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2 1 2 Marketing Soya Garden has always had clear strategies in place Soya Garden is divided into three sections Soya Gardens marketing strategy emphasizes healthy and nutritious products, but it igno.
2.1.2 Marketing Soya Garden has always had clear strategies in place: Soya Garden is divided into three sections: Soya Garden's marketing strategy emphasizes healthy and nutritious products, but it ignores the fact that tea and coffee contain caffeine, which is why people can drink them every day The first factor is Soya's introduction of new products as well as high-quality products to customers The Garden is the next thing to think about Customers expect to be in a comfortable and pleasant environment when they visit Soya Garden The brand's final component is omotenashi, or customer service Greeting visitors, establishing close familiarity, and providing attentive and professional service Soya always places stores in high-traffic areas where a large number of people can approach and see the brand while also providing customers with comfort Soya Garden also added a slew of new items to its menu, giving customers more options As previously stated, Soya specializes in 100% pure soybean products Soya then introduced new menu items with prices ranging from 45,000VND to 49,000VND, such as Cafe, Cold Drew, Matcha Latte, Mango Granita, Watermelon Granita, and others Soya wanted to diversify her product line when she decided to sell coffee-milk tea This is another example of the brand losing its inherent soul It is the excessive product diversification that has made Soya Garden lose its core value Soya Garden is no longer in production Furthermore, one of the factors that contribute to failure is price People will go to familiar places like Highland or Phuc Long rather than Soya Garden if the product is coffee or milk tea Soya continues to work on projects to reach out to more consumers, such as the program pilot project "Learn English smart - Drink the ultimate soy milk," which has produced numerous positive results And Soya will continue to collaborate with English Snow in the future Soya Garden gradually developed specific strategies to overcome difficulties following the effects of the Covid-19 pandemic Soya has partnered with food delivery apps so that customers can enjoy the company's products without having to go This online delivery model's main goal is to meet the demand for "fast-quick-convenient," which is especially important in the context of the pandemic Soya made the correct decision by using an online platform, which is why she failed Soya, on the other hand, joined the company much later than most F&B companies Soya was unable to provide information to customers due to her late arrival Instead of looking for expensive locations, Soya chooses to open kiosks, which can help Soya test new market branches, increase acceptance Brand presence, and potential customers in a short period of time Despite the fact that it is a kiosk, the core value of "promoting health, beauty, and customer experience" remains unchanged Ref: https://trendsvietnam.vn/05-chien-luoc-quan-trong-ma-soya-garden-quyet-dinh-trien-khaisau-hang-loat-tin-don-dong-cua-1734 https://www.facebook.com/soyagardenvn/posts/2261081053966872/ ...is to meet the demand for "fast-quick-convenient," which is especially important in the context of the pandemic Soya made the correct decision by using an online