Thesis hoang anh (6) edit

Topic: Analyze the impacts of COVID 19 on local Destination Management Companies – The case study in Ho Chi Minh CHATER INTRODUCTION Research problem 1.1 Background In early January 2020, 41 patients being confirmed infectious by a novel coronavirus (COVID19) had been admitted to hospitals in China (Huang et al., 2020) Even though the virus spread rapidly in the country’s Wuhan region, it was initially largely disregarded by political leaders in other parts of the world (although intelligence services issued warnings of a potentially cataclysmic event; Washington Post, 2020) From the very first time, a kind of virus is supposed to be variant of SARS 2003(Brenda L.Tesini,2020), by then global air transport had already carried the virus to all continents and, by mid-March, it had been established in 146 countries(Anderson et al., 2020; Johns Hopkins, 2020) Ideally, it’s considered as the first time ever, more than 100 countries had to apply the policy as border closing, social distancing in order to disease control Understanding the level of disease, Vietnam’s government is just like other countries around the world decide to implement the measure in very soonest and effectively by the policy such as border closing, social distancing , banned international flight, no visa entry for immigration….Typically, all the cases of entry to Vietnam has to be in isolation in 14 days and sample testing in times for day( Ministry of health,2020) It helps the government to control disease outbreaks quickly and effectively within the territory of Vietnam However, in order to measure the disease, government has to close the fight and order internationally Which leads to Big impacts on Vietnam’s tourism, especially inbound and outbound market In the first five months of this year, international visitors to Vietnam were only million, down 48.8% over the same period last year due to the impact of Covid-19 pandemic; especially, the sharp decline in May was due to Vietnam continuing to implement measures to prevent and control Covid-19 pandemic, not yet opened to international tourism (General Statistics Office – Ministry of Planning and Investment) Addressing Saigon-tourist- a leading company in Vietnam for both markets as inbound and domestic gave out a this year drop of 80 percent in customer numbers in February and 90 percent in March resulting in US$21.1 million fall in monthly revenues With practically no international arrivals since March 25, tourism and related businesses have suffered significant losses It totally curves about dangerous frame-work for Vietnam Tourism, which is considered as the key factor in Vietnam Economy Furthermore, addressing a head of domestic department at Hanoi Tourism Corporation – Hanoi Tourist said “ He often works for 22 days for month, even working for weekend to keep track the schedule of tour,… but now he just work for only days for months Besides, the salary of employee decreased strongly due to no revenue It seemed to be he is lucky for still receiving the salary, compared to other travel agencies, those who work in there were not able to receive any some from their company Some agencies with small and super small scale are forced to close or "purge" a large number of employees and guides who have no jobs because they could not stay the whole time (nhandan.com.vn,2020) Mr Nguyen Giang Nam, Director of Asia Pacific Travel Company, said that the company's travel business division has been temporarily suspended from 20 March until now and has been forced to reduce its salary by 50% After that, the resort sector also "froze." Businesses specializing in international arrivals, such as Asia Pacific Travel, have determined that they will continue to operate until the end of 2020 because they have never know when industry to be stabilized (nhandan.com.vn, 2020) Typically, we mention about Ho Chi Minh City as one of the hubs for Vietnam Tourism in terms of Inbound and Domestic With the fastest movement of economy and tons of projects, Ho Chi Minh is considered the leading place of Vietnam for welcoming million international tourists and hence domestic Under the pressured of pandemic, the number of international visitors to Ho Chi Minh City decreased by more than 84 percentages, the revenue decreased by 71 percentages, by the end of the first quarter of this year, there were more than 20,000 out of more than 28,000 employees working in accommodation establishments have lost their job temporarily or forced to change jobs (baodulich.com, 2020) Last but not least, it made people think about SARS in 2003, happened in total of months but consequence of the impact on tourism xpanding until months or worse in year That could be a reason that many Destination Management companies closed down and peoples who works in company has to change their career Most worrying is this crisis affects not only the revenue and financial loss of companies, but also the business and branding of enterprises Covid-19 is even worse It has affected people psychology and objective of living standard after pandemic My research is about to review all the factors which affect to Tourism industry and hence impact of it on Destination Management Companies; especially for Ho Chi Minh City 1.2 The statement of research topic As the direct reflection of COVID-19, The World Travel and Tourism has warned 50 million people across the globe in travel and Tourism Industry may be at risk (World Economic Forum, [cited 2020 Mar 20]) To be considered the most dynamic sections with dynamic human resources in Tourism Industry: what are Destination Management Companies in Ho Chi Minh City are suffering and doing to solve all these problems? This paper is about to analyze the impacts of the Covid-19 pandemic on Destination Management companies As we are operating in an increasingly difficult business environment, knowing how businesses respond to crisis will be a great lesson for all of us, especially those who are about to enter the field of tourism and travel 1.3 Aims and objectives This study aims to analyze impacts of pandemic called Covid-19 on the Tour Operators and Destination Management Companies in Ho Chi Minh City on March 2020 until now To achieve the goals, the following objectives are set-out: • • • Impact on the business Impact on staffs and operation Other difficulties and challenges Research question: To meet the objective, five research questions are formulated: • • • • • How have all the markets (in-bound and domestic) been impacted? What is the current situation of DMC in Ho Chi Minh during pandemic? What are difficulties and challenges of people who work in DMC facing? What are the challenges that Destination Management companies facing? What are the solution and plan for DMC? 1.4 The importance of Research This is considered a dangerous disease that has never happened before As the consequence of its, many industries in the economic system was effected, such as: luxury industry of the world has to stop producing (www.mckinsey.com) Thus, Inditex- the company that owns fashion brand Zara, has announced it will close 1,200 stores, Strait-Times reported This is equivalent to 16% of Inditex's retail locations globally and they decided to move comes after the company tends to shift to online sales by COVID-19 Besides, "It took us 12 years to build Airbnb and took almost everything in just to weeks," this is exactly what Brian Chesky, CEO of AirBnb said in an interview on CNBC It is a pandemic that has a strong influence on tourism, including the operation of AirBnb But looking deeper, AirBnb has been reporting constant losses for years In the first quarter of fiscal 2019 alone, their losses doubled to $ 306 million In just months, we are able to see through all the major brands that closed their businesses As such, how were companies in Ho Chi Minh City before and after pandemic As we all know, our government successfully controlled with no deaths in Vietnam Tourism just came back with the bright of future by pushing the demand of domestic tourism but tons of challenging We get back to SARS 2003 to think about the Covid19, many enterprises in Tourism had to face off lots of loss and the consequence of it in a year However, the damage of Covid19 can be considered as much more serious than previous SARS Besides, this paper aims for the objective of overview of Destination Management companies was effected by which way from Covid19 Thus, this paper would like to give an in-sight the resolution of DMC for finding the strategy to have the risk management In order to come back to market, What kind of support should they need form the government or have the plan for change themselves to get along after pandemic CHAPTER LITERATURE REVIEW 2.1 How Covid19 impacts on Tourism Industry and hence Vietnam’s tourism Figure 2.1 Spreading Map of Covid19 As we can see, the widely spreading out of this pandemic is that much and very dangerously It is affecting around the world and going through in every surface of earth No one knows when it can happen to their health and even their family and relatives It’s considered as the most of dangerous thing ever Government around the world seems to under pressure to find the plan to control this disease On the other hand, WHO and other department concerning has been working for all day and even night to find the vaccines but still nothing better until now Tourism is the industry easily affected by external factors In this paper, we use the PESTEL frame-works as the excellent tools to find the external regards to the current organization external environmental Figure 2.2 This concept is about to analyze external factors regards to organization- tourism Political : Government around the world starts to apply the terms and policy for border closed to movement of non-citizens and non-residence as of 31 March 2020 and partial border closures, including restrictions of people arriving from certain other countries or where not all types of borders are closed (air, land, sea) (Gössling, S., Scott, D., & Hall, C M (2020) Pandemics, tourism and global change: a rapid assessment of COVID-19 Journal of Sustainable Tourism, 120.) Disease outbreaks restrict countries from traveling by air, sea and road, leading to travel restrictions As the consequence of restricting of government in terms of traveling and immigration Demand would also fall due to other factors such as foreign buyers delaying or withdrawing orders; tourists, both local and foreign, cancelling trips; and the declines in the stock market which erodes peoples’ wealth and their willingness to spend Lower overall domestic consumer demand will have a negative impact on production and employment The drop-in consumer demand may have a lower effect in manufacturing, where companies could, if they have access to credit, build up stocks of finished goods rather than reduce production and lay off staff However, the effects on the small-scale services sector are likely to be dramatic (Khan and Yasmine Khan, 2020) Economic: “In the current period, Vietnam's economy relies largely on foreign direct investment to attract the capital from overseas to support its continual economic rigor.”(Wikipedia, Economy of Vietnam) Based on the pinpoint above, we are able to figure out that Vietnam’s economy concerns to FDI companies “Powered by continuous growth, Vietnam continues to attract record foreign direct investment (FDI) The latest data from the Foreign Investment Agency (FIA) shows that FDI reached US$ 38.2 billion in Vietnam in 2019, an increase of 7.2 per cent compared to the same period in 2018.” (Samuel, Pritesh FDI in Vietnam – Where is the Investment Going.2019) This is demonstrated Vietnam-a country on the way to develop with the attraction of investment from capitalist countries from oversea with a large number of hundreds of millions of dollars a year The direct influence of the pandemic has a strong impact on the Vietnamese economy In particular, we can see a problem that is directly affected by the external factor is tourism Tourism including vehicles such as airplanes, boats as well as hotels where businessmen come to Vietnam to invest is likely to be closed due to disease and a lot of factors We can see that the economic factor is a strong factor affecting the negative impact on the tourism industry When it all froze, the joint ventures adopted a policy of "working from home", conferences and talks taking place online A series of large and small projects are organized every year for the purpose of economic attraction, ultimately stimulating tourism has been canceled From the quarter in 2020, pandemic appeared around the world and no one can be missed Vietnam According to the Vietnam Tourism Association, from the beginning of the year until now, due to the impact of the Covid-19 pandemic, business activities at the accommodation establishments decreased from 20% to 50% compared to the same period in 2019 The number of tourists coming to important destinations such as Hanoi, Quang Ninh, Ho Chi Minh City decreased by 20% -50% To be expected the number of international visitors to Vietnam in March 2020 decreased by more than 60%, the number of domestic tourists decreased by 80% Therefore, the immediate task of the tourism industry is to find solutions to stimulate demand to overcome this decline (hanoimoi, 2020) Deputy General Director of the General Department of Tourism Ngo Hoai Chung said that Vietnam is organizing effective prevention and control of pandemics The destinations still ensure safety, creating peace of mind for visitors, which is the basis for the tourism industry to develop an appropriate stimulus strategy According to the Standing Vice Chairman of Vietnam Tourism Association Vu The Binh, in order to stimulate the demand for effective tourism, tourists must see that Vietnam is an interesting and safe destination Therefore, the Vietnam Tourism Association has built a set of criteria "Safe tourism", which emphasizes the requirements for prevention, pandemic prevention and protection of tourists.(hanoimoi,2020) Last but not least, we count on sociocultural that effecting on Tourism Industry and hence it’s considered as strong negative factors that affected to Tourism Industry Travel is fashionable and hence with the rising of using social media applied into Travel Trends, people seemed to narrowing down the distance and sometimes researching the information of destination in very detailed “The social popularity of travel causes individuals to travel when they might have otherwise stayed home Of course, this is a positive move for the tourism industry, but it may not see sustainable growth if society moves away from the use of social media.” Since the pandemic broke down, tons of contents which is posted in social media related to the number of deaths in typical of countries and hence the spearing out of fake news that lead Tourism industry faced off with loss People seemed to be over-loaded with the information for day; they had no clue where is original source to observe Social: anyone found “sharing fake news and misinformation about the coronavirus risks a visit from the police” (Vietnam’s corona virus offensive wins praise for low cost model, 2020) and around 800 people have been fined so far It is not the kind of approach that is likely to work in more open societies But with limited clinical resources at its disposal, Viet Nam has seemingly managed to get the outbreak under control “That’s the challenge facing many of the world’s poorer, developing nations - including countries like Viet Nam But while it might look like a foregone conclusion that the coronavirus outbreak would ravage such a country, Viet Nam has instead stood out as a beacon of how to more with less.”(Fleming, Sean Viet Nam shows how you can contain COVID-19 with limited resources, 2020) In the limited resources, Vietnam is considered as the proactive country to cover the pandemic sooner than any other country By steady solution such as mandatory 14 days for anyone arriving in Vietnam and cancellation all the international flights Besides, all the nation addressing the supervisor of government for applying social distancing in 14 days as the good wheel to move to good result Technology: Industry 4.0 and technologies and their application can fight to Covid19 It can help in proper isolation of the infected patient, thereby reducing the spread of disease.(Javaid, M., Haleem, A., Vaishya, R., Bahl, S., Suman, R., & Vaish, A (2020) The best way to stave off the effects of isolation is to maintain contact with friends, family, and coworkers Zoom has quickly become a popular option to work and keep in touch with others in the midst of social distancing and shelter-in-place protocols https://www.eff.org/deeplinks/2020/03/what-you-should-know-aboutonline-tools-during-covid-19-crisis) In tourism, we have known that, ITB is considered as the net-working place for all to work in tourism industry to exchange and trading It hosted normally for each year in the Feb However, ITB Berlin 2020 cancelled ITB Berlin 2020 will not take place Due to the rapid spread of the new coronavirus (COVID-19) the Federal Ministry of Health and the Federal Ministry of Economics have stated their opinion that ITB Berlin be cancelled (itb.com) Therefore, Zoom is appeared as the tools to save all the whole sale buyers and travel experts for discussing and trading Besides, Every school and education around the world had to close due to the risk of virus Government in every nation decided to apply the online course for student to learn, no need to take part in the physical class As such, we are able to see that technology seemed to another factor could help people reduce the intention to go out The impact of technology on Tourism during pandemic is supposed to be right hands As stated by China daily, according to “John Liu”, the executive vice-president and head of greater chins at Google, 85% of travelers their research on the internet about potential destinations and the average traveler does 55 online searches for bookings, travel guides and visas before a booking 2.2 Destination Management Company A DMC (Destination Management Company) is a professional company which has a team of professionals who have expert knowledge and expertise with a wide network of resources for the implementation of tours, activities and events The DMC services often overlap some services provided by a Tour operator but they are not the same thing There are a number of differences between a DMC and a tour operator (Quora.com) The DMC not only saves time and efforts but money of the clients too It falls more reasonable to customize packages at a DMC than a tour operator The DMC researches about the destinations and their wide network of connections helps clients contact local tour operators during the travel It gives them access to vendors that the client would not be able to generally access directly at such reasonable prices The DMC also offers easy payment methods in instalments to the clients which the tour operators usually not have on offer The DMC also gives additional insurance policy for traveling to its customers and they can organize activities and events outside unlike a tour operator (Quora.com) This paper we mentioned about both DMC has been working for both of market such as Inbound and Domestic Companies that provide local assistance for tours arriving in their country or town are called Inbound or Receptive Tour Operators They are commonly used on international trips, particularly where language issues are part of the mix These companies make the local arrangements for airport pickup and delivery, arrange for activities, hire local guides, attend to all the details of the stay, and help in emergencies A Receptive Tour Operator could be a ground transportation company, or a Destination Management Company (DMC) Domestic Destination Management companies - responsible for developing, advertising, selling, and organizing the implementation of domestic tourism programs, undertaking entrustment to provide tourism program services for domestic guests; which have been included by international travel companies Vietnam Due to countries rely on domestic tourism as a tool to reduce stopped since March 2020 According to the General Bureau of Tourism, from now until the end of 2020, the tourism industry will continue to face difficulties Although Vietnam has launched the program "Vietnamese people travel Vietnam" to promote tourism stimulus However, if the current pandemic is well controlled, the number of in-bound visitors in 2020 can only reach 6065 million; for international visitors, in the case of starting to be able to welcome visitors from the third quarter of 2020, the number of tourists can reach from to million; If welcome from the fourth quarter of 2020, it is possible to reach 4.5-5 million international visitors; far below the target of the tourism industry, in 2020, striving to welcome about 20.5 million international visitors, serving 90 million in-bound tourists Research question 2: What is the current situation of DMC in Ho Chi Minh during pandemic? According to the survey, the questionnaires were designed and show how the DMCs experienced strong impacts during the pandemic Sales revenue declines, even in almost non-revenue periods Meanwhile, the fixed costs still have to pay, so it will affect working capital According to the survey results, enterprises in the survey area are not affected too much on working capital but the Covid-19 pandemic has really made managers headache about human resource management in retaining personnel, paying salaries, reducing salaries and layoffs In fact, it has been shown that the acute respiratory infection caused by the Covid-19 virus has greatly affected the tourism industry of Vietnam in general and Ho Chi Minh City tourism in particular According to the evaluation of many international economic organizations, the Covid19 pandemic has negatively affected the fields of life, economy and society in countries where people are infected Tourism, which is typically a multi-sector economic sector, is expected to suffer a lot of damage and may last long after the pandemic ends Ho Chi Minh City Department of Tourism has made preliminary assessments of the impact of the Covid-19 pandemic on the development of the city's tourism industry Accordingly, during the pandemic situation, the tourism industry of the city has suffered serious and negative impacts on tourism development, affecting many tourist businesses in the area as well as laborers in the field of tourism Specifically, tourists coming to Ho Chi Minh City by air (entry) in February 2020 decreased by 28.35% compared to January 20/20 and decreased by 22.72% over the same period For DMCs in Ho Chi Minh City, when the situation of Covid-19 pandemic happened, the situation of customers canceling booked programs, canceling reservations, canceling services, canceling travel tours is common According to preliminary assessment, the level of damage is estimated to decrease from 40 - 60% of revenue in February and the first quarter of 2020, especially for businesses doing business in the Chinese market, a sharp decline from 80 - 90% as a number of Chinese market enterprises have suspended their operation of tourist rooms until June 2020 Besides, due to the rapid decline in the number of visitors, the revenue also dropped sharply; enterprises can not afford to run the business operation apparatus, they are forced to implement policies on personnel reduction and salary adjustment for employees Out-bound market businesses reported a sharp drop in the number of registered customers, such as Thailand, Taiwan, South Korea, Japan, Europe and the US Particularly for in-bound market businesses (except China), the number of passengers decreased relatively about 10% In addition, the pandemic also directly affects the operation of the tour guide force, there are many tour guides in Ho Chi Minh City who are lacking jobs, especially Chinese language guides because there is no tourists to host travel tours For the tourist accommodation establishments, the prolonged pandemic situation caused the occupancy rate to decrease by 40-50% compared to the same period in 2019; total revenue of tourist accommodation establishments is reduced by 60-70% compared to the same period in 2019 (including revenue from room sales, restaurant and other service revenue in tourist accommodation establishments); human resources decreased by 30% compared to the time when there was no pandemic, in which most of the employees resigned without pay Some tourist accommodation establishments also consider plans reduce personnel and working in shifts to reduce salary costs Research question 3: What are difficulties and challenges of people who work in DMC facing? According to the survey results, it shows clearly about assessing the impact of Covid-19 on workers The most affected factor is income and wages, followed by the fear of losing jobs According to the General Bureau of Statistics, by mid-April 2020, nearly 740 thousand workers in the service - accommodation and catering industry were affected by the COVID-19 pandemic the employees at DMC were no exception In Ho Chi Minh City, in particular, Ho Chi Minh City Department of Tourism said that the Covid - 19 pandemic caused nearly 150,000 workers in the tourism industry in the area to be affected on life, employment and income Raging epidemics, sales of companies are constantly declining, while fixed expenses such as renting and managing expenses have not decreased, which has pushed DMC into extremely difficult circumstances with human resource management Personnel training in this industry is not easy So DMC enterprises have had a lot of headaches in retaining workers and reconciling with financial difficulties Research question 4: What are the challenges that Destination Management companies facing? According to the survey results on the effect of Covid-19 pandemic on market segment Survey participants were aware of a problem that was due to the impact of social spacing, isolation, and contact deadlines that could change the consumer's consumption and shopping habits The results show that the thing that covid is most influential about is the risk of losing the traditional market Because customers change their buying habits if the company does not promptly take appropriate measures to change, losing the traditional market is entirely possible One of the major challenges for DMCs is that the Covid-19 pandemic has changed a number of needs and interests of Vietnamese tourists According to the post-Covid-19 inbound tourist survey conducted by the Tourism Advisory Board (TAB), it is possible to seen that tourism demand in Vietnam has begun to recover from mid-April immediately after after the social isolation was relaxed COVID-19 has influenced the online shopping habit This trend is reflected in the higher rates of tourists choosing to book a direct tour (62%) and hotel / tour booking via an online platform (44%) Tourists also expressed their interest in choosing destinations with priority criteria of environmental sanitation, safety from pandemic, nearly 50% of surveyed people chose shortterm tours (2-3 days) and prioritize the selection of discounted products and promotions On the other hand, Covid pandemic not only affects the tourism industry but also affects the entire economy, affecting the income of most people Therefore, as soon as Vietnam controlled the Covid pandemic, the fact that people spend on tourism is still a restriction on the service supply chains that have not yet come into operation in synchronization, so the construction of tours will face many difficulties For example, airlines are limited in number of seats, routes and frequency of flight so the number of tickets to provide travel units is not as plentiful as before Passenger transport cars are being restricted by social isolation regulations - restricting the number of people on the total number of seats and travel routes Besides, the domestic attractions have not been opened at the same time, so it is difficult for businesses to take the tour Research question 5: What are the solution and plan for DMC? In the context of the market is still full of difficulties because the Covid pandemic has not been completely extinguished At the survey results, participants also gave suggestions and ideas about plans and solutions to help recover from the Covid pandemic The main focus is that the DMCs need to have orientations, adjust business operations in accordance with the new situation Businesses strengthen linkages, build packages of products to stimulate tourism Never before has the need to link enterprises in the tourism industry and between the tourism industry and the transportation industry become so urgent today This is also shown in some specific figures in localities across the country So far, nearly 50 localities across the country have responded to the tourism stimulus program, organized business connections, cooperation between tourism, aviation and attractions, entertainment and construction of products Services with many incentives and reasonable prices The organization of preferential programs, service discount links should be given priority to attract customers again Discount does not mean dumping; discount does not mean reduced service quality Discounts in the initial period to restore the market will then gradually restore the price level There are also many ideas to choose the option of not discounting but supplementing free support services There are also many ideas that should apply the tactics of reducing prices and increasing the value of products Large enterprises need to play a leading role in the market, not create price wars, to ensure the quality and effectiveness of tourism stimulus programs Besides linking, tourism enterprises also need to pay attention to niche markets - designing the program according to the needs of each group of customers; Select, build product packages to suit the needs and new tastes of domestic tourists after COVID-19 to bring confidence and psychological safety to customers, while catching up with new trends of customers In addition, there are also some ideas that this is the stage that DMC Enterprises need to save themselves by: Restructuring the personnel structure of the enterprise, reorganizing and organizing the work of the organization, giving some positions for employees to take turns to leave without pay for a definite term but also need to have a plan to preserve the personnel force of enterprises in the period of crisis due to pandemic through activities: training and retraining of professional knowledge and skills - Upgrading technical and material foundations, renovation of management and business activities of enterprises on the basis of applying 4.0 technology - Establish more partnerships to build and deploy new tours, share and introduce guests to each other - Seriously cooperate with health organizations in medical declarations and prevent infectious pandemic CHAPTER 5: CONCLUSION AND RECOMMENDATION 5.1 Conclusion No one wants the outbreak of this pandemic It is having a negative impact on the global tourism and hotel industry, including Vietnam Although the impact of the Covid-19 pandemic has not subsided, it is obvious that its direct impact is making Vietnam's tourism industry face an unprecedented "crisis" The Government, enterprises and related industries have been implementing various appropriate stimulus and support measures in order to turn difficulties into favorable factors to revitalize the future activities of tourism Tourism is driven by human needs According to American psychologist, Abraham Maslow, such needs are divided into the following three groups: basic needs (food, water, warmth, rest, safety and security); physiological needs (intimacy, friends, prestige, sense of achievement); The need for self-realization (including creative activities) The global outbreak of COVID-19 pandemic has led to changes in the daily habits of all people in the world During the pandemic, the customer's needs is to benefit at home or in the isolation zone Most of the activities are carried out online Technology helps people connect As a result, tourism has also formed a new trend Firstly, health care tourism is crowned With the development of society, people have higher and higher requirements for life enjoyment Instead of simply taking vacations, more and more people have chosen the form of tourism combined with medical and health care activities After experiencing a long nightmare from the threat of corona virus, human beings really awakened to their lifestyle towards the surrounding environment The positive spiritual value of life is strong interest Human beings know how to love each other and love themselves more Therefore, the tourism industry should be prepared to provide these advanced health care services to tourists this time Medical and health care services will be provided in accommodation facilities, or even in longdistance travel in transportation, not only helping tourists experience health care, but also balancing emotions and souls Second, smart tourism is booming The facts and figures of corona virus are opportunities for enterprises to think about sustainable intelligent tourism It is also a big challenge to use technology to plan intelligent experiences for tourists so that tourists can go out of their homes and enjoy the value of life after the pandemic As customers become familiar with online activities, digital technologies to help people participate in virtual tourism also need to be developed by interested enterprises In order to be chosen by smart customers for a period of time to come, tourism enterprises and investors must constantly think about all activities and actions and what policies are needed for innovation Priority should be given to all employees who receive further training in new thinking and new business concepts; service reconstruction to approach the new wave of customers' lifestyle; resetting business operations, taking good care of traditional partners, redefining the target market of new partnerships, etc are also the competitive advantages of each enterprise Third, form a closed tourism model In addition to expanding overseas tourist market and restructuring enterprises, how to invest in the closed service aviation-destination-resort linkage tourism ecosystem mode will not only help increase tourists' stay and consumption, but also help to enhance Vietnam's tourism image The investment in the closed tourism ecosystem has brought customers all-round and diversified tourism products, thus attracting high-income passenger flow and family tourists with various vacation needs Taking safety as the criteria, this will be the choice of many customer audiences after this pandemic season 5.2 Recommendation 5.2.1 Recommendation to the Government Besides difficulties, there are still opportunities for the tourism industry when Vietnam is considered a bright spot against COVID-19 pandemic The tourism industry needs to take advantage of opportunities, promote communication, promote and expand the tourism market, effectively implement the "Safe Vietnam Tourism" Program If we well the program "Safe Vietnam Tourism", with markets that have recovered, transferred after the pandemic, Vietnam will be able to attract international visitors from the fourth quarter October was able to get visitors from Northeast Asian markets with tourists from South Korea, Japan, China and Taiwan, Hong Kong (China) and the entire Southeast Asia market Strengthen publicity, promotion and development of new products to attract international tourists, especially from areas not affected by the epidemic, while focusing on vigorously developing domestic tourism in various regions and regions of the country We should focus on the domestic tourism market, retain domestic guests and retain personnel for the tourism industry Encourage all industries, companies and enterprises… at all levels to respond to the the tourism stimulus program " Vietnamese people travel to Vietnam" and restore the Vietnamese tourism market In in-bound tourism, the involvement of local authorities is needed Tourism triangle should be implemented to stimulate local areas It is suggested that the Prime Minister instruct ministries, branches and localities to create favorable conditions to attract international tourists to Vietnam after the COVID-19 pandemic ends To research the issue of free entry visas to international tourists to Vietnam To guide Vietnam Airlines to cooperate with tourism enterprises, to study and increase the frequency, to open up routes to potential international markets, and to actively participate in domestic and international tourism stimulus programs with local and enterprises after the pandemic is over In addition, tourism lost its income during the peak season and may take more time to recover The Government should consider lowering the corporate income tax for six months or 2020 and providing interest rate support so that enterprises have sufficient resources to recover with the passing of the pandemic Specifically, tourism consumption and tourism enterprises will be exempted from value-added tax (VAT) within one year QUIV in 2020 and 50% VAT relief for tourism consumption and tourism enterprises in the first quarter of 2021; educe environmental costs for tourism businesses, reduce taxes on individual business households by 2020 It is suggested that the tourism industry receive an immediate government aid package With the insurance plan, the enterprise should benefit directly and avoid issuing the insurance to local areas, which will bring difficulties to the employees of the enterprise Tourism enterprises want to allow tourism enterprises and delayed tour guides to pay valueadded tax, enterprise income tax, personal income tax and social insurance from 2019 to the end of June 2021 Unemployment insurance is paid to workers who have to take leave due to COVID-19 Tourism representatives suggested that the Government set up an interdepartmental task force jointly led by the Prime Minister or Deputy Prime Minister and local leaders to promote the development of tourism immediately In the coming period of time, a policy to stimulate tourism should be formulated to ensure the effective participation of the entire tourism industry and relevant ministries and departments All ministries, branches and localities should formulate policies in a timely manner to support tourism enterprises to reduce difficulties and losses, help tourism enterprises recover, and make contributions to the gradual resumption of normal operation of tourism Without affecting the target of curbing inflation, the National Bank has lowered various fees, interest rate of open market operations (OMO) and refinancing interest rate of commercial banks Consider allowing commercial banks to increase overdue non-performing loans and nonperforming loans in directly affected economic sectors to be restructured in commercial banks, while providing interest-free or low-interest preferential loans to pay staff salaries The implementation of credit support package for enterprises investing in services such as travel - restaurants, hotels, enterprises business in travel services, tourism transportation, tourism areas, entertainment 5.2.2 Recommendation to DMC After the Covid-19 pandemic, the in-bound tourism market will recover the fastest This statement is more correct for Vietnam's tourism market, which has 96 million middle-income people, and the Covid-19 pandemic is basically under control At the same time, the inbound passenger market will continue to freeze until the COVID-19 pandemic is suppressed worldwide and the economies of various countries recover Therefore, the DMC should turn to exploring the local market Due to the impact of COVID-19 pandemic, the demand of tourists is bound to change compared with the past In addition, the decline in income caused by social segregation has also greatly reduced purchasing power, forcing travelers to consider and choose tourism products that meet their own pockets In this context, the deed of mutual covenant should establish cheap products suitable for money bags to stimulate customer demand In the products sold on the market, the element of "safe service" has always been regarded as our competitive advantage E-commerce and online commerce, including tourism commerce, are the current general trend Industry 4.0 helps tourists sell tourism services to all those in need around the world with the lowest cost, the most time-saving and the highest income Therefore, the application of modern technology has greatly reduced labor resources, shortened working hours and greatly reduced costs, thus reducing the price of tourism services It is through online purchase and sale that tourism enterprises can contact, cooperate, share difficulties and profits, and sell goods to a large number of tourists at little cost and time, so that they can stabilize prices, reduce prices and even provide shocking discount tourism services ... first quarter compared to the same period last year: Thanh Hoa down 49.9%; Ba Ria - Vung Tau decreased by 48.3%; Quang Ninh decreased by 47.1%; Khanh Hoa decreased by 43.9%; TP Ho Chi Minh City decreased... http://baochinhphu.vn/Hoat-dong-Bo-nganh/Thuc-day-du-lich-noi-dia-phuc-hoi-du-lich-quocte-hau-COVID19/396166.vgp) As far as the international tourism market is concerned, according to Mr Khanh, Vietnam has many... same period in 2002 (http://itdr.org.vn/nghien_cuu/nghien-cuu-cac-giai-phapnganh-du-lich-ung-pho-voi-cac-tinh-huong-khung -hoang- do-dich-benh/) There were many fluctuations in the tourism workforce