment centers, contributions, and warehouses, in such the way that alters the enterprise in the long term by improving the value chain Furthermore, this study shows that continuous technological innovation creates impact on business structure and performance of Amazon.com Corporation business CHAPTER 1: INTRODUCTION 1.1 Background Technology has stopped being strange and advantaged all through the modern world, and its efficient utilization has instantly become an essential component in the business field In a particularly dynamic and globalized world, if a business does not innovate or improve manufacturing processes of such enterprises by technological innovation so that becoming technologically out of date can mean preventing it penetrate the market Some other previous research has focused on development as the vital of corporate development and technology innovation is the most widely recognized methodology to expand the development of the corporation (Hervas-Oliver, J.L.; Sempere-Ripoll, F.; Boronat-Moll, C.; Rojas-Alvarado, R., 2018) That is the reason companies should bargain each day with technological advances and adjust to them, in order to accelerate their processes and maintain competitiveness in the market In a turbulent market, those firms which have high technological capabilities become leaders of the market and gain high profitability (Chae, H.C.; Koh, C.E.; Park, K.O , 2018) The fundamental companies are attempting to create and implement their own technical advances in order to overcome their rivals These innovations give various services that assist organizations with building up more straightforward associations with their clients and providers, incomes, improve processes, make modern procedures for the new strategy of the organization Technological innovation is regarded as an important driver factor that significantly contributes to business performance (Hervas-Oliver, J.L.; Sempere-Ripoll, F.; Boronat-Moll, C.; Rojas-Alvarado, R., 2018) The importance of a firm‘s technological innovation capability, which can be beneficial to the company and leads to improved competitiveness, has been confirmed by many studies (Zhang, Y.; Khan, U.; Lee, S.; Salik, M , 2019) It was proven that Industry4.0 is key to the improvement of sustainable business performance for SMEs 1.2 Amazon.com Overview In 1994, when the internet speed was boom over 2.3 percent per year Although this leader - Jeff Bezos had no experience in sales and had no understanding of the Internet, he saw the future of online sales, and he also had seen the difficulties in researching and finding the document, materials,… Hence, Jeff Bezos conceived the idea of selling books online The successful company was sufficiently established in 1994 by Jeff Bezos in Seattle with the first official name correctly was Cadabra, Inc but has been instantly changed to a name-based Amazon.com – Amazon‘s the largest river in the world, and begin with the letter "A" which is the first letter of the alphabet Amazon is a multinational focused multinational technology company focused on cloud computing, digital broadcasting, artificial intelligence, and e-commerce Amazon.com Inc (NASDAQ: AMZN) is an e-commerce company located in Seattle, the United States, Washington This precious corporation is the largest US retail system with sales revenue of 280.522 billion USD (in 2019), business profit of 14.541 billion USD (in 2019), and a combined number of employees worldwide and 798,000 (in 2019) Amazon is a multidisciplinary business company such as books, music services, IT software, home decoration, games, Amazon advertisements catch our brilliant eye whenever our modern devices (Smartphones, laptops, TVs,…) are accessed network Experts call Amazon one of the potential companies now and until the future With annual revenue of trillions of dollars in just four years of development, it is clear online retail stores are one of the giants of the e-commerce world Amazon set up separate websites in Canada, the UK, Germany, France, China, and Japan,… serving more than 17 million conscious consumers in 160 developed countries In 25 years of establishment and development, Amazon has a lot of great improvements, and accomplishments to the company have been like today Amazon.com currently possesses 80 tremendous label brand that they ordinarily have on their ideal platform: (Flamand, Wisher, & Riley, 2020) Amazon.com Amazon Prime Air Amazon Marketplace Amazon Go Amazon Pantry Amazon Music Unlimited Amazon Fresh Amazon Tickets Amazon Payments Amazon Web Services Amazon Games Amazon Prime Amazon Art Amazon Music Amazon Video Amazon Fire Tv Amazon Basics Echo and Alexa Amazon Elements Amazon Kindle Fire Audible Additionally, the fulfillment centers, warehouses, and standard distributions of Amazon.com allow tremendous robotics and artificial intelligence devices such as RFID, red laser code, to graciously please Amazon customers by responding to potential clients' valuable goods quickly Currently, Amazon owns more than 200,000 robotic vehicles to increase labor productivity and appreciably reduce shipping time The e-commerce industry in the modern world is developing strongly and diversifying innovative products and services Technology is constantly changing and developing, causing businesses to constantly innovate and innovate to meet the competitive needs of competitors in the market in the 4.0 economies If a company stops creating and adopting technology innovation it immediately makes obsolete by a radically various rival in the corresponding markets On the contrary, it will gain an aggressive and firm position in the economy To express the economic importance of technological innovation in today is the modern economy, the author chose Amazon.com Enterprise one of the leading enterprises in technology innovation trends to study the revolution impact of practical application in this business Therefore, the author chooses the topic of this research as ―Technological Innovation and its impact on Amazon.com Enterprise: A focus on Business Structure and Business Performance.‖ Amazon is one of the most enormous business groups in the world, so this research based on analyzing the impact on Amazon will provide many valuable lessons for local and foreign enterprises to develop the business 1.3 Research Purpose This study aims to uniquely identify and clarify economic issues with the practical application of technological innovation in the Amazon positively affecting business structure and operations results Recognizing the strength of technology innovation reduces inventory costs, labor, Also, increase the revenue for Amazon and reduce the latest price for customers The study is expected not only to highlight the potential benefits of technological innovation in the creative exploration of strategic ... Amazon.com Amazon Prime Air Amazon Marketplace Amazon Go Amazon Pantry Amazon Music Unlimited Amazon Fresh Amazon Tickets Amazon Payments Amazon Web Services Amazon Games Amazon Prime Amazon... Impact of technological innovation and value chain analysis of Amazon.com 33 4.3 Technological innovation and Amazon‘s Business structure 38 4.3.1 Monetization activities, total assets, and. .. Amazon Art Amazon Music Amazon Video Amazon Fire Tv Amazon Basics Echo and Alexa Amazon Elements Amazon Kindle Fire Audible Additionally, the fulfillment centers, warehouses, and standard distributions