Comparative analysis of internal business environment of hong bang and hutech universities in southern vietnam using IFE matrix

Himalayan Economics and Business Management Open Access Research Article Comparative Analysis of Internal Business Environment of Hong Bang and Hutech Universities in Southern Vietnam Using IFE Matrix Nguyen Hoang Tien1, Dinh Ba Hung Anh1 and Nguyen Minh Ngoc2 Van Hien University, Vietnam Ho Chi Minh City University of Finance and Marketing, Vietnam Abstract: Analysis of the internal environment is the study of factors belonging to the *Corresponding Author Nguyen Hoang Tien Article History Received: 11.04.2021 Accepted: 22.04.2021 Published: 10.05.2021 enterprise itself in order to determine the strengths and weaknesses of that enterprise This article uses the IFE matrix in strategic management as a tool to analyze, compare, and evaluate the factors of the internal environment of Hong Bang University and Hutech University in Ho Chi Minh City Keywords: IFE matrix, internal environment, Hong Bang University, Hutech University Citations: Nguyen Hoang Tien, Dinh Ba Hung Anh, & Nguyen Minh Ngoc (2021); Comparative Analysis of Internal Business Environment of Hong Bang and Hutech Universities in Southern Vietnam Using IFE Matrix Hmlyan Jr Eco Bus Mgn; 2(4) xx-xx I NTRODUCTION Urgency of the research problem To build a competitive advantage, it is necessary to take advantage of special capabilities One of the important goals of formulating strategies is to improve the organization's weaknesses, turning them into strengths and, if possible, into special capabilities Analysis of the internal environment is an important and indispensable part of strategic management Without a good analysis of the internal environment, without properly identifying the strengths and weaknesses of the organization, it will not be possible to establish a perfect strategy Internal environmental analysis is a comprehensive assessment of the potential strengths and weaknesses of the internal environment Research Significance for Management Practice The study provides a comparison between the two schools so that we can examine the issues of the learning environment and the development environment within the school Thanks to the research, the two schools were able to examine themselves Thanks to that, the school knows which side is good and which side is not The good side is promoted more and the bad side is improved in a more positive direction Objectives of the study  Determine the quality of training students of the two schools  Determine how the school operates (human resource management, administrative activities, research and development capabilities, marketing activities) COMPARATIVE ANALYSIS 2.1 General analysis * Hong Bang University Students often know Hong Bang International University (HIU) as one of the most famous private schools in Saigon, belonging to Nguyen Hoang Group - a prestigious Education Group that owns many member schools such as Hoa Sen University, Gia Dinh University What has made Hong Bang brand strong in the hearts of students, after a long period of 23 years of establishment and development? 24 Nguyen Hoang Tien, et al., Jr Eco Bus Mgn; Vol-2, Iss- (July-Aug, 2021): 24-31 Agency UK University Training majors include Business Administration, Hotel and Restaurant Management, International Tourism, Cybersecurity, English Language Coming to Hong Bang International University, students are spoiled for choice according to their interests and abilities, with 39 different majors, belonging to main groups:  Technology  Economics, management, law  Health  Social sciences, international language  Education In addition to the program with the University of Bedforshire, HIU is also a school chosen by the University of Arizona - USA (Top 100 in the world) and offers a 2+2 Associate program (2 years studying at HIU and years studying in the US), and program at the HIU campus to receive an online bachelor's degree from the University of Arizona In addition, "Vietnamese university with international quality" is not only reflected in the facilities, but more importantly, the highly integrated training programs at Hong Bang International University Besides the mass training system like other universities, Hong Bang also has a program taught entirely in English, an international affiliate program, an on-site study abroad program and a dual degree program Dual Degree Program – years get degrees: Posessing specialized knowledge and specialized skills of many different occupations to help increase competitive advantage in the integration period Understanding that, Hong Bang International University has implemented a dual degree training program for 16 main majors: Logistics and Supply Chain Management, Business Administration, Hotel Management, Banking and Finance, Accounting, Law, International Relations, Japanese Studies, Korean Studies, Architecture, Interior Exterior Design, Multimedia, Information Technology, Television Film Technology, Graphic Design , Fashion Designer In addition to the main major, students will choose a corresponding subspecialty, related in the same industry group The training period lasts only years because students not need to repeat duplicate subjects in the major, which shortens the training time as well as reduces the cost of learning Upon graduation, students receive a bachelor's degree in two of their chosen majors The program is taught entirely in English: This program opens up opportunities to work in an international environment in foreign companies, multinational enterprises for students after graduation, with majors in various fields of study: Information Security, Information Technology, Logistics and Supply Chain Management, Hotel Administration, Business Administration, Industrial Management, Tourism - Travel, Architecture Law, Economic Law, Finance Banking, International Relations, Nursing, Pharmacy, General Medicine, Odonto-Stomatology International Affiliate Program: After the first years of study at Hong Bang, students will transfer to a university abroad and graduate with a bachelor's degree recognized in many countries: Nmit University (New Zealand): Business Administration, Information Technology Deakin University (Australia): Business Administration, Computer Science and Cybersecurity University of Texas Arlington (USA): Business Administration, Information Technology BHMS School (Switzerland): Business Administration, Hotel & Restaurant Management Luxurious, modern, international standard learning environment: Referring to Hong Bang International University, people will immediately think of the school's headquarters named "Ship of knowledge", 25 floors high, fully equipped with facilities and architecture that cannot be "satisfied" "more This 5-star building was designed by DP Architects (Singapore) - the top 10 largest architectural firms in the world With an investment and design value of more than 30 million USD, Hong Bang International University has become a "virtual living headquarters of thousands of deep corners" that many students check-in regularly Inside the 25 floors of the "foggy" knowledge ship the following facilities:  Sulyna Hotel complex: A place to practice hotel and restaurant skills for Hong Bang students, with a system of 5-star standard practice rooms including bakery, kitchen, bar, lobby, bedroom themed national capitals  Library: Designed according to the model of coffee - books - open space of Harvard University, allowing students to read books while lounging on chairs In the era of international integration, studying abroad will become one of the popular educational trends because of its convenience and savings When applying for the on-site study abroad program of Hong Bang International University, students will study entirely in Vietnam but receive an international value degree from the University of Bedfordshire (the school is in the top 200 in the world in the field of cooperation and international development, according to The ranking 2018) Specifically, students study completely with the curriculum of the University of Bedfordshire, selected by teachers Hong Bang and foreign lecturers of the University of Bedfordshire, according to quality accreditation from the Education Quality Assurance 25 Nguyen Hoang Tien, et al., Jr Eco Bus Mgn; Vol-2, Iss- (July-Aug, 2021): 24-31  soft In addition, the library is also digitized to operate 24/24, making it easy for students to study and research Food court, multi-purpose sports area, avenue of stars, colorful Romeo and Juliet gardens System of machine room, 3D golf room, gym, music room - Mozart music hall, room "relieve stress" * HUTECH University Ho Chi Minh City University of Technology – HUTECH, formerly known as Ho Chi Minh City University of Technology, was established on April 26, 1995 under the Prime Minister's Decision No 235/QDTTg and went into operation operating under the decision of the Minister of Education and Training No 2128/QD-GDDT Coupled with the modern learning environment is a team of high-class lecturers with many leading domestic and foreign experts, graduated from abroad, with experience in studying and teaching in an international environment All lecturers of Hong Bang International University have a master's degree or higher, possessing professional knowledge and solid pedagogical skills For foreign language majors, the school will cooperate with major foreign universities to invite teachers to teach After 25 years of construction and development, HUTECH currently owns campuses located in Ho Chi Minh City Ho Chi Minh Campuses are invested in spacious and modern construction according to international standards with a total area of over 100,000m2, creating a modern, dynamic and comfortable learning space  Dien Bien Phu Head Office: 475A Dien Bien Phu, Ward 25, Binh Thanh District, HCMC  Facility 276 Dien Bien Phu: 276 - 282 Dien Bien Phu, Ward 17, Binh Thanh District, HCMC  Ung Van Khiem Campus: 31/36 Ung Van Khiem, Ward 25, Binh Thanh District, HCMC  High Quality Human Resource Training Center: Ho Chi Minh City Hi-Tech Park (SHTP), Hanoi Highway, Hiep Phu Ward, District 9, HCMC  HUTECH Institute of High Technology: Ho Chi Minh City Hi-Tech Park (SHTP), Long Thanh My Ward, District 9, Ho Chi Minh City   Hong Bang's educational internationalization goal is not only to train qualified students to work in a foreign environment, but also to attract lecturers and international students to study and work at the university Therefore, HIU students can look to a future of studying and living together with international friends right in Vietnam Professional skills and good foreign language ability are two important factors for success on the career path, especially for fresh graduates Based on these two factors, Hong Bang International University has committed to:  Students have perfected skills of listening, speaking, reading and writing in English to confidently work in an international environment Before graduation, students achieve IELTS certificate of band 5.5 or higher  Create job opportunities, internships at reputable enterprises at home and abroad, right from the time students are still at school Attached to the principle of "Knowledge - Ethics Creativity", HUTECH implements the educational philosophy of "Learning to learn, learning to do, learning to create, learning to live together and learning to be independent" is also the core value to bring HUTECH to develop and establish its position as a leading university in the Vietnamese education system, training students to develop comprehensively professional knowledge and professional skills, dynamic - bravery - confidently integrate with the international community, well undertake work in a multi-field, multi-cultural environment As the address chosen by a large number of candidates over the years, HUTECH has trained from undergraduate, master's to doctoral levels with more than 45 professions in the fields of: Engineering Technology, Economics - Management, Architecture Fine Arts, Health Sciences, Law, Social Sciences Humanities and Foreign Languages For graduate programs, HUTECH is allowed to train masters in 11 majors in the fields of engineering, economics, tourism, foreign languages; Doctoral training with 02 majors in Electrical Engineering and Business Administration For foreign language subjects, students are taught directly by foreign teachers, ensuring not only professional knowledge but also English skills in work and life Most lecturers at Hong Bang International University graduated from international schools or have worked abroad experience, so it is easy to teach students the necessary skills in a multinational environment In addition, students will have many opportunities to practice and work at big companies, without having to worry about unemployment after graduation out of school Specifically, students of Hotel and Restaurant Management can practice right at the Sulyna Hotel Complex at the school, with many positions including bakery staff, kitchen, bar, lobby Training units of the University: • Faculty of Pharmacy • Faculty of Information Technology • Faculty of Civil Engineering • Faculty of Communication and Design • Faculty of Architecture - Fine Arts 26 Nguyen Hoang Tien, et al., Jr Eco Bus Mgn; Vol-2, Iss- (July-Aug, 2021): 24-31 • Department management • Faculty of Tourism - Restaurant - Hotel Management • Faculty of Finance - Commerce • Faculty of Law • English faculty • Faculty of Japanese Studies • Faculty of Management Information Systems • Institute of Social Sciences and Humanities • HUTECH Institute of Technology • HUTECH Institute of Applied Sciences • HUTECH International Training Institute • Vietnam - Japan Institute of Technology (VJIT) • HUTECH Vocational Training Institute • Graduate Training Institute • CIRTech Institute of Technology • Distance Learning Center • IT Management Center • Arts and Culture Center • Center for Education - Politics and Defense with a creative, dynamic and professional higher education environment, with a tradition of training high-quality human resources associated with the principle "Knowledge - Ethics - Creativity", step by step integrating with regional and world education HUTECH is a center for scientific research, scientific and technical application to meet production, business and technology transfer requirements for the cause of socio-economic development, industrialization and modernization Transformation of the Country Affirming the position of HUTECH as the leading university in terms of training quality in the education system of Vietnam and the region 2.2 Internal environment of the universities a) Financial ability: A public university is a university invested by the state (central or local) in terms of funding and facilities (land, buildings) and operating mainly with funding from public financial sources or non-profit contributions In addition, HUTECH also cooperates in training International Bachelor's and International Master's programs with world-famous universities such as Lincoln University (USA), Open University Malaysia, University of Cergy Pontoise (France), VIA-TEKO University (Denmark), National University of Malaysia, University of Bangkok (Thailand), This is a strategic step towards approaching the quality of advanced education in the region and the world HUTECH lecturers with academic titles and high degrees are leading professors in the field of teaching and research The school's officers and staff have high professional qualifications, professional management, good skills, and dedication to students Up to now, HUTECH has 1559 full-time lecturers including 12 Professors, 35 Associate Professors, 243 Doctor of Science - Doctorate and 1029 Master HUTECH is the pioneer university in the country applying the quality management system ISO 9001: 2015 to ensure the highest management efficiency for the best training quality For a private university, it is established and selfinvested by individuals or organizations in a country Unlike public universities, private universities not receive capital support from the State The financial sources for their operation are from tuition fees of students studying at the school, customers and donations Tuition fees at these schools tend to be much larger than at public universities For teaching equipment:  At private schools, the facilities are often spacious, new and more modern than in public schools Because the capital is spent by the people, the school leaders have full discretion to replace, repair, upgrade or build new buildings and new facilities to serve the learning of students  Meanwhile, public universities depend on the State's capital, so applying for funding to build or upgrade facilities must go through many complicated steps With the approval of the superior, the new school is allowed to upgrade During 25 years of construction and development, HUTECH has always been highly appreciated by the society and the State for its outstanding contributions to the cause of education and training Recognizing these excellent achievements, HUTECH was honored to receive many Certificates of Merit from the Government, the Ministry of Education and Training, the People's Committee of Ho Chi Minh City, especially 01 Second-class Labor Medal and 03 Thirdclass Labor Medals HUTECH also officially became the first university in the country to meet the education quality accreditation standard according to the new set of standards b) Scientific research and development capabilities: It can be seen that in schools, a number of activities such as making teaching materials by themselves to illustrate effective classroom teaching activities, drawing initiative from certain experiences in educational activities , teaching to improve the quality of activities, the design of a lecture applying new technology to improve the effectiveness of lecture hours; or in a certain educational institution: the improvement of working style innovation, the finding of new methods for certain work to reduce costs or reduce working time, is also the scientific research activities With breakthroughs in management, training and scientific research, HUTECH has gradually risen to affirm its leading position in Vietnamese education and gradually integrated with world education Building HUTECH into a modern Knowledge - Culture center 27 Nguyen Hoang Tien, et al., Jr Eco Bus Mgn; Vol-2, Iss- (July-Aug, 2021): 24-31 market share in some training market segments The weaknesses of the school are often reflected in the limitations of human resources, competitive factors, marketing, the type of training is not diverse or the management of students and students is not good enough compared to competitors C) Production and Business Capabilities:  About the educational career: Education is a special industry An industry that trains people to specifically serve the cause of economic development On the other hand, the product of education can contribute to other industries to increase GDP Education is the most important factor of production in society Because talents and workers are products of education and training, it also means that labor has certain knowledge and skills, has "value" and "use value" The basic factors that need to be analyzed in the internal environment of the University are: Human resources, production capacity, finance, management capacity, marketing, research and development, information systems  Human resources: Human resources are an important resource of an organization in general and a university in particular Including factors such as the position of human resources, organizational structure of human resources, policies to maintain and develop human resources The analysis is to help the school promptly assess the strengths and weaknesses of the members of the organization, in each functional department compared to the job requirements so as to have a plan for training, arrangement, and treatment understanding and rational use of human resources, ensuring compliance with the strategic requirements of the school in the short and long term  Training capacity: Training is the main activity of the school, associated with the creation of a training program with key factors such as: Training form, training scale, training quality, tuition fees just enough to satisfy students Analyzing this activity helps the school create a competitive advantage over its competitors  Finance: Finance is related to the use of material resources in both Hong Bang and Hutech universities from time to time, analyzing and evaluating financial activities to help the school control financial activities, building, expanding training scale and attracting investors Financial factors that often change current strategies and the implementation of training plans, include: debt and equity ratios, financial management, accounting systems, ability to mobilize capital mobility, solvency, profitability, financial leverage thereby serving the school in building a financial strategy  Management capacity includes factors such as: Training management capacity, quality management, training management, human resource management, facilities management  Marketing: is an activity in the school including market research and development to identify opportunities to expand training scale, planning strategies for distribution of training quotas, tuition fees, and after-sales services consistent with the market that the school is targeting, and at the same time this is an active factor of the school to create conditions for supply and demand in the market to meet Today, marketing is an important and  About educational products: Products and activities of educational services are commodities Educational products and services are exchanged, including educational products and services and products of other industries  About the education market: The role of education in the development of production of goods in material form is reflected in shortening the necessary labor time of society, improving the production efficiency of labor and manufactured goods more in the same unit of time, creating more high-value products Talent market, labor force market is the key issue of studying its relationship and impact on the market 2.3 Ma trận IFE Internal factors Any university has strengths and weaknesses, the extent of which is not the same Internal strengths and weaknesses along with external opportunities and threats are the points to consider when formulating a development strategy for the school Analysis of the school's internal factors is the consideration and assessment of strengths and potential weaknesses in the relationships between functional departments including: human resources, training, finance, marketing, research and development (R&D), information systems On that basis, we can take measures to limit weaknesses and promote advantages to achieve maximum development advantages In order to analyze the internal environment of the university, it is necessary to make statistics of all the advantages and disadvantages of the university and then compare it with other universities and assess the extent to which it creates advantages and disadvantages training for the school of each of those factors, and at the same time arrange in order of the influence level of the factor on the school Then choose to take advantage of the factor that brings the most advantages and at the same time pay attention to overcome the worst factor The analysis of the school's internal environment should focus on clarifying the strengths that can be techniques, skills, training, human resources, facilities and advantages that the school has competitors such as having new quality management technology, large investment capital, reputable brands, culturally appropriate training programs, schools with good image and reputation in society, students or hold a large 28 Nguyen Hoang Tien, et al., Jr Eco Bus Mgn; Vol-2, Iss- (July-Aug, 2021): 24-31   indispensable element in the promotion activities of any university Research and development: Helping universities to effectively apply advanced technologies, create a breakthrough competitive advantage in terms of quality and form of training, improve the training process, and reduce costs investment costs, shortening the payback period Information system: Is the process of analyzing and evaluating the school's information to see if it is complete, whether the information collected is accurate and timely among all departments in the school, helping the school to obtain information with high accuracy and completeness as the basis for building the right strategy In today's competitive economy, building a modern information system will help connect students, lecturers and the school so that the school will grasp the situation in time and make adjustments strategy in line with reality, creating a competitive advantage over competitors strengths well, and overcomes its weaknesses The evaluation matrix of internal factors has formed an overall picture of the internal organization with specific strengths and weaknesses that affect the school's competitiveness However, scoring each factor as well as determining the importance of the factors is still subjective R M ETHODOLOGY ESEARCH 3.1 Data source and method of collection Data Sources:  Take a field trip to find out information such as: making a survey, an opinion sheet, going on a school tour,  Go to the information pages of the two schools, find out the reviews about the school on the forum Method of data collection:  Normally, if we want to collect information for the topic, we will make a survey with a suitable sample size for the research  In addition to the above, we can also collect by: observing, interviewing students, consulting experts, Method of IFE analysis After analyzing each internal factor, strategists will make a matrix of internal factors to evaluate the strengths, weaknesses and importance of the school's functional departments The process of building an IFE matrix consists of steps: Step 1: Make a list of 10 => 20 factors including strengths and weaknesses that greatly affect the development of the school Step 2: Evaluate the importance of each factor by giving a weighted score between 0.0 => 1.0 for each factor and the sum of the weights must be equal to The weighted score of factor The closer the factor is to 1.0, the greater the relative importance of that factor to the school's success in the education-training industry Step 3: Evaluate the school's response to each factor namgw by classification from => with the regulation that the largest weakness is classified by 1, the smallest weakness is classified by 2, the score is The smallest strength is classified as 3, the greatest strength is classified as Thus, this classification is based on the institution while the importance level in step is based on the industry Step 4: Multiply each factor's importance by its classification to determine the importance score of each factor Step 5: Add all the significant scores of all factors to determine the total score of the IFE matrix 3.2 Research Methodology Using the information collection method (survey method) is the main method for doing the research Using this method helps to collect information from people in the school to make that information more clear and specific and does not have to take too much time to learn In addition, the qualitative method is also used as a secondary method to improve the accuracy of the topic and collect more information about the internal environment of the school 3.3 Research Procedure Select research topic: Identify questions, hypotheses and research methods about the school's students, teachers and learning conditions It is advisable to create the right questions and how to arrange the questions in such a way as to harmonize with the order of teaching skills, human resources of the school Formulate research outline and plan Write a research proposal to outline the main contents of the research and send it to the lecturers for comments and ideas to help the group have the most complete content In addition, the research plan is associated with a specific timeline so that the research paper goes on schedule, in accordance with the required time Data collection and data processing One of the important contents in research activities, that is, data collection, analysis, and processing After collecting data about the school, students and learning conditions of the school, we should summarize and arrange them so that they are harmonious Finally, review the data that is enough Analysis of the results: The total score will not depend on the factors in the matrix and the highest score is 4, the lowest is point, the average is 2.5 points If the total score is less than 2.5, the school is weak internally, has little or no good promotion of strong weaknesses and is not able to overcome the weaknesses If the total score is greater than 2.5, the school is internally strong, has many or promotes its 29 Nguyen Hoang Tien, et al., Jr Eco Bus Mgn; Vol-2, Iss- (July-Aug, 2021): 24-31 important missions Whether it is a public university or a private university, it is also a place to gather talented lecturers and students, train high-quality human resources, create important scientific research works; a place at the forefront of innovation, making important contributions to the country's development and promoting social progress managed, operated, and managed according to the model of an exemplary university system with a mechanism of autonomy, high self-responsibility to society, and at the same time selfcontrol and build an environment of scientific creativity and freedom art in a model university urban area With the desire to provide human resources with high professional qualifications, professional skills to approach practice in the fields of engineering, technology, scientific research and technology transfer in order to create material value quality and spirit to effectively serve the country's socio-economic development and complete, if so, we can proceed to writing research reports RESEARCH RESULTS AND DISCUSSION 4.1 Overview of internal environment of universities in Ho Chi Minh City In the city area Ho Chi Minh City has more than 60 universities, large and small, but to make it easier to imagine, there will be types of schools: public universities and private universities A public university is a university invested by the state (central or local) in terms of funding and facilities (land, buildings) and operating mainly with funding from public financial sources or non-profit contributions Public universities depend on state capital, so applying for funding to build or upgrade facilities must go through many complicated steps With the approval of the superior, the new school is allowed to upgrade For private universities, individuals or organizations in a country apply for permission to establish and invest by themselves Unlike public universities, private universities not receive capital support from the State The financial sources for their operation are from tuition fees of students studying at the school, customers and donations Tuition fees at these schools tend to be much larger than at public universities At private schools, the facilities are often spacious, new and more modern than in public schools Because the capital is spent by the people, the school leaders have full discretion to replace, repair, upgrade or build new buildings and new facilities to serve the learning of students Any university located in Ho Chi Minh City has its strengths and weaknesses Internal strengths and weaknesses along with external opportunities and threats are points to consider when formulating a development strategy for the school Analysis of the school's internal factors is the consideration and assessment of strengths and potential weaknesses in the relationships between functional departments including: human resources, training, finance, marketing, research and development (R&D), information systems on that basis, take measures to limit weaknesses and promote advantages to achieve maximum development advantages Then choose to take advantage of the factor that brings the most advantages and at the same time pay attention to overcome the worst factor It can be seen that in schools, a number of activities such as making teaching materials by themselves to illustrate effective classroom teaching activities, drawing initiative from certain experiences in educational activities , teaching to improve the quality of activities, the design of a lecture applying new technology to improve the effectiveness of lecture hours; or in a certain educational institution: the improvement of working style innovation, the finding of new methods for certain work to reduce costs or reduce working time, is also the scientific research activities Because Ho Chi Minh City is one of the leading economic centers of the country, the universities located in the area must also carry very 4.2 IFE Analysis IFE Matrix (Internal Factors Evaluation Matrix), is a matrix that helps to analyze the external business environment with factors at the levels of the world environment, macro environment and industry environment Thereby helping business managers assess the response of the business to opportunities and threats and make judgments about external factors that are favorable or difficult for the company IFE matrix done for Hong Bang and Hutech university Hong Bang university Main external factors Science Technology People's income Output quality Effective conversion of annual training to credit institution training The trend of educational socialization promotes the diversity of the ages of input resources Costs and tuition increase Importance Hutech university 0.12 0.06 0.1 Classific ation 3 0.15 0.45 0.05 0.1 0.09 0.27 0.12 0.36 0.1 0.3 0.13 0.26 30 Scoring Classification 0.36 0.18 0.4 Importa nce 0.1 0.05 0.18 Scoring 3 0.3 0.15 0.54 Nguyen Hoang Tien, et al., Jr Eco Bus Mgn; Vol-2, Iss- (July-Aug, 2021): 24-31 The ability to apply 4.0 technology in the teaching process More and more competition between universities Salary policy for lecturers is still limited Modern, practical training programs with professions that change frequently Total 0.15 0.45 0.03 0.12 0.07 0.28 0.16 0.32 0.1 0.3 0.16 0.48 0.06 0.24 0.07 0.21 2.99 1 universities and colleges in the country is creating competitive pressure and recruiting students in fields that ensure professional development Analysis results: The total score of both schools is greater than 2.5, which means that both schools have responded well to opportunities and risks: The school's current strategy is responding well to external environmental factors Specifically: the two schools have made good use of the increasing income of the people and effectively converted the annual training into credit-based training Besides, the schools have responded well to other opportunities such as social trends The modernization of education promotes diversity in the age of input resources while making use of science and technology in teaching However, the guidelines and training programs of the school have not yet met the change of modern industry trends, leading to the failure to meet the current job characteristics and requirements CONCLUSION AND RECOMMENDATION 5.1 Conclusion Thus, the analysis of the internal environment is a complex process and includes many steps, in order to identify the influencing factors, direction of impact and intensity of impact on universities In addition, The analysis of the internal environment also aims to point out the future trends, synthesize the impact of business environment factors on universities to help determine the appropriate responses In order to perform the work of analyzing the internal environment, strategists must rely on information from many different sources and in different ways of gathering Finally, in the process of implementing the strategy, the analysis of the external environment still needs to be conducted to serve as a basis for implementing and adjusting the strategy due to the rapid and unpredictable fluctuations of the internal environment in the current period 4.3 Discussion of the Obtained Results  Strength:  Hutech and Hong Bang are multi-disciplinary, multi-system universities with tradition, experience and reputation in training engineering and technology disciplines  There is an Institute to train students in soft skills  Organized signing agreements with undergraduate and master's training links with prestigious schools in the world with the time and tuition fees in line with the common ground  Qualified leaders, management capacity and strategic vision  The teaching staff is relatively responsive in both quantity and quality  Relatively complete and modern facilities  Good brand building work  Good youth union work, attracting many students to participate and achieving many high results  2.84 The internal environment of Hong Bang University and Hutech University is an important strategic resource The internal environment of an organization consists of several basic elements: people, technology, structure, goals and objectives Such a set of factors is not accidental, since in any organization with a certain structure, people work, use technology, achieve the common goals and objectives of the business The head of the organization in making management decisions should be based on analysis of the internal and external environment If there is a clear threat in the market, the resources of the internal environment will help to overcome it The same applies to market opportunities, to achieve maximum efficiency is only possible if you use internal resources Weakness:  No financial support from the State  The motivation policy for lecturers is not high  There is still a part of lecturers who have not innovated teaching methods  Organizational culture in the process of formation  The growth in the scale of higher education with the rapid increase in the number of The resources of the internal environment in the analysis are assessed according to their influence and divided into strengths and weaknesses The organizational structure of the organization can be the weak side of the organization When making a plan, some common goals are distributed as tasks among specific departments, divisions, groups and employees, the team manager 31 Nguyen Hoang Tien, et al., Jr Eco Bus Mgn; Vol-2, Iss- (July-Aug, 2021): 24-31 helps to assign each task individual responsibility of the employees In this case, each employee on the team will understand what works for achieving a common goal That is one of the many reasons why the quality of training at Vietnamese universities is still far from that of foreign universities Because of the small amount of time, students are not trained in necessary professional skills, resulting in poor labor quality 5.2 Recommendation  Raise the standard of university entrance, especially in pedagogical majors It is not difficult to see that the entry level of many students is increasingly weak This situation comes from the "light-handed" assessment in high school exams, especially high school graduation exams to achieve the local target, making learning results become virtual results  About postgraduate training Currently, the quality of master's and doctoral training in Vietnam is considered to be low compared to the regional average, especially in the social sciences and humanities Leading professors such as Prof Hoang Tuy, Prof Pham Duc Chinh, Prof Tran Van Tho, Prof P Darriulat have written many articles about the weakness of our country's graduate training This situation comes from many reasons, including our misconceptions about scientific research, leading to arbitrary training in graduate students doing scientific research Therefore, in the immediate future, it is necessary to gradually apply world standards in guiding science (thesis work):  For master's degree: must be led by a PGS, and doctoral degree holders are only allowed to act as sub-instructors  For doctoral level: must be led by a professor as the main guide In addition, universities are being opened rapidly, so the entrance standards are very low in many fields of admission, especially pedagogy For many years now, the press has often talked about the phenomenon of "sitting in the wrong class" in high school, without mentioning this phenomenon at university level Many children not have enough knowledge and skills to go to university, not have the habit of reading books and newspapers to expand their knowledge, so they just stick to the textbook According to a recent survey by PhD student Lu Quoc Vinh (2016), the leading cause of students' lack of enthusiasm in learning is that they are "unaccustomed to self-study", not knowing how to search for documents on their own to find out on the topic introduced in class by the teacher  About scientific activities The current common situation is that after having a doctorate degree, lecturers consider themselves to be familiar with scientific research, so they can apply it according to the way they know and apply, no longer learning to improve their research capacity Scientific research method is a scientific discipline, which means that there are many different levels, and new knowledge is regularly added: lecturers who not self-study will quickly become obsolete with scientific research, and the quality of research will be poor On the other hand, the results of scientific research need to be published as widely as possible, in forums and international journals - the ultimate goal is to publish in journals on the ISI list (Journals on the list of ISI) statistics from the Institute of Scientific Information (ISI) Therefore, lecturers need to update their knowledge of scientific research methods, to be more and more close to the level of the region and the world To achieve this goal, the Ministry of Education and Training needs to take specific measures for university lecturers to strive For example, the standard time equivalent for articles published in journals in the ISI list is times that of articles published in foreign journals not in the ISI list, and times more than articles published in journals domestic specialization That is the consequence of the massive enrollment, causing many students, instead of going to vocational training to be more successful, to try to stick to university, so that in the end, the quality of graduation is very poor  Increase lecturer hours to practice skills for students Many opinions suggest that "useless" subjects should be removed from university training programs to increase the number of hours spent on specialized subjects This recommendation stems from the increasingly low quality of graduates However, it is not feasible, at least for the time being Therefore, we suggest to increase the duration of university training, especially when the education sector is geared towards skills training Currently, to be awarded a bachelor's degree, students have to study about 140 credits (each credit includes 15 hours of classroom study and 30 hours of self-study), while in European countries, the bachelor's program consists of: 180 ECTS (each ECTS consists of 25-30 hours of classroom instruction)  About lecturer regulations Previously, a university lecturer with only a bachelor's degree (from 2016 it was necessary to have a master's degree) but with high seniority could also become a main lecturer, if he met the requirements in the state management exam on higher education and on 32 Nguyen Hoang Tien, et al., Jr Eco Bus Mgn; Vol-2, Iss- (July-Aug, 2021): 24-31 15 Tien, N H., & Anh, D B H (2019) Vietnam’s International Trade Policy in Context of China-US Trade War, International Journal of Commerce and Management Research, 5(3), 92-95 16 Tien, N H., & Anh, D B H (2019) The Role of Foreign Trade Policy in Boosting Economic Growth of Vietnam, International Journal of Commerce and Management Research, 5(3), 107112 17 Tien, N H (2017) Strategic International Human Resource Management Ementon Publisher, Warsaw 18 Tien, N H (2020) Human Resource Management VHU Publisher, Ho Chi Minh City 19 Tien, N H (2020) Principles of Management SIU Publisher, Ho Chi Minh City 20 Duc, L D M., Thuy, H T X., Yen, N T H., & Tien, N H (2018) Corporate Social Responsibility and Corporate Financial Performance Case of Listed Vietnamese Companies, Zeszyty Naukowe Politechniki Częstochowskiej Zarządzanie, 32, 251-265 21 Tien, N H., Anh, D B H., Ngoc, N M., & Nhi D T Y (2019) Sustainable Social Entrepreneurship in Vietnam, International Journal of Entrepreneurship, 23(3), 1-12 22 Tien, N H., Thao V T T, Hung Anh, D B (2019) Sustainability issues in social model of corporate social responsibility Theoretical analysis and practical implications, Journal of Advanced Research in Management 19 (1) 23 Tien, N H., Hiep, P M., Dai, N Q., Duc, N D., & Hong, T T K (2019) Green Entrepreneurship Understanding in Vietnam, International Journal of Entrepreneurship, 24(2), 1-14 24 Tien, N H., Minh, H T T., Ngoc, N M., & Nhan, V K (2020) Family business in Vietnam and in Poland: Review of characteristics and trend of development, Journal of Southwest Jiaotong University 54(6), 1-19 25 Tien, N H., & Ngoc, N M (2019) Coping with Challenges and Taking Opportunities in International Business Strategy of Foreign Enterprises in Vietnam, International Journal of Advanced Research in Engineering and Management, 5(7), 18-23 26 Tien, N H., Jose, R J S., Mai, N P., Long, N T., & Hai, T V (2020) Current State of Human Resource in International Universities of Vietnam, International Journal of Multidisciplinary Research and Development, 7(7), 22-27 27 Tien, N H (2017) Challenges and opportunities for enterprises in the world of the 4th industrial revolution National conference on “Accounting, auditing and Vietnam economy in context of the 4th industrial revolution, 11/2017 foreign languages However, people with a master's degree (especially a "massive" master's degree today) have only studied three credits on scientific research methods, only done a master's thesis (which is a kind of "application exercise") on scientific research, so they are only at the beginner level of scientific research) are also main lecturers This has made the university a general school, because the teacher imparts to the student only the knowledge he has accumulated, and thus the student passively receives the knowledge It is necessary to revise the regulations so that universities are truly scientific environments: the main lecturer must be a person with sufficient scientific capacity to be able to design an intensive university-level course Therefore, the main lecturer must have at least a doctoral degree, and must have scientific research work REFERENCES: 10 11 12 13 14 https://hiu.vn/ https://vi.wikipedia.org/wiki/Tr%C6%B0%E1%BB %9Dng_%C4%90%E1%BA%A1i_h%E1%BB%8 Dc_Qu%E1%BB%91c_t%E1%BA%BF_H%E1% BB%93ng_B%C3%A0ng https://www.hutech.edu.vn/ https://vi.wikipedia.org/wiki/Tr%C6%B0%E1%BB %9Dng_%C4%90%E1%BA%A1i_h%E1%BB%8 Dc_C%C3%B4ng_ngh%E1%BB%87_Th%C3%A 0nh_ph%E1%BB%91_H%E1%BB%93_Ch%C3% AD_Minh https://vi.wikipedia.org/wiki/Ma_tr%E1%BA%AD n_EFE https://kynangquantri.com/ma-tran-efe-la-gi.html https://vi.wikipedia.org/wiki/%C4%90%E1%BA% A1i_h%E1%BB%8Dc_c%C3%B4ng_l%E1%BA %ADp https://tuyensinhso.vn/ban-tin-truoc-ky-thi/truongcong-lap-va-dan-lap-khac-nhau-nhu-the-naoc20834.html https://vi.wikipedia.org/wiki/%C4%90%E1%BA% A1i_h%E1%BB%8Dc_t%C6%B0_th%E1%BB% A5c https://vietnambiz.vn/moi-truong-noi-bo-internalenvironment-la-gi-dac-diem-cua-moi-truong-noibo20191203020241387.htm#:~:text=M%C3%B4i%2 0tr%C6%B0%E1%BB%9Dng%20n%E1%BB%99 i%20b%E1%BB%99%20trong,trong%20n%E1%B B%99i%20b%E1%BB%99%20doanh%20nghi%E 1%BB%87p https://text.123doc.net/document/2792203-phantich-moi-truong-quan-ly-trong-nganh-giao-duc.htm Tien, N H (2019) International Economics, Business and Management Strategy Academic Publications, Dehli Tien, N H., Anh, D B H., & Thuc T D (2019) Global Supply Chain and Logistics Management Academic Publications, Dehli Tien, N H., & Anh, D B H (2017) Global Strategic Marketing Management Ementon Publisher, Warsaw 33 Nguyen Hoang Tien, et al., Jr Eco Bus Mgn; Vol-2, Iss- (July-Aug, 2021): 24-31 for Students in Tien Giang University” 18 August 2018, Faculty of Education, Tien Giang University, Tien Giang, Vietnam 30 Tien, N H, & Chi, D T P (2018) Climate Change and Sustainable Architecture in Smart Cities Proceedings of ACSD University Scientific Conference on: “Architecture and Civil Engineering Sustainable Development”, Thu Dau Mot University 28 Tien, N H., & Anh, D B H (2019) Development of Highly Qualified Human Resource to Receive Opportunities from CP-TPP – Approach of Vietnamese Universities, International Journal of Advanced Educational Research, 4(4), 85-90 29 Tien, N H (2018) Young University Staff Development in Context of Industrial Revolution 4.0 Proceedings of University Scientific Conference on “Developing Self-studying Skills 34 ... Institute of Social Sciences and Humanities • HUTECH Institute of Technology • HUTECH Institute of Applied Sciences • HUTECH International Training Institute • Vietnam - Japan Institute of Technology... facilities (land, buildings) and operating mainly with funding from public financial sources or non-profit contributions In addition, HUTECH also cooperates in training International Bachelor's and International... control financial activities, building, expanding training scale and attracting investors Financial factors that often change current strategies and the implementation of training plans, include: