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TheoryandPractice
of Online Learning
V I E W I N G O P T I O N S
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This book andthe individual
chapters are copyright by Athabasca
University. However, to maximize
the distribution and application of
the knowledge contained within, the
complete book andthe individual
chapters are licensed under the
Creative Commons License.
In brief, this license allows you to
read, print and share freely the
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the provisions listed below.
•Attribution. You must give the
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• No derivative works. You may
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interested in expanding licensing
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above, but permission to do
so must be negotiated by contacting
the editors, Terry Anderson,
terrya
@
athabascau.ca, or Fathi
Elloumi, fathie
@
athabascau.ca.
Editors: Terry Anderson &
Fathi Elloumi
Managing editor: Gilda Sanders
Copy editor: David Evans
Visual designer: Ian Grivois
Web site: Ian Grivois &
Audrey Krawec
Printed at Athabasca
University, 2004
Athabasca University
1 University Drive
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Enquiries:
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ISBN: 0-919737-59-5
Editors:
Terry Anderson &
Fathi Elloumi
cde.athabascau.ca/online_book
Athabasca University
Theory andPractice
of Online Learning
CONTENTS
Contributing Authors / i
Foreword / ix
Dominique Abrioux
Introduction / xiii
Terry Anderson & Fathi Elloumi
1 Foundations of Educational Theory
for OnlineLearning / 3
Mohamed Ally
2Toward a TheoryofOnlineLearning / 33
Terry Anderson
3Value Chain Analysis: A Strategic
Approach to OnlineLearning / 61
Fathi Elloumi
4 Developing an Infrastructure
for OnlineLearning / 97
Alan Davis
5Technologies ofOnlineLearning
(e-Learning) / 115
Rory McGreal & Michael Elliott
6 Media Characteristics and
Online Learning Technology / 137
Patrick J. Fahy
Part 1 – Role and
Function ofTheory in
Online Education
Development and
Delivery
Part 2 – Infrastructure
and Support for Content
Development
7 The Development ofOnline Courses / 175
Dean Caplan
8 Developing Team Skills and Accomplishing
Team Projects Online / 195
Deborah C. Hurst & Janice Thomas
9 Copyright Issues in Online Courses:
A Moment in Time / 241
Lori-Ann Claerhout
10 Value Added—The Editor in Design and
Development ofOnline Courses / 259
Jan Thiessen & Vince Ambrock
11 Teaching in an OnlineLearning
Context / 271
Terry Anderson
12 Call Centers in Distance Education / 295
Andrew Woudstra, Colleen Huber,
& Kerri Michalczuk
13 Supporting Asynchronous Discussions
among Online Learners / 319
Joram Ngwenya, David Annand
& Eric Wang
14 Library Support for Online
Learners: e-Resources, e-Services,
and the Human Factors / 349
Kay Johnson, Houda Trabelsi, & Tony Tin
15 Supporting theOnline Learner / 367
Judith A. Hughes
16 The Quality Dilemma in Online
Education / 385
Nancy K. Parker
Part 4 – Delivery,
Quality Control, and
Student Support of
Online Courses
Part 3 – Design and
Development of Online
Courses
8
CONTRIBUTING AUTHORS
Mohamed Ally, Ph.D., is an Associate Professor in the Centre for
Distance Education at Athabasca University. He teaches courses in
distance education and is involved with research on improving
design, development, delivery, and support in distance education.
Vincent Ambrock works as a Multimedia Instructional Design
Editor in the Athabasca University School of Business. He holds a
Bachelor of Arts (Honours) degree from the University of Alberta
and has worked extensively as an editor and writer on an array of
electronic and print-based publishing projects.
Terry Anderson, Ph.D. (terrya
@
athabascau.ca), is a professor and
Canada Research Chair in Distance Education at Athabasca
University, Canada’s Open University. He has published widely in the
area of distance education and educational technology and has
recently co-authored two new books: Anderson and Kanuka, (2002),
eResearch: Methods, Issues and Strategies; and Garrison and
Anderson, (2002), OnlineLearning in the 21st Century: A Frame-
work for Research and Practice.
David Annand, Ed.D., M.B.A., C.A., is the Director ofthe School
of Business at Athabasca University. His research interests include
the educational applications of computer-based instruction and
computer-mediated communications to distance learning, and the
effects ofonlinelearning on the organization of distance-based
universities.
Dean Caplan is an instructional designer at Bow Valley College in
Calgary, Alberta, with a special interest in the design, development,
usability, and usage of multimedia in computer-mediated communi-
cations. He was, until 2002, employed as an instructional designer
at Athabasca University. Mr. Caplan recently designed and oversaw
development of a Web-based course helping older adults learn to
use the Internet.
i
Lori-Ann Claerhout (loriannc
@
athabascau.ca.), is Copyright
Officer in Educational Media Development at Athabasca University.
She holds a Bachelor of Arts (English) degree from the University of
Calgary, and is currently working toward a Master of Arts
(Humanities Computing and English) degree from the University of
Alberta. Lori-Ann has been active in organizing other copyright
professionals from western and central Canada.
Alan Davis, Ph.D., was Vice-President, Academic, at Athabasca
University from 1996 to 2003, and before that he directed programs
at the
BC Open University. His original discipline was Chemistry,
and he received his doctorate from Simon Fraser University in 1980.
He has special interests learning assessment and accreditation, the
management of e-learning, and virtual university consortia. Dr.
Davis is now Vice-President, Academic, at Niagra College.
Fathi Elloumi, Ph.D. (fathie
@
athabascau.ca), is an associate
professor of Managerial Accounting at Athabasca University. His
research focuses on corporate governance, and covers all aspects of
effective governance practices. He is also interested in the strategic
and managerial aspects ofonlinelearning research from two
perspectives. The first perspective deals with the strategic decisions
of online learning, trying to use the value chain, balanced scorecard,
and performance dashboard frameworks to optimize online
learning decision initiatives and tie them to organizational vision.
The second perspective deals with the operational aspects of online
learning and mainly focuses on the internal processes ofthe online
learning institution. Subjects such as strategic costing, value chain
analysis, process re-engineering, activity-based management,
continuous improvement, value engineering, and quality control are
the focus of his research program related to online learning.
Patrick J. Fahy, Ph.D. (patf
@
athabascau.ca), is an associate
professor in the Centre for Distance Education (
CDE), Athabasca
University. His career has included high school and adult education
teaching, and research from basic literacy to graduate levels, private
sector management and training experience, and private consulting.
Currently, in addition to developing and teaching educational
technology courses in the Master of Distance Education (
MDE)
ii
program, Pat coordinates the MDE’s Advanced Graduate Diploma
in Distance Education (Technology) program andthe
CDE’s annual
Distance Education Technology Symposium. He is Past-President of
the Alberta Distance Education and Training Association (
ADETA).
His current research interests include measures of efficiency in
online and technology-based training, and interaction analysis in
online conferencing.
Colleen Huber has worked at Athabasca University since 1994,
when she was the first facilitator in the Call Centre. Since then, she
has moved to the position ofLearning Systems Manager where she
is responsible for the systems used to deliver courses and manage
information within the School of Business at Athabasca University.
Now that these systems are available, Colleen spends a great deal of
time presenting them to the Athabasca University community and
running workshops to train staff on their use, as well as presenting
papers and workshops to other educational communities.
Dr. Judith Hughes, Ph.D. (judithh
@
athabascau.ca), Vice-President,
Academic, first came to Athabasca University in 1985, when the
University was moved from Edmonton, Alberta, to the town of
Athabasca, 120 km north of Edmonton. Judith’s history is rooted
in adult education, in teaching and research, as well as
administrative positions. She has lived in a variety of places in
Canada, having completed her bachelor’s degree at Carleton
University (Ottawa), her master’s degree at Queen’s University
(Kingston), and her Ph.D. at University of Alberta (Emonton).
At Athabasca University, Dr. Hughes oversees all graduate and
undergraduate academic units within the University, including
academic centres, library, educational media development,
counseling and advising, and other student support units. She
previously served as Vice-President, Students Services, at Athabasca
University for seven years, overseeing the development of student
support resources on the Web.
Dr. Hughes also served as Vice-President, External Relations for
a brief period, when she was responsible for executive communi-
cations outside the University, international collaborations,
university development, fundraising, corporate partnerships, etc.
iii
Dr. Hughes’s research interests include the school-to-work nexus,
in which she conducted research at Queen’s University in the 1980s;
access to university education, in which she first undertook research
at the University of Alberta, and in which she continues to work at
Athabasca University; intellectual honesty as institutional culture, in
which she is now working at Athabasca University; andthe use of
technology in addressing equality of access to university education,
in which she is conducting research with partners from institutions
such as Indira Gandhi University andthe University ofthe Arctic.
Deborah C. Hurst, Ph.D. (deborahh
@
athabascau.ca), is an
Associate Professor with the Centre for Innovative Management,
Athabasca University in Alberta, Canada. Her area of specialization
is the study of cultural organization change, with an interest in
knowledge work and development of intellectual capital through
on-going competency development and virtual learning. Her work
is a balance of applied and academic research that draws from a
diverse background in her pursuit of this specialization. Her current
research program is concerned the experiences of contingent
knowledge workers, the development, retention and valuation of
intellectual capital, the use of virtual learning environments to
enhance intellectual capital, transmission and alignment of cultural
values, andthe de-institutionalization ofthe psychological
employment contract. For more information regarding Deborah’s
work or background check the Athabasca University Centre for
Innovative Management Web site.
Kay Johnson (kayj
@
athabascau.ca), is Head, Reference and
Circulation Services at the Athabasca University Library. Kay
received her Bachelor of Arts (Honours) in History from University
of Ottawa and her Master of Library and Information Studies from
McGill University. In addition to providing reference and
instructional services to Athabasca University learners, she has
been actively involved in the development ofthe digital library at
Athabasca University, and serves as a consultant for the Digital
Reading Room project.
Kerri Michalczuk has been with Athabasca University since 1984.
For the last five years, as Course Production and Delivery Manager,
she has managed the day-to-day operation ofthe School of Business
iv
[...]... ofonlinelearning collaborative and independent study— are considered, along with a brief discussion ofthe advantages and disadvantages of each Finally, the chapter discusses the emerging tools ofthe Semantic Web, andthe way they will affect future developments ofthetheoryandpracticeofonlinelearning Chapter 3 discusses the value chain framework in onlinelearning It presents theonline learning. .. wednesday/taylor_keynote.pdf xxiv Theory andPracticeof Online Learning Introduction xxv xxvi Theory andPracticeof Online Learning PA RT 1 Role and Function ofTheory in Online Education Development and Delivery 2 Volume 1 Theory andPracticeof Online Learning C H A P T E R 1 F O U N DAT I ON S O F E D U C AT I ONA L T H E O RY F O R ON L I N E L E A R N I N G Mohamed Ally Athabasca University Introduction There is ongoing... value chain perspective to understand how we have organized the themes in this book will help the reader focus on the strategic activities oftheonlinelearning institution Part 1 provides a foundation to educational theory for online learning, to prepare the ground for discussing the different components oftheonline xviii Theory andPracticeof Online Learninglearning logistics, logistics, learners... Control, and Student Support ofOnline Courses Delivery, collaborations, and marketing Service “Part 1: Role and Function ofTheory in Online Education Development and Delivery” provides the theoretical foundations for this volume Chapter 1 presents the foundation of education theory for onlinelearning It opens the debate by discussing the contributions of behaviorist, cognitivist, and constructivist theories... equitably the gifts we receive from our planet home We hope especially that this text will be incorporated into the syllabi ofthe growing number of programs of distance education study that are being offered by both campus and distance education universities throughout the world In the words of Sir John Daniel, xvi Theory andPracticeof Online Learning former Vice Chancellor ofthe Open University of the. .. subsumes the knowledge andpracticeof pedagogy, of psychology and sociology, of economics and business, of production and technology We attempt to address each of these perspectives through the words of those trained to view their work through a particular disciplinary lens Thus, each ofthe chapters represents the specialized expertise of individual authors who address that component piece ofthe whole... of team dynamics and communications, and accomplishing team project work, in an online environment In describing aspects of teaching and applying team dynamics online, the authors highlight the unique values and capabilities of an onlinelearning environment “Part 4: Delivery, Quality Control, and Student Support ofOnline Courses” is concerned with the last two parts ofthe organization’s online learning. .. cultures, styles, and motivations Chapter 2 presents a general assessment of how people learn It assesses the unique characteristics ofthe Web to enhance these generalized learning contexts, and discusses the six forms of interaction and their critical role in engaging and supporting both learners and teachers The author presents a model ofonline learning, a first step toward a theory in which the two predominant... form of technology (usually a computer) to access thelearning materials, that the learner uses technology to interact with the tutor or instructor and other learners, and that some form of support is provided to learners This paper will use the term onlinelearning throughout There are many definitions ofonlinelearning in the literature, definitions that reflect the diversity ofpracticeand associated... sum, the book is neither an academic tome, nor a prescriptive “how to” guide Like a university itself, the book represents a blending of scholarship andof research, practical attention to the details of teaching andof provision for learning opportunity, dissemination of research results, and mindful attention to the economics ofthe business of education In many ways the chapters represent the best of . to the global extension of our mission.
xi
Foreword
xii
Theory and Practice of Online Learning
INTRODUCTION
Terry Anderson & Fathi Elloumi
The Online. of the main advantages of digital content is the ease with
which it can be adapted and customized. Nowhere is this more true
x
Theory and Practice of Online