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PowerPoint Presentation Reputation GETTING READY What products from your country have an international reputation? When you go shopping how influenced are you by brand’s or companies’ reputation? Thin.
Reputatio n GETTING READY What products from your country have an international reputation? When you go shopping how infl uenced are you by brand’s or companies’ reputation? Think about cosmetics and toiletries; electronic goods; clothes and shoes How easy is it to build and protect a reputation? Where companies’ reputations come from? A READING COMPREHENSION READING Read the text about Puma quickly and find out what these numbers refer to? 26 29 60s 250.000.000 1993 168.71 1.500.000 READING 26 The percentage by which German shares of Adidas-Solmon rose 29 Mr Zeitz’s age when he became chief executive of Puma 60s The average age of chief executives in Germany 250.000.000 The amount of money, in dollars, by which Puma was in debt ten years ago READING 1993 The year that Jochen Zeitz became chief executive of Puma 168.71 The price in euros to which Puma’s Frankfurt-traded shares have almost tripled since March 7, 2003 1.500.000 The number of cheap sneakers in the Puma warehouse ten years ago READING Summarize the changes that Jochen Zeitz made in these three keys areas: Personnel / management Marketing Production How has the company’s philosophy changed under Jochen Zeitz? Is he a business hero? Summarize the changes that Jochen Zeitz made in these three keys areas: Personnel / management He reduced the workforce by nearly 50%, getting rid of many of the top managerial staff Marketing He targeted consumer segments like snowboards, car-racing fans, and yoga enthusiasts; he catered to the varying tastes of Asian, North American, and European consumers; he forced the company to think more about the consumer Production He shifted production to contractors in China, Vietnam, and Taiwan; he made the production managers move away from expensive German production methods READING How has the company’s philosophy changed under Jochen Zeitz? The company no longer considers Germany to be the centre of the universe, but accepts the need to focus on te needs of different consumers around the world It has repositioned Puma clothing and footwear from being exclusively a sportswear brand that only appealed to athletes, to being a leisurewear brand that appeals to many different consumer segments Is he a business hero? B VOCABULARY Search the text for the words and expressions which match these definitions On the brink of bankruptcy On the edge of financial disaster (p1) warehouse A place where you store your goods (p1) Transformed itself (p3) morphed Shifted production Moved mannufacturing from one place to another (p5) Taken from many different styles and ideas (p5) eclectic A product copying another company’s earlier/more successful productA(p6) me-too brand revitalize Put new life and energy into sth (p6) II Word used to describe reputations luxury renowned well-known and respected maligned had negative, sometimes unfair things said about it notorious legendary status famous of being bad very famous and admired eminent reliable trustwort hy honest, prestigiou s of high well-known and very highly thought of sth that won’t break down, or a person that won’t let you down reliable, and dependable II Word used to describe reputations luxury renowned maligned ✅ prestigiou s notorious eminent reliable legendary ✅ trustwort hy Which two words carry a negative connotation? II Word used to describe reputations luxury renowned prestigiou s notorious legendary maligned eminent reliable trustwort hy ✅ ✅ Which two words can be made negative by using the prefix ‘un’? - VOCABULA RY EXTENSION QUOTES A quote (or “quotation”) is usually a short text ? – perhaps one or two sentences – written or spoken by one (usually famous) person and often repeated or at least known by others Every language has its famous quotes, and they range from highly amusing to deadly serious Often they expressed a deep truth in short, clever way – even the amusing ones prove lend art violen ce fifteen five experience ten cash giant weaklin g give mone y want get buy deliver consumer s business Doing dwarfs giants take the credit deliver we consum er scienc e advertising winkin g the work sweat sweat get celebratesucess heed energ y failure nothin g passio n energ y ... What products from your country have an international reputation? When you go shopping how infl uenced are you by brand’s or companies’ reputation? Think about cosmetics and toiletries; electronic... toiletries; electronic goods; clothes and shoes How easy is it to build and protect a reputation? Where companies’ reputations come from? A READING COMPREHENSION READING Read the text about Puma quickly... describe reputations luxury renowned maligned ✅ prestigiou s notorious eminent reliable legendary ✅ trustwort hy Which two words carry a negative connotation? II Word used to describe reputations