VN IPP - Week 1 - Session 05 - Business Model Design
Business Model Design What’s a business model? Alex Osterwalder’s Business Model Canvas There are lots of ways to use the canvas Inspect other businesses Question Why Chrome and Android matter so much to Google? What were the ripples with Branson? Question What if your whole team became backpacking nomads? Question Your idea will work, but someone else already did it Question What if you only got paid from customers who stayed for a year? Question How can you sell your business for $2M in 18 months? Question Low-End Disruption: What if you could only serve your lowest-profit customer segment? Question You need to have revenue (or double revenue) in one month How? Question What is the transformation the customer seeks? Question How you open your IP? Good business models are clear, focused and congruent The parts fit together Remember! We don’t know if these ideas are good yet; it’s just a quick way to sketch out how they would work Why? You’ve built a great app Users use the free trial They love it They use it every day When the free trial expires, they don’t buy References & Contributors ● ● ● GrasshopperHerder Innovation Partnership Programme Dan Toma, Kenny Nguyen, Nick Norena, Ryan MacCarrigan Tristan Kromer ...What’s a business model? Alex Osterwalder’s Business Model Canvas There are lots of ways to use the canvas Inspect other businesses Question Why Chrome and Android... Searchers Cost-effecti ve advertising Advertisers $ / click Find anything Searchers Cost-effecti ve advertising Advertisers Measurable 000X / search $ / click Find anything Searchers Cost-effecti... click Find anything Searchers Cost-effecti ve advertising Advertisers Measurable Any budget Big audience 000X / search $ / click Find anything Searchers Cost-effecti ve advertising Advertisers