Biti’s PEST SWOT ANALYSIS company situation analysis binh tien HTD manufacturing co known as biti’s is a 39 years old vietnamese brand

P T ANALYSIS About The Company Introduction A Biti’s Hunter released in 2017 and instantly revised the whole company after a long time of being dominated by foreign increasing the nextkeep brands Theinrevenue years Binh Tien HTD Manufacturing Co Known as Biti’s is a 39 years old Vietnamese brand Biti’s become the most recognised, trusted by the customers and proudly to be “National brand” B1 B2 Biti’s Hunter Mission Constantly improving quality to provide products with the meaning of Biti's brand identity "Prestige - Quality" Company situation analysis MACRO ENVIRONMENT Demographi c - The current population 97,239,469 people, with 34% living in urban areas, mainly in the working -age The average life expectancy is 77 years - The average income is about 50 million/year Economic Political - Vietnam economy has grown rapidly for the last few years - A stable political system - Average monthly wages at just approximately 5,5 million VND, most Vietnamese would be able to afford BITI’S if they deem the value worth it - The footwear industry in Vietnam has always been concerned by the government MACRO ENVIRONMENT Technology Legal - Developing special bonding technology (no acacia) that creates durability for the product - Copyright and intellectual property laws are cared and put into action - Vietnam has signed many partnership agreements with other countries to create favorable conditions for exporting - Shoe material has been researched and improved to meet high standard - Improving in production lines and input materials, printing technology and much more - Many suitable policies from the government for the shoes making industry Social - Start advocating Vietnamese brand because of patriotism and quality - Still fond of using foreign products as they are “big brand” MICRO ENVIROMENT Buyer power - Customers buy in small quantities - Customers are not price sensitive - The difference between Biti's and its competitors is clear -> Buyer power is weak Threat of new entrants - R&D expense for waterproof shoes is high - Big brands shoes are made for winter weather - > Threat is low Competitive rivalry - Biti's has no competitors in the same price segment - Big foreign brands Adidas, vans, Nike, Threat of substitution Supplier power - Nano spray: need to spray the - Long-term right amount and relationship with suppliers wait for -12h - Cost of switching - Rain shoe suppliers is not too covers: carry beside, need to high wash to remove -> Supplier power weak is the dirt , unfashionable COMPETITORS Analysis No Brand Product description Price Biti’s Shoes Adidas - Mostly from China - Durable - Well designed - Not favourable for - Good design - New technology Youth - National brand Attack the psychology from Thailand, Malaysia, Japan Vietnamese consumers to of prefer Along with the competition of foreign goods foreign products, other footwear companies such as ASIA, VINA shoes are also strong competitors of Biti's Thanks for listening ... Theinrevenue years Binh Tien HTD Manufacturing Co Known as Biti’s is a 39 years old Vietnamese brand Biti’s become the most recognised, trusted by the customers and proudly to be “National brand? ?? B1 B2 Biti’s. .. Vietnam economy has grown rapidly for the last few years - A stable political system - Average monthly wages at just approximately 5,5 million VND, most Vietnamese would be able to a? ??ord BITI’S. .. population 97, 239, 469 people, with 34% living in urban areas, mainly in the working -age The average life expectancy is 77 years - The average income is about 50 million/year Economic Political