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  • Cover

  • Title Page

  • Copyright Page

  • Contents

  • Preface

  • Acknowledgments

  • SECTION 1 The Challenge of Entrepreneurship

    • Chapter 1 Entrepreneurs: The Driving Force Behind Small Business

      • What Is an Entrepreneur?

      • How to Spot Entrepreneurial Opportunities

      • The Benefits of Owning a Small Business

      • The Potential Drawbacks of Entrepreneurship

      • Why the Boom: The Fuel Feeding the Entrepreneurial Fire

      • The Cultural Diversity of Entrepreneurship

      • The Contributions of Small Businesses

      • Putting Failure into Perspective

      • How to Avoid the Pitfalls

      • Conclusion

      • Chapter Review

      • Discussion Questions

  • SECTION 2 Building the Business Plan: Beginning Considerations

    • Chapter 2 Strategic Management and the Entrepreneur

      • Building a Competitive Advantage

      • The Strategic Management Process

      • Conclusion

      • Chapter Review

      • Discussion Questions

    • Chapter 3 Choosing a Form of Ownership

      • The Sole Proprietorship

      • The Partnership

      • The Corporation

      • Alternative Forms of Ownership

      • Chapter Review

      • Discussion Questions

    • Chapter 4 Franchising and the Entrepreneur

      • What Is a Franchise?

      • Types of Franchising

      • The Benefits of Buying a Franchise

      • Drawbacks of Buying a Franchise

      • Franchising and the Law

      • The Right Way to Buy a Franchise

      • Franchise Contracts

      • Trends in Franchising

      • Franchising as a Growth Strategy

      • Conclusion

      • Chapter Review

      • Discussion Questions

    • Chapter 5 Buying an Existing Business

      • Buying an Existing Business

      • How to Buy a Business

      • Methods for Determining the Value of a Business

      • Negotiating the Deal

      • Chapter Review

      • Discussion Questions

    • Chapter 6 Conducting a Feasibility Analysis and Crafting a Winning Business Plan

      • Conducting a Feasibility Analysis

      • The Elements of a Business Plan

      • What Lenders and Investors Look for in a Business Plan

      • The Pitch: Making the Business Plan Presentation

      • Conclusion

      • Chapter Review

      • Discussion Questions

  • SECTION 3 Building a Business Plan: Financial Issues

    • Chapter 7 Creating a Solid Financial Plan

      • Basic Financial Reports

      • Creating Projected Financial Statements

      • Ratio Analysis

      • Interpreting Business Ratios

      • Break-Even Analysis

      • Chapter Review

      • Discussion Questions

    • Chapter 8 Managing Cash Flow

      • Cash Management

      • Cash and Profits Are Not the Same

      • Preparing a Cash Budget

      • The “Big Three” of Cash Management

      • Avoiding the Cash Crunch

      • Conclusion

      • Chapter Review

      • Discussion Questions

  • SECTION 4 Building a Business Plan: Marketing Your Company

    • Chapter 9 Building a Guerrilla Marketing Plan

      • Creating a Guerrilla Marketing Plan

      • Market Diversity: Pinpointing the Target Market

      • Determining Customer Needs and Wants Through Market Research

      • How to Conduct Market Research

      • Plotting a Guerrilla Marketing Strategy: Building a Competitive Edge

      • The Marketing Mix

      • Chapter Review

      • Discussion Questions

    • Chapter 10 Creative Use of Advertising and Promotion

      • Define Your Company’s Unique Selling Proposition (USP)

      • Creating a Promotional Strategy

      • Selecting Advertising Media

      • How to Prepare an Advertising Budget

      • How to Advertise Big on a Small Budget

      • Chapter Review

      • Discussion Questions

    • Chapter 11 Pricing and Credit Strategies

      • Pricing: A Creative Blend of Art and Science

      • Three Powerful Pricing Forces: Image, Competition, and Value

      • Pricing Strategies and Tactics

      • Pricing Techniques for Retailers

      • Pricing Techniques for Manufacturers

      • Pricing Techniques for Service Businesses

      • The Impact of Credit on Pricing

      • Chapter Review

      • Discussion Questions

    • Chapter 12 Global Marketing Strategies

      • Why Go Global?

      • Going Global: Strategies for Small Businesses

      • Barriers to International Trade

      • International Trade Agreements

      • Conclusion

      • Chapter Review

      • Discussion Questions

    • Chapter 13 E-Commerce and Entrepreneurship

      • Benefits of Selling on the Web

      • Factors to Consider Before Launching into E-Commerce

      • Ten Myths of E-Commerce

      • Strategies for E-Success

      • Designing a Killer Web Site

      • Tracking Web Results

      • Ensuring Web Privacy and Security

      • Chapter Review

      • Discussion Questions

  • SECTION 5 Putting the Business Plan to Work: Sources of Funds

    • Chapter 14 Sources of Equity Financing

      • Planning for Capital Needs

      • Sources of Equity Financing

      • Chapter Review

      • Discussion Questions

    • Chapter 15 Sources of Debt Financing

      • Sources of Debt Capital

      • Nonbank Sources of Debt Capital

      • Federally Sponsored Programs

      • Small Business Administration (SBA)

      • State and Local Loan Development Programs

      • Internal Methods of Financing

      • Where Not to Seek Funds

      • Chapter Review

      • Discussion Questions

  • SECTION 6 Location and Layout

    • Chapter 16 Location, Layout, and Physical Facilities

      • Location Criteria for Retail and Service Businesses

      • Location Options for Retail and Service Businesses

      • The Location Decision for Manufacturers

      • Layout and Design Considerations

      • Layout: Maximizing Revenues, Increasing Efficiency, and Reducing Costs

      • Chapter Review

      • Discussion Questions

  • SECTION 7 Managing a Small Business: Techniques for Enhancing Profitability

    • Chapter 17 Supply Chain Management

      • Creating a Purchasing Plan

      • Legal Issues Affecting Purchasing

      • Chapter Review

      • Discussion Questions

    • Chapter 18 Managing Inventory

      • Inventory Control Systems

      • Just-In-Time Inventory Control Techniques

      • Turning Slow-Moving Inventory into Cash

      • Protecting Inventory from Theft

      • Conclusion

      • Chapter Review

      • Discussion Questions

  • SECTION 8 Managing People: A Company’s Most Valuable Resource

    • Chapter 19 Staffing and Leading a Growing Company

      • The Entrepreneur’s Role as Leader

      • Hiring the Right Employees: The Company’s Future Depends on It

      • Building the Right Culture and Organizational Structure

      • Communicating Effectively

      • The Challenge of Motivating Workers

      • Chapter Review

      • Discussion Questions

  • SECTION 9 Legal Aspects of Small Business: Succession, Ethics, and Government Regulation

    • Chapter 20 Management Succession and Risk Management Strategies in the Family Business

      • Family Businesses

      • Exit Strategies

      • Management Succession

      • Developing a Management Succession Plan

      • Risk Management Strategies

      • The Basics of Insurance

      • Chapter Review

      • Discussion Questions

    • Chapter 21 Ethics and Social Responsibility: Doing the Right Thing

      • An Ethical Perspective

      • Who Is Responsible for Ethical Behavior?

      • Establishing Ethical Standards

      • Social Responsibility and Social Entrepreneurship

      • Putting Social Responsibility into Practice

      • Conclusion

      • Chapter Review

      • Discussion Questions

    • Chapter 22 The Legal Environment: Business Law and Government Regulation

      • The Law of Contracts

      • The Uniform Commercial Code (UCC)

      • Protection of Intellectual Property Rights

      • The Law of Agency

      • Bankruptcy

      • Government Regulation

      • Chapter Review

      • Discussion Questions

  • Appendix: Sample Business Plan: My Friends’ Bookstore

  • Cases

  • Endnotes

  • Index

    • A

    • B

    • C

    • D

    • E

    • F

    • G

    • H

    • I

    • J

    • K

    • L

    • M

    • N

    • O

    • P

    • Q

    • R

    • S

    • T

    • U

    • V

    • W

    • X

    • Y

    • Z

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Quản tị doanh nghiệp nhỏ hiệu quả!

[...]... and running a business provides no guarantees that an entrepreneur will earn enough money to survive Even though business owners tend to earn more than wage-and-salary workers, some small businesses barely generate enough revenue to provide the owner-manager with an adequate income The median income of small business owners ($59,708) is 56 percent higher than the median income of full-time wage and... week, compared to the 39.5 hours per week the typical U.S production employee works.43 A Small Business Watch survey reports that 61 percent of small business owners work 6 or 7 days a week.44 In many start-ups, 1 0- to 12-hour days and 6- or 7-day workweeks with no paid vacations are the norm Thirty percent of business owners say that they have not taken a vacation of at least 1 week in 4 years or... stories/2007/12/10/smallb1.html; “Interview with Sean Belnick,” Retire@21, www.retireat21.com/interview/interview-with-sean-belnickmaking-millions-selling -business- chairs; Patricia B Gray, “Can Entrepreneurship Be Taught?” FSB, March 2006, pp 34–51 The Cultural Diversity of Entrepreneurship 7 Discuss the role of diversity in small business and entrepreneurship As we have seen, virtually anyone has the potential to become... business opportunities 4 Describe the benefits of owning a small business 5 Describe the potential drawbacks of owning a small business 6 Explain the forces that are driving the growth in entrepreneurship 7 Discuss the role of diversity in small business and entrepreneurship 8 Describe the contributions small businesses make to the U.S economy 9 Put business failure into the proper perspective 10 Explain... using this book in your small business management or entrepreneurship class you will join this economic revolution to bring about lasting, positive changes in your community and around the world If you are interested in launching a business of your own, Effective Small Business Management: An Entrepreneurial Approach is the ideal book for you! This tenth edition of Effective Small Business Management:... consider the risk-reward trade-off before putting their financial and mental well-being at risk: ᭿ ᭿ What is the worst that could happen if I open my business and it fails? How likely is the worst to happen? ᭿ What can I do to lower the risk of my business failing? (See Table 1.1) ᭿ If my business were to fail, what is my contingency plan for coping? Long Hours and Hard Work The average small business owner... a business plan for a successful new venture Chapter 6 offers comprehensive coverage of how to conduct a feasibility study for a business idea and then how to create a sound business plan for the ideas that pass the feasibility test Your professor may choose to bundle Prentice Hall’s Business Feasibility Analysis Pro or Palo Alto’s Business Plan Pro™ software with this edition of Effective Small Business. .. which is equivalent to the amount of sleep that a TABLE 1.1 Top Five Reasons Start-up Businesses Fail Research by the U.S Small Business Administration shows the following top five reasons that start-up companies fail Make sure that your business does not fall victim to them! 1 Insufficient start-up capital Starting a business with too little capital is a sure recipe for failure Experts suggest that... Start a New Small Business in a Turbulent Economy,” Small Business Administration, Office of Advocacy, November 2008, p 1 CHAPTER 1 • ENTREPRENEURS: THE DRIVING FORCE BEHIND SMALL BUSINESS 15 parent loses in the first year of a baby’s life.46 Dan Croft left a top management job at a large mobile communications company to start Mission Critical Wireless, a small business that helps other businesses select... and layout that is designed to be user-friendly Each chapter begins with learning objectives, which are repeated as in-margin markers within the chapter to guide you as you study ᭿ Chapter 13, “E-Commerce and Entrepreneurship,” serves as a practical guide to using the Internet to conduct business in the twenty-first century ᭿ Business Plan Pro™, the best-selling business planning software package from . : alk. paper) 1. Small business Management. 2. New business enterprises—Management. 3. Small business United States— Management. 4. New business enterprises—United. a business of your own, Effective Small Business Management: An Entrepreneurial Approach is the ideal book for you! This tenth edition of Effective Small

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