COMPANY DESCRIPTION AND PROJECT OBJECTIVE
Company history
Sanofi-Aventis pharmaceutical group was established since 1973 in Paris, France It has a global mission of preserving health and serving patients as “Because Health Matters”
We have affiliates in most of countries in Europe, American, Asia-Pacific and Africa
We are dedicated to offering patients worldwide products that meet their specific needs Our organization has gained global recognition in the fields of chemicals, vaccines, and pharmaceuticals, focusing on key therapeutic areas such as cardiovascular health, thrombosis, oncology, and internal medicine.
Sanofi-Synthelabo Vietnam employs over 700 people across two representative offices in Ho Chi Minh City and Hanoi, along with two factories and a distribution center The company produces well-known medicines such as Calcium Corbiere, Lactacyd, and Magne B6 Since entering the Vietnamese market in 1993, Sanofi-Synthelabo has introduced a range of products, including raw materials, vaccines, and drugs With significant investment from France, Sanofi-Synthelabo Vietnam has become the second largest pharmaceutical company in the country, offering more than 30 products that span from generic medications to high-tech formulations.
Over the past decade, all employees, particularly those in the marketing team, have dedicated significant effort to achieving remarkable results Marketing activities have evolved into a more professional practice, emphasizing strategies that swiftly adapt to alternative markets.
Product to be studied
Marketing team is divided into two groups including Primary Health care
(PHC group) and Ethical group PHC develop marketing strategies for medicine using to treat normal diseases
These medicine are considered internationally as OTC drugs One of them is Lactacyd FH, will be studied in the project
(Figure 1: Organization chart of PHC group)
Group product manager Group Product manager
Product manager Product manager Group Ethical
Problems to be solved
Lactacyd FH is a highly regarded feminine hygiene solution favored by women and recommended by doctors and pharmacists With a commanding market share of 45.15%, Lactacyd has established itself as the leading brand in the industry.
Since 2005, Lactacyd FH has encountered intense competition from both local and imported products, which offer a diverse range of options Competitors employ flexible marketing strategies to attract customers, often pricing their products 3-20% lower than Lactacyd FH This pricing strategy significantly impacts Lactacyd FH's sales performance, resulting in a loss of many customers.
To fight against this danger, PHC marketing has been setting a marketing program during 2007-2009, with the following mission and goals:
Provide high quality drug to serve patients
Keep to be the leader in the market
By choosing the following solutions:
- Re-segment the target customers and target to potential segments
- Develop new products to target this potential segments
- Conduct a new marketing strategies to build up branding by differentiating with the competitors
They set the following goals:
>Contribute 20% sales growth to the market, to build up Lactacyd FH brand
>Keep average 45.15% market share and to be the leader
We are re-segmenting the market by focusing on female customers aged 13 and older, specifically targeting teen girls aged 13-18 as a key segment This demographic exhibits distinct usage patterns and attitudes towards FH solutions compared to older females, indicating a need for tailored products By concentrating on the teen segment, we aim to effectively achieve our project objectives.
OBJECTIVE OF THE PROJECT
- To understand consumer behaviours of teens and their attitudes to feminine hygiene solutions, and in comparison with the main competitors:
* Usage habit to feminine hygiene product
* Main factors influencing their choice toward a brand
* Marketing activities for feminine hygiene solutions to teenagers, the reasonable channels for advertising, promotion, distribution and pricing
- To evaluate consumer acceptance toward the current Lactacyd FH
- To propose marketing strategies for new product “Lactacyd FH for teens” and recommend an implementation plan
SITUATION ANALYSIS
Marketing environment analysis
The pharmaceutical market in Vietnam is projected to grow rapidly, with an expected expansion of 23% (IMS, 2006) The government aims to increase per capita spending on pharmaceuticals to between US$10 and US$15 by 2010 through a significant development program Additionally, there has been a notable rise in drug prices during this period.
In 2004 and 2005, pharmaceutical companies cited rising operating costs due to the implementation of Good Manufacturing Practice (GMP) standards, concerns over potential government price caps on medications, and anticipated price hikes from international manufacturers as key challenges impacting their industry.
Since 2000, Vietnam has emerged as one of the fastest-growing economies in the ASEAN region, achieving an impressive average GDP growth rate of 7.4% per year With a population of 81 million, nearly 30% of Vietnamese teenagers are increasingly investing in healthcare and pharmaceuticals As a result, the pharmaceutical market in Vietnam is projected to experience significant growth in the coming years.
(1) Source: The Outlook for Pharmaceuticals in South East Asia to 2012 October 20th, 2006 Webmaster@Espicom.com © Espicom Business Intelligence )
The Ministry of Health imposes strict regulations on drug sales, which currently limits the distribution channels for Lactacyd FH to pharmacies only, as no over-the-counter (OTC) drug list has been issued yet This restriction prevents the sale of Lactacyd FH in supermarkets, despite it being classified as an OTC product in other Asian countries.
In densely populated central cities, drug markets have become centralized, leading many patients to seek immediate advice and medications from local pharmacies This trend often results in patients visiting pharmacies first before pursuing long-term treatment at hospitals.
* Competitive: there have severe competition between local, imported products having the same effectiveness It is the same issue for copies, generic and counterfeit drugs
S-A Vietnam is the second largest pharmaceutical company in vietnam
Key Facts about Sanofi-Aventis Vietnam:
• Rank in the local Market : 2 nd
Manufacturing, R & D: We ensure high quality by application of ISO 9001:2000 and GMP WHO.
Product overview and market situation
II 2.1 Product overview : (Figure 2: product ‘s picture)
Composition: Lactoserum (natural resources), Lactic acid
Packaging: box of 1 bottle of 250ml or 60ml
Indication: Feminine hygiene in menstruation and post partum care Protect and cure vagina from vaginitis, vulval prutitus Lactacyd FH is a high product quality, manufactured under license from France
Total sales in 2006: 1.12 million USD, achieved 2.5% company total sales
Being the leader of FH market (source IMS 2006)
Forecast sales in 2007 : grown up 20%
Distribution channel: through pharmacies (35%), hospitals (15%), and wholesalers (50%)
Retailing price: 1.01 USD (bottle of 60ml), 2.86 USD (bottle of 250ml)
Target customer: females ages13 to over 40.
2.2 Competitors and customer analysis
II.2.2.1 Market share and competitors: o Market share: Business statistic data indicated that Lactacyd FH is the top brand in the entire market , with 45.15 % market share
Market share of feminine hygiene solutions
Lactacyd FH: 45,15% Gynofar: 18.95 % Phytogyno: 11.40% Carefree: 8.7%
Figure 3: Market share of feminine hygiene solutions in Vietnam , end of 2006
Source: IMS 2006 o Competitor analysis: There have 3 main competitors
(see detailed figures in Appendix 2) They are in top five competitors versus Lactacyd FH in the entire market
- Carefree, a daily femine wash solution, is produced by Johnson and Johnson Philippines A key FH solution in supermarkets
- Phytogyno, feminine hygienic solution, registered as a medicine, from Central pharmaceutical factory No.2
Gynofar, a product from a local Vietnamese factory, is the second leading brand in market share for feminine hygiene solutions It is widely available in pharmacies and supermarkets, and has been a trusted choice for middle-class and low-income women for many years Gynofar differentiates itself from Lactacyd FH through its competitive pricing, appealing packaging, and effective promotional programs, targeting the same customer demographic as Lactacyd FH.
2.2.2.1 Current target customers
Females utilize FH solutions, often recommended by healthcare professionals, for the adjuvant treatment of vaginal infections and for daily feminine hygiene These products, commonly referred to as "feminine hygiene solutions," "women's hygiene gels," or "daily feminine washes," play a crucial role in maintaining optimal intimate health.
- Market size : 2.858 milion USD (IMS Q1/2007), grow 14% o Lactacyd FH’s customers:
Indirect customers are doctors and pharmacists who give advice to their patients/ end- users
Direct customers : females over or equal 13 years old However, company data analysis showed that there have 3 groups contributed to total sales
Female ages 21 to 40 in urbans: 52% total sales, are key customers who are aware much about feminine hygiene They use for medical problems as vaginal infection, gynaecological disease
Teen girls and females up to 20 (11%)
-> Before re-target, teens group contributed 11 % of total sales
Many women mistakenly believe that soap and shower gel can effectively clean the vaginal area This misconception often leads them to seek medical help only when issues become severe, at which point they require specific medications for treatment.
FH solutions are gaining popularity among women due to heightened awareness from healthcare professionals and the widespread availability of pharmacies Additionally, numerous female-focused events on television and in public spaces have educated women about the importance of personal hygiene in preventing bacterial infections through daily washing As a result, the market for FH solutions is experiencing significant growth.
2.2.2.2: Potential customers
PHC initiated efforts to discover innovative strategies aimed at achieving its objectives, including the re-segmentation of markets The teenage demographic has emerged as a promising potential segment With guidance from PHC, I undertook market research to gather data supporting this insight.
Data collection has made including secondary data and primary data
* Secondary data: social and psychological characteristics of teens, consumer behaviour to products, where they shop and why focus on teens
* Primary data: a qualitative research and a quantitative research had been run from Feb,
2007 to April, 2007, in Ho Chi Minh city, with all interviewees are pupils in secondary school and high schools The results were analyzed by SPSS
(Research design, methodology and detailed results: see Appendix 2)
Primary data refers to information gathered specifically for a particular research issue Researchers must diligently collect this data to ensure that marketing decision-makers receive relevant, accurate, current, and unbiased insights.
Data analysis on Potential customers:
1/ Social and psychological characteristics of teens:
As a significant number of teenagers transition into young adulthood, their current behaviors and attitudes hold crucial insights for marketers, shaping strategies for both present and future engagement.
Today's teenagers seek to express their individuality while maintaining a strong bond and respect for their families They blend current fashion trends with a genuine commitment to supporting socially responsible companies.
( 2 ) Source: Principles of Marketing Philip Kotler Third Edition.2001
Beyond the growth in the Teen population, marketers cannot afford to ignore Teens for numerous other reasons because teens :
■ Spend family money as well as influence their parents’ spending on both large and small household purchases
■ Establish and affect fashion, lifestyle, and overall trends
Today’s Teens live in a time of sweeping technological advances, relative affluence Consequently, their attitudes and cultural awareness exhibit a number of distinguishing characteristics For example, they:
■ Are realistic and optimistic with a strong sense of individualism, but not with the fierce independence of the previous generation
■ Want and expect to have control over their media experiences
Teens shop in numerous other venues, including discount stores, convenience stores, grocery stores, and more
After shopping malls, apparel and discount stores are girls’ most frequented venues then Drug stores ( 3 )
They are still living and depending on their parents Most of them are pupils in secondary and high school (class 6 to class 12)
The new generation is characterized by strong parental support and a vibrant, healthy lifestyle They are active and enjoy sports, outdoor activities, and social interactions This dynamic group quickly embraces new technologies, models, and knowledge, showcasing their adaptability and enthusiasm for learning.
They are influenced much by their friends, teachers, media Menstruation period is an important physical event to them
(3) Sources: Teenage Research Unlimited (TRU), October 2003; Yankelovich Youth Monitor as cited in MediaPost’s MediaDailyNews “Echo Effect: A New Generation of Media Users, Ad Distrusters” 2/17/04
NPD Group report (3/18/04): Buying Habits of Teens and Tweens; ICSC Spring 2003
■ Teens have money to spend
■ Teens have more choices than ever How will advertisers get — and keep — Teens’attention in the face of so many products vying for their attention?
■ Raised in the age of information
Teen’s behaviours to FH solutions:
Teen girls typically experience menstruation for three to five days each month, yet many often neglect daily feminine hygiene Engaging in sports and outdoor activities can lead to issues such as irritation, itchiness, and vaginal infections This lack of attention to hygiene may stem from limited health knowledge or feelings of shyness, resulting in infrequent use of proper hygiene products.
FH solutions to protect their vagina area It is very dangerous due to creating opportunities for the growing of bacteria Furthermore, there has no FH solutions targeted teens only
2/ Usage and attitude to FH solutions: Based on the results of the primary research: o Usage habit:
- Teens have ever used FH solutions and pure water for feminine hygiene However, they use mostly FH solutions
- They used once to twice per week Teens used FH solutions mainly during menstruation period or for medical treatment (irritation, itchiness, bad odour…) o Brand awareness:
- Without suggestion, a few girls though about Lactacyd FH firstly and Carefree secondly The other brand is Phytogyno and Gynofar or Eva…
- However, most teens could not remember the brands
- After suggestion, most brands were awared and they were very easy to remember They knowed Carefree, Lactacyd FH, Phytogyno, Gynofar o Brand preference assessment:
The surveys conducted with four FH solutions including Lactacyd FH and their main competitors Results showed that
- Carefree is their first brand preference (mean 3.27/5)
- Lactacyd FH is the second brand preference (mean 2.85/5 )
Level of FH brand preference (total)
Un re m em be re d
Figure 4: Level of feminine hygiene preference to teens o Reason for brands awareness
- The advice from pharmacist or doctors affected direcly to their usage
- Word of mouth also affected to teens Teens know the brands when hearing from other people who already used o Level of reason assessment to FH solutions:
- They know and like brand mostly by pharmacist’s advice (mean: 4.13/5) and doctor’s advice (mean 3.57/5)
- Word of mouth is also effected to their brand choice
- The next is by seeing advertisement in media (see details in Appendix 3.2) o Product benefits understanding:
Teens recognize that FH solutions effectively remove dust, alleviate irritation, and reduce itchiness, while also minimizing bad odors and promoting overall health However, they lack a deeper understanding of the benefits, such as preventing dryness, being free of side effects, and their suitability for gynecological care When informed that these products contain antibiotics, anti-infection properties, and natural ingredients, teens express agreement and interest in their use.
- Teens remembered rose flower when thinking about Lactacyd FH It is not the feeling of all teens but that means product image is still good
Teens are primarily drawn to fragrances, with attractive packaging being of minimal interest to them Their main consideration is the reasonable price of the product However, they believe that a combination of appealing fragrance and attractive packaging would create the ideal product Additionally, the size of the packaging also plays a role in their interest.
Consumers recognize that larger sizes, such as 200ml, offer better long-term value, yet they tend to favor smaller options ranging from 50ml to 100ml This size range has become the preferred choice for FH solutions among buyers.
A significant portion of teenagers, specifically 26%, prefer product volumes ranging from 50 ml to 250 ml, which aligns with the medium pack sizes offered by popular brands such as Carefree, Phytogyno, and Lactacyd FH.
- Continuing with medium pack size, teenagers also prefer medium price
Products priced under 30,000 VND for a 200 ml unit may not align with the quality standards of premium brands like Lactacyd FH, although they can compete with local alternatives that meet consumer needs.
Most teens opted for the medium price range of 17,000 VND to 20,000 VND when selecting their preferred pack size While they generally favored the lowest prices, they recognized that premium brands with high quality do not typically offer such low-cost options.
FH solutions are primarily available through pharmacies in Vietnam, where they are not classified as over-the-counter (OTC) products This restriction limits customers' ability to purchase them freely in the market, unlike in other ASEAN countries where FH solutions are readily accessible as OTC items.
Only Carefree as cosmetic are freely sold in the supermarkets Some other FH solutions are Phytogyno, Gynoformin… can be found in the supermarkets without permission
Teens do not know about that Besides pharmacies, they find easily many FH brands in supermarkets and easier to remember Carefree, Phytogyno than Lactacyd FH
Where to buy FH solution
Teens prefer to buy FH solutions in:
Figure 5: the place where teens prefer to buy FH solution o Promotion and advertising:
Most teens believed in their relative ‘s advice or friend’s advice However, they really believe in doctor’s advice
Finding promotions for FH solutions is challenging for end-users, with the exception of Carefree, which has previously offered discount promotions This marketing strategy has effectively raised brand awareness among teens, who have recognized the Carefree brand through its promotional programs displayed in supermarkets.
- Health care in TV (42%) : the 1 st preference
- Health care education and training in school for girls (37%): 2 nd preference
- Advertisement on TV (25%) : 3 rd preference
Ex: Lactacyd FH is advertised on women magazine, billboard , radio…
(see details in appendix 3.10.) o Product attributes measurement to FH solutions to use continously:
- Reduce itchiness well (mean 4.05/5) (see Appendix3.3) o Factors measurement of FH solutions to use continously
- Fragrance (mean 4.15/5): the 1 st preference
- Reasonable price (mean: 4.11/5) : the second
- Small pack size is the third (see Appendix 3.4) o FH product’s purchasing:
On average, teens purchase FH solutions every two months, with 26% recalling multiple purchases Typically, these purchases align with the intended volume for daily use, spanning one to two months of medium pack sizes.
- Teens appreciated premium brand with the highest percentage (51%)
- Popular products is the second (see Appendix 3.9) o Brand usage measurement:
Carefree Lactacyd Gynofar Phytogyno Other
Figure 6: Brand usage measurement to teens
It is indicated that they used frequently Carefree (26%), than the other brands Lactacyd FH is the third (13%) after Gynofar (see Appendix 3.11)
Evaluation, monitoring, and control
Evaluating the marketing plan creates a vital feedback loop that informs future strategies, serving as both the starting point and conclusion of the planning process This assessment helps identify new opportunities and threats, ensures performance aligns with expectations, and addresses specific challenges that may arise.
Conducting an annual marketing audit is essential to ensure that the marketing plan remains effective and relevant The Product Manager, along with other team members, will carry out this audit to assess customer insights and evaluate advertising strategies.
To effectively implement the marketing plan, it is essential to monitor progress every six months, starting in January 2008 This monitoring will involve analyzing product development, preparation for product launch, and subsequent sales growth and profit contribution To drive sales increases, total sales and market share will also be assessed biannually Additionally, customer acceptance surveys and competitive advantage analyses will be conducted post-launch to evaluate the strategy's effectiveness.
Conclusion
The results indicated that it has a strong ability to launch a new product for teens by”Lactacyd FH for teens”
1 Nguyen Dinh Tho – Nguyen Thi Mai Trang (2007), Market research, Economic University , Ho Chi Minh city National University publisher
2 Ashok Ranchhod (2004), Marketing strategy, A twenty first century approach Prentice Hall Pearson Education Ltd
3 Aree Prohmmo and Chintana Watcharasin, Thailand (2006), Motivations and prevalence of vaginal practices among Thai women, internet
4 Business edge – Marketing management, Book collection (2004), Market research- understanding customer’s expectation, Youth publisher Vietnam
5 Jean Tondeur (2007), Solvey Business school, Belgium , Market research, Lecture for MBMM1
6 Michael R Solomon Auburn University (2004) Customer behaviour Buying, Having and Being, Pearson Education international
7 Philip Kotler, Gary Amstrong, Jaun Saunder, Veronica Wong, Principle of Marketing, Third European Edition (2001), Prentice Hall, Pearson Education Ltd
8 William A Cohen (2001), The Marketing plan, Third edition, John Wiley & Son Inc, USA
9 Teen market profile 2004 , Magazine publisher of America, Mediamark research Inc, United Business media
10 Intranet website 2007, www.sanofi-aventis.com
11 Internet country website www.sanofi-aventis.com.vn
SOCIAL AND PSYCHOLOGICAL CHARACTERS OF TEENS: (continued)
Teen Shopping (30-day period) All Teens Teen Girls Teen Boys Ages 12-13 Ages 14-15 Ages 16-17
Sources: Teenage Research Unlimited (TRU), October 2003; Yankelovich Youth Monitor as cited in MediaPost’s MediaDailyNews “Echo Effect: A New Generation of Media Users, Ad Distrusters” 2/17/04
NPD Group report (3/18/04): Buying Habits of Teens and Tweens; ICSC Spring 2003
Figures 1: packaging of main competitors
Figures 2: Trend of competitors versus Lactacyd FH in Hospital (IMS.2006)
It is included that Lactacyd FH is the second brand preference in hospitals, while it is the first in pharmacies
The marketing research was conducted in two key stages: a qualitative study involving in-depth interviews with teenagers, followed by a quantitative phase utilizing surveys The sample population was randomly selected from secondary and high schools.
An in-depth interview is a face-to-face method designed to gain a comprehensive understanding of an interviewee's perspectives and evaluations regarding a particular idea or business solution This approach is particularly effective for exploring specific issues, such as women's health concerns.
Table 1: Background characteristic of teenagers being interviewed
Resident Ho chi minh city 100% 20
Group 1: 10 secondary school pupils (ages 13-15)
Group 2: 10 high school pupils (ages 16-18)
Between February and April 2007, an interview was conducted using representative samples randomly selected from five clusters in two secondary schools and two high schools Core questionnaires served as the primary data collection tools for this research.
- what they use for feminine hygiene solutions
- how many times they use feminine hygiene solutions
- what they use for feminine hygiene solutions
- how efficiency do brand bring for them
High school teens are more acquainted with FH solutions due to their advanced physical development compared to younger individuals I anticipated their behavior would differ from that of group 1 However, the findings revealed that their behaviors were largely similar, with only minor differences Consequently, I chose to present the results for group 2 first.
Group 2: teens in high schools
Teen girls primarily use FH solutions for feminine hygiene, typically once or twice a week, particularly during menstruation or to address vaginal issues This usage aligns closely with medical recommendations, indicating that they adhere to the advised guidelines for these products.
When considering feminine hygiene products, many girls initially think of Lactacyd FH, followed by Carefree, while other brands like Phytogyno, Gynofar, and Eva also come to mind However, several interviewees struggled to name specific brands Despite this, most respondents demonstrated familiarity with popular brands, easily recalling names such as Carefree, Lactacyd FH, Phytogyno, and Gynofar.
Advice from pharmacists and doctors significantly influences the usage of FH products among Vietnamese consumers Additionally, word of mouth plays a crucial role, particularly among teenagers, who often learn about these brands through recommendations from other customers who have previously used them.
A recent survey revealed that teenagers recognize the benefits of products designed to remove dust, alleviate irritation, and reduce itchiness, while also understanding their role in combating bad odors and promoting overall health However, their awareness of crucial factors such as preventing dryness, avoiding side effects, and suitability for gynecological care is limited Interestingly, when informed that these products contain antibiotics, possess anti-infection properties, and utilize natural resources, teens expressed agreement with their effectiveness.
When teens think of Lactacyd FH, they often associate it with the image of a rose flower, suggesting that the product maintains a positive perception among this demographic While some teens appreciate the appealing packaging of Carefree, they express confusion regarding the product's specific purpose.
Fragrance attracted teens Nice packaging is not much important Reasonable price came in their mind firsly However, they agreed that with such characteristics combined, product will be perfect
Consumers recognize that larger sizes, such as 200ml, offer better long-term value, yet they show a clear preference for smaller sizes ranging from 50ml to 100ml This smaller packaging has become the favored option for FH solutions in the market.
Teens tend to favor medium pack sizes and prefer products priced between 10,000 to 20,000 VND They indicate a preference for units priced below 30,000 VND for a 200 ml pack size While this pricing may not align with the high-quality standards of products like Lactacyd FH, it is met by various local competitors.
FH solutions is now distributed mainly through pharmacies Teens often buy overthere
However, some teens share with their families and rarely buy it
In Vietnam, drug policy has not classified feminine hygiene (FH) solutions as over-the-counter (OTC) products, limiting customer access compared to other ASEAN countries like Thailand and Singapore, where these products are readily available Currently, only Carefree is sold freely in supermarkets as a cosmetic item, while other FH solutions such as Phytogyno and Gynoformin can be found without proper authorization Many teenagers are unaware of this situation and are drawn to the availability of various FH brands in supermarkets, often remembering Carefree and Gynoformin more easily than Lactacyd FH.
Most of them can believe in their relative ‘s advice or friend’s advice However, they really believe in doctor’s advice Advertising does not affect too much to teens
Carefree has a trade promotion with price discount Teens awared of this brand by seeing in the supermarkets
Group 1: teens in secondary schools
It is summarized as follows:
Usage habit: they have ever used FH solutions
Brand awareness: Most of teens can not remember any brands Few of them know Carefree or Lactacyd, but not clear
In a recent study, the responses of younger teens aged 13 differed significantly from those of older teens aged 15 The younger participants struggled to recall most brand names, while their older counterparts were familiar with products like Lactacyd and Gynofar This contrasts sharply with a second group, which demonstrated a broader awareness of various brands.
Younger consumers, like older teens, prioritize reasonable pricing over fragrance and attractive packaging when making their choices They are aware of purchasing FH solutions at pharmacies or supermarkets and tend to favor lower prices, particularly for medium-sized packages.
FH solutions have quickly become popular in Vietnam, now found in nearly every supermarket, pharmacy, and corner shop, with retail prices ranging from 5,000 to 46,000 VND per unit Although teenagers are rapidly accessing new information through media, advertising for FH solutions has not significantly impacted them, as these ads are infrequent and fail to capture their attention.
The study was carried out in Ho chi Minh city using quantitative approach Information was obtained from 200 questionaires
Table 2: Background characteristic of teenagers surveyed:
Resident Ho chi minh city 100% 200