4. Nakitech_Web Analytics
Web Analytics Presenter: Nguyen Anh Duc – CEO Nakitech Corp Cell Phone: 0935982718 Email: duc.nguyenanh@nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Web Analytics ? Web Analytics gives answers to all of your questions • What is the traffic to my website? • What are my most popular pages? • How are people getting to my website? • How people find me on search engines (e.g Google, Yahoo)? • What geography people come from? nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net Web Analytics helps you get an insight into the minds of visitors You can analyse, compute and turn the website traffic in your favour But, to grow, you need to know more This module will help make an effective strategy based on web statistics, understand the need of customers and deliver them what they want, to achieve high success rate nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net Web Analytics Course Modules • Introduction to Web Analytics • Data Collection Methods • Web Analytics Process • Web Analytics tools • Google Analytics • Best practices for Web Analytics nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net Introduction to web analytics • Web Analytics flow • Importance of Web Analytics for Business • Importance of Web Analytics for Advertising • Limitations of Web Analytics • Understanding user data • Types of Web Analytics nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net Data collection methods • Log File Analysis • Cookies • Page Tagging/ Web Beacon • Packet Sniffing nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net Web Analytics process • Identify your business objectives • Identify your goals for each objectives • Define your business metrics • Website usability • Traffic sources • Visitors profiles • Conversion statistics • Establish your key performance indicators(KPIs) • Set your targets • Collect the user data nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net • Segment the valuable data for analysis • Analyze the data(Analysis of web traffic) • Generate Web Analytics reports • Implement insights(site optimization and post-optimization actions) nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net Web Analytics Tools • Google Analytics • Clicky • Site Meter • Webtrends • Another many others nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net Google Analytics • What is Google Analytics • Why is Google Analytics important? • Framework of Google Analytics • Creating an account on Google Analytics • Statistical analysis with Google Analytics • Audience Overview • Demographic Analysis • Behavior Analysis • Technology Analysis nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net Best practices for Web Analytics • Mobile Analysis • Traffic Sources Analysis • Content Analysis nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net Best practices for Web Analytics nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net THANK YOU ! Nam Kinh Technology Corporation (Nakitech Corp) • Address: Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street, Ward, District, Ho Chi Minh City • Hotline: 0935 982 718 – 0907 053 773 • Email: info@nakitech.net Website: http://www.nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net ... nakitech.net Web Analytics Course Modules • Introduction to Web Analytics • Data Collection Methods • Web Analytics Process • Web Analytics tools • Google Analytics • Best practices for Web Analytics. .. Google Analytics • What is Google Analytics • Why is Google Analytics important? • Framework of Google Analytics • Creating an account on Google Analytics • Statistical analysis with Google Analytics. .. nakitech.net Introduction to web analytics • Web Analytics flow • Importance of Web Analytics for Business • Importance of Web Analytics for Advertising • Limitations of Web Analytics • Understanding