TAP CHi KHOA HOC DHSP TPHCM Sd 6(72) nam 201$ V CAC YEU TO TAC DQNG DB N TRUYEN MIENG CUA SINH VIEN TRONG NGU* CANH GIAO DUC CAO DANG d VlfT NAM DINH THUY TRAM'''' T 6 M TAT Bdi viit ndy xem xet mpt s6 y[.]
TAP CHi KHOA HOC DHSP TPHCM Sd 6(72) nam 201$ V CAC YEU TO TAC DQNG DB:N TRUYEN MIENG CUA SINH VIEN TRONG NGU* CANH GIAO DUC CAO DANG d VlfT NAM DINH THUY TRAM' T M TAT Bdi viit ndy xem xet mpt s6 yiu td tdc dpng den truyin miing cua sinh vien (SV) ngie cdnh gido due cao ddng & Viet Nam Tie die lieu khdo sal 464 SV cua mpt trud cao ddng & Viet Nam, kit qud kiem dinh cho thdy co yiu id tdc dpng lich cue din Iruyen mieng cua SVld khia canh hpc thudt, chucmg trinh hpc vd su tiep can Tir khda: chdt lugng dich vu, giao due cao dang, truyen mieng, Viet Nam ABSTRACT Factors that impact on students' word of mouth in higher education in Vietnam The research examines factors thai impact students' word of mouth in higher education in Vietnam Using a survey data set collected from 464 students studying at a college in Vietnam, the results show that academic aspects,curricula and access positive impact on students' word of mouth Keywords: service quality, higher education, word of mouth, Vietnam Md dau CLDV gido due ddng vai trd quan frpng frong viec tao eo hdi viec ldm eho cdc SV tdt nghiep Do dd, ede trudng cao ddng d Viet Nam ludn tim cdch ndng cao CLDV gido dye eiia trudng minh; khdng ngimg nd lue su dung ede kenh thdng tin dd qudng cdo CLDV giao due nhdm thu hiit ngudi hpc, Uong dd truyen mieng (word of mouth - WOM) la kdnh cung cdp thdng tm ma nha trudng it tdn kem nhung vdn lam cho ngudi hpc tin cay cao Nhidu trudng cao dang d Viet Nam ddi dd rdt Idu nhung vdn chua chidm dugc long tin cua ngudi hpc vd CLDV giao dye Vdn dd nhidu nguyen nhan va mpt frong nhiing nguyen nhdn Id cdc trudng cao ddng chua ndm bdt dugc cac yeu td tao ndn CLDV gido due vd cde ydu td nao tao nen CLDV gido due tdc ddng den truyen midng eiia SV Vi vay, myc tieu eiia nghien ciiu la xac djnh cac yeu td tae ddng den truyen mieng eua SV frong ngii cdnh gido dye eao dang d Viet Nam Cu sd Ii thuySt va mo hinh nghiSn Cliu 2.1 Cas&Uthuyit Chdt luang dich vu Id khai ni^m phd bien dugc nghien ciiu nhidu ITnh vuc dich vu tren thd gidi hem 30 ndm Parasuraman va cdng sy dd khdi xudng nghien ciiu vd CLDV Md hinh SERVQUAL dugc Parasuraman vd cpng sir nhidu Idn kiem dinh va di ddn kdt luan la CLDV bao gdm phdn: (i) tin cay, (ii) dap ling, (iii) nang lue phyc vu, (iv) ddng cdm, (v) phucmg tien hiiu hinh [9] Md hinh SERVQUAL cua Parasuraman va cgng su cho rdng khodng ThS, Trudng Cao dang COng ngh^ThODiic; Email: tram_master@yahoo.com.'u 92 TAP CHi KHOA HOC DHSP TPHCM chenh ldch gida CLDV duge mong dgi vd CLDV dugc edm nhdn quydt dinh viec danh gia dich vu ciia khdch hdng [9] Dua tren md hinh SERVQUAL, Cronin va Taylor dua md hinh ludng CLDV Id SERVPERF Md hinh SERVPERF cua Cronin va Taylor cho rdng CLDV khdng ludng su mong dgi cua khdch hang vd dich vy ma chi tap trung ludng mirc dp cdm nhan ciia khdeh hang vd dich vu [6] Nhidu nghien ciru da so sanh md hinh SERVQUAL va md hinh SERVPERF nhu: Quester va Romaniuk (1997); Lee vd Feick (2001); Nguyen Thdnh Long (2006); Nguyin Huy Phong vd Pham Ngpc Thuy (2007); Vo Van Qudc Nam (2011) va kSt qua kidm dinh eua eae nghien cuu ndy cho rang md hinh SERVPERF eho kdt qud tdt han SERVQUAL [4] Nhieu nhd nghien eim da sir dung md hinh SERVQUAL cho cdc loai hinh dieh vy va cac thi trudng khac nhu; Bojanie (1991) vdi dieh vu kiem todn; Cronin va Taylor (1992) vdi dieh vy giat khd; Dabholkar va cdng sy (1996) vdi dieh vu bdn le; Mehta va cdng sy (2000) vdi djch vu ngan hang; Nguyen Dinh Thp va cdng su (2003) vdi dieh vy vui chai gidi fri vd ket qua kiem dinh cua cdc nghidn euu ndy cho rdng CLDV khdng thdng nhdt vdi d timg ngdnh dieh vy vd timg thi trudng khdc [3] Cde nha nghien ciiu hdn Idm da cd gang phdt hien nhimg thang cd dp tin cdy va gia frj phu hgp cho timg ngdnh djch vy vd timg thj trudng cu the Abdullah dua md hinh HEdPERF dd ludng CLDV gido dye gdm phan: (i) khia canh hpc thudt, (ii) khia Dinh Thiiy Trdm eanh ngoai hpc thuat, (iii) su tiep can, (iv) danh tieng, (v) chuang trinh hpe [5] Dua vdo md hinh HEdPERF, Hoang Thi Phucmg Thdo vd Nguyen Kim Thdo cho rdng cd ydu td de ludng CLDV mdi trudng gido dye dai hoc bao gdm: (i) Khia canh hpc thudt bidu hien trdch nhiem ciia ngudi day nhu kidn thuc va kinh nghiem, phuong phdp giang day, thai dp giao tiep cua ngudi day vdi ngudi hgc; (ii) Chugng trinh hpc bao gdm cdc chuang trinh dao tao co uy tin, nhthig chuang trinh chuyen sau vdi sy Iinh boat kdt cdu ciia chuang trinh; (iii) Ca sd vdt chat bao gdm trang thiet bi phuc vu cho chuang trinh hgc; (iv) Su tiep can the hien sy sdn ed va de dang viec sudung dichvu [I] Amdt Id ngudi ddu tien nghien cuu sy dnh hudng truyen mieng den hdnh vi cua ngudi tidu dung Marketing truyen mieng cd the dinh nghTa Id cdng cy thdng tin ve sdn phdm hay dich vy gitra khach hang vdi vd nhung ngudi ndy dpc lap vdi cdng ti cung cdp sdn pham va dich vu [10] Truyen midng la mpt nhdn td ddng vai trd quan trpng vide giiip ngudi tidu dimg gidm thidu rui ro quyet djnh mdt vdn de [7] CLDV tac ddng ca den su hdi long vd su truyen midng cua khdch hang [8] Bdn yeu td (khia canh hpc thuat, chuang trinh hgc, eg sd vdt chdt, su tiep can) tao ndn CLDV gido dye ciia Hodng Thi Phuang Thdo va cpng sy, truydn midng eiia File va cpng su dugc diing de phat frien thang nghien ciiu 2.2 Cdc gid thuyet vd mo hinh nghien ciru 93 TAP CHi KHOA HOC DHSP TPHCM Tir CO sd li thuyet vd ket qua thdo ludn nhdm cho thdy ed bdn yeu to tao nen CLDV gido due tae ddng tich cue den truydn mieng cua SV, la; (i) khia canh hgc thudt, (ii) chuong frinh hpc, (iii) ea sd vat chdt, (iv) sy tiep can Cdc gid thuyet dd nghi Id: Gid thuydt HI: Khia canh hpc thudt tdc ddng tich cue den truyen midng cua SV Sd 6(72) nam 20IS Gia thuydt H2: Chuang Uinh hpc tac ddng tich cue den truydn mieng ciia SV Gid thuydt H3; Co sd vat chdt tac dpng tieh cue den truyen mieng eua SV Gid thuydt H4: Su tidp can tdc dpng tich cue den truyen midng cua SV Dua vao gia thuyet dugc dd nghi, md hinh nghien curu dugc trinh bay ct hinh sau day: Hinh Md hinh nghiin cieu Phuong phap nghien cuu truyen mieng ludng bdng bien quan Nghien ciiu dugc thue hien qua hai sdt Nghien ciiu chinh thiic dugc thuc bude; (i) nghien ciiu so bd, (H) nghien hien bang phuang phdp dinh lugng theo cim chinh thiic Nghien ciiu so bd dugc phuang phdp tu dien bang hdi vdi SV thyc hien bdng phuong phdp dinh tmh ndm thu vd ndm thu cua Trudng Cao thdng qua thdo ludn nhdm dang cdu hdi dang Cdng nghe Thu Diic tu thdng 9md vdi 10 SV Trudng Cao ddng Cdng 2014 ddn thang 10-2014 Dd lieu cua nghd Thil Due nhdm phdt trien cdc thang nghidn ciiu dugc tien hdnh kiem dinh phil hgp vdi ngQ cdnh nghien ciiu Cdc thang do, md hinh nghien ciiu va cac gia thang nghidn eiiu su dung dang thuydt bdng phdn mdm SPSS 20 Likert bac (tu la rdt phdn ddi den la Mdu dugc chpn theo phucmg ph^ rdt ddng y) Ket qud thao ludn cua nghien thudn tien vdi kich thudc mdu la 500, thu Cliu dinh tinh da dua 24 bien quan sdt ve 500 Sau kidm fra, cd 36 phidu bj de ludng khdi niem nghien ciiu; loai vi trd Idi khdng ddy dii Sd phidu khia canh hpc thudt ludng lai su dyng cho nghien ciiu chinh thiic la bdng bidn quan sdt, chuang trinh hpc 464 Vd gidi tinh, cd 159 nam (chiem ludng bdng bien quan sdt, eg sd vat 34,3% mdu) va 305 nd (chidm 65,7% chdt ludng bdng bidn quan sat, su mdu) Vd khoa ddo tao, cd 150 SV Khoa tidp can ludng bang bien quan sdt vd Quan frj kinh doanh (chidm 32,3% mdu), 94 TAP CHi KHOA HOC DHSP TPHCM 164 SV Khoa Tdi chinh - Kd todn (chilm 35,3% mdu), 62 SV Khoa Tidng Anh (chidm 13,4% mdu), 26 SV Khoa Cdng nghe thdng tin (chidm 5,6% mdu), 33 SV Khoa Dien - Dien tu (ehidm 7,1% mdu), 12 SV Khoa Ca (chidm 2,6% miu), 17 SV Khoa Du Iich (chidm 3,7% mdu) Vd nam theo hgc, cd 309 SV ndm thu (ehidm 66,6% mau), 155 SV ndm thu (chidm 33,4% mdu) Ket qua nghien cihi 4.1 Kiem dinh thang He sd Cronbach's Alpha dugc sir Dinh Thiiy Trdm dyng de ddnh gia dp tin cay thang nhdm Ioai cac bien rae Sau kiem fra Cronbach's Alpha, tde gid su dung phan tich nhdn td kham phd (Exploratory Factor Analysis - EFA) de danh gid gid tri hgi ty va gid tri phan bidt ciia thang Ket qua bdng cho thdy cac thang ddu cd he sd Cronbach's Alpha ldn hem 0,7 vd cdc he sd tuong quan bien — tdng deu ldn hgn 0,4 nen tdt cd cae thang ddu dat tin cay vd dugc sir dyng dd phan tich nhdn td kham phd tiep theo Bdng Ket qud he so Cronbach's Alpha cua cdc thang Thang Cronbach's Alpha Khia canh hoc thuat (HT) Chucmg trinh hoc (CT) Co so vat chat (CS) SLT tiep can (TC) Truyen mieng (TM) Phdn tich nhdn td khdm pha (EFA) dugc thye hien vdi phucmg phap trich he sd Id Principal Component Analysis vd phep xoay Varimax de phdn nhdm eae nhdn td Kdt qua phdn tich nhdn td khdm phd ldn thu vdi thang (khia canh hpe thudt, chuang trinh hpc, co sd vdt ehdt, sy tiep can) cho ihay bien quan sdt CT3 cd he sd tdi nhdn td nhd hon 0,5 ndn bi loai Tidp tyc thyc hien phan tich nhdn td khdm pha Jan thii 2, kdt qud phdn tieh tai bdng dudi day cho thay gid frj KMO dat 0,901>0,5 vdi mirc y nghTa (Bartlett's Test) Id 0,000< 0,05 chiing td phan tieh nhan td la thich hgp vdi dir lieu, nhdn td duge frich tai gid fri Eigenvalue la I,083>I, phuang sai frich tich liiy la 0,763 0,749 0,761 0,900 0,847 He so tu'ong quan bien tong nho nhSt 0,469 0,472 0,409 0,668 0,681 62,676% > 50%, cae bien quan sat deu cd he sd tdi nhdn td ldn han 0,5 nen dat ydu cau va cd thay ddi nhu sau: Khia canh hpc thudt gdm bidn quan sdt (HTl, HT2, HT3, HT4, HT5) Chuang trinh hgc gdm bien quan sat(CTl, CT2,CT4) Co sd vdt ehdt tdch thdnh nhdn td Id eg sd vdt chdt ldp gdm bidn quan sat (CSl, CS2, CS3) va ca sd vdt chdt ngodi ldp gdm bidn quan sat (CS4, CS5, CS6) Sy tidp can gdm bien quan sdt (TCI, TC2, TC3, TC4, TC5, TC6) Ddng thdi thyc hien phdn tich rihdn td khdm pha cho thang truyin mieng, ket qua phdn tieh tai bang eho thdy 95 S6 6(72) nam201S TAP CHi KHOA HOC DHSP TPHCM thang truySn mieng co gia tri KMO dat 0,716 > 0,5 voi miic y nghia (Bartletfs Test) la 0.000 < 0,05 chiing to phan tich nhan t6 la thich hgp voi dO lieu, nhan t6 duoc trich tai gia tri Eigenvalue la 2,308 > 1, phuong sai trich tich luy la 76,936% > 50% cac biSn quan sat dSu co he s5 tai nhan t6 lon hon 0,5 nen dat yen cSu Nhu vay, cac thang (khia canh hoc thuat, chuong trinh hoc, ca so vat chat lop, ca so vat chat ngoai Iqi, sir tiSp can, truySn mieng) dugc chip nhan va sit dung cho phan tich hoi quy tuySn tinh bgi Bdng Kit qua phdn tich nhdn td khdm phd doi vai cdc bien doc lap Ui hoa TC4 TC3 TC6 TCI TCS TC2 HT3 HT2 HT4 HTl HT5 CTI CT2 CT4 CSl 96 Bien quan sat Nhan vien hanh chinh/thir Iti Ichoa the hien thai Iam viec nhiet tinh voi SV Khi nhan vien hanh chinh/thu ki khoa hiia lam viec gi, hg deu giu lai hiia dung hen Nhan vien hanh chinh/thu ki khoa giao tiep Uch sir va nha nhan vol SV Khi SV gap vSn dS hanh chinh/hoc vu, nhan vien hanh chinh /thu ki khoa quan lam giai quyet Nhan vien hanh chinh/thu ki khoa co hieu biet sau ve he thong/thu tuc Nhan vien hanh chinh/thu ki khoa luu giii ho so hpc vu chinh xac va truy luc dugc Giang vien (GV) nhiet tinh giiing day cho SV Icrp hgc GV quan tam nhiet tinh giai quyet SV gap kho khan GV giao tiep tot voi SV GV CO kien thiic va phuong phap giang day tot GV tra loi thac mac ciia SV kip thoi qua trinh hgc Nha truong co cac nganh hgc da dang theo nhu cau xa hoi Ngi dung cac mon hgc dugc doi mai, cap nhat dap ling tot yeu cau dao tao So lugng cac mon hgc phong phii Cac trang thiet bi lap hgc day du va tien ich cho viec hoc He so tai nhan to 0.844 0,819 0,801 0,743 0,733 0,696 0,753 0,707 0,658 0,605 0,597 0,740 0,720 0,674 0,808 tryr oni rvnvjM nvj^ i^rior i rnuivi uinn inuy irum Phong hgc nha trucmg khang trang va mat 0,761 me ST so lap vira phai du de SV tap trung chii CS3 0.586 y gia hgc Thu vien dap ling tot nhu cau dgc/mugn CS4 0,778 sach cua SV Phong may tinh ciia thu vien dap ling t6t CS5 0,733 nhu cau tim kiem thong tin ciia SV Khong gian danh cho tu hgc va giai tri ciia CS6 0,635 nha truong day dii va tien lgi ICMO = 0,901 Miic y nghia (Bartlett's Test) = 0,000 eigenvalue 6.821 2,024 1,457 1,149 1,083 Phuong sai trich tich luy (%) 34,106 44.226 51,513 57,261 62,676 :s2 Bang Kit qud phdn tich nhdn to khdm phd doi v&i biin phu thupc Ma hda Bien quan sat He sd tai nhan to Tdi se khuyen ban be/ngudi thdn tham gia hpc tap tai nha 0,869 trudng TM2 Tdi se ndi tdt ve nha trudng cho ngudi khac nghe 0,905 Tdi se chia se kinh nghiem cua tdi vdi ngudi khdc ve nha TM3 0,856 trudng KMO - 0,716 Miic y nghTa (BartieU s Test) = 0,000 Eigenvalue ^ 2,308 Phuang sai trich tich luy {%) = 76,936 TMI Tu kdt qua tren, cdc gia thuydt dupc dieu chinh nhu sau: Gid thuydt HI: Khia canh hpc thudt tae ddng tieh cye ddn truydn mieng cua SV Gid thuydt H2: Chuong trinh hgc tac dpng tich cue ddn truydn mieng eiia SV Gid thuyet H3a; Ca sd vdt chdt frong Idp tdc dgng tich cue den truydn midng cua SV Gid thuyet H3b: Co sd vdt chdt ngoai Idp tac dgng tich cyc den ,truydn mi?ng cua SV Gid thuydt H4: Su tiep can tdc dpng tieh cyc den truyen midng cua SV 4.2 Phan tich hdi quy tuyin tinh bgi De kiem dinh cac gid thuyet nghien ciiu, hdi quy tuyen tinh bdi dugc su dung Kdt qud hdi quy tuyen tinh bdi dugc trinh bdy d bdng dudi ddy cho thdy R^ hieu chinh la 0,311 cd nghTa Id 31,1% muc bien thien ciia bidn phy thupc truydn midng dugc giai thich bdi cac bidn dde lap Ket qud F = 42,771 vdi miic y nghTa = 0,000 cho thdy md hinh phii hgp vdi dii lieu thi trudng Kdt qud cho thdy gia thuydt HI dugc chap nhan, khia canh hpc thudt cd tae ddng tich cyc ddn truyen mieng cua 97 Of/ wt ' ^ / ' lAH CMI K M U A n u i j tJnor I rnv^ivi SV (P = 0,117, p < 0,05) Ngoai ra, chirong trinh hoc va sir tiep can cung tac dgng tich cue djn truyjn mieng cila SV, vai he s6 beta chuan hoa va p-value tuong ling (P = 0,161, p < 0,05; p = 0,333, p < 0,05) Do do, gia thuyit H2 va H4 dugc chip nhan Cu6i ciing, gia thuyet H3a va H3b khong dugc chip nhan, ca sa vat chit lop va ca so vat chat ngoai lop khong CO tac dpng tich cue den truySi mieng cua SV voi he so beta chuin hoava p-value tuang ling (P = 0,038, p > 0,05; p = 0,077, p > 0,05) Dira vao he s6 beta chuin hoa, miic cua cac yeu to tac dgng tich circ d8n truyen mieng theo thii tir tir cao din thip la sir tiep can, chucmg trinh hgc, khia canh hgc thuat Bang Kit qud phdn lich hoi quy luyen tinh boi Hang so Khia canh -* truyen mieng hoc thuat Chuong -• truyen mieng trinh hoc Ca sa vat -• truyen mieng chat lop Co sa vat -» truyen mieng chat ngoai lop Sir tiep can -* truyen mieng R^ hieu chinh =0,311 H£s6 beta chira chuan hoa Sai so chuan He so beta chuan hoa p-value VIF 0.000 1,880 0,304 0,150 0,062 0,117 0.015 1,548 0,164 0,049 0,161 0,001 1,532 0,034 0,041 0,038 0,408 1,423 0,068 0,041 0,077 0,099 1,461 0,300 F = 42,771 0,042 1,500 0,333 0,000 Miic y nghla = 0,000 Hien tugng da edng tuyen dupe kidm dinh thdng qua he sd VIF Thdng thudng, neu VIF cua mgt bien ddc lap ma ldn hem 10 thi khdng cd gid tri giai thich bien thien frong md hinh [2]; ket qua cho thdy VIF tu 1,423 ddn 1,548 chiing td khdng xay hidn tugng da edng tuyen va khdng cd mdi tucmg quan chat che giua eae bien dpc lap K i t Iuan Xdy dung chdt lugng djch vy gido due vd tang cudng truyen mieng tich cyc eua SV ve nhd trudng can uu tidn tai cdc trudng cao ddng d \ ^ e t Nam Vi vdy, myc tidu eua nghien ciiu la xem xet cac yeu td nhu khia canh hpc thuat, chucmg trinh hpc, c a sd vat chat, sy tidp can tac ddng den truyen midng eiia SV frong ngft cdnh giao dye cao ddng d Viet Nam Dua vdo ca sd li thuydt vd ket qud thdo luan nhdm, chiing tdi de xudt md hinh nghien Cliu, kidm dinh cdc gid thuydt vdi 464 SV nam thir vd ndm thii Ket qua nghien Cliu cho thdy cd ba ydu td tac ddng tich cye den truyen mieng cua SV theo thii ty tu cao ddn thap Id su tidp can, ehuong trinh hpe vd khia canh hpc thudt Nha trudng cdn ndng cao khia canh hgc thuat, TAP CHI KHOA HOC DHSP TPHCM giiip SV cam nhdn tdt vd kidn thuc, phucmg phdp gidng day, thdi giao tiep ciia GV Ben canh do, nha trudng can xdy dung chuang trinh hpc bao gdm cdc mdn hpc phong phli vdi ndi dung cdc mdn hpc dugc ddi mdi, dap img tdt ydu cau dao Dinh Thiiy Tram tao Cudi ciing, nha trudng can quan tdm ydu td sy tiep can cho dpi ngii nhdn vien cua trudng cd thai dp nhiet tinh, giao tidp lieh su vdi SV va hidu biet tdt cdc thii tyc nha trudng TAI LIEU THAM KHAO Hoang Thj Phuang Thdo, Nguyen Kim Thdo (2012), "Xdy dung hinh dnh Uudng dai hpc dua tren chdt lugng dich vu: Trudng hgp Dai hpc Kinh te Thanh phd Hd Chi Minh", Tgp chi Phdt triin Kinh ti Vol 260, pp.47-56 Nguyen Dinh Thp (2013), Phuang phdp nghien cihi khoa hpc kinh doanh, Nxb Tdi chinh, TPHCM Nguyen Dinh Thp, Nguydn Thj Mai Trang (2008), Nghien cuu khoa hoc Marketing Ung dung mo hinh cdu true luyen tinh SEM, Nxb Dai hgc qudc gia, TPHCM Vo Thi Lan, Ha Minh Tudn (2013), "Danh gia muc dp hdi long ciia khach hang ddi vdi chat lugng dich vu chudi cua hang tien lgi Co.op Food tren dia ban TP.HCM", Tgp chi phdt triin kinh ti Vol 278, pp.39-49 Abdullah F (2006), "Measuring Service Quality in Higher Education: Three Instruments Compared", International Journal of Research Method in Education, Vol 29, pp 71-89 Cronin J J J., Taylor S A (1992), "Measuring Service Quality: A Reexamination and Extension", Jourwa/ of Marketing, Vol 56, pp 55-68 File K., Judd B., Prince R (1992), "Interactive marketing: The influence of participation on positive word-of-mouth and referrals" Journal of Services Marketing, Vol 6, pp 5-14 loannis E C (2009), "Service quality effect on satisfaction and word of mouth in the health care industry" Managing Service Quality, Vol 19, pp 229-242 Parasuraman A V A et al (1988), "SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions od Service Quality'", Journal of Relailling, Vol 64, pp 12-40 10 Silverman G (2001), The Secrets of Word-of-Moulh Marketing - How to Trigger Exponential Sales through Runaway Word of Mouth, American Management Association, New York (Ngiy Tda so^n nh$n difpc bii: 04-12-2014, ngiy phin bien dinh gii: ngiy chip nh$n ding: 22-6-2015) 17-12-2014; 99 ... frong ngft cdnh giao dye cao ddng d Viet Nam Dua vdo ca sd li thuydt vd ket qud thdo luan nhdm, chiing tdi de xudt md hinh nghien Cliu, kidm dinh cdc gid thuydt vdi 464 SV nam thir vd ndm thii Ket... due vd tang cudng truyen mieng tich cyc eua SV ve nhd trudng can uu tidn tai cdc trudng cao ddng d \ ^ e t Nam Vi vdy, myc tidu eua nghien ciiu la xem xet cac yeu td nhu khia canh hpc thuat, chucmg... phuong phdp dinh tmh ndm thu vd ndm thu cua Trudng Cao thdng qua thdo ludn nhdm dang cdu hdi dang Cdng nghe Thu Diic tu thdng 9md vdi 10 SV Trudng Cao ddng Cdng 2014 ddn thang 10-2014 Dd lieu cua