STUDENTMEDIA Marketing Staff MARQUETTE BUILDS CAREERS Student Marketing Analyst The Marketing Department is a division within Marquette Student Media Advertising comprised of two sections, Student Marketing Analysts and Client Marketing Analysts Student Marketing Analysts will focus their attention on the needs and wants of the Marquette University student body in terms of media interaction, information gathering, and other consumer behaviors through various research methods They are also responsible for promoting Marquette Student Media publications, such as the MU Housing Guide, Marquette Tribune, Journal, MUTV, Marquette Radio, and the Marquette Wire By uncovering information about students as readers and consumers, Student Marketing Analysts will help the Client Marketing Analysts prospect for new clients PRIMARY RESPONSIBILITIES -Promote products and services to the Marquette student body through marketing and public relation initiatives -Create, deliver, and optimize marketing materials -Ensure that messages are supportive of and consistent with marketing strategies -Develop, implement, and supervise social media outreach -Work with manager and business units to determine event budget and manage expenses -Develop marketing communications campaigns -Research industry trends -Conduct campus-wide and industry research to identify marketing opportunities -Identifies marketing opportunities by researching consumer needs and wants -Provides information by collecting, analyzing, and summarizing data and trends QUALIFICATIONS -Interested in marketing, public relations, communications, or other related fields -Understand basic marketing principles -Strong written and verbal communication skills -Ability to research, interpret, and report analytical data -Ability to adapt quickly to changing circumstances and shifting priorities -Ability to work self-sufficiently -Individual must work well as part of a team and independently -Thinks creatively to produce new ideas and concepts -Familiar with marketing research tools and practices OTHER KEY RESPONSIBILITIES -Introduce products to new consumers through promotions -Branding of Marquette Student Media Advertising -Develop content and promote the MU Housing Guide -Conduct focus groups and student surveys KIMBERLY.ZAWADA@MU.EDU 1131 W WISCONSIN AVENUE JOHNSTON HALL 033 414.288.7057 STUDENTMEDIA MARQUETTE BUILDS CAREERS Marketing Staff, STUDENT MARKETING ANALYST Academic Year 2014-2015 Due to this position’s professional requirements and high level of responsibility, a two week training and sales course is required starting, Monday, August 18, 2013, at 9:00 a.m Application timeline: Interview sign up sheets can be found in Johnston Hall, 1131 W Wisconsin Ave, outside room 033 The application deadline is Wednesday, April 16 at 4:30 p.m in Johnston Hall You will be notified on Tuesday, April 22, via email, of your confirmed interview time Interviews will be conducted the week of Tuesday, April 22 in Johnston Hall An application will consist of: This page filled out completely A current copy of your resume A cover letter expressing your qualities and interest in the position If you have any questions regarding the application or conflicts with interview times please contact: Kimberly Zawada Business Manager Marquette Student Media Johnston Hall, Room 033 P: 414/ 288 - 7057 E: kimberly.zawada@marquette.edu NAME: _ ACADEMIC MAJOR: MINOR: _ OVERALL GPA: GPA IN MAJOR: _ YEAR IN SCHOOL: _ E-MAIL: _ PHONE: HOME ADDRESS: STATE: _ ZIP: 11 W W I S C O N S I N AV E N U E JOHNSTON HALL 033 414.288.7057 Classified Team Account Executives Creative Team Director Creative Services Director Account Services Account Executives CREATIVE SERVICES Production Social Media Copy Print Digital ACCOUNT SERVICES Sales Customer Relations Trends in Sales Revenue Marketing Services Team Director Marketing Services MARKETING SERVICES Account Planning Media Planning Research Sales & Promotion Surveys Executive Director 2013-2014 Advertising & Marketing Structure MARQUETTE BUILDS CAREERS STUDENTMEDIA Distribution Crew Accounts Team Account Coordinator INTERNAL SERVICES Billing Finance Collections Payroll