NN AN INVESTIGATION INTO THE CURRENT STATUS OF MARKETING ACTIVITIES AND SOME SOLUTION TO IMPROVING THE COMPETITIVE ADVANTAGE OF TOURISM PRODUCTS AT SANNA TOUR COMPANY

1 MINISTRY OF EDUCATION AND TRAINING DUY TAN UNIVERSITY FACULTY OF ENGLISH GRADUATION THESIS LE THI NHU PHUONG AN INVESTIGATION INTO THE CURRENT STATUS OF MARKETING ACTIVITIES AND SOME SOLUTION TO IMPROVING THE COMPETITIVE ADVANTAGE OF TOURISM PRODUCTS AT SANNA TOUR COMPANY Major : English for Tourism SUPERVISOR : VU VAN THINH STUDENT : LE THI NHU PHUONG CLASS : K23NAD6 STUDENT CODE : 2320324655 DA NANG, 2021 Graduation Paper Supervisor: Vu Van Thinh ACKNOWLEDGEMENTS Although weeks is not a long time, but during my internship at Sanna Tour Joint Stock Company, I have received the whole-hearted guidance of all my brothers and sisters at the company This is a valuable experience for a last year student about to enter life like me I myself find it is a blessing to receive so much help from people, whom I would like to express my gratitude to: First of all, I would like to thank all the teachers at Duy Tan University who have been dedicated to teaching me and all the students More specifically, I would like to thank the two teachers, Ms Thy, the homeroom teacher during my four years of study, and my supervisor, Mr Thinh, for his wholeheartedness instructed me to help me complete this graduation paper And then I would like to thank the Board of Directors of Sanna Tour Company, all the members of the company who have helped and always given me comfortable conditions to learn, exchange experience and knowledge Last but not least, I want to thank my parents, friends and classmates They are the people who helped me a lot during my study time as well as when I finished the diploma project Although there have been many efforts to complete the graduation paper in the most complete way, but due to my limited knowledge, the work has many subjective opinions of my individual, it will inevitably make mistakes I look forward to receiving the comments from all the teachers to complete it Your student Le Thi Nhu Phuong Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper Supervisor: Vu Van Thinh STATEMENT OF AUTHORSHIP I here by declare that I am the sole author of this diploma project and I have not used any sources other than those listed in the bibliography and I clarified as reference I further declare that I have not submitted this graduation paper at any other in situation in order to obtain a degree Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper Supervisor: Vu Van Thinh ABSTRACT Tourism is considered to be a key sector of the Vietnamese economy The study shows the general picture of the tourism situation of Vietnam in general and the Vietnam Tourism Joint Stock Company in particular because tourism belongs to the industry group that is seriously and immediately affected The number of international tourists to Vietnam has fallen sharply over the past two years due to travel and entry restrictions worldwide It can be seen that Vietnam's tourism industry is exhausted and has not shown signs of recovery, so we have to find answers, come up with suitable solutions to try to recover That is also the main content and want to achieve in my graduation: “An Investigation into the current status of marketing activities and some solutions to improving the competitive advantage of tourism products at Sana tour company” Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper Supervisor: Vu Van Thinh LIST OF TABLES Figure 1: Organization Chart Figure 2: Organized marketing department Figure 3: Direct distribution channel map Figure 4: Indirect distribution channel diagram LIST OF CHART Chart 1: The real situation of revenue development Chart 2: Evaluation about the tourism program the company Chart 3: Evaluation about the price Chart 4: Evaluation about the Place Chart 5: Evaluation about the promotion LIST OF ABBREVIATIONS UNWTO : World Tourism Organization SEM : Search Engine Marketing SEO : Search Engine Optimization Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper Supervisor: Vu Van Thinh TABLE OF CONTENTS Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper Supervisor: Vu Van Thinh CHAPTER INTRODUCTION Rationale Along with the development of the country, the tourism industry has made much progress and achieved many remarkable achievements The results assessed through the standards of customers, income The ratio of GDP and jobs has been determined the role of the tourism industry in the national economy In recent years, tourism has gradually become a key economic sector for the country and especially with Da Nang city The policies of opening up the economy and diplomacy of Vietnam with the desire to make friends with all countries in the world have attracted more and more international tourists from the world to Vietnam They come to our country for many purposes such as seeking filial piety and customs, often enjoying the scenery, looking for investment opportunities On the other hand, economic renewal has improved people's living standards population, leading to increased demand including tourism This has pushed Vietnam's tourism industry to develop at a relatively high speed, creating a vibrant business market Especially in the market economy, marketing is indispensable in the travel business However, the advantages must go with difficulties, 2021 is the year the tourism industry in Vietnam in general and the Vietnamese travel agency in particular encounter disadvantages It is not the subjective reasons that come from us but the reason that no one can predict is the emergence and development of an acute respiratory infection caused by a new strain of covid-19 virus Many difficulties encountered tour operators’ business almost stagnant, many businesses are said to be in severe difficulties cannot stand The number of international tourists to Vietnam decreased because of the epidemic Travel companies need to take measures to improve the quality of tourism products to attract domestic tourists Marketing is an important factor connecting the resources and capabilities of the business to the market, especially with the travel business, customers are the Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper Supervisor: Vu Van Thinh vital condition of the business Businesses that want to develop must develop their own strategies, especially marketing is essential This not only attracts customers but also brings a lot of revenue for businesses There is a wide variety of fields and business, so the competition between businesses is very strong To develop, increase revenue as well as catch up with the tourism trend, marketing strategies and plans are indispensable Therefore, it is necessary to develop marketing strategies that focus on satisfying the needs of tourists in all aspects from accommodation, dining, entertainment, transportation, travel services to information consulting, sales, tour From there, it helps travel businesses to thoroughly approach the travel needs of customers, bring a variety of products to tourists, with the ultimate benefit of increasing profits position in the tourism market Recognizing the importance of marketing strategy, as well as improving the marketing strategy of the marketing department, with the guidance of teachers, I decide to choose the topic “An Investigation into the current status of marketing activities and some solutions to improving the competitive advantage of tourism products at Sana tour company” Aims and Objectives The general system of marketing and marketing in business is valid to see the role and importance of Marketing activities to the travel business Evaluation of marketing execution and implementation work of Sanna Tour Joint Stock Company On the basis of combining with actual analysis to find solutions aimed at perfecting Marketing activities at the company will improve business efficiency Besides, offering marketing strategies to help the company attract tourists to use tourism products during the current pandemic Scope of the Study Scope of research is marketing activities aimed at attracting tourists Sanna Tour Joint Stock Company in recent years Activities and implementation of the Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper Supervisor: Vu Van Thinh company's marketing Marketing activities of the company and proposing solutions to improve the competitiveness of tourism products at the company Method of the study During the course of my project, the methods I used included: - Theoretical research - Observing reality - Collect and process data: Directly observe the activities and work of marketing staff to collect data These data are processed and analyzed for inclusion in the thesis - Evaluate and draw from practical experience - Use internet to search for information - Questionnaires and interviews: I have designed a questionnaire to survey tourists come to Sanna Tour to receive their information and ideas when participating in the company's travel program Finally, I apply the theory learned in travel industry combined with the actual situation of the tour company where I myself have been practicing, from the observations and experiences during my work Directly at the company, giving some suggestions and solutions Organization of the Study The structure of my research is divided into parts: Chapter is the opening, including: the rationale, the aims and objectives, the scope of the study, the methods of the study, and the organization of the study Chapter is the theoretical background Chapter is the case description for Sanna Tour Chapter is the analysis and evaluation of the current status of marketing activities at the company Sanna Tour Chapter is the difficulties and solutions Chapter is the conclusions and suggestions CHAPTER THEORETICAL BACKGROUND 2.1 Travel business trade and travel business Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper 10 Supervisor: Vu Van Thinh 2.1.1 Definition of travel trade and travel business 2.1.1.1 Definition of travel trade Stemming from the basic contents of tourism activities, the definition of travel activities as well as distinguishing travel from tourism is a necessary job “ Travel trade is the conduct of market research activities, the establishment of the package or partial travel programs, advertising and selling of these programs directly or indirectly through intermediaries or public offices”( According to the marketing curriculum at National Economics University) Organize and organize the implementation of the program and tour guide However, there are two approaches to travel and tourism The first approach of filial piety in the broadest sense of travel includes all activities of human traveling from one place to another as well as activities related to that travel With such a scope, tourism includes the element of travel, but not all travel activities are tourism The first approach of filial piety in the broadest sense of travel includes all human activities traveling from place to place as well as activities related to that travel With such a scope, tourism includes the element of travel, but not all travel activities are tourism The second approach, the travel approach in a narrow scope To distinguish travel business from other tourism activities such as hotels, restaurants, and entertainment, it is limited to the travel business to only organize activities of travel schedule An example of this approach is the definition of travel in the Law on Tourism of Vietnam “Travel is the construction, sale or organization of a part or the whole implementation tourism program for tourists " Travel business includes domestic travel business, international travel business Domestic travel business is the construction, sale, and organization of the implementation of tourism programs for domestic tourists and must have conditions International travel Student: Le Thi Nhu Phuong business is the construction, sale and Code :2320324655 Graduation Paper 60 Supervisor: Vu Van Thinh - The company needs to build programs for holidays, national days such as meaningful gift programs for women on International Women's Day 8/3 or honeymoon program for women couple on valentines day The possible destinations are Thailand, Malaysia, Singapore, China, Indonesia, Laos, Europe, Germany, Korea, Japan attract customers If this program is successful, it can be considered as a typical product of the business Especially with two new projects, photo project and yearbook tour for students, the company needs to promote strongly in the market Besides, when building a program for a specific group of visitors, it is necessary to pay attention to: + It is necessary to be aware of the needs of guests because the same program has delegations that think it is too much to stay at this point, while there are groups who think it is too much to enjoy the beauty + Attention should be paid to the professional characteristics of customers This feature focuses on consumer characteristics of customers The company should focus on activities to improve its programs, add extra tours to increase the attractiveness of the products it offers and increase the spread satisfied customers when consuming + The company needs to research and carefully find the needs of tourists, fully exploit new tourist destinations to build unique and unique programs Companies need to find service providers with the best ability to provide services at reasonable prices Thus, the company has attractive programs, reasonable prices and attracts tourists + It is necessary to remove old and outdated programs and adjust programs that are not suitable for tourists When a program is accepted by the market, it is necessary to find a way to maintain its reputation and quality while always improving them to increasingly satisfy the needs of customers - Improving service quality: To improve and improve service quality, the company should perform the following tasks: Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper 61 Supervisor: Vu Van Thinh + Keep track of guest feedback to capture the most dissatisfied customers From there, consider and take measures to correct in time then send a reply to the customer Because if we fix the mistakes that customers reflect, 90% of the customers will become loyal customers of the company + Organize training sessions on customer service skills and help employees understand their role in improving service quality and giving them a professional working style, passion for the job In addition, the company's target customer market tends to tour overseas so the company must also have training sessions to improve the staff's language skills + For tour guides: Because the company's resources not meet the needs of guides, the company will have to hire freelance guides and collaborators This volume is difficult to control, but it is the object that has a great influence on the quality of the tourism program Therefore, companies must choose carefully and put together a list from the best onwards so that when there is a delegation we can easily choose There must also be a clear policy and quality requirements for this audience Coordinate with a team of tour guides to grasp the new needs of guests Besides, it is necessary to improve the tour guide's foreign language skills to satisfy foreign guests In addition, the company's market research department must regularly monitor customer profiles and classify customers for the purposes of: The first: capture the needs of future guests Second: when there is a new product, the company will base on customer records to send them information about this new product Third: the company will send emails or greeting cards to customers on their anniversary or birthdays Fourth: for loyal customers, there should be reasonable policies such as discounts, service promotions, holiday gifts … 5.3.2 Completion of Price Policy Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper 62 Supervisor: Vu Van Thinh Price is one of the most important options for customers, and is a big factor in sales volume, and has a strong impact on the company's revenue and profitability To attract customers and increase profits, Sanna tour needs to use price policy as a tool to stimulate consumption and prolong the seasonality of the product Currently, customers of Sanna Tour are mostly people with average payment ability Therefore the price for them has an important meaning in deciding to buy travel programs of the company Sanna's current pricing scheme is a principle-based rating mechanism based on cost and percentage of interest In general, the company's price is still high, the reason is so high because the company has to hire services such as transportation, note taking and outsourcing guidance collaborators To be able to compete in the market and attract visitors, a company needs to take measures to lower prices, which in turn leads to discounts on travel programs: - Maintaining relationships with tourism product suppliers, selecting service providers with guaranteed quality and low prices - At different times, the price of a tour program may be different At the beginning and end of the season, prices can be reduced to attract customers and prolong the business season In the middle of the season, due to the increase in service prices, the company may increase tour prices And depending on the time, the attractiveness of the tour company can set prices for different travel programs: for an attractive, unique program that many people like, a higher price can be offered In addition to the on-going price discrimination cases, the company can also implement different discrimination cases as for travel programs with over-expected visitors For example, the 30th customer reduces 8% of the tour price, the 30th customer reduces 9% of the tour price Group of 80 or more customers reduce 510% of the whole group sale price used to enjoy preferential prices for each type of tour, specific market In addition, many other preferential policies can be applied to attract customers - At the same time, the company must regularly monitor and refer to the Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper 63 Supervisor: Vu Van Thinh programs and prices of competitors, find out the strengths and weaknesses so that there are suitable adjustments in its prices When selling travel programs, Sanna employees need to know and be very flexible in determining the price of how to attract more people, not let the state of visitors come to the company and then leave The company needs to develop different prices for the same tourist destination and manage price information systematically With any travel program, the construction of the price will help tourists to choose a suitable program, avoiding the monotony of prices that makes tourists not satisfied Usually the price of each tour program is often different due to the means of transport or the quality of the hotel room, the meal rate or the length of the trip so it is easy for guests to choose a program know about pricing, program services and operations so the company needs to systematically manage this information Besides, the company needs to find out the market price to adjust the tour price to suit the general market 5.3.3 Complete of Place (distribution) Policy The company should expand direct distribution and distribution channels by: - Establish and tighten relationships with newly established stores - Together with the Board of Directors and Marketing Department to participate in conferences, seminars on tourism organizations, tourism exhibitions - Continuing to use the methods that have been used to contact with customers such as Make phone calls, make direct appointments, send emails, send letters Participate in fairs, events, seminars of the general department, the tourism department to establish more distribution channels Further tightening the company's relationship with the travel agencie the company is having relationships with in order to strengthen its strategic alliance in distribution - The market research department needs to be sensitive to all the information to help the marketing department perform better -The company should have more preferential policies for agents, collaborators, and guest brokers such as increasing the gap, promotion policies, and recruiting more collaborators Expand sales agents and points of sale by: contacting people in Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper 64 Supervisor: Vu Van Thinh the provinces and searching for agents and points of sale through travel channels and groups on social networks to be able to find people who need to be agents In particular, the company can search for agents through the “Sales tour alliance" that the company participates in to find potential partners in provinces and cities - Tightening relationships with travel agencies that the company has been cooperating with by joining travel organizations Promote its activities in the sale tour alliance 5.3.4 Completion Promotion Policy: - Tourism marketing by tradition: The explosion of technology 4.0 makes traditional tourism marketing types such as leaflets, travel information counters, ticket counters, fairs, to be "weakened" However, with traditional methods, it will bring friendliness and closeness to customers Remember, the old way, not outdated, and being deployed in a new direction will bring great results, especially with new products, the traditional form of marketing will bring many good results - The promotion of Sanna's brand image creates trust with customers about the image and products of the company, building for the company a foothold in the customer's mind, becoming the first choice for customers when they want Traveling is an important job in attracting customers of travel businesses The company may participate in social media programs or sponsor social programs This is an important tool to help the Company's products get closer to customers, it is necessary to build a budget source and a specific strategy for the Company towards the future - The company's products are in a period of growth, the market has many competitors, and the revenue is also increasing - Use more pull strategies to let customers know about the company's products and reputation by effective communication such as advertising and direct selling The company should focus on advertising on two main media: + First, advertisements in newspapers and magazines content in these pages may be the introduction of new products Advertise in some Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper 65 Supervisor: Vu Van Thinh newspapers that usually reach the earliest tourists when coming to Vietnam such as: Heritage Magazine, The guide + Second, the most electronic advertising is on the website of the Company, because this is the main means for customers to learn about the product Therefore, regularly update new images of products and designs for customers to easily grasp 5.3.5 Some outstanding tourism marketing methods to attract customers to buy tourism products - Marketing focuses on experiential content: The target audience for this type of tourism marketing is those who like to experience, discover culture, customs, cuisine, heritage, locality in their destination In their journey, they will stay in the homestay to live, eat, sleep with the people, instead of resorts, modern and luxurious hotels Experiential marketing strategies require companies and businesses to provide their target audience with all the best experiences they will experience on their tours This type of tourism marketing is also often used by local tourism companies to develop local tourism by cooperating with agents to introduce local cultures and specialties while increasing the rate of booking, this kind of profit brings great experiences to visitors - Marketing online: + Website Marketing: Tourism is a specific industry, in order to sell tours or introduce destinations, cuisine, experiences, , it is imperative to invest in a travel website that is not only beautiful, attractive, but also professional and Currently, the company's website system has been adjusted to suit the needs of customers The company needs to update more attractive travel programs, travel experience sharing articles Besides, it is possible to place public information ads on other websites with large traffic volume to attract customers to view product information on the website + Social Networking: Advertising on virtual social networks, this is a hot trend in Online Marketing And Facebook is a large virtual social network in the world today In addition, in Vietnam, the largest virtual networks are Intagram, Zing Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper 66 Supervisor: Vu Van Thinh Go.vn On it people can have many friends, relationships, that is a good bridge for you to implement Marketing campaigns (especially Viral Marketing) The company has created many interactive fan pages on Facebook such as Sanna tour, Bana hill ticket agent, Visa Da Nang However, the company needs to promote the posting of attractive images, information useful, attractive tours, to attract domestic and foreign tourists more easily Focus on exploiting the company's main page, Sanna Tour, instead of other sub-pages products on the main page (namely 10 articles a week) the article should be creative or copy other sources, but the images should be clear and beautiful Companies need to increase engagement on Facebook pages Can invest costs to advertise via facebook to attract customers + Search Engine Marketing (SEM) includes ways: Adwords and SEO Adwords is a form of buying keyword advertising on the search engine The ad content will appear when someone searches for the correct keyword and runs the ad And the company will pay the supplier, which is a popular form of advertising for leading companies today, and Sanna should invest the cost to attract more customers SEO (Search Engine Optimization) is a form of keyword optimization of the website for search engines to reach the top of the user's search results The company can either self-SEO or hire SEO Because the company's capital is limited, so the company should self-SEO, the staff of the IT-Marketing department can invest in this form of marketing to bring business efficiency Both of these two forms increase the visits of users to your website with content they are interested in If the amount of traffic to the website increases, the potential customers will also be higher Nowadays, SEM is a very valuable form of advertising on the internet along with advertising on social networks + Viral Marketing: This is a form of creating activities, programs or links in online communities such as forums, social networks, blogs, etc., not out of the goal of introducing the company's products and services to consumers use The characteristic of this form is to create a viral or word-of-mouth effect of netizens Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper 67 Supervisor: Vu Van Thinh about the company's products or services Creating a travel blog, investing in it to be unique and different, then combining it with a business, touring or hotel voucher is the way for travel bloggers to succeed Some famous travel bloggers in Vietnam can be mentioned as Le Ha Truc, Phan The Anh, Quang Vinh, Nguyen Truc Lam,Nhi Đang, Ngô Tran Hai An This is an effective form of marketing that does not cost much, so the company should set up your own blogger site and invest in effective content marketing + Youtube: The company can create a Youtube channel for their own company or link with famous tourism YouTube channelers such as Khoa Pug,Vu Khac Tiep Official,Khoai Lang Thang,Fahoka Xe dịch,Challenge Me - Le Hoang Nam, Chan La Ca, Quang Vinh This is a pretty good and unique advertising idea The company should create a video after each customer journey and upload the video via youtube to keep the customer's image This is a way to leave an impression on customers so that they come back next time CHAPTER CONCLUSIONS AND SUGGESTIONS 6.1 Conclusions Vietnam's tourism industry has been hit hard by the epidemic, causing many difficulties for the entire industry and all travel companies across the country Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper 68 Supervisor: Vu Van Thinh This crisis is like a challenging test for all of us And it is up to each business, every person, to continue to think about whether to find a solution or not to surrender After working directly and experiencing the increasing difficulties that the tourism industry in general and Sanna in particular are facing today, I have boldly analyzed and came up with some personal solutions with the aim of partially solve the difficulties that the company is facing Finally, I would like to thank Sanna Tour Corporation for giving me the opportunity to work and learn I would also like to thank Vu Van Thinh for helping me enthusiastically so that I could complete this graduation project This is a large subject area, my knowledge and experience are not good enough to write this topic in the best way, so this topic is unavoidable, and my arguments are not yet tight many problems that I have not analyzed in depth In the research process, there are still many limitations and there are many subjective opinions of myself I look forward to your teachers' comments to help me complete my project 6.2 Suggestions During my time at Duy Tan University, I was very satisfied with what the school and the teachers had for me But besides that, I would like to have a few small suggestions for the school: - Creating opportunities for students of Faculty of English to have more practical experience in hotels, restaurants and tours during years of study - Upgrading the internet network at Viettin facility - Creating conditions for students of Faculty of English to have more extracurricular programs to communicate with foreigners - Organizing job fairs with more frequency or opening reputable job information websites to support students looking for jobs These are my ideas, I hope they will be useful to the school and Faculty of English I wish the teachers and staff of the school a lot of health and happiness on Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper 69 Supervisor: Vu Van Thinh the way of teaching and learning Wishing Duy Tan university more and more development and success REFERENCES ENGLISH BOOK 1.Philip Kotle (1984), Marketing Essentials VIETNAM BOOK Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper 70 Supervisor: Vu Van Thinh 2.PGS.TS Nguyễn Văn Mạnh & PGS.TS Phạm Hồng Chương (2012), Giáo trình quản trị kinh doanh lữ hành 3.PGS, TS Vũ Thế Phú (2006), Giáo trình Marketing Ths.Trần Ngọc Nam(2005), Marketing du lịch 5.Nguyễn Văn Mạnh & Nguyễn Đình Hồ (2015), Giáo trình Marketing du lịch WEBSITE 6.https://sannatour.com/ 7.Du lịch Việt Nam 2020: Phát huy nội lực bão Covid https://nhandan.com.vn/dien-dan-dulich/du-lich-viet-nam-2020-phat-huy-noi-luctrong-bao-covid-19-630469/ 8.Tập trung triển khai giải pháp phục hồi hoạt động du lịch năm 2021 https://danang.gov.vn/chi-tiet?id=42224&_c=3,9 Student: Le Thi Nhu Phuong Code :2320324655 Graduation Paper Supervisor: Vu Van Thinh APPENDIX QUESTIONNAIRE SURVEY Hello everyone, My name is Phuong I am a final year student at Duy Tan University My major is English for tourism I am doing my report for graduating To complete the report, I need some information about your assessment of the company It is my pleasure if you not mind spending a couple of minutes to answer 10 questions below Thank you so much! How you know about Sanna tour? A Website B Social Network C Friends' recommendations D Others What form of trip you usually take? A Group B Family C Individual D Others What is your trip purpose? A Business B Tourism C Visiting friends, relatives D Others Are you satisfied with the tour guide’s foreign languages? A Very satisfied B Satisfied C Normal D Very dissatisfied 5.Are you satisfied with your tour guide’s attitude?  A Very satisfied  B Satisfied Student :Le Thi Nhu Phuong Code :2320324655 Graduation Paper Supervisor: Vu Van Thinh  C Normal  D Very dissatisfied Are you satisfied with the tourism programs at Sanna Tour?  A Very satisfied  B Satisfied  C Normal  D Very dissatisfied 7.What you think about the price of the tourism program?  A Cheap  B Normal  C Expensive  D Other Are you satisfied with the support consultants attitude?  A Very satisfied  B Satisfied  C Normal  D Very dissatisfied 9.Are you planning to continue traveling with Sanna? Strongly agree  A Agree  B Neither agree or disagree  C Disagree  D Strongly disagree 10.How you buy the travel program?  A Company  B Collaborator  C Point of Sale Student :Le Thi Nhu Phuong Code :2320324655 Graduation Paper Supervisor: Vu Van Thinh SUPERVISOR’S COMMENTS Le Thi Nhu Phuong Student code :2320324655 Graduation Paper Supervisor: Vu Van Thinh EXEMINER’S COMMENT Le Thi Nhu Phuong Student code :2320324655 ... Cham Tourism Lao Tourism Hôi An Tourism Thai Lan Tourism My Son Tourism Malaysia Tourism Đa Nang Tourism Singapore Tourism Ly Son Tourism China Tourism Huê Tourism Korea Tourism Quang Binh Tourism. .. and want to achieve in my graduation: ? ?An Investigation into the current status of marketing activities and some solutions to improving the competitive advantage of tourism products at Sana tour. .. Janpan Tourism Ninh Binh Tourism American In addition, Sanna Tour also offers the following typical tours :Premium tour, Cheap tour, Eco tour, Honeymoon tour, Community tour, Summer tour, Tet tours,