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INTERNATION BUSINESS MANAGMT TOPIC 2: Define Horizontal and Vertical FDI, Choose a Multinational company and analyze its strategy to penetrate global market GROUP 2: Trần Tiến Dũng Đoàn Quốc Tài Horizontal Analysis • a financial statement that shows changes in the amounts of corresponding financial statement items over a period of time, which is a helpful tool to assess the trend situations • From this change analysis can be known source of the use of corporate funds, in addition to the development of the company from one period to another period Vertical Analysis • an income statement show that every income statement amount represented as a percentage of sales • This analysis helps to determine the relationship with various items appeared in the financial statement Horizontal Analysis Result Horizontal analysis is one of two methods that used in this research, this method used to measures the financial performance of PT Unilever Indonesia Tbk, this method assess the financial performance by evaluating a series of financial statement data over a period of time • The horizontal analysis of income statement show the company having a fluctuation trend it can be seen from the net sales index from 2012 to 2016 The fluctuation trend was also happened in cash flow statement according to net/increase in cash and cash equivalents Vertical Analysis Result Vertical Analysis of the Balance Sheet Vertical Analysis of the Income Statement Vertical Analysis of Cash Flow • Based on the figure above vertical analysis of the balance sheet from 2012-2016 PT Unilever Indonesia Tbk shows the company having the fluctuation index which means the company financial performance was not good every analyzing year because the current liabilities index was higher than the current assets index which means the company was not able to utilize their current assets to cover the current liabilities • While for the income statement can be seen the gross profit item is fluctuated in periods 2012-2016 The cash flow statement the decreased occurred in net/increase in cash and cash equivalents in 2013 • Furthermore the financial performance of PT Unilever Indonesia Tbk based on the vertical analysis of the cash flow, it is seen in periods 2012-2013 was not optimal because the amount of the total cash inflow is larger than the amount of the total cash outflow But the last three years periods 2014-2016 the financial performance of PT Unilever Indonesia Tbk was optimal it is seen from the total amount of the cash inflow is larger than the total amount of the cash outflow UNILEVER'S GLOBAL BUSINESS STRATEGY INTRODUCE OUTLINE DEFINE HORIZONTAL AND VERTICAL FD UNILEVER’S TRATEGY Who We Are As one of the strong and healthy companies in the world with many successful brands Supported by strengths of its four key global brands – Dove, Sunsilk, Rexona and Lux, Unilever firstly entered in foreign market to compete internationally by entering just one or select few foreign markets B O O S T L AYO U T S Content Marketing The following diagram shows the market performance of Unilever’s skin care and hair care market share Marketing Definition All strategies executed by Unilever for competing in foreign market resulting in moderate 5% sales growth in 2006 – just above market performance – ensured that Unilever kept its position as third largest player in cosmetics and toiletries with a 7% market share Unilever decision to introduce its product on emerging market such as Asia-Pacific, Latin America and North America implies to the high contribution of Unilever total revenue by 26%, 21% and 16% respectively Unilever recognized that its product is commonly used for all people worldwide Therefore, Unilever are moving rapidly and aggressively to extend their market reach into all corners of the world UNILEVER’S MARKETING STRATEGY FOR COMPETING IN FOREIGN MARKET For its marketing strategy Unilever combines its strategy with social project in many countries Educational campaigns have been important tools for raising awareness for Unilever brands such as Close-Up and Dove The company’s partnership with the World Dental Federation has seen it become involved in oral healthcare projects in both developed and emerging nations, including Austria and Brazil In 2006, Unilever developed a lowcost toothbrush, the Pepsodent Fighter, which retails at a price equivalent to just EUR0.20 and is distributed in India and Indonesia The company also has more directly brand-related programs, including Close-Up’s Project Smile in Nigeria and the Dove SelfEsteem Fund Less directly, a Brazilian recycling partnership with Pao de Acucar, a major Brazilian retailer not only helped employ more than 300 people in a local recycling co-operative, but also gave Unilever’s products greater in-store prominence as well as raising the profile of brands including Rexona by having their logos on point-of-sale information and educational materials • The company’s successful brand innovation program is supported with a high level of marketing and advertising activities including most media As there are many opportunities in the foreign markets but the tendency of threats is also same as opportunities The powerful R&D, diversified and differentiated product line and market analysis are all important factors that make a company enjoy its potential and good market share in foreign market THANK YOU! ... the high contribution of Unilever total revenue by 26%, 21% and 16% respectively Unilever recognized that its product is commonly used for all people worldwide Therefore, Unilever are moving rapidly... following diagram shows the market performance of Unilever? ??s skin care and hair care market share Marketing Definition All strategies executed by Unilever for competing in foreign market resulting... just above market performance – ensured that Unilever kept its position as third largest player in cosmetics and toiletries with a 7% market share Unilever decision to introduce its product on
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