Bản tóm tắt các khái niệm, kiến thức được cá nhân mình cho là quan trọng trong Final text. Topic 1 ☆ What is advertising? Advertisements are non personal communication that are normally paid for by well known sponsors and broadcast in a persuasive form, through various media (Ducan, 2005) A process of communicating non personal information about a product, which is structured, paid for and sponsored by well known sponsors, through various types of media (Arens, 1999) => Purposes of advertising A paid, mediated form of communication from an identifiable source,designed to persuade the.