An introduction to Bitis Hunter, how Bitis Hunter executes their PR strategy with evidence and examples. • Ggovernment relations • Employee Relations • Media • Community relations • Consumer relations The local art museum foundation wants a fundraising gala for 300 patrons held in the sculpture garden on the grounds of the museum in Ho Chi Minh city. Answer the following questions:Who are target audiences? Describe them. Define the target audience in a very detailed picture? Bitis Hunter “Đi để trở về 6” – Tết ở lại hay trở về, chỉ cần hướng về gia đình là đủ
TABLE OF CONTENTS I INTRODUCTION 1.1 About Biti’s Hunter Bitti's Hunter is a brand appearing since 2016 that has created a buzz in the Vietnamese shoe market Before the 1980s, founded by grandparents "Vuong Khoi Thanh" and "Lai Khiem", Bitti's began to be established and is famous for its sandals, sandals and associated with all images of the "7x generation, 8x” ago Up to this point, Biti's is still " Nâng niu bước chân Việt" with the old way of focusing on product quality Facing that situation, Biti's realized that it was time to change because quality alone was not enough when more and more new trends changed people's preferences, attracting young people Biti's acted immediately, the brand tried to find ways to once again connect firmly not only in awareness but also ingrained in the public's mind, especially with young people This is the reason why Biti's Hunter was officially born and became a brand known to many young generations It was at this time that PR articles and campaigns were launched, such as: Going to return in the MV of singer Soobin Hoang Son, a collaboration with Son Tung M-TP in "Lac Troi", a series of songs version "Đi để trở vể" 1,2,3,4,5 is shown every year with many diverse combinations with favorite Vietnamese singers However, based on the statistics that our team found, we found that versions 1,2 have the highest resonance and decrease over time over the seasons Therefore, we decided to carry out the campaign " Đi để trở vể 6" in 2022, marking the milestone of regaining the popularity and popularity of this meaningful campaign series that Bitti's Hunter created 1.2 About the final exam It can be seen that the implementation of Public relations is an effective way for the development process such as promoting the brand, increasing revenue,… for a business or brand Public relations has a lot of functions and tools to perform differently based on the purpose and operational strategy set forth by the business Through the process of learning and practicing in class, our team will in turn solve the problems posed in the next section based on the theory of the subject At the same time, the group will solve creative questions and build an action plan according to Pencil tools and relations that the group has learned, the main content in this part will remain the same values and strategies that the group has learned Bitti's Hunter has been doing for many years, thereby building more new content, suitable for the general context and choosing trends as well as issues that attract attention and controversy to spread the message of the campaign in the most attractive way Final exam: Public relation Trang II MAIN CONTENT 2.1 Part A: Discussion Questions 2.1.1 Question 1: To develop a public relations program, which process approach would you choose for a client, and why? In many process approaches mentioned, I would choose R.A.C.E to develop a public relations The first step is Research, which is also an important step, helps you to determine the problem and find the target audience, then you can devise an effective and accurate strategy The second step is the Action Plan In this step, you start to develop a strategy from the information we have gathered in the first step to solve the determined problem The next step is Communication, we will use the communication to implement the strategies developed in step The final step is Evaluation We need to evaluate things to our standards, from which reasonable adjustments can be made (Turney, 2011) However, there are many approaches, for example: R.O.S.I.E or R.P.I.E, but they convey the same meaning In fact, they are just divided into many small steps with different labels, with little or no difference between the models The R.A.C.E is the first widely-used process approach in public relation 2.1.2 Question 2: List and describe various ways you might categorize publics? The public can be classified into several categories together such as: • Internal and external Final exam: Public relation Trang Internal public relations are people who work and have a certain role in an organization or business such as employees, managers, supervisors, clerks, managers, stockholders and the board of directors External public relations are those that not directly connect and deal with communications outside the organization such as press releases, government, educators, customers, suppliers, and the community (P.Seitel, 2017) • Primary, secondary, and marginal - Primary publics can mostly influence (help or hinder) the efforts and goals of the organization Because they have high power, it is necessary to pay - attention and clearly define when we build a strategy or campaign The secondary audience is less important and not as useful to the - organization as the primary audience The marginal public is the least important of all, often the organization will not pay much attention to (P.Seitel, 2017) For example, for Tik Tok: - Employees, leaders, people who often use FB (post, interact,…), mostly - young people are the primary public Those who know Tik Tok through the recommendations of friends, rarely use or prioritize other social networks like Zalo, Youtube will be the secondary public - Those who have not used tik tok at all or randomly received a recommendation and want to try this app would be the marginal public • Tradition and future - The traditional public will be the current employees and customers of the - organization or business The future public will be students and potential customers of organizations and businesses (P.Seitel, 2017) For example: Final exam: Public relation Trang At a clothing store, employees and existing customers will be the traditional public The future public will be potential customers such as customers who have received a good recommendation from friends and family or seen good reviews and want to try shopping here from social networking sites • Proponents, opponents, and the uncommitted Any organization must have different ways of dealing with its supporters and opponents - Proponents are people who are always supportive, have faith in them, or if they have any suggestions, they are ready to recommend the organization Therefore, the organization should communicate with them to strengthen - their trust in the organization Opponents are those who not support the organization They may be treacherous, make negative comments, or may compete directly or indirectly - with the organization The uncommitted that is not committed to being neutral may or may not be supportive Especially in politics they are important subjects, because their votes will have unexpected results, affecting the win/loss outcome of a topic Therefore, they should be taken seriously (P.Seitel, 2017) For example: For users who prefer to use the android system, they will always give "winged" compliments or give positive advice to upgrade the system to be better, they are called the proponents The opponents will be people who don't like to use android, they will give negative words and compare it with IOS to bring it down Of course android people may also like IOS, they will be neutral the uncommitted, they may be interested in both android and IOS system when buying Final exam: Public relation Trang 2.1.3 Question 3: List and briefly describe five of the functions of public relations that were mentioned in your book? Five important and necessary functions in modern public relations: • Ggovernment relations Public relations type with authorities, governments, government-related organizations such as courts, nonprofit organizations Or it can also be public relations activities in the government, for example, conducting press conferences, announcing press conferences to the press, etc Bringing a positive image of the government to the people Organize/set up/plan state movements and events Public relations with lobbyists, contact allied parties, allied factions, or a community/business group to create close relationships Working with officials, giving interviews from journalists Particularly in capitalist countries like the US, there is a specialized industry for government PR is called Public Afairs (Khan, 2018) (P.Seitel, The Practice of Public Relations, 2017) • Employee Relations Making Public relations who person must send information about the company's rights and benefits to the employee so that he or she can try to connect them with the company/boss There are many different objects and groups of employees and their rights are also different PR people must know how to distinguish and select information according to their characteristics There are characteristics to be able to a good job in this function as follows: - Express opinions clearly Show a sense of humour Friendly and approachable voice Final exam: Public relation Trang - Create closeness, shorten the distance between boss and employee Friendly and approachable voice Communicate with the c outside more Clear and coherent Promote a better relationship between employees and the organization Internal communication about the future, vision and mission that the company will bring… (Shonna Waters, 2021) (P.Seitel, The Practice of Public Relations, 2017) • Media Mplement relationships with journalists in order to create relationships to bring the positive aspects of the business to the public through mass communication channels such as newspapers, television, radio, blogs (Jane, Johnston, 2008) • Community relations There is type of PR is the form in which PR practitioners will convey their message in a concise and easy-to-understand way so that information can be transmitted quickly and accessible to a group of people that they want to aim for, this is a form of two-way communication that satisfies mutual needs A certain business or individual wishes to build up its image to become better, the purpose may be for a sales business or something like that (Mr.Luân, 2013) Representing Corporate Social Responsibility, PR activities in this function help businesses communicate to the public with a series of images that a certain company/business/organization or individual has taken responsibility for of business to society Example: Vinamilk Company in 2020 carried out a CSR campaign to deliver milk cartons to remote highland areas to help disadvantaged children and improve nutrition for young children In addition, Vinamilk also contributed medical equipment to the state Vinamilk has been awarded the Global CSR Award as the enterprise with the best community activities in Vietnam (Thanh Xuân, 2021) Representing Corporate Social Responsibility, PR activities in this function help businesses communicate to the public with a series of images that a certain company/business/organization or individual has taken responsibility for of business Final exam: Public relation Trang to society Example: Vinamilk Company in 2020 carried out a CSR campaign to deliver milk cartons to remote highland areas to help disadvantaged children and improve nutrition for young children In addition, Vinamilk also contributed medical equipment to the state Vinamilk has been awarded the Global CSR Award as the enterprise with the best community activities in Vietnam (P.Seitel, The Practice of Public Relations, 2017) • Consumer relations The person doing PR in this function has the task of keeping a connection and building it in a sustainable way with his or her customers, in many ways, for example: writing documents to report to customers, gratitude, communications From there, lawsuits and complaints can be resolved to maintain the relationship (P.Seitel, The Practice of Public Relations, 2017) 2.1.4 Question 4: The local art museum foundation wants a fund-raising gala for 300 patrons held in the sculpture garden on the grounds of the museum in Ho Chi Minh city Answer the following questions: Who are target audiences? Describe them a Demographic segmentation: Focus on the museum's patrons They are people who have high income and many sources of idle money, between ages about 30 and about 60 b Geographical segmentation: This is a party held in Ho Chi Minh City, so the target audience is customers who are working and living in Ho Chi Minh City c Psychological segmentation: Final exam: Public relation Trang The people who have a special love for art, they have the desire to maintain the beauty of art, preserve the artistic culture both in the past and in the present They want to charity through art In this target group, although they are always busy with work, but they always have time for art Today, when society is more and more developed, the art works in the past are more and more valuable spiritually, so this group of people always want to keep them, preserve these arts d Behavioral segmentation: 300 customers will be: - People who are often interested and participate in activities organized by the - museum They have specific contributions to art in general and museums in particular Participated in charity activities for the arts Usually participate in exhibitions, or visit art museums, Final exam: Public relation Trang 2.2 Part B: Case Study 2.2.1 Question 1: Please define the target audience in a very detailed picture? Target Audience: a Demographic segmentation: - Gen Z (1995-2012) - All gender - Low to medium income b Geographical segmentation: Focus on young people living and working in Vietnam, especially the cities: Hanoi and Ho Chi Minh, where many people form other area come to live and work c Psychological segmentation: - Diverse, young, dynamic lifestyle, love to travel and experience new things - As Generation Z, what they look for is trends that match their interests and express their individuality - Young people on Tet holiday both want to go far away, travel, but at the same time they also want to go home to their family d Behavioral segmentation: - Customers who have purchased Bitis products or intend to use Bitis shoes in the - future They care more about quality than brand name Customers who love to travel, experience new things and follow trends that society cares about Final exam: Public relation Trang 10 2.2.2 Question 2: Please research and brainstorm the PR action plan: background; objectives; target audience; key message; strategy/tactics; media; budget a Background In the context of the Covid epidemic raging across the country, with the strongest outbreak from May 2021 to present, the epidemic's coverage is still complicated in provinces and cities across the country Many provinces and cities encourage people to stay in the cities where they live and work, and limit their return to their hometowns due to the complicated epidemic situation There are controversies surrounding the issue of whether we should go home to celebrate Tet with our families or should stay in the city to avoid spreading the disease Therefore, we have put the current hottest topic to convey the message about this issue to everyone, in order to strengthen and encourage those who "stay" or "return" No matter how they choose, it is correct and carries a certain meaning b Big idea “Đi để trở 6” – Tết lại hay trở về, cần hướng gia đình đủ When people are debating whether to return to their hometown or stay where they are, both decisions are the right choices, as long as it is safe for themselves and those around them So instead of arguing right or wrong for the issue, give yourself a choice that you feel is right and responsible for that choice, because no matter which way you choose, you are still family oriented We will not discuss the right or wrong of the matter, but only talk about the important meanings of each choice, which are the efforts and personal stories of each person c Objectives Campaign implementation period: months from November 2021 to January 2022 Final exam: Public relation Trang 11 20% increase in total reach, interaction, discussion on social media sites compared to the previous campaign "Đi để trở 5" and ranked in the top campaigns of Tet season, based on data from the ranking of YouNet Media (because of using influential artists Den Vau and T Linh) 60 million mentions of the brand when the MV “Đi để trở 6” collab with Den Vau ft TLinh debuted Because in the MV “Đi để trở về” of Soobin Hoang Son, there are 170 million mentions of the brand name With the combination of Den Vau ft TLinh, we expect 60 million mentions Sales increased 30% year over year (In 2016, Biti's revenue reached VND 1,291 billion, grew in the following years and peaked in 2019 with VND 1,954 billion Then, Bitis plunging to VND 1,672 billion in 2020 In 2021, the COVID-19 pandemic has directly affected many economic sectors in Vietnam In particular, during the 3rd outbreak, many localities have implemented social distancing and travel restrictions This has had a negative impact on Vietnam's footwear industry) With the combination of Den Vau ft TLinh, we expect to be able to increase revenue by 30% compared to 2021 (Quang Dân, 2021) d Target Audience Demographic segmentation: - Age: Gen Z, born from 1995 - 2012 Gender: All gender - Income: from low to medium Geographical segmentation: Focusing on a group of young people living and working in Vietnam and studying and working abroad Final exam: Public relation Trang 12 Psychological segmentation: - Lifestyle: diverse, young, dynamic Love to travel and experience new - things Because they are Generation Z, what they are looking for is trends that - match their interests and express their personality Those who care more about quality and fashion than brand names Young people on Tet holiday both want to go far away, travel, but at the same time they also want to go home to their family Behavioral segmentation: - Customers who have purchased Bitis products or intend to use Bitis shoes in - the future The products they buy are often more about quality than brand names As customers who love to travel, experience new things Prefer Vietnamese products, support domestic products Paying attention to the element of Vietnamese national value with many shoe models associated - with Vietnamese symbols (design inspiration from Vietnam) Catching up on trends that are of interest to society, partly because of popularity of the campaign through recommendations from friends.Friends wear shoes to school, go out with trends, get results with past success (from previous campaigns) or form an invisible habit that goes deep into the - customer's mind Biti's Hunter has increased its value in the eyes of consumers through many campaigns when combined with famous singers Therefore, when a customer owns a product that is recognized as a high-end product with fashion value from the Vietnamese brand - Biti's (based on Maslow's hierarchy of needs (Alderfer, C P., 1969)), not merely the need to bring go (Customer behaviour gì? Cách xác định customer behaviour model) Final exam: Public relation Trang 13 e Key message “Đi để trở 6” – Tết lại hay trở về, cần hướng gia đình đủ” Whether we choose to return to our hometown and reunite with our family, or stay where we live, to keep our family safe, as long as we always think about our family and towards our loved ones, that’s enough! f Strategy/tactics After identifying the target audience, we implemented an action plan This Action plan is applied the knowledge learned and builds on relation consumer to build a month promotional campaign with the goal of delivering the Big Idea, releasing the MV, and promoting the product STT STRATEGY NOVEMBER "BIG IDEA" TACTICS CHANNELS Create a topic about "Ở lại hay trở về" - Kênh 14 Post newspaper - Thánh - Create debates on the right Facebook Riviu, Sài groups, Facebook pages with lots of Gịn tơi interactionc Post articles with titles: - Many provinces and cities encourage people to limit their return to their hometown during Tet in the face of the - Kênh 14 stressful epidemic situation - Zing news - Limiting people returning to their hometown: For safety or lack of humanity? TIME TOOLS Week Social Media Week Social Media Post an article on the Bitis fanpage on the topic of "Ở lại hay trở về": Tilte: This New Year you choose "Ở lại hay trở về" Facebook Week Social Media Teasing photos of artists participating in this campaign (Post on facebook) Facebook Week Social Media Final exam: Public relation Trang 14 DECEMBER Post a Facebook Fanpage to announce the campaign with a poster Releasse: Đi để trở trailers Run PR artical articles (in the form of announcements) on suitable facebook community groups with a lot of interaction: - Are you on the team to go or stay, who is right and who is wrong? Social opinion or personal opinion? The upcoming "Đi để trở 6" message will give you a new look Posting: Titles With Den Vau and T Linh, you choose MV lại hay trở về" promotion "Ở and MV - This Tet is far from the face, not from Release the heart Release MV (including product's image) Post about product in the campaign Arousing the trend in MV (posting on tiktok, FB, instagram) Post a newspaper with titles: - The story of children far from the countryside: When nostalgia comes with responsibility - This Tet is far from the face, not from the heart JANUARY 10 11 Promotion Post about the event that Den Vau and TLinh visited Bitis Post about products in the campaign Events - Den Vau & T Linh visit Bitis Facebook, Youtube Week Social Media Facebook Week News Kênh 14 Vietcetera Youtube Facebook website Facebook Instgram Facebook Instaram News News Week News Week Kênh 14 News Facebook Week Social Media Youtube Facebook Week Event 12 Post about products in the campaign and sale up to 20% for product Facebook Week Social Media 13 Post a newspaper with title: - This Tet holiday with Biti's Hunter towards your family Kênh 14 Week News g Media The main media platforms we use are: Final exam: Public relation Trang 15 - Social media: Facebook, Instagram, Youtube Paid media: Facebook Ads, Newspapers On Facebook we post campaign articles and run ads to increase awareness for this campaign In the newspapers we will publish articles for this campaign At youtube we will post MV h KPIs Next, here is the KPIs table Most of the table will be the data in week how many interactions the campaign will get (reach, like, share, ) on social networks, newspapers TIME STRATEGY TACTICS KPI Week 10k likes for "Thanh Create a topic about "Ở lại hay trở về" Riviu" post - Create debates on the right Facebook groups, 3k likes for "Sài gòn Facebook pages with lots of interaction tôi" post Week Newspapers (Kenh14, Zing news) with titles: - Many provinces and cities encourage people to limit their return to their hometown during Tet in the face of the stressful epidemic situation - Limiting people returning to their hometown: For safety or lack of humanity? Kênh 14: 2,282,133 reachs/1 week Zing news: 2,000,000 reachs/1 week Week Post on the Bitis fanpage on the topic of "Ở lại hay trở về": Tilte: This New Year will you choose "Ở lại hay trở về".? 1000 likes Week Teasing photos of artists participating in this campaign (Post on facebook) 3000 likes, 100 shares "BIG IDEA" Week MV Post a Facebook Fanpage to announce the promotion campaign with a poster and MV Releasse: Đi để trở trailers Final exam: Public relation Trang 16 3000 likes, 100 shares Week release Run PR artical articles (in the form of announcements) on suitable facebook community groups with a lot of interaction: - Are you on the team to go or stay, who is right and who is wrong? Social opinion or personal opinion? The upcoming "Đi để trở 6" message will give you a new look." 5000 likes, 50 shares/post Newspapers (Kenh14, Vietcetera) with titles: - With Den Vau and T Linh, you choose "Ở lại hay trở về"" - This Tet is far from the face, not from the heart Kênh 14: 2,282,133 reachs/1 week Week Release MV(including product's image) Week Top 10 trending and Arousing the trend in MV (posting on tiktok, FB, reached 10 million views instagram) in the first week Post articles (Kenh14) with titles: - The story of children far from the countryside: 2,282,133 reachs/1 week When nostalgia comes with responsibility - This Tet is far from the face, not from the heart Week - Post about the event that Den Vau and TLinh visited Bitis 3000 likes, 50 shares/post - Post about products in the campaign Week Events - Den Vau & T Linh visit Bitis Promotion Week Post about products in the campaign and sale up 3000 likes, 50 shares/post to 20% for product Week Newspaper (Kenh14) with title: - This Tet holiday with Biti's Hunter towards your 2,282,133 reachs/1 week family Final exam: Public relation Trang 17 i Budget Finally, there is the budget for the entire campaign, facebook posts and newspaper articles will be priced based on the KPIs in the previous table STRATEGY TACTICS DECEMBER NOVEMBER Create a topic about "Ở lại hay trở về" - Create debates on the right Facebook groups, Facebook pages with lots of interaction "BIG IDEA" TIME BUDGET Week 10,000,000 VND/2 posts 2,000,000/VND/post on group Newspapers (Kenh14, Zing news) with titles: - Many provinces and cities encourage people to limit their return to their hometown during Tet in the Week face of the stressful epidemic situation - Limiting people returning to their hometown: For safety or lack of humanity? Zing news: 50,000,000 VND Position: Lastest news Kênh 14 : 30,500,000 VND Position: 4th lastest news Post on the Bitis fanpage on the topic of "Ở lại hay trở về": Week Tilte: This New Year will you choose "Ở lại hay trở về".? 520,000 VND for CPM Teasing photos of artists participating Week in this campaign (Post on facebook) 1,560,000 VND for CPM Post a Facebook Fanpage to 1,560,000 VND for CPM announce the campaign with a poster Week Releasse: Đi để trở trailers Run PR artical articles (in the form of Promote announcements) on suitable facebook MV and community groups with a lot of release MV interaction: - Are you on the team to go or stay, Week 6,000,000 VND/3 posts on group who is right and who is wrong? Social opinion or personal opinion? The upcoming "Đi để trở 6" message will give you a new look Newspapers (Kenh14, Vietcetera) Kenh 14: 40.000.000 with titles: Position: Mix-home Release MV(including product's Week image) Final exam: Public relation Trang 18 Arousing the trend in MV (posting on tiktok, FB, instagram) JANUARY Post articles (Kenh14) with titles: - The story of children far from the countryside: When nostalgia comes with responsibility - This Tet is far from the face, not from the heart (Tết xa mặt khơng cách lịng.) Promotion 25,000,000 VND/5 posts Week 61,000,000 VND/2 posts SEO keyword : "Tết", "đi về","ở lại" : 40,000,000 VND/2 posts - Post about the event that Den Vau and TLinh visited Bitis - Post about products in the campaign Week 1,560,000 VND for CPM Events - Den Vau & T Linh visit Bitis Week - Post about products in the campaign Week and sale up to 20% for product Newspaper (Kenh14) with title: - This Tet holiday with Biti's Hunter towards your family Final exam: Public relation 1,560,000 VND for CPM Week 40,000,000 VND/1 post Position: Mix-home Total: 341,260,000 VND Trang 19 Price list KOLs: STT NAME Đen Vâu Tlinh The total budget used in this campaign is 421,260,000 VND Final exam: Public relation Trang 20 III CONCLUSION To complete the pr action plan for "Đi để trở 6", we applied the knowledge learned in this course We use tools like Social Media, Event and News with relation consumer The total budget for the 3-month plan of the campaign "Tết lại hay trở về, cần hướng gia đình đủ", including KOLs (Den Vau and TLinh) is 421,260,000 VND Although the Covid pandemic has seriously affected the footwear industry in particular and the economy in general, we hope this campaign will bring success in terms of brand reputation and sales compared to previous "Đi để trở về" seasons Final exam: Public relation Trang 21 IV REFERENCES Alderfer, C P (1969) An empirical test of a new theory of human needs In Organizational Behavior and Human Performance (pp 142-175) https://doi.org/10.1016/0030-5073(69)90004-X Customer behaviour gì? Cách xác định customer behaviour model (n.d.) Retrieved from crmviet.vn: https://crmviet.vn/customer-behaviour-la-gi/ Jane, Johnston (2008) Media Relations: Issues and Strategies Sydney, Australia Khan (2018, April 10) Interest groups and lobbying | Political participation | US government and civics | Khan Academy Retrieved from Youtube: https://www.youtube.com/watch?v=-rr81Uf10pc Mr.Luân (2013, November 18) Quan hệ cộng đồng gì? Retrieved from luanvanaz: https://luanvanaz.com/quan-he-cong-dong-la-gi.html P.Seitel, F (2017) Public relations Publics In The Practice of Public Relations Thireenth edition (pp 39-42) P.Seitel, F (2017) The Practice of Public Relations Quang Dân (2021, Octobe 15) Biti's dùng gấm Trung Quốc sản phẩm Việt: Doanh thu năm lên đến hàng nghìn tỷ đồng, lợi nhuận "teo top" Retrieved from danviet.vn: https://danviet.vn/bitis-dung-gam-trung-quoc-trensan-pham-viet-doanh-thu-moi-nam-len-den-hang-nghin-ty-dong-loi-nhuan-teotop-20211015115140765.htm Shonna Waters, P (2021, March 24) Employee relations: A quick overview Retrieved from Betterup: https://www.betterup.com/blog/employee-relations Final exam: Public relation Trang 22 10 Turney, M (2011, 08 24) Acronyms for the public relations process Retrieved from On-line Readings in Public Relations by Michael Turney: https://www.nku.edu/~turney/prclass/readings/process_acronyms.html 11 Thanh Xuân (2021, February 5) Các chương trình CSR tạo nên dấu ấn Vinamilk năm 2020 Retrieved from https://soha.vn/cac-chuong-trinh-csrtao-nen-dau-an-vinamilk-trong-nam-2020-20210205103453257.htm Final exam: Public relation Trang 23 ... operational strategy set forth by the business Through the process of learning and practicing in class, our team will in turn solve the problems posed in the next section based on the theory of the... purchased Bitis products or intend to use Bitis shoes in - the future The products they buy are often more about quality than brand names As customers who love to travel, experience new things Prefer... as courts, nonprofit organizations Or it can also be public relations activities in the government, for example, conducting press conferences, announcing press conferences to the press, etc Bringing