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Unit 3 quality UNIT 3 QUALITY 1 3 GETTING READY 1 2 3 4 5 6 7 8 9 10 11 12 Manufacturers of domestic appliances 4 1 2 3 4 5 6 7 8 9 10 11 12 SHARP ELECTROLUX BLUESTONE MIELE HOOVER LG TOSHIBA PHILIPS.
Click icon to add picture UNIT 3: QUALITY GETTING READY Click icon to add picture 3 10 11 12 ELECTROLUX BLUESTONE MIELE HOOVER LG TOSHIBA PHILIPS 10 11 12 SUNHOUSE WHIRLPOOL BOSCH KITCHENAID SHARP https://youtu.be/w7emV8pRcWM Click icon to add picture - Miele is the manufacturer of high-end domestic appliances and machines for use in commercial operations and medical facilities - It has been a family owned and run company since it was founded in 1899 in Germany by Carl Miele - It employs around 20,900 people worldwide, 11,050 of them in Germany - Its motto is ‘Immer Besser” (Forever Better) READING Click icon to add picture A/READING COMPREHENSION Matching heading a) Company strategy b) Focus on detailed testing c) High costs: increased reliability d) Industry admiration for top quality e) Innovation in working practices f) Looking into the future g) Manufacturing at home ensures quality h) Loyalty for product that lasts A/READING COMPREHENSION Matching heading a) Company strategy b) Focus on detailed testing c) High costs: increased reliability d) Industry admiration for top quality e) Innovation in working practices f) Looking into the future g) Manufacturing at home ensures quality h) Loyalty for product that lasts A/READING COMPREHENSION Factors contributed to Miele’s success 1. It has excellent quality control in its factories It changes its position in the market according to demand and fashions Its prices are very competitive It uses a lot of outside suppliers It spends more money than other manufacturers on creating new products 6. It does a lot of testing It focuses on every detail of production 8. Each component lasts a long time A/READING COMPREHENSION Factors contributed to Miele’s success 1. It has excellent quality control in its factories It changes its position in the market according to demand and fashions Its prices are very competitive It uses a lot of outside suppliers It spends more money than other manufacturers on creating new products 6. It does a lot of testing It focuses on every detail of production 8. Each component lasts a long time B/ VOCABULARY Match words or phrases to definitions the most important company of its type in the world (noun, P1) …………………………………… global leader Measures of quality by which processes of producing goods in factories are judged (noun, P1)…………………………………… standards To sell products more cheaply (verb, P1) ……………………………………………… move down-market B/ VOCABULARY Match words or phrases to definitions Providing all the things that are needed without help from the outside (adjective, P2) ………………………………………… Employ self-sufficient another company to work for you (verb, P2) ……………………………………………… outsource A high price for something special (noun, P4) …………………………………………… premium C/ CRITICAL THINKING Discuss the question - What you think are Miele’s strengths and weaknesses? 23 GROUP WORK You work for Miele’s marketing department You are preparing an advertising campaign to interest new generations of increasingly cost-conscious consumers Exploit Miele’s strengths to: - (option 1) decide advertising strategies used in the campaign (with detailed descriptions); - (option 2) make an advertisement for the campaign VOCABULARY EXTENSION Click icon to add picture 25 WORD FAMILIES: VERBS AND NOUNS You can use a suffix to change a verb into noun Some common suffixes are given below There may be other small differences at the end of the words as well -ION discuss -SION discussion decide -ATION explain -TION decision innovate -ICATION explanation apply innovation -ITION application compete competition WORD FAMILIES: VERBS AND NOUNS -MENT invest investment -ANCE insure insurance -AL refuse -Y refusal deliver delivery Some verbs can make more than one noun For example the verb 'produce' has the nouns 'production' (the process of making things in large quantities) and 'productivity' (the efficiency of production) WORD FAMILIES: VERBS AND NOUNS WORDS FOR PEOPLE, JOBS, ETC Nouns for people are often based on a root word with -ER -OR -IST -EER -ANT -IAN advertiser competitor economist pioneer consultant statistician EXERCISE 1: Write the verb form assistance communication guidance identification delivery assist communicate guide measurement decision requirement identify arrival deliver apology reduction reduce decide repayment repay require application apply measure arrive apologize variation withdrawal vary withdraw EXERCISE 2: Complete sentences with a word from Ex 1 The bank has agreed to lend us the full amount, and we have to the loan in two years What's going on? Why is there so much in the figures from week to week? variation The equipment isn't working properly but I cannot exactly where the fault is repay I don't know if the new machine will fit at the side of the assembly line We'll have to the space very carefully identify Yes, your products are certainly well-designed But I must tell you that we have a very specific …………………………… in relation to quality assurance measure measurement EXERCISE 2: Complete sentences with a word from Ex Consumer groups say the product isn't safe I think we'll have to it from the market We've been discussing this issue for weeks In the meeting tomorrow we finally have to take a……………………………………… withdraw We don't have any of these items in stock right now, but we're expecting a …………………… sometime next week decision I heard that the Sales Director is leaving the company Why don't you for his job? 10 It’s our supplierdelivery on the phone They can't ship our order until next week and they are calling to……………………… Do you want to speak to them? apply apologize EXERCISE 3: Filling in the missing letters 1, economist 6, electrician 11, visitor 16, applicants interviewees 17, manufacturer 2, accountant 7, consultant 12, supplier distributors retailers end 3, competitor 4, engineer 5, lawyer 8, 9, advertiser director 10, analyst 13, assistant 14, administrator 15, participant - users 18, employees 19, franchisee 20, licensee Click icon to add picture ... increased reliability d) Industry admiration for top quality e) Innovation in working practices f) Looking into the future g) Manufacturing at home ensures quality h) Loyalty for product that lasts A/READING... increased reliability d) Industry admiration for top quality e) Innovation in working practices f) Looking into the future g) Manufacturing at home ensures quality h) Loyalty for product that lasts A/READING... increased reliability d) Industry admiration for top quality e) Innovation in working practices f) Looking into the future g) Manufacturing at home ensures quality h) Loyalty for product that lasts A/READING