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1096IMPROVING THE COMPETITIVE ABILITY OF DOMESTIC CONTAINER TRANSPORTING COMPANIES, VINAFCO SHIPPING COMPANY

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Tiêu đề Improving The Competitive Ability Of Domestic Container Transporting Companies, Vinafco Shipping Company
Người hướng dẫn Ph.D Lê Tấn Bửu
Trường học Ho Chi Minh University
Chuyên ngành Master of Management
Thể loại Thesis
Năm xuất bản 2007
Thành phố Ho Chi Minh City
Định dạng
Số trang 83
Dung lượng 391,82 KB

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I H C M TP H CHÍ MINH UNIVERSITE OUVERTE DE HCM L’ UNIVERSITEÙ LIBRE DE BRUXELLES ECOLE DE COMMERCE SOLVAY MMVCFB PROGRAMME DE MAITRIES EN MANAGEMENT VIETNAM COMMUNAUTE FRANCAISE DE BELGIQUE - TR NH TH M H NH IMPROVING THE COMPETITIVE ABILITY OF DOMESTIC CONTAINER TRANSPORTING COMPANIES, VINAFCO SHIPPING COMPANY MASTER OF MANAGEMENT THESIS GUIDANCE COUNSELOR Ph.D LÊ T N B U Ho Chi Minh City 2007 CONTENTS CHAPTER 1: INTRODUCTION 1.1 1.2 1.3 1.4 1.5 Introduction: Purpose of the research: Scope and Limitations of the research: Methodology: Organization of the Research: 10 CHAPTER 2: LITERATURE REVIEW ABOUT THE CONTAINERIZED TRANSPORTATION 11 2.1 Definition of services 11 2.2 Characteristics of services 12 2.3 Kinds of container 12 2.4 What is Services Marketing 13 2.5 What is transportation marketing 14 2.6 Structural Analysis of Industry 14 2.7 Competitors Analysis 18 2.8 Marketing strategy 22 2.9 Strategic management process: 23 2.10 Selecting development strategies 24 CHAPTER 3: OVERVIEW OF CURRENT SHIPPING MARKET IN VIETNAM AND ANALYZATION 29 3.1 3.2 3.3 3.4 History of domestics containerized transporting development in Vietnam: 29 Overview of the domestics containerized transportation fleet: 29 Comparative advantages of containerized transportation: 32 Vietnam Economy Review 32 3.4.1 Gross Domestic Product (GDP) 32 3.4.2 Foreign Direct Investment 33 3.5 Political and legal factors 37 3.6 Transportation system supporting the operation of the containerized shipping in HoChiMinh City 38 3.7 Containerization trend 39 3.8 Competitors analysis 40 3.4.1 Existing competitors analysis 41 3.4.2 Threats of new entrants 42 3.4.3 The bargaining power of customers 43 3.4.4 The bargaining power of suppliers 44 CHAPTER 4: ANALYZING THE INTERNAL OPERATION OF VINAFCO SHIPPING COMPANY 46 4.1 Introduction of VINAFCO shipping company 46 4.1.1 Mission and vision of VINAFCO shipping company 46 4.1.2 Terminal System 47 4.1.3 Inland Transport To and From the Khanh Hoi Port 47 4.1.4 Support Facilities 48 4.2 Human Resources 48 4.3 Organizational structure 50 4.4 Analysis of Vinafco’ business 50 4.4.1 Market share 51 4.4.2 Turnover analysis 52 4.4.3 Profit analysis 52 4.5 Price policy 53 4.6 SWOT analysis 54 4.6.1 Strengths 54 4.6.2 Weaknesses 55 4.6.3 Opportunities 55 4.6.4 Threats 56 CHAPTER 5: SOME SOLUTIONS FOR IMPROVING THE COMPETITIVE ABILITY OF VINAFCO SHIPPING COMPANY 57 5.1 Objectives 57 5.2 Solutions 57 5.2.1 Customer focus 57 5.2.2 Setting particular marketing strategy planning and implementation 58 5.2.3 Closer management of sales-staff 59 5.2.4 Cost Leadership Strategy 59 5.2.5 Human resource development 60 5.2.6 Pricing policy adjustment 62 5.2.7 Other solutions 63 CONCLUSIONS 64 LIST OF TABLES Table Table Table Table Table Table - Kinds of container 13 - The domestics containerized transprotation fleet 30 - Market share of the domestics lines 31 - GDP growth by year 33 - Foreign Direct Investment by country & counted up to 20 December 2005 34 - Rank of Top Commodities domestics transport Y2006 by container with associated value 36 Table - Forecast on containerized transportation development in Vietnam to 2010 36 Table - Forecast on domestics containerized transportation fleet in Viet to 2010 36 Table - Summary of domestic volume of Bisco in the period of 2003-2006 41 Table 10 - Container facilities at Khanh Hoi Port 48 Table 11 - Personnel structure of Vinafco in 2006 49 Table 12 - General business ratios 51 Table 13 - Vinafco’s turnover in 2005-2006 52 Table 14 - Vinafco’s profit in 2005-2006 53 LIST OF FIGURES Figure - Industry’s Competitive Forces 18 Figure - The Components of a Competitor Analysis 21 Figure - Critical Dimensions of Strategy 22 Figure - Development Strategies 25 Figure - Type of Business-level strategies 26 Figure - GPD growth year 2000 to year 2005 33 Figure - Top Ten Foreign Direct Investment countries with associated value 35 Figure - Organization structure of Vinafco 50 Figure - Vinafco’s market share of container transportating cargo 51 Figure 10 - Vinafco’s turnover in 2005-2006 52 ABBREVIATIONS VINAFCO : Vinafco Shipping Company Ltd BISCO : Bien Dong Shipping Company TEU : Twenty feet Equivalent Unit FEU : Twenty feet Equivalent Unit WTO : World Trade Organization ASEAN : Association of South East Asia Nation NAFTA : North America Free Trade Area EU : Europe Union APEC : Asia Pacifics Economic Co-operation SWOT : Strengths, Weaknesses, Opportunities, Threats GDP : Gross Domestic Product PC : Personal Computer R&D : Research & Develop WB : World Bank FDI : Foreign Direct Investment AFTA : ASEAN Free Tax Area GMD : Germadept B/L : Bill of Lading CY : Container Yard D-D : Door to Door CHAPTER 1: INTRODUCTION 1.1 Introduction: Following the tendency of globalization, Vietnam opened its economy, attracted foreign investment, joining World Trade Organization (WTO), the North American Free Trade Agreement (NAFTA) There is also the development of other trading blocks like the European Union (EU), the Association of South East Asian Nations (ASEAN), the Asia Pacific Economic Co-operation (APEC), and the growth of Intra Asian Trade These trade policy initiatives have a common objective to open up new trading opportunities and integrate countries into global economy Logistics and supply chain management play a vital role in Vietnam’s economic development Shipping industry in general and containerized transportation in particular plays a very important role in the logistics It is indispensable in the supply chain management process With the long history of shipping industry, since 19th century for cargo and passenger transportation and then developed to containerized transportation in late 1950s, until 1990s was domestics containerized transportation’s first appearance in Vietnam Nowadays proves to be the most economic and safety transportation mode It now occupies more than 40% of total cargo volume transported nationwide Nowadays, Vietnam becomes a manufacturing and processing place of many foreign companies due to low labor costs, natural resources and attractive investment environment Beside that, in the past ten years, Vietnam’s economy has achieved its vision of sustainable and high quality growth of GDP which is around 8% yearly These elements have raised the transportation demands in the country and this is resulted to fast growth of shipping industry in general and containerized transportation in particular Currently, there are only 05 domestics shipping lines in Vietnam market However, most of carriers currently don’t have a specific marketing strategy for the market because: - Domestics transportation is a new market for containerized transportation, furthermore majority of domestics producers are selling under ex-work basic which leave the shipping control to consignee side - The government is still controlling on maritime transportation, resulted to the uncompetetive market and some self-constraints in carriers’ investment With the prospect of joining WTO, Vietnam market will be fully open for all service industries including maritime service, carriers will invest heavily in Vietnam and the market supply will increase significantly over the demand Therefore, an improving the competive ability of carrier for Vietnam local market Vietnam local market is important for carriers’ development 1.2 Purpose of the research: The objectives of this research are being stated below: • Analyzing the development of the domestics containerized transportation in Vietnam, the situation of the competition between the carrier in order to assess the opportunities and threats for VINAFCO’s development • Analyzing the current situation of VINAFCO shipping company to find out its strengths and weaknesses, identify its position in the shipping market • Based on that analysis of external and internal environment, first of all, is to put the knowledge acquired in school into a business practice Specially, by applying the newest knowledge and methodology in services business, both in terms of strategy setting and working experience, the research aims at finding a proper solutions for VINAFCO shipping Co., 1.3 Scope and Limitations of the research: Shipping is basic process of transporting goods and cargo Virtually every product ever made, bought, or sold has been affected by shipping Despite the many variables in shipped products and locations, there are only three basic types of shipments: land, air and sea Most cargo transport is by sea rather than by air transport because sea transport can be cheaper and less restrictive to size, quantity, weight, and type of freight Air transport is usually reserved for products which must be sent within a certain time frame Containerization is an important element of the logistics revolution that changed freight handling in the 20th century Containerization revolutionized cargo shipping Today, approximately 90% of cargo moves by containers stacked on transport ships As of 2005 some 18 million containers make over 200 million trips per year, there are ships that can carry over 6,000 TEU, and designers are working on freighters capable of 13,000 TEU This research study focused on the research of VINAFCO shipping company and proposes some solutions for improving competitive ability to 2020 This research can be valuable reference to other domestics shipping lines This research has the following limitations: • This research has related to investigating economic situation in the domestics containerized transportation that is the hinterland of Vinafco, but it mainly focuses on the containerized transportation in the Southern market • In assessing the strengths and weaknesses of VINAFCO lines, the research has not examined its financial ability due to difficulties in gaining and assessing data necessary • Data about the competitors of VINAFCO mainly collected from secondary data, not from those lines themselves Therefore, the information of these competitors is not sufficient 1.4 Methodology: This research is completed from methods of statistics, decription, analysis, synthetic, etc and practical figures Basing on: - The combination of literature guidance - Secondary data analysis Secondary data obtained from company finance report and shipping line conferences were analyzed in order to have an overview of shipping industry nationwide - Primary data was collected from direct interview with customers and specialist in this field Running SPSS program to analyze the data Transfer the results into comment and conclusion of the correlation between factors - SWOT analyses method - Finally, based on all the results acquired from previous steps together with corporation overall solutions for the VINAFCO company is recommended 1.5 Organization of the Research: The content of this thesis consists of chapters: • Chapter 1: Introduction • Chapter 2: Literature review about the containerized transportation • Chapter 3: Overview of current shipping market in Vietnam and analyzing external environment • Chapter 4: Analyzing the internal operation of VINAFCO shipping company • Chapter 5: Some solutions for improving the competitive ability of VINAFCO shipping company Conclusions 10 Please rank how much you are satisfied with VINAFCO? ( ) Totally unsatisfied Service totally satisfied Customer service Terminal service Operations service Product: Trade lanes coverage Price: Freight competitive Place: Sales approach How you evaluate below departments within VINAFCO? ( ) Poor Excellent Customer Service department Booking unit Documentation unit Accounting unit Sales department Operations department Please select areas of services that VINAFCO need to improve Rank from to as priority.(1 as need to improve first, for second and for third ) ฀ Customer services ฀ Operation & terminal services ฀ Adjust rate to be more competitive ฀ Expand service coverage ฀ Other (please specify): What you think of the corporate brand image of VINAFCO? Strongly disagree A brand that you could trust Premium brand User-friendly brand 69 Strongly agree How often you would like to change your carrier ฀ less than year ฀ 1-2 year ฀ longer than year II Open ended questions Apart from VINAFCO have you ever used other service providers? If yes, comparing it to VINAFCO how you feel about it? Are you satisfied with VINAFCO service quality and standards ? Please explain your answer? III Respondent’s Profile Company name: …………………………………………………… Address: …………………………………………………… …………………………………………………… 1.Company business nature : ฀ BCO (Beneficiary Cargo Owner) ฀ NVO (Non-vessel Operator) 2.Company business field (for BCO only): ฀ Cattle feed ฀ Chemical products ฀ Rubber ฀ Food, soft drink ฀ Building materials ฀ Others (please specify) ………………………………………………… 70 APPENDIX 2A: Survey Results On Services product – D-D + CY-CY A SAMPLE PROFILE Company business nature Beneficiary cargo owner (BCO) accounts for a major part in the sample (60%) The rest is Non vessel operator (NVO) Vali d NV O BCO Total Frequen cy Percent (%) Valid Percent Cumulativ e Percent 20 40.0 40.0 40.0 30 50 60.0 100.0 60.0 100.0 100.0 Company business field (for BCO only) Among BCO companies, Cattle feed and Building materials are the biggest users Valid Missing Total Rubber Chemical products Cattle feed Food Building materials Total System Frequen cy Percent 10.0 Valid Percent 12.5 Cumulativ e Percent 12.5 4.0 5.0 17.5 15 30.0 14.0 37.5 17.5 55.0 72.5 11 22.0 27.5 100.0 40 10 50 80.0 20 100.0 100.0 B SHIPPING SERVICE USAGE Weekly volume Valid from 6-20 TEU more than 20 TEU Total Frequen cy Valid Percent Cumulativ e Percent Percent 13 26.0 26.0 26.0 37 74.0 74.0 100.0 50 100.0 100.0 The whole sample’s weekly volume was more than 6TEU, among which three quarters have the usage capacity more than 20TEU 71 Percentage of consignee’s nomination vs self nomination Ex-work nomination self control Valid N (listwise) N Mean Std Deviation 50 86.00 27.105 50 50 14.00 27.105 It was found that the sample follows the ex-work nomination in most cases Only 14% of cases can self control Frequency of changing carrier Most of the people interviewed (75%) said that they changed their carrier in to years About one fifth changed less than one year and the rest still kept their old carrier up to longer than years Valid Less than 1yr 1yr-2yr Longer than 2yrs Total Frequency 38 50 Valid Percent 18.0 76.0 6.0 100.0 Cumulative Percent 18.0 94.0 100.0 Choice of carrier It was found that BISCO and VINAFCO were selected by 56% and 16 %, respectively of the sample as being the 1st choice of carrier 22% ranked VINAFCO as their second choice and 12% ranked as third choice Carrier BISCO VINAFCO MARINA GMD VAN LANG Others 1st choice 28 56% 16% 12% 10% 6% 0% 2nd choice 16% 11 22% 10% 11 22% 4% 13 26% 72 3rd choice 0% 12% 10 20% 6% 8% 27 54% Important communication channel Up to 80% of respondents stated that consignee’s recommendation was the most influencing communication channel when they considered carrier Sales person factor came next with three quarters of the sample agreeing that should be the second important channel Following were the most recent used carrier with two thirds accepted as the third channel Communication channel Recommended by consignee 1st choice 40 80% Sales person 10 20% Most recent used carrier 0% Introduced by friend, other companies 0% Ad (Magazines/ Newspapers) 0% Brochure/leaflet 0% 2nd choice 10 20% 38 76% 4% 0% 0% 0% 3rd choice 0% 2% 32 64% 17 34% 0% 0% 4th choice 0% 2% 16 32% 33 66% 0% 0% Important factors to consider when selecting carrier Most Second Third Factors important important important Fast transit time 25 50% 14% 8% Sales promotion 14 16 28% 32% 18% More frequency 16 12% 32% 2% Freight cost 8% 0% 0% Vessel space and equipment availability 8 0% 16% 16% Terminal Service 20 0% 4% 40% According to the sample, when considering a carrier, 50% of people said fast transit time as the most important criterion Coming next was sales promotion with more than a quarter ranking it as the most important 73 Currently used carrier Carrier BISCO Used Not used 40 10 80% 20% VINAFCO 22 28 44% 56% MARINA 18 32 36% 64% GMD 18 32 36% 64% VAN LANG 16 34 32% 68% Others 42 16% 84% BISCO was used most among the people asked Nearly half of them used VINAFCO 74 APPENDIX 2B: Survey Results On Services product – D-D + CY-CY A SAMPLE PROFILE Company business nature More than 70% of the sample is BCO type Valid NVO BCO Total Frequen cy 14 36 50 Percent 22.0 72.0 100.0 Valid Percent 28 72 Cumulativ e Percent 28.0 100.0 Company business field (for BCO only) Among BCO companies, Cattle feed is the biggest group, followed by Rubber and Building materials industries Valid Missing Total Rubber Chemical products Cattle feed Food Building materials Total System Frequen cy 10 Percent 20.0 Valid Percent 22.2 Cumulativ e Percent 22.2 6.0 8.3 30.5 15 30.0 4.0 50.0 5.6 80.5 86.1 12.0 13.9 100.0 36 14 50 72.0 28.0 100.0 100.0 Weekly volume Frequen cy Percent Valid Valid Percent Cumulativ e Percent from 1-5 10.0 10.0 10.0 TEU from 6-20 20 40.0 40.0 50.0 TEU more than 25 50.0 50.0 100.0 20 TEU Total 50 100.0 100.0 The majority are heavy users with weekly volume of 20 TEU The rest also have a high volume of 6-20TEU a week 75 Percentage of consignee’s nomination vs self nomination Std N Mean Deviation Ex-work 50 68.0 35.553 nomination Self control 50 32.0 35.553 Valid N 50 (listwise) Most of the time, respondents are to follow ex-work nomination Just more than one fifth of the cases, they can self select their carriers Frequency of changing carrier Valid Less than 1yr 1yr-2yr Longer than yrs Total Frequen cy Valid Percent Cumulativ e Percent Percent 14 28.0 28.0 28.0 24 48.0 48.0 76.0 12 24.0 24.0 100.0 50 100.0 100.0 Nearly half of the sampled changed their carrier from to years The rest split equally into either less than year or longer than years B EVALUATION ON VINAFCO BUSINESS VINAFCO share on current monthly volume Nearly 40% of interviewed people used at least 30% of their total shipping usage from VINAFCO and more than a half used VINAFCO from to 30% of their shipping service Frequen Percen Valid Cumulative cy t Percent Percent Valid Back up 8.0 8.0 8.0 1%-30% 27 54.0 54.0 62.0 30%-60% 11 22.0 22.0 84.0 60%-100% 16.0 16.0 100.0 Total 50 100.0 100.0 100 76 Other brands that are currently used Beside VINAFCO, there were some other brands used Among them, BISCO was used by 44%, MARINA and GMD were used by a quarter, followed by VAN LANG and SMC Carrier Using Not using BISCO 22 44% 28 56% MARINA 13 26% 37 74% GMD 13 26% 37 74% VAN LANG 18% 41 82% SMC 18% 41 82% Others 14% 43 86% Customer satisfaction towards VINAFCO Sales approach and Trade lane coverage gained highest satisfaction from customers Terminal and customer services were ranked next Operation services and competitive price had lowest level of customer satisfaction N 50 Mean 4.4 Std Deviation 0.639 50 4.2 0.639 50 3.32 0.551 Customer services 50 3.08 0.695 Operation services 50 2.92 0.566 Price/ Freight competitive Valid N (listwise) 50 50 2.92 0.274 Criterion Place/ Sales approach Product/ Tradelane coverage Terminal services 77 Performance of departments N 50 50 Std Deviation 0.621 0.594 Mean 4.32 4.12 CSU/ Document unit Sales Department Operation & Terminal 50 2.92 0.274 Department CSU/ Booking unit 50 2.88 0.594 CSU/ Accounting unit 50 1.80 0.501 Valid N (listwise) 50 According to the sample, document Unit and terminal department were ranked highest in terms of customer satisfaction Sales department and booking unit were evaluated average and accounting unit dissatisfied customers a bit Areas for improvement To be improved To be improved To be improved Areas first second third Competitive rate 50% 28% 4% Customer Service 30% 58% 4% Operation and 15% 8% 70% terminal service Service coverage 5% 6% 22% The majority of people asked stated that price is the first thing for improvement All of respondents ranked price among the top areas to be improved Customer service comes next as the second area to be improved 92% of sample agreed operation and terminal should be the third step to improve Corporate brand of VINAFCO Customer feelings of VINAFCO Confident in wide services coverage Insecure about VINAFCO services Proud when using premium, superior brand Satisfied with services quality Valid N (listwise) N Mean Std Deviation 50 4.24 0.656 50 2.0 0.494 50 4.12 0.718 50 3.92 0.804 50 It was found in the survey that they are strongly agreed VINAFCO having wide service coverage and at high level of service quality 78 APPENDIX 3A : SHIP’S PARTICULARS OF M/V VINAFCO18 Registration Ship’s name: M/v VINAFCO 18 Type: Multi purpose and container vessel Flag: Vietnam Year built: 10/1986 At : Schiffswerft & Maschinenfabrik, Cassens GmbH Emden, Germany Classification: VRH Equipment for carry containers Strengthened for heavy cargo Equipped for carry dangerous goods VRH* MO DWT/GRT/NRT: 4212.6/3219/1524 – 240 Teu Callsign: X.V.C.X IMO number: 8609632 Port of registry: Haiphong, Vietnam Machinery M/E: MWM TBD 510 L6 x1: 1600KW @ 750Rpm G/E: MWM TBD 234 V8 x 2: CUMMINS NTA 855G x Dimensions Length overall: 100.59m Length (Article 2(8)): 94.94m Mounded beam: 14.00m Mounded depth: 7.45m Maximum draft: 5.44m Summer freeboard: 2.02m Cargo capacities: Cargo deadweight: 4212.6 DWT Hold dimension: 62.30L x 11.10W x 8.10H Grain capacity: 203,200 Cbft Bale capacity: 198,200 Cbft Strength of deck/hatches: Tank top: 12.0MT/m2 Hatch cover: 1.7MT/m2 Container intake: tiers on deck tiers in hold Total: 240 Teu Reefer plugs: 18x380V/50Hz/3ph on deck Dangerous cargo: Equipped for the carriage of dangerous goods SOLAS 11-2, Reg 54 79 APPENDIX 3B : SHIP’S PARTICULARS OF M/V VINAFCO25 Ship’s name Name of builder : VINAFCO-25 (Ex M/V Lady Star) : Shin Kurushima Dockyard Co.,Ltd Taihei shipyard Akitsu-cho, Toyota-gun, Hiroshima-Pref., Japan Ship’s No : 2856 Type of ship : General cargo ship/Container Port of registry : Haiphong port, Vietnam IMO No : 9124914 Call sign : 3WFH Classification : VRES (Ex N.K NS* MNS*) Navigation area : Sea going Complement : 18 Date of keel laying : Mar 01, 1995 Date of launching : May 16, 1995 Date of delivery : Aug 28 1995 NRT/GRT/DWT : 1,893/4,159/5,578b (252 Teus) Registerd length/ L.O.A /L.B.P : 90.69 M/97.49 M/89.95 M Moulded breadth : 18.40 M Moulded depth : 9.20 M Max draft : 6.40 M Service speed : 12 Knots FO capacity (A) : 100.25 M3 FO capacity (C) : 437.85 M3 Fresh water tank : 35.50 M3 Ballatst tank : 1,578.20 M3 Main engine : Akasaka A38 Eng No : 1008 /2,800 ps x 240 rpm/2,380 ps x 227 rpm F.O consumption : 6.5 t/d Generator engine : Yanmar 6KHL-STN x x 180 KW 450 V, 60 Hz F.O consumption : 222.7 g/kw/h (at 100%) Auxiliary boiler : Tortoise engineering Co., MKSC 15-500/450 F.O consumption : 42.8 kg/h Evaporator (F.W.C) : Alfa laval KMC, KK JWP-26-C80 capacity:10 t/d Propeller : bladed – Diameter/pitch: 3,000/1,886 MM Bower anchor : 2.850 t – Bower anchor cahin: 495.0 M x 48 MM Wireless equipment : Furund electric Co., RC-5000-3T, 400 W No of hold : Two (2)/No of deck: single Hatch size & No : Upper No 1: 18.00 M x 10.40 M No 2: 37.80 N x 10.40 M Hold capacity : Grain: 8,690.18 M3/Bale: 8,263.77 M3 Type of hatch cover : Pontoon type Strength : 5.6 t/m2 (uniform load) - 7.5 t/ m2 (local strength) : 20’ (15t) x tiers – 40’ (30t) x tiers On hatch & on deck : 20’ (15t) x tiers – 40’ (30t) x tiers 80 APPENDIX 3C : SHIP’S PARTICULARS OF M/V NOBLE RIVER Type : Cellular container ship, gearless Container capacity : 969TEU Flag : PANAMA Port of registry : PANAMA Keel Laid : 1982.06.08 Delivered : 1983.04.01 Yard : QRENSTEIN & KOPPEL A.G LUBECK GERMANY International Gross : 9948 International Net : 6804 Deadweight(Summer Dft) : 14003MT Lightship : 5680MT Displacement(Summer) : 19683MT Summer draft : 8.25M LOA : 153.62M LBP : 142.50M Breadth MLD : 22.86M Depth MLD : 11.10M Main engine : ONE(1) SET OF MAK8N601 TYPE M.C.O: 7350KW X 425R/MIN Speed/consumption : Main engine consumption IFO 180cst at sea about 18 MT/day On about speed 12 knots on summer draft, Basis sea conditions not exceeding Beaufort Scale gentle breeze Bunker specification : IFO 180cst for main engine and M.G.O for auxiliary engines, Auxiliary engine : TYPE: TWO(2) SETS OF 6VAL-UT YANMAR OUTPUT&REVOLUTION: 558KW X 900R/MIN Alternator : TYPE: TWO(2) SETS OF FEK45D-8 TYPE OUTPUT: 635KVA/POWER FACTOR 0.8 Container intake : 969TEU Stack-weight TEU FEU TEU In hold 370 176 80t 140t On deck 599 252 50t 68t Holds/hatches FEU : 3holds/11 hatches 81 BILIOGRAPHY Valerie A Zeithaml and Mary Jo Bitner, “Services Marketing”, Mc Graw-Hill International; 5th edition; 2003 Andrian Palmer, “Principles of services marketing”, McGraw-Hill International; 3rd edition; 2001 James Brian Quinn, Jordan J Baruch and Penny Cushman Paquette “Technology in Services”, Scientific American No.257 on 6th December 1987; page 50-58 Lovelock, C.H and Wright, L.K., “Principles of Service Marketing and Management”, Prentice Hall, 1999 Karen P Goncalves; “Services Marketing – A strategic approach”, Prentice Hall International Inc., 1st edition, 1998 Levitt, T "Managing intangible products and product intangibles", Harvard Business Review, May-June, 1981, pp.94-102 Marc Levinson, The Box, How the Shipping Container Made the World Smaller and the World Economy Bigger (Princeton Univ Press 2006) Johnson and Scholes, “Strategic Marketing: Cases, Concepts and Challenges”, 1998, Prentice Hall Stern, M.E., 1996, “Marketing Planing: A System Approach”, Mc Graw Hill Kotler, P and Amstrong, G., 1999, “Priciples of Marketing”, 8th edition, PrenticeHall Cohen, William A 1991 “The Practice of Marketing Management”, 2nd edition, Macmilan Douglas M Lambert & James R Stock, 1999 “Strategic Logistics Management”, 3rd edition, International Edition Visabatimes, May 22, 2006 Vietnam Economic Times – Kinh Te 2005-2006, Viet Nam & The Gioi Vietnam business briefs by Intellasia, in April and May (weekly) 82 http://www.germadept.com http://vinalines.com.vn http://www.vpa.org.vn/vn/news http://dpi.hochiminh.gov.vn http://www.vinafco.com http://alphaliner.com/brs-alpha http://wikipedia.org/wiki/SWOT_analysis http://wikipedia.org/wiki/services 83

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