Principles of marketing: Lecture 29 provide students with knowledge about: marketing channels for consumer goods; marketing channels for business goods; channel design decisions; logistic management; push versus pull strategy;... Please refer to this lesson for details!
MGT301 Principles of Marketing Lecture29 Summary of Lecture28 Manufacturer Customer Manufacturer Customer Manufacturer Customer Manufacturer Customer Manufacturer 20 Contacts Manufacturer Customer Manufacturer Manufacturer Customer Wholesaling Intermediary Customer Manufacturer Customer Manufacturer Contacts Marketing Channels for Consumer Goods Producer Consumer Producer Retailer Producer Producer Wholesaler Agent/ Broker Wholesaler Retailer Retailer Consumer Consumer Consumer Marketing Channels for Business Goods Business User Producer Producer Agent/ Broker Producer Producer Agent/ Broker Business User Wholesaler Business User Wholesaler Business User Channel Design Decisions Analyzing Analyzing Consumer Consumer Service Service Needs Needs Setting Setting Channel Channel Objectives Objectives & & Constraints Constraints Identifying Identifying Major Major Alternatives Alternatives Intensive Intensive Distribution Distribution Selective Selective Distribution Distribution Exclusive Exclusive Distribution Distribution Evaluating Evaluating the the Major Major Alternatives Alternatives Channel Management Decisions Motivating Motivating Evaluating Evaluating FEEDBACK Selecting Selecting Today’s Topics Logistic Management Push Versus Pull Strategy Transportation Transportation Modes Rail Rail Truck Truck Flexible Flexiblein inrouting routing &&time timeschedules, schedules, efficient efficientfor for short-hauls short-haulsof of high highvalue valuegoods goods Water Water Low Lowcost costfor for shipping shippingbulky, bulky,low-value low-value goods, goods,slowest slowestform form Pipeline Pipeline Ship Shippetroleum, petroleum,natural natural gas, gas,and andchemicals chemicals from from sources sourcesto tomarkets markets Air Air High Highcost, cost,ideal idealwhen whenspeed speedis isneeded neededor orto to ship shiphigh-value, high-value, low-bulk low-bulkitems items Checklist for Choosing Transportation Modes Speed Dependability Capability Availability Cost Customer Service Concept Customer service is the ability of logistics management to satisfy users in terms of: time dependability communication convenience Right Place Right Cost Right Product Right Time Right Condition Enough for today. . Summary Producer Marketing activities Intermediaries Demand End users Demand Push Strategy Marketing activities Producer Demand Intermediaries Demand End users Pull Strategy Marketing Logistics and Supply Chain Management Functions of Logistics Systems Costs Costs Minimize MinimizeCosts Costsof of Attaining AttainingLogistics Logistics Objectives Objectives Order Order Processing Processing Submitted Submitted Processed Processed Shipped Shipped Logistics Transportation Water, Truck, Rail, Pipeline & Air Functions Warehousing Warehousing Storage Storage Distribution Distribution Inventory Inventory When Whento toorder order How How much muchto toorder order Just-in-time Just-in-time Next… Retailing and Wholesaling MGT301 Principles of Marketing Lecture29 ... materials, final goods, and related information from points? ?of? ?origin to points? ?of? ?consumption to meet customer requirements at a profit Supply Chain Management Managing upstream and downstream valueadded flows? ?of? ?materials, final goods, and related ... toorder order Just-in-time Just-in-time Next… Retailing and Wholesaling MGT301 Principles? ?of? ?Marketing Lecture? ?29 ... opportunities for major gains in distribution efficiency. Functions? ?of? ?Logistics Systems Costs Costs Minimize MinimizeCosts Costsof of Attaining AttainingLogistics Logistics Objectives Objectives