Gen Z MANAGEMENT REPORT Characteristics of generation z DA NANG UNIVERSITY OF ECONOMICS DA NANG UNIVERSITY LECTURER NGUYEN PHUC NGUYEN Group member 1 2 3 4 5 01 I definition Gen Z (also known as Gener.
MANAGEMENT REPORT Characteristics of generation z DA NANG UNIVERSITY OF ECONOMICS DA NANG UNIVERSITY LECTURER: NGUYEN PHUC NGUYEN Group member 01 I definition Gen Z (also known as Generation Z), is a term used to refer to a group of people born between 1996 and 2010 02 II main characteristics 1.Gen Z - the generation of the technology era: They were born and raised at the time when the internet exploded Facebook, Instagram or Youtube are like daily dishes of Generation Z Gen Z has been exposed to the technology environment since childhood They feel comfortable and always ready to embrace new technologies That's also why Gen Z is also known by another name iGen - Internet generation 2.Gen Z – A generation that loves interactive content Instead of watching TV shows, reading newspapers or movies like previous generations, Gen Z tends to engage 03 in more interactive content They like to watch football live stream on Facebook, interact with people also in the form of livestream, exchange and reply right on the air Games played instead of offline like before, gen Z chooses games to experience with many players, increasing interaction Concepts like streamer, eSport are often mentioned in the world of Gen Z but are quite unfamiliar concepts to previous generations For example, nowadays many people prefer to chat with friends They like to interact with each other through websites 3.Gen Z – a generation that actively learns and creates content: Gen Z's creative thinking, self-learning ability and dynamism are undeniable Gen Z has English as well as other foreign languages very well, so the opportunity for contact and interaction is much wider 04 4.Gen Z- generation capable of creating many new trends Thanks to technology exposure, interaction, and the ability to create good content, Gen Z has great influence and ability to spread behaviors and trends in the community And this creates new trends in society – the gen Z trend This can be easily seen when most of the trends (trends), hot trends come from members of this generation 5.Gen Z - generation that has a great influence on consumption The trends and content they create have a significant impact on people's purchasing decisions And it cannot be denied that the consumption behavior of Gen Z's genes affects the consumption behavior of society 05 6.Gen Z likes freedom Gen Z likes freedom,breaking rules; Working, socializing with a multidimensional view; Likes a challenge; promote ego and personal freedom, love self-control, both in life and in finance As we can see, today many young people often plan to travel with friends, relatives and even alone 06 iii.What is the difference between gen Y and gen Z 07 iv How to work with Gen Z To recruit and retain Gen Z workers, companies must adapt and transform their culture It begins with leading by example, incorporating the values that Gen Z holds close and dear Let's start their need to improve the world A diverse workforce from the top down, equal pay, and an ecofriendly mission all appeal to Generation Z Companies can't escape paying these problems to this group Gen Zers may not need constant recognition for a job well done, but they want to be heard Employers need to interact with their young workers, noticing if they have a real problem Retaining Generation Z employees may be easier in times of economic uncertainty, but this group ultimately stays with an organization based on an employer-created environment The good news is that companies are listening and responding Companies that provide the environment Gen Z aspires to earn loyalty That means embracing diversity and inclusion in the office, providing them with the tools and training to succeed, and empowering them to make a difference in their communities _The end_ 08 ... another name iGen - Internet generation 2 .Gen Z – A generation that loves interactive content Instead of watching TV shows, reading newspapers or movies like previous generations, Gen Z tends to... the consumption behavior of Gen Z' s genes affects the consumption behavior of society 05 6 .Gen Z likes freedom Gen Z likes freedom,breaking rules; Working, socializing with a multidimensional... member 01 I definition Gen Z (also known as Generation Z) , is a term used to refer to a group of people born between 1996 and 2010 02 II main characteristics 1 .Gen Z - the generation of the technology