NN AN INVESTIGATION INTO THE REAL SITUATION OF THE MARKETING STRATEGIES AND SOME SOLUTIONS TO ATTRACT TOURIST CHOOSING SERVICES AT SANNA TOUR JOINT STOCK COMPANY

DUY TAN UNIVERSITY FACULTY OF ENGLISH GRADUATION PAPER AN INVESTIGATION INTO THE REAL SITUATION OF THE MARKETING STRATEGIES AND SOME SOLUTIONS TO ATTRACT TOURIST CHOOSING SERVICES AT SANNA TOUR JOINT STOCK COMPANY Major : English for Tourism SUPERVISOR : LƯƠNG KIM THƯ, M.A STUDENT : ĐẶNG THỊ NGỌC TRÂM CLASS : K23 NAD2 STUDENT CODE : 2320321365 DA NANG, 2021 Graduation Paper i Supervisor: Luong Kim Thu,M.A ACKNOWLEDGEMENTS It is undeniable that this graduation paper could not have been finished without the enthusiastic and invaluable help of those who care about me and my graduation thesis First, I would like to show my sincere gratitude to my supervisor Ms Luong Kim Thu Without his helpful and encouragement, this case study would not have been completed Besides, I am really grateful to employees of Sanna Tour Joint Stock Company for supplying the useful information for doing this graduation thesis Moreover, I also would like to show my gratitude to teachers at Faculty of English of Duy Tan University for the knowledge which they imparted me in last four years at the University As last, I deeply thank all my family and friends during time I this graduation thesis Their enthusiastic help, true comments gave me motivation to perfect my graduation thesis Thank you so much! Da Nang, May, 2021 Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Paper ii Supervisor: Luong Kim Thu,M.A STATEMENT OF AUTHORSHIP Except where reference is made in the text of the thesis, this thesis contains no material published elsewhere or extracted in the whole or in part from a thesis by which have qualified for or been awarded another degree or diploma No other person’s work has been used without due acknowledgement in the thesis This thesis has not been submitted for award of any degree or diploma in any other tertiary institution Da Nang, May, 2021 DANG THI NGOC TRAM Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Paper iii Supervisor: Luong Kim Thu,M.A ABSTRACT With the purpose of improving the service quality of the marketing department at Sanna Tour Joint Stock Company, this graduation report is made based on theory and actual data First, I collected actual data by giving a questionnaire to tourists to evaluate the service quality of the Marketing department at that company In addition, I also researched specific statistics from my boss's management to evaluate the weaknesses and strengths of the Marketing department Then, all these real data are analyzed and evaluated based on the theoretical background and the actual situation Finally, through careful analysis and evaluation, I have made suggestions to improve the marketing strategy to attract customers to the services of Sanna Tour Joint Stock Company Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Paper iv Supervisor: Luong Kim Thu,M.A TABLE OF CONTENT ACKNOWLEDGEMENTS i STATEMENT OF AUTHORSHIP ii ABSTRACT iii TABLE OF CONTENT iv LIST OF TABLES AND FIGURES viii CHAPTER INTRODUCTION 1.1 Rationale 1.2 Aims and Objectives 1.2.1 Aims 1.2.2 Objectives 1.3 Scope of the study .2 1.4 Method of the study 1.5 Organization of the study CHAPTER THEORETICAL BACKGROUND 2.1 General introduction to tourism 2.1.1 Definition of Tourism .4 2.1.2 Classification of types of tourism .5 2.1.2.1 Classification by Purpose of Trip 2.1.2.2 Classification according to the geographical characteristics of destinations 2.1.2.3 Classification according to the organization of the trip 2.1.3 Concept of travel Company 2.1.3.1 Classification of Travel company 2.1.4 Business concept of Travel company 2.1.4.1 Factors affecting company business .7 2.2 General introduction of the Marketing department Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Paper v Supervisor: Luong Kim Thu,M.A 2.2.1 Definition of Marketing in Tourism 2.2.2 Role of Marketing department and job description 2.3 Marketing strategies in tourism 10 2.3.1 Definition of Marketing strategies 10 2.3.2 Factors affecting Marketing strategies 10 CHAPTER CASE DESCRIPTION 11 3.1 General information about Sanna Tour Joint Stock Company 11 3.1.1 Over view of Sanna Tour Joint Stock Company 12 3.1.2 History and development of Sanna Tour JSC 12 3.1.3 Organization structure of management at Sanna Tour JSC 13 3.1.3.1 Functions of each department 13 3.1.3.2 Personnel structure at the company .16 3.2 Introduction of Marketing Department at Sanna Tour Joint Stock Company 17 3.2.1Functions and Responsibilities of quality of the marketing department at Sanna Tour Joint Stock Company 17 3.2.1.1 Functions .17 3.2.1.2 Responsibilities 18 3.2.2 Structure of Marketing Department .19 3.2.3 Activities of Maketing staffs service at Sanna Tour Joint Stock Company 20 3.2.4 Facilities of Marketing department 20 3.2.5 Product system at the company .21 3.2.6 Some popular types of travel services of Sanna Tour Joint Stock Company 23 CHAPTER 4: ANALYSIS AND EVALUATION 27 4.1 Analysis .27 Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Paper vi Supervisor: Luong Kim Thu,M.A 4.1.1 Analysis of activities of Marketing department at Sanna Tour Joint Stock Company .27 4.1.2 Analysis of work of the Marketing department .28 4.1.3 Analysis of strengths and weaknesses points of marketing department 29 4.1.3.1 Strengths .29 4.1.3.2 Weaknesses 30 4.1.4 The opportunity and challenges which marketing staff have at Sanna Tour Joint Stock Company .31 4.1.4.1 Opportunity 31 4.1.4.2 Challenges 31 4.1.5 Statistical results of the number of visitors at Sanna Tour JSC 32 4.1.6 Quality of products and services is marketed through the use of customer services 34 4.1.7 Business results of the company in 2018 – 2021 .35 4.2 Evaluation 37 4.2.1 Evaluation of marketing strategies at Sanna Tour JSC 37 4.2.2 Influence of Marketing strategies on business activities of Sanna Tour Joint 38 4.2.3 Service evaluation through survey results of customers who have used the service at Sanna Tour Joint Stock Company 39 CHAPTER DIFICULTIES AND SOLUTIONS 42 5.1 Some difficulties and suitable marketing strategy solutions for customers to choose services at Sanna Tour Joint Stock Company .42 5.1.1 Difficulties of the marketing department at the company 42 5.1.2 Difficulties with marketing strategies at the company 42 5.1.3 Solutions to help the Marketing team to be more complete at Sanna Tour.43 Joint Stock Company .43 Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Paper vii Supervisor: Luong Kim Thu,M.A 5.1.4 Solutions to improve marketing strategy for customers to choose services at the company 44 CHAPTER 6: CONCLUSIONS AND SUGGESTIONS 46 6.1 Summary of the main features of the marketing strategy at Sanna Tour 46 6.2 Make recommendations on the Marketing team and marketing strategies .46 6.2.1 Recommendations for the Marketing department 46 6.2.2 Recommendations on policies to attract tourists to choose services at the Company .47 6.3 Make Suggestions for Sanna Tour Joint Stock Company and University locations 47 6.3.1 Suggestions for Sanna Tour JSC .47 6.3.2 Suggestions for Faculty of English 48 CONCLUSION .49 REFERENCES QUESTIONAIRE SUPERVISOR’S COMMENT Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Paper viii Supervisor: Luong Kim Thu,M.A LIST OF TABLES AND FIGURES Diagram 1: Classification Travel Company .7 Diagram 2: Organizational Structure of Management Sanna Tour Joint Stock Company .13 Table 1: Staff structure of employees at Sanna Tour Joint Stock Company in 2021 16 Diagram 3: Diagram of marketing development above product .18 Diagram 4: Marketing Department .19 Table 2: Statistics on facilities at Marketing department 20 Table 3: Information on domestic and foreign package tour services .21 Table 4: Statistics of visitor sources of the company Sanna Tour .32 Table 5: Business results of each service of Sanna Tour Joint Stock Company in 2018-2020 .34 Table 6: The Results of Business of each service of Sanna Tour Joint Stock Company in 2018-2020 35 Table 7: The Total Revenue from 2018 – 2020 36 Table 8: Customer evaluation of the Marketing department at Sanna Tour JSC 39 Table 9: Evaluation of service quality of Sanna Tour Joint Stock .41 Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Thesis Supervisor: Luong Kim Thu,M.A CHAPTER INTRODUCTION 1.1 Rationale Today, tourism is an indispensable need in social life and plays an important role in the development of the economy of many countries around the world Over the past time, Vietnam's tourism industry has made efforts to improve its value and social stability and have policies to encourage it to become one of the major tourist centers Vietnam is also one of the countries favored by nature with beautiful landscapes Along with the development of culture over thousands of years of history has left us invaluable human assets and attractive tourist destinations in the heart of domestic and foreign tourists Especially, Da Nang is one of the cities with the strongest tourism development ever Coming to Da Nang, visitors will have beautiful moments of poetic nature Dubbed the "city worth visiting" with the romantic Han River and the iconic Dragon Bridge of the coastal tourist city, it has created an unforgettable impression in the hearts of tourists when coming to explore this city Besides, Da Nang also owns many captivating landscapes such as Ba Na Hills, Son Tra Peninsula, Ngu Hanh Son, Da Nang, Hoi An ancient town and the most charming beach on the planet with a long coastline, clear blue water, cool air for tourists to enjoy outdoor activities In addition, visitors will also experience fun activities in Hoi An such as releasing lanterns, cruising on the Thu Bon River, visiting communal houses that have existed for hundreds of years Because tourism is an indispensable need in social life and it is developing at an increasing rate in quantity and quality in recent years So I decided to choose the topic: "An investigation into the real situation of the marketing strategies and some solutions to attract tourist choosing services at Sanna Tour Joint Stock Company" I hope that my topic will be useful for students majoring in Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Thesis Satisfaction 42 Very good Supervisor: Luong Kim Thu,M.A Good Normal Bad 27 24 Too Bad recommend the company's services to 47 _ friends Table 9: Evaluation of service quality of Sanna Tour Joint Stock According to the survey, most tourists rate the company's service quality as average after using the service at the company Despite modern means of transport and a team of professional guides, the quality of the menu and dishes of the restaurant is still lacking in variety Restaurant service is not really good According to guests' comments, they are quite satisfied with the location and the company's promotions, but they are still not satisfied with the quality of accommodation services Therefore, not only the quality of the tour program but also the bad food and rest services also affect the service quality of the company CHAPTER DIFICULTIES AND SOLUTIONS 5.1 Some difficulties and suitable marketing strategy solutions for customers to choose services at Sanna Tour Joint Stock Company 5.1.1 Difficulties of the marketing department at the company For the tourism industry, the Marketing team is equipped with the necessary knowledge and skills to play an important role in building, improving and perfecting tourism products and services at the company This is also considered as one of the key factors to increase competitiveness in the tourism market for each business However, in the first months of 2020, Vietnam's tourism faced great difficulties due to the impact of the COVID-19 epidemic, Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Thesis 43 Supervisor: Luong Kim Thu,M.A which greatly affected the Marketing team at Sanna Tour Joint Stock Company The number of visitors has decreased significantly compared to previous years due to the impact of the pandemic Almost all international visitors have not returned and the source of domestic visitors has decreased significantly, causing many businesses to reduce their human resources That makes the marketing team at the company lack human resources and have to train the remaining human resources to replace the positions, so the professional level is also greatly reduced and lacks skills in the job Especially not being exposed to many sources, which greatly reduces the level of communication and skills 5.1.2 Difficulties with marketing strategies at the company Due to the prolonged COVID-19 pandemic, the economy is facing difficulties Having to quickly change business and marketing strategies during the pandemic to find a solution to this stressful situation is also the top challenge of the company companies Sanna Tour Joint Stock Company often has to cut costs for marketing activities When many ways to approach customers have become ineffective, businesses are forced to change their marketing strategies to adapt to the current situation 5.1.3 Solutions to help the Marketing team to be more complete at Sanna Tour Joint Stock Company It can be said that some games and functions of marketing are really important in understanding customers The marketing department is the connection between the inside and the outside, between the product and the customer, between the product's attributes and the customer's needs Therefore, professional work is the most important thing for the Marketing department Here are some solutions to improve the level of the Marketing department at the company: Language skills Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Thesis 44 Supervisor: Luong Kim Thu,M.A - Check the foreign language proficiency of Marketing staff to know the capacity of each person - Create conditions for employees to participate in foreign language classes outside working hours - Encourage employees to learn more than one foreign language - Open foreign language classes at the company so that people who are good at foreign languages can teach other employees, so that everyone can learn from each other - Recruiting workers with good foreign language skills Professional knowledge - Require employees to have professional certificates in tourism and marketing - Looking for candidates with at least one year of experience So that is also easier in training and working - Ask employees to attend skill training classes - Training and developing highly qualified staff Practice Problem Solving Skills - Train in acumen to quickly solve problems that customers encounter - Practice staying calm in all situations - Give hypothetical situations to practice - Answer all customer questions and make customers curious about the product 5.1.4 Solutions to improve marketing strategy for customers to choose services at the company Cutting marketing budgets does not mean reducing marketing activities or reducing their effectiveness In fact, the company can still apply some of the following marketing strategies to both save costs and convey important messages about tourism products or services to customers Product A product is a service that is produced to meet the needs of the customer Make a product marketing plan for each travel service at the company to screen, evaluate the thoughts and understand the needs of customers From there, the Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Thesis 45 Supervisor: Luong Kim Thu,M.A Marketing department can devise strategies for the sales department and other departments to develop a new product that suits customer needs Price The price of a product is a factor that determines the audience that the marketing team is targeting It determines the image of tourism products and services that the company creates Most products are priced according to customer value Grasp the customer's ability to use the service to drive a suitable price to the customer In addition to the factors above, the price of competitors also affects the overall value of a tourism product at the company Place When considering and choosing the products that the company will offer, it is necessary to know where, why and how the company's customers approach to buy services In many locations, marketing teams need to research the pages their customers are most likely to visit It then aggregates all the identified information to determine the distribution channel Especially on websites that need to put a lot of information so that customers know more Promotions It involves most of the techniques in the Product Marketing strategy including: sales promotion, Incentives, etc Promotion as a tool to promote the sales process With new products on the market, promotions come in many forms such as giving away another product, giving priority when buying more, or giving discounts to loyal customers and old customers The promotion program aims to promote sales of tourism services, promote less used services, and prepare a new product to suit customer needs Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Thesis 46 Supervisor: Luong Kim Thu,M.A Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Thesis 47 Supervisor: Luong Kim Thu,M.A CHAPTER 6: CONCLUSIONS AND SUGGESTIONS 6.1 Summary of the main features of the marketing strategy at Sanna Tour Joint Stock Company In general, Sanna Tour Joint Stock Company has quite good service quality The facilities at the company are also complete and comfortable The staff is relatively stable and meets the requirements of the job Especially, the Marketing team has seized the opportunity, understood the customers and brought many advantages to the company The Marketing department always follows the right customer service process as well as providing customers with all the best information and services if required In addition, the Marketing department is evaluated as having a positive and enthusiastic attitude when exchanging information, enthusiastically solving customer questions and requests Always maintain a close relationships with other departments to complete work tasks efficiently Thanks to the strategies of the Marketing team and other employees, the company generated revenue Customers who have used the company's services are very satisfied and thanks to the marketing strategies they know and use the services of Sanna Tour Joint Stock Company Besides these advantages, the company also encountered some difficulties such as competition, service quality, tourism advertising and human resources without high professional qualifications 6.2 Make recommendations on the Marketing team and marketing strategies to attract tourists to choose services at Sanna Tour Joint Stock Company 6.2.1 Recommendations for the Marketing department Besides improving the skills of Marketing staff, the Marketing department at Sanna Tour Joint Stock Company needs to improve other things such as: Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Thesis 48 Supervisor: Luong Kim Thu,M.A Learn and develop more about additional products to offer to customers - Focus on quality, not quantity - Establish a service culture - Enhance creativity for Marketing staff - Always ready for new challenges 6.2.2 Recommendations on policies to attract tourists to choose services at the Company Through learning about the marketing activities of Sanna Joint Stock Company, we have drawn many suggestions on perfecting the Marketing strategy for tourism business in general and Sanna company in particular We need to come up with product and pricing strategies that fit the needs and psychology of our customers Besides, it is necessary to develop and expand more distributors to bring the brand and image closer to customers In addition, it is necessary to invest in advertising programs, promotions, community programs to connect and build an image From the above proposals, the company will develop more and more and become closer to tourists 6.3 Make Suggestions for Sanna Tour Joint Stock Company and University locations 6.3.1 Suggestions for Sanna Tour JSC In my opinion, Sanna Tour Joint Stock Company is not only an ideal place to work but also has professional managers and staffs I really like the working style here Thanks to the enthusiastic help of the directors, managers and all the staffs of the Sanna Tour Joint Stock Company , I successfully completed my internship time However, during the practice time there, I realized that the center should pay attention to some following points: First, because Sanna Tour is a newly established company in Da Nang Specifically, in the operation department where I practiced, senior specialists not only have to their main tasks but also have to other things like editing Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Thesis 49 Supervisor: Luong Kim Thu,M.A formats, organizing documents and printing I hope that there should be an assistant to help them to improve work efficiently Secondly, the company's documents are bilingual documents The number of documents is very large, so it should be translated various people As a result, some documents have local words which can be confusing for other local staff I propose that the company should make a regulation for the use of common words in the working documents Finally, the company should organize more group activities for its employees to enhance the spirit of solidarity among employees and promote work motivation to improve the quality of work 6.3.2 Suggestions for Faculty of English After finishing my internship time, I have some suggestions for the Faculty of English and I hope that these suggestions are useful for my department Firstly, the time of internship should be longer because six weeks for the internship were not enough for students to comprehend working skills more Therefore, I think two months is a reasonable time Secondly, in my opinion, before the internship time, students should be trained in communication skills and how to handle some situations Finally, I hope that the Faculty of English will give students more chances to strengthen their foreign languages and knowledge after graduation Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Thesis 50 Supervisor: Luong Kim Thu,M.A CONCLUSION In the face of fierce competition of businesses on the market today, travel companies need to improve a lot in tourism products and service quality to meet customers' needs For Sanna Tour Joint Stock Company, finding its direction, creating its highlight is very important to be able to compete with big companies and reach out to the world With great support from Sanna Tour Joint Stock Company and especially the Marketing department at the company I got to experience the real work and accumulate a lot of knowledge during my internship here The opportunity to meet and work at the company is a great honor for me to express myself, apply the knowledge I have learned as well as absorb new knowledge that I have never had before known Through the process of working at Sanna Tour Joint Stock Company, I realized the strengths and weaknesses that need to be overcome shortly Therefore, with my limited comments, the company will be able to consult and thereby offer solutions to overcome I am fully satisfied finishing my graduate paper with the successful results as I was given the golden opportunity to attend on-the-job training and communicate with clients and leverage my knowledge in a real working environment I would like to thank the Board of Directors of Sanna Tour Joint Stock Company and the Marketing Department for facilitating and helping me a lot in the process of researching the topic Finally, I would like to thank the Faculty of English of Duy Tan University and the instructor Ms Luong Kim Thu - who always supervises, guides corrects and gives me enthusiastic feedback so that I can complete this graduation report Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Paper Supervisor: Luong Kim Thu,M.A REFERENCES Vietnamese Book [1] Giáo trình “Marketing Du lịch” (2011), Đại học Kinh tế Quốc Dân, NxbTrường Đại học Kinh tế Quốc Dân, tr 66-68 [2] Giáo trình "Tổng quan du lịch" thầy Nguyễn Lê Mạnh ( Trang 71) English books [3] ohn R.Walker, Josielyn T Walker, Tourism: Concepts and Practices (page 7) [4] Coltman, Michael M, Tourism Marketing [5] J.Christophe Hollway, Marketing For Tourism Online references Webpages [6] https://tourismnotes.com/tourism-marketing/ [7].https://www.businessmanagementideas.com/marketing/marketingdefinition/20516 [8] https://www.bartleby.com/essay/Sociology-of-Tourism-Pro-PoorTourism-P3EK9AADJK8Q [9] https://stats.oecd.org/glossary/detail.asp?ID=2725 [10].https://vanbanphapluat.co/law-no-44-2005-qh11-of-june-14-2005on-tourism Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Paper Supervisor: Luong Kim Thu,M.A QUESTIONAIRE Dear Madam, Sir! Sanna Tour Company is looking forward to receiving your objective evaluations about service quality, service staff Your reviews will be kept safe Hope your comments will help improve service quality through your valuable feedback Thank you very much for your help! Please give me your individual Information: Name:……………………… Age:……………Sex: Male Female Nationality:……………………………………………………………… Occupation:……………………………………………………………… Address:………………………………………………………………… Phonenumber:………………………………………………………… How many times have you been to Da Nang? Less than times More than times One time How long you plan to travel on this trip? …………………………………………………………………………… What is your purpose when traveling? Exploration travel Visiting relatives combined with travel Tourism combined work Other purposes Members joining the same trip? (can choose more than one option) Family Friends Colleagues Other:……………………………… How many times have you come to Sanna Tour company? …………………………………………………………………………… Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Paper Supervisor: Luong Kim Thu,M.A How many times have you chosen the service at Sanna Tour company? ………………………………………………………………………… Through which channels did you know about Sanna Tour Company? (can choose more than one option) Internet Guide book Relatives, friend Newspaper and magazin Travelling agencies Other……………………………… How satisfied are you with the company's Marketing department? Strongly agree Disagree 3.Normal Agree Strongly agree Degree evaluation Details Staff communicate well during customer consultation Staff is enthusiastic and friendly Staff always answer customer questions The staff is always interested in the needs of the desired customer Modern equipment in the office of the Marketing department Satisfied with the information accessed by the Marketing team on the Internet and the company's Website How satisfied are you with the quality of the company's travel services? Strongly agree Disagree 3.Normal Agree Student: Dang Thi Ngoc Tram–Class: K23NAD2 Strongly agree Code: K23.702 Graduation Paper Supervisor: Luong Kim Thu,M.A Degree evaluation Details Tour Program Quality The tour program is diverse for each age group and each trip purpose Good food service and quality during the trip Accommodation service with modern and comfortable equipment Vehicles (air conditioners, televisions, seat belts) are clean, attractive, and suitably equipped Reasonable places to visit Attachment service • Massages and Spas • The coffee Price Tour price of the company when compared to the price of other companies' tours tour The price is suitable for the quality of the tour Marketing Strategies Satisfied with the promotion program for loyal customers Customers want to recommend the company's Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Paper Supervisor: Luong Kim Thu,M.A services to friends 10 Which company's service quality are you most impressed with? (Choose only answer) Travel services Food Service Entertainment services Other……………………………… 11 Could you please tell us your opinion when coming to Sanna Tour? Strongly agree Disagree 3.Normal Agree Strongly agree Degree evaluation Details Friendly and hospitable staff Satisfied with the travel service at Sanna Tour Will come back to Sanna Tour if given the chance Will recommend Sanna Tour to friends and people 12 Are you willing to post about Sanna Tour's services on review groups …………………………………………………………………………… 13 Other opinions: ……………………………………………………… SUPERVISOR’S COMMENT ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 Graduation Paper Supervisor: Luong Kim Thu,M.A ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… ………………………………………………………………………………… Student: Dang Thi Ngoc Tram–Class: K23NAD2 Code: K23.702 ... choose the topic: "An investigation into the real situation of the marketing strategies and some solutions to attract tourist choosing services at Sanna Tour Joint Stock Company" I hope that my topic... services of Sanna Tour Joint Stock Company 1.2Aims and Objectives 1.2.1 Aims The study focuses on the marketing of Sanna Tour Joint Stock Company and solutions to attract tourists choosing services at. .. company Sanna Tour and its services The rationale for tourists and marketing activities of the company, including analysis and assessment of the quality of Sanna Tour company' s tourism attraction