Biti’s PEST SWOT ANALYSIS company situation analysis binh tien HTD manufacturing co known as biti’s is a 39 years old vietnamese brand

PEST & SWOT ANALYSIS About The Company Introduction Binh Tien HTD Manufacturing Co Known as Biti’s is a 39 years old Vietnamese brand Biti’s become the most recognised, trusted by the customers and proudly to be “National brand” A B1 B2 Biti’s Hunter released in 2017 and instantly revised the whole company after a long time of being dominated by foreign brands The revenue keep increasing in the next Biti’s Hunter Mission years Constantly improving quality to provide products with the meaning of Biti's brand identity "Prestige - Quality" Company situation analysis MACRO ENVIRONMENT Demographic Economic - The current population 97,239,469 - Vietnam economy has grown people, with 34% living in urban areas, rapidly for the last few years mainly in the working age - The average life expectancy is 77 years - The average income is about 50 million/year - Average monthly wages at just Political - A stable political system - The footwear industry in approximately 5,5 million VND, Vietnam has always been most Vietnamese would be able to concerned by the afford BITI’S if they deem the value government worth it MACRO ENVIRONMENT Technology Legal Social - Developing special bonding technology (no acacia) that creates durability for the - Copyright and intellectual property laws product are cared and put into action - Shoe material has been researched and improved to meet high standard - Vietnam has signed many partnership agreements with other countries to create favorable conditions for exporting - Improving in production lines and input - Many suitable policies from the materials, printing technology and much government for the shoes making industry more - Start advocating Vietnamese brand because of patriotism and quality - Still fond of using foreign products as they are “big brand” MICRO ENVIROMENT Threat of Buyer power new entrants Competitive rivalry Threat of substitution - Nano spray: need to spray - Customers buy in small quantities - Customers are not price sensitive - The difference between Biti's and its competitors is clear -> Buyer power is weak - R&D expense for waterproof shoes - Biti's has no is high competitors in the same - Big brands shoes are made for price segment winter weather - Big foreign brands - > Threat is low Adidas, vans, Nike, the right amount and wait for -12h - Rain shoe covers: carry beside, need to wash to remove the dirt , unfashionable Supplier power - Long-term relationship with suppliers - Cost of switching suppliers is not too high -> Supplier power is weak COMPETITORS Analysis No Brand Product description Price Biti’s Shoes Adidas - Mostly from China - Durable - Well designed - Not favourable for Youth - Good design - New technology - National brand - Hype < 500 thousand VND ~ million VND 2,5 million - million VND - Trendy shoes (replicate big brand) - Domestic brands - Trendy shoes - Lower price - Nationwide distribution network - Good looking - Reputation for product quality - New technology Advantage - High quality Disadvantage - No technology - Not trending/ hype as foreign brands - High price - Product quality is low - The technology is low - Distribution (few stores) - No brand Internal resources Infrastructure structure The company invested in modern equipment lines of Taiwan and Korea 01 Human resource management Perform ISO management 02 7,000 skilled workers in factories and a team of young and diligent staff ; policies on training and viewed training as a practical and legitimate right of all its members Technological development Designer team is up to hundreds of people The R&D team is now developing new material 03 Biti’s is well known for the speed in producing new product (only3 weeks for Purchasing a new product) 04 Biti's purchase of raw materials and supplies from other countries, especially China COMPETITIVENESS OF BITI’S Well-known Brand - Recognized, trusted by consumers Satisfying customers - Extensive distribution system (>4000 Innovation - Continuously renews production line agents offices) - The most famous brand in the fashion industry” - 2006 - Applying new technologies to produce - Ensuring the fastest distribution of goods products (I.e rubber to EVA, followed by PU and TPR) - Top 40 most valuable corporate brands in Vietnam - 2016 and 2017 - One- price policy - Creative business idea - Simple designs - easier to mix and match with outfit - The power of emotional attachment - Influencer helps promoting products - Hype products and trends Customer Analysis - Consumers expect an consistency in product developing - According to research of biti’s customers, the most cared factors is durability, follow up is pricing and features - Consumer often use Omni channel to purchase - The youth pay more attention on new technology SWOT Analysis Strengths Weaknesses 02 ● ● ● ● ● ● ● Most popular Vietnamese shoes brand Widely distributed Modern production line system company 01 ● SO Opportunities ● ● ● Threats ● national brand Competition of Chinese products.There are also products from Thailand, Malaysia, Japan Living standards are increasingly Customers are more favourable in Lack of head investment 03 Customers care about technology + quality enhanced One-price-selling policy: Biti's has had to accept a significant profit reduction to compensate for shipping costs to the High Quality The policy of "one price" across the country Scarcity of raw materials, most of which need to be imported -> Attack the psychology of Vietnamese consumers to prefer 04 foreign goods ● Along with the competition of foreign products, other footwear companies such as ASIA, VINA shoes are also strong competitors of Biti's Thanks for listening ...About The Company Introduction Binh Tien HTD Manufacturing Co Known as Biti’s is a 39 years old Vietnamese brand Biti’s become the most recognised, trusted by the customers and proudly... population 97, 239, 469 - Vietnam economy has grown people, with 34% living in urban areas, rapidly for the last few years mainly in the working age - The average life expectancy is 77 years - The average... Hunter Mission years Constantly improving quality to provide products with the meaning of Biti''s brand identity "Prestige - Quality" Company situation analysis MACRO ENVIRONMENT Demographic Economic