CHINA RICE.

I INTRODUCTION: Vietnam is an agricultural country and export rice is one of the main activities generating revenue for Vietnam Vietnam has exported rice to more than 150 nations and territories (Website of Portal of the Ministry of Industry and Trade) Vietnam’s rice export market depends mainly on Asian countries such as Philippines, Malaysia, China, etc After the Philippines, China is Vietnam's second largest rice export market Unlike many other markets, compared to the same period in 2020, rice exports to China in April 2021 increased sharply by 58.3% in volume and 49.7% in value over the same period in 2020 PRODUCT: ST25 RICE ST25 rice, also known as Soc Trang fragrant rice, is the result of 20 years of research by engineer Ho Quang Cua ST25 variety is the latest generation of the famous fragrant rice line with many qualities that are classified as "premium" From seed selection to planting, we all follow the strict principles of the Organic rice production process to produce high quality rice that is clean and safe for health The quality of ST25 rice has been recognized internationally when it won the title of "World's Best Rice 2019" and won second prize at the "World's Best Rice 2020" contest held in the US, this confirmed the superior quality of Vietnamese rice grains Rice cooked from ST25 rice is a "extreme" rice with dry rice grains, certain flexibility, aroma and sweet taste from high-quality rice starch, when cooled, it also dries and dries In addition, the nutritional content of ST25 is also assessed to be higher than other types of rice compared to conventional rice They contain high levels of vitamins and minerals such as magnesium, calcium, fiber and significant protein content SHANGHAI – CHINA: Shanghai, also spelled Shang-hai, city and province-level shi (municipality), east-central China It is one of the world’s largest seaports and a major industrial and commercial centre of China The city is located on the coast of the East China Sea between the mouth of the Yangtze River (Chang Jiang) to the north and the bay of Hangzhou to the south The municipality’s area includes the city itself, surrounding suburbs, and an agricultural hinterland Shanghai is China’s most-populous city, and the municipality is its most-populous urban area Shanghai was one of the first Chinese ports to be opened to Western trade, and it long dominated the nation’s commerce Since the communist victory in 1949, however, it has become an industrial giant whose products supply China’s growing domestic demands The city has also undergone extensive physical changes with the establishment of industrial suburbs and housing complexes, the improvement of public works, and the provision of parks and other recreational facilities VIETNAM RICE EXPORT TO CHINA (SHANGHAI): Vietnam rice export to China: An overview Being the two neighboring countries, Vietnam and China have a long history of over 2000 years of trading with each other Overcoming many conflicts in the past, nowadays, Vietnam and China are two important partners in exchanging many goods Likewise, Vietnam rice export to China has developed significantly in the last few years Vietnam rice export to China: Impressive figures Due to the booming population leading to the growing consumption of rice, nowadays, China is the biggest producer and consumer in the global rice market Annually, China imports 2.5 to million tons of rice, majorly from Asia countries China imports rice for many purposes including domestic consumption, feeding cattle, and producing goods In the last few years, the Vietnam rice to export to China witnessed impressive development In 2020, Vietnam rice export to China reached 752.3 thousand tons in quantity and 431.7 million USD in value, increasing by 91.6% This year, China is also a major market for Vietnamese sticky rice and Japonica rice In the first months of 2021, Vietnam rice export to China reached 845.571 tons, equivalent to 423.9 million USD, increasing by 25.3% compared to 2020 In addition, Vietnam rice export to China accounts for 18% of the total rice export from Vietnam Recently, the price of 5% broken rice from Vietnam to China has reached 493-497 USD/MT (Cre: https://k-agriculture.com/vietnam-rice-export-to-china-developing-market-with-manybenefits/) II BRIEF DISCUSSION OF THE COUNTRY’S RELEVANT HISTORY: Shanghai, with a population of over 24 million people, is one of the largest cities in the world While Beijing is the political capital of China, Shanghai is its business capital and its most international city Shanghai accounts for only 1.7 percent of China’s population and 0.6 percent of its land area, but it produces one-eighth of China’s income HISTORY: By the end of the Qing Dynasty- during around the 18th and 19th Centuries- Shanghai’s economy significantly bloomed This growth began as Shanghai started to gain more recognition from Europe because of its good port location Export products such as silk, cotton, and fertilizer were popular during around this time even in areas in Polynesia and Persia The 19th Century was an important period in Shanghai’s history because of the occurrence of the First Opium War, which started in 1839 and ended in 1842 The 1930s saw Shanghai as an important financial hub in the Asia Pacific area It was then the most modern Asian city and the most important port Trading and banking firms from all over the world were present in the growing commercial world of the city Exchange of products like silk, porcelain, tea, and opium continued In 1949, the Communist took over the city and its financial institutions Many foreigners left the city during this time causing the global impact of the city to decrease During the years 1966 to 1976, the financial industry continued to suffer as the Cultural Revolution forced thousands of locals to work in different Chinese rural places The Shanghai economy was revived upon the arrival of Deng Xiaoping in 1978 Economic reforms were introduced and the economic state of the city regained its health Presently, Shanghai is playing well in the economy field It is considered as one of the most cosmopolitan cities in Asia and is continuously growing quickly in modernity In 2011, it ranked 5th in the Global Financial Centre Index published by London (https://www.guilinchina.net/travel-guide/shanghai/facts.htm) III GEOGRAPHICAL SETTING: The cost of geography: The simplest answer to Shanghai’s monetary success is rooted in geography When thinking about almost any capital or commercially wealthy city on Earth, you’ll find an ocean or a river close-by, and thus easy access routes to neighbouring nations This can be seen in cities such as London The UK capital is located on the country’s largest river and not too far inland from the Channel, which leads to France and eventually Cairo, opening the city up to a wealth of trade While China’s capital is Beijing, Shanghai has all of the economic power because of its location Shanghai is a port city, situated halfway down China’s coast at a point where the nation protrudes into the East China Sea The city allows easy access by ship to China’s neighbouring countries, and it sits at the edge of the massive Yangtze River, which also leads inland to the former capital of Nanjing and the heart of China itself Considering all of this, Shanghai is a gold mine of a location for trade, and is one of the most powerful trading positions on Earth A LOCATION: Shanghai is located in the middle of China's east coast, near the mouth of the Yangtze River, being one of the core cities in the Yangtze River Delta region and one of the coastal cities in China It is bordered by the Yangtze River to the north, the East China Sea to the east, Hangzhou Bay to the south, and Jiang Shu and Zhejiang Provinces to the west Area: • Total: 6,340.5 km2 (2,448.1 sq mi) • Land: 6,218.65 km2 (2,401.03 sq mi) • Water: 121.85 km2 (47.05 sq mi) B CLIMATE: In Shanghai, the summers are hot, oppressive, wet, and mostly cloudy and the winters are very cold, windy, and partly cloudy Over the course of the year, the temperature typically varies from 35°F to 90°F and is rarely below 27°F or above 96°F Climate in Shanghai Average temperature in Shanghai The hot season lasts for 3.0 months, from June 17 to September 15, with an average daily high temperature above 81°F The hottest month of the year in Shanghai is July, with an average high of 89°F and low of 78°F The cool season lasts for 3.2 months, from December to March 13, with an average daily high temperature below 54°F The coldest month of the year in Shanghai is January, with an average low of 35°F and high of 46°F Average High and Low Temperature in Shanghai Rainfall: To show variation within the months and not just the monthly totals, we show the rainfall accumulated over a sliding 31-day period centered around each day of the year Shanghai experiences extreme seasonal variation in monthly rainfall Rain falls throughout the year in Shanghai The month with the most rain in Shanghai is June, with an average rainfall of 6.2 inches The month with the least rain in Shanghai is December, with an average rainfall of 1.3 inches Average Monthly Rainfall in Shanghai Winter, from December to February, is quite cold: the average January temperature is °C (41 °F) There may be cold periods, with highs around °C (41 °F) or below, and occasionally, even snow can fall The temperature dropped to -10 °C (14 °F) in January 1977 and to -7 °C (19.5 °F) in January 2016 On the other hand, in other periods, the temperature becomes mild, around 15 °C (59 °F) Spring, from March to May, is initially mild, and becomes gradually warmer In May, there are already some hot, summer-like days Spring is a more unstable season than autumn Summer, from June to September, is hot and muggy The heat island effect of the big city and the humidity from the sea make the heat annoying, especially in July and August However, the breeze tempers the heat a bit June is the rainiest month of the year In periods of good weather, it can be sweltering, especially in July and August, with highs around 37/38 °C (99/100 °F) or more, and tropical nights In August 2013, the temperature reached 41 °C (106 °F), and in July 2017, it reached 42 °C (107.5 °F) Autumn, in October and November, is initially mild, and gradually becomes cooler, and then quite cold at night by November Rainfall is moderate C TOPOGRAPHY: The geographical coordinates of Shanghai are 31.222 deg latitude, 121.458 deg longitude, and 39 ft elevation The topography within miles of Shanghai contains only modest variations in elevation, with a maximum elevation change of 262 feet and an average elevation above sea level of 40 feet Within 10 miles also contains only modest variations in elevation (335 feet) Within 50 miles contains only modest variations in elevation (719 feet) The area within miles of Shanghai is covered by artificial surfaces (98%), within 10 miles by artificial surfaces (85%), and within 50 miles by water (50%) and cropland (35%) IV SOCIAL INSTITUTIONS: A FAMILY: Traditional Roles Traditionally Chinese families were very much Patriarchal in their design This meant that men, most often the oldest male in the household, was considered the head of the house and thus was the person who was expected to manage the estate Families also put a lot of stock into the idea that age was an important factor in determining someone’s rank in a family Elder men were considered of a higher rank than younger men This rank was very important and defined what a person could or could not in their life This type of family build, known as “Filial Piety” finds its routes in the teaching of Confusions and stresses the importance of obeying elders, warning that not doing so could even have resulted in capital punishment Interestingly despite the importance of obeying elders it was also expected for children to point out their concerns over an elders action, but always with the idea that they would accept an elder’s decision in that given matter In ancient China gender was also very important in defining someone’s role in their families Males and females were not considered equal with men being seen as the more valued of the two genders This allowed men to inherit land and property, and with some boys even attending school and being given an education While this type of education for a boy was uncommon it was unthinkable for a girl to attend school, instead they were expected to learn to uphold the household Men were given positions of power throughout their lives, eventually becoming the head of their families, while woman were never given such an opportunity and were always subservient to men in their families Modern Roles In today’s world some parts of China have undergone considerable changes in the idea of what a family is but still have retained many of the traditional values In these places families are usually smaller than what they once were, often including only a child, their parents, and their grandparents In addition to the reduction in family size the idea of children respecting their parents, while still highly valued and expected, is not nearly as strictly enforced as it once was with parents becoming more lenient than in the past Other changes include the fact that women are now able to hold jobs outside of maintaining the household One of the largest things to effect the family structure in China was the One Child Policy In 1979 China passed the policy and attempted to reduce the population of China The policy stated that a family could have only one child, unless special circumstances arose This policy inadvertent resulted in the gender ratio of China to be skewed towards males as many female children were abandoned or killed at birth This was done on account of to another policy in China that stated that only men could inherit land and property, thus making them more valuable to a family Over time this view changed and female children are now as valued as male children Recently the One Child Policy has been overturned and will end in 2016, now allowing families to have two children Despite these many changes the core values of family in China have remained mostly the same and the strength of the family unit remains as strong as ever K INTERNATIONAL TRADE STATISTICS: International trade in China has taken off since joining the World Trade Organization in 2001 Twelve years after that, China surpassed the United States to become the world’s leading trading nation China’s total imports and exports have grown nearly eightfold since 2001 and reached 32.2 trillion yuan in 2020 The goods import trade value that year exceeded two trillion U.S dollars, making China the second-largest importing nation worldwide Mechanical and electronic products made up nearly half of the country’s goods imports In 2020, China’s major import products included integrated circuits, crude oil, and iron ore China’s agricultural sector has been increasingly relying on imports in the last few years as well China is the world’s largest importer of soybeans and meat, and is among the leading importers of dairy, wine, In the second quarter of 2021, China's current account registered a surplus of RMB 344.7 billion, and the capital and financial accounts recorded a surplus of RMB 84.8 billion The financial account (excluding reserve assets) recorded a surplus of RMB 407 billion, and reserve assets rose by RMB 322.4 billion In the first half of 2021, China's current account registered a surplus of RMB 795 billion, and the capital and financial accounts recorded a deficit of RMB 366 billion The financial account (excluding reserve assets) recorded a surplus of RMB 183.5 billion, and reserve assets rose by RMB 549.3 billion In SDR terms, in the second quarter of 2021, China posted a surplus of SDR 37.2 billion under the current account, and a surplus of SDR 9.3 billion under the capital and financial accounts The financial account (excluding reserve assets) registered a surplus of SDR 44.1 billion, and reserve assets rose by SDR 34.8 billion In SDR terms, in first half of 2021, China posted a surplus of SDR 85.5 billion under the current account, and a deficit of SDR 39.1 billion under the capital and financial accounts The financial account (excluding reserve assets) registered a surplus of SDR 20.1 billion, and an increase of SDR 59.2 billion under reserve assets In the US dollar terms, in the second quarter of 2021, China's current account recorded a surplus of USD 53.3 billion, including a surplus of USD 119.5 billion under trade in goods, a deficit of USD 28.3 billion under trade in services, a deficit of USD 42.2 billion under primary income, and a surplus of USD 4.4 billion under secondary income The capital and financial accounts recorded a surplus of USD 13.3 billion, including a surplus of USD 27 million under the capital account, a surplus of USD 63.3 billion under the financial account (excluding reserve assets), and an increase of USD 50 billion under reserve assets In the US dollar terms, in the first half of 2021, China's current account recorded a surplus of USD 122.7 billion, including a surplus of USD 238.2 billion under trade in goods, a deficit of USD 50.5 billion under trade in services, a deficit of USD 71.6 billion under primary income, and a surplus of USD 6.7 billion under secondary income The capital and financial accounts recorded a deficit of USD 56.2 billion, including a deficit of USD 11 million under the capital account, a surplus of USD 28.8 billion under the financial account (excluding reserve assets), and an increase of USD 85 billion under reserve assets In addition, to facilitate understanding of China’s Balance of Payments and International Investment Position among all users, the BOP Analysis Team of SAFE released China’s Balance of Payments Report for the First Half of 2021 (in Chinese) (CRE: https://www.safe.gov.cn/en/2021/0930/1871.html) EXCHANGE RATES: CNY = 3,566.5 VND Historical Exchange Rates For Chinese Yuan to Vietnamese Dong Conversion rates Vietnamese Dong / Chinese Yuan VND 0.00028 CNY VND 0.00140 CNY Conversion rates Vietnamese Dong / Chinese Yuan 10 VND 0.00281 CNY 20 VND 0.00561 CNY 50 VND 0.01403 CNY 100 VND 0.02806 CNY 250 VND 0.07014 CNY 500 VND 0.14029 CNY 1000 VND 0.28057 CNY 2000 VND 0.56114 CNY 5000 VND 1.40286 CNY 10000 VND 2.80571 CNY Conversion rates Chinese Yuan / Vietnamese Dong CNY 3564.15000 VND CNY 17820.75000 VND 10 CNY 35641.50000 VND 20 CNY 71283.00000 VND 50 CNY 178207.50000 VND 100 CNY 356415.00000 VND Conversion rates Chinese Yuan / Vietnamese Dong 250 CNY 891037.50000 VND 500 CNY 1782075.00000 VND 1000 CNY 3564150.00000 VND 2000 CNY 7128300.00000 VND 5000 CNY 17820750.00000 VND 10000 CNY 35641500.00000 VND L TRADE RESTRICTIONS: Since becoming a member of the World Trade Organisation (WTO) on 11 December 2001, China has gradually reduced administrative barriers to trade and liberalised its foreign trading system According to China’s amended Foreign Trade Law, which came into effect in July 2004, all types of businesses, including private enterprises, can engage in foreign trade once they have filed the correct records Chinese citizens may also trade abroad in a personal capacity In August 2013, the State Council approved the China (Shanghai) Pilot Free Trade Zone to deepen reform and opening-up comprehensively, while further promoting trade and investment facilitation As at October 2019, China has already set up 18 pilot free trade zones Currently, China is enhancing trade efficiency through the adoption of a single-window system for international trade and the implementation of measures such as on-going and ex-post oversight based on credit supervision IMPORT DUTIES: According to the WTO, China's average applied Most Favoured Nation (MFN) tariff rate has been progressively lowered from 15.3% in 2001 to 9.8% in 2018 The average tariff for agricultural products was 15.6%, while that for non-agricultural products was 8.8% In order to stimulate domestic consumer demand, thereby spurring economic growth and economic restructuring, the State Council Executive Meeting decided on 28 April 2015 to offer policy support to the import and export of consumer goods Mainland import tariffs on certain daily consumer goods in great demand would be lowered on a pilot basis, while the scope of products eligible for lower tariffs was widened On July 2018, China slashed the import tariff rates of daily consumer goods involving 1,449 tariff lines The term ‘daily consumer goods’ covers eight categories of product: food; apparel, footwear and headwear; furniture and houseware; sundry grocery items; cultural, sports and entertainment supplies, home electronics; daily chemical products; and medical and health products The average tariff rates of the goods involved have been reduced from 15.7% to 6.9%, a reduction of 55.9% Among these, the average import tariffs for apparel, footwear, headwear, kitchenware and fitness products have been reduced from 15.9% to 7.1% For home appliances, such as washing machines and refrigerators, the reduction was from 20.5% to 8.0% For processed food, the rates were cut from 15.2% to 6.9% The average tariff rates for detergents, cosmetics, such as skincare and haircare products, and some medicine and health products have fallen from 8.4% to 2.9% This is the fifth time that China has lowered import tariffs for consumer goods in recent years In November 2018, China reduced the import tariffs on 1,585 taxable items, including industrial goods The average tariff rate for high demand mechanical and electrical equipment, such as construction machinery, instruments and meters, was lowered from 12.2% to 8.8% For textiles and building materials, the average tariff rate was cut from 11.5% to 8.4%, while that for certain resource goods, such as paper products, as well as primary goods fell from 6.6% to 5.4% Anti-dumping and countervailing duties may be imposed on imported goods deemed to pose a threat to domestic industry Imported agricultural products subject to tariff rate quotas include wheat, corn, rice, sugar, cotton and wool Effective from April 2019, China’s three tiers of VAT rates were adjusted to 13%, 9% and 6% respectively under the policy of deepening value-added tax (VAT) reform Import goods are now subjected to VAT at 13% Export processing enterprises backed by foreign investment are required to pay VAT on imported raw materials, parts and components When their products are exported, the VAT paid is offset against the VAT payable on goods sold domestically If the VAT payable is negative the taxation administration will issue a refund Consumer goods subject to consumption tax in China include tobacco, liquor, firecrackers and fireworks, high-end cosmetics, refined oil, fine jewellery and precious stones, golf balls and equipment, high-end wrist watches, yachts, disposable wooden chopsticks, solid wooden floorboards, motorcycles, motor vehicles, batteries and coatings Business tax is levied on the revenue generated from the provision of taxable services From 2012, China began to replace business tax with VAT (B2V) on a pilot basis From May 2016, the pilot had been extended to cover construction, real properties, financial services and consumer services, making VAT applicable across all goods and services sectors In October 2017, the State Council decided to scrap the business tax altogether Enterprise income tax was lowered from 30% to 25% for both domestic and foreign-invested enterprises from January 2008 Individual income tax payable by foreign nationals working in China is charged at progressive rates of between 3% and 45% QUOTA AND LICENSING: From 2005, China began removing quota and licensing requirements from the majority of imports, and only a limited number of products are now subject to import licensing control Under the 2019 Catalogue of Goods Subject to Import Licence Administration (in Chinese only), effective January 2019, only two categories of commodities – ozone-depleting substances and key used mechanical and electronic products – totalling 118 items under 10-digit tariff codes, are now subject to import licensing control The Ministry of Commerce (MOFCOM), together with other related departments under the State Council, is responsible for formulating, amending and publishing a catalogue of mechanical and electronic imports subject to restriction or prohibition MOFCOM exercises quota and licensing control over the restricted products In order to monitor imports, China implements a system of automatic import licensing for certain mechanical and electronic products which can be imported freely To import mechanical and electronic products subject to automatic import licensing, the importer should apply to MOFCOM or its authorised agencies for an Automatic Import Licence before completing customs formalities CUSTOMS AND QUARANTINE: According to the State Council Institutional Reform Plan adopted at the first session of the 13th National People’s Congress, the General Administration of Customs (GAC) is responsible for the administration of exit-entry inspection and quarantine Since August 2018 the declaration of imported and exported goods has been consolidated and the import/export declaration and inspection forms merged into one customs declaration form The items to be declared are largely the same as listed in the original customs and inspection declaration forms Businesses will now only have to deal with the so-called “four ones”: one customs declaration form, one set of accompanying documents, one set of commodity classification codes and one application system Customs is the authority entrusted to interpret customs tariff regulations, determine tariff classifications and assess the dutiable values of goods entering the customs border The dutiable value of an imported good is its CIF value, which includes the normal transaction price of the goods, plus the cost of packing, freight, insurance and commission TRADE DESCRIPTION AND LABELLING: All goods sold in China must be labelled in the Chinese language with a true description of their contents, grades and specifications as to quantities where applicable, the production date and expiration date (in particular for food-related items and pre-packaged foods), and explanatory warnings of any potential hazard associated with the products China has adopted a labelling system for the management of GM agricultural bioproducts and publishes a catalogue accordingly All GM agricultural bioproducts listed in the catalogue must be properly labelled if they are to be sold in the Chinese market N LABOR FORCE: In 2020, China's labor force amounted to approximately 783.9 million people The labor force in China indicated a general decreasing trend in recent years As both the size of the population in working age and the share of the population participating in the labor market are declining, this downward trend will most likely persist in the foreseeable future A country’s labor force is defined as the total number of employable people and incorporates both the employed and the unemployed population POPULATION CHALLENGES FOR CHINA: One of the reasons for the shrinking labor force is the Chinese one-child policy, which had been in effect for nearly 40 years, until it was revoked in 2016 The controversial policy was intended to improve people’s living standards and optimize resource distribution through controlling the size of China’s expanding population Nonetheless, the policy also led to negative impacts on the labor market, pension system and other societal aspects Today, China is becoming an aging society The increase of elderly people and the lack of young people will become a big challenge for China in this century EMPLOYMENT IN CHINA: Despite the slowing down of economic growth, China’s unemployment rate has sustained a relatively low rate Complete production chains and a well-educated labor force make China’s labor market one of the most attractive in the world Working conditions and salaries in China have also improved significantly over the past years Due to China’s leading position in terms of talent in the technology industry, the country is now attracting investment from some of the world’s leading companies in the high-tech sector In 2020, the average inflation rate in China ranged at around 2.4 percent compared to the previous year Projections by the IMF published in October 2021 expect the inflation rate to reach about 1.8 percent in 2022 The monthly inflation rate in China remained on a low level recently O INFLATIONS RATES: CALCULATION OF INFLATION: The inflation rate is calculated based on the Consumer Price Index (CPI) for China The CPI is computed using a product basket that contains a predefined range of products and services on which the average consumer spends money throughout the year Included are expenses for groceries, clothes, rent, power, telecommunications, recreational activities, and raw materials (e.g gas, oil), as well as federal fees and taxes The product basked is adjusted every five years to reflect changes in consumer preference and has been updated in 2020 for the last time The inflation rate is then calculated using changes in the CPI As the inflation of a country is seen as a key economic indicator, it is frequently used for international comparison CHINA’S INFLATION IN COMPARISON: Among the main industrialized and emerging economies worldwide, China displayed comparatively low inflation among emerging countries in 2020 Nevertheless, it still ranged marginally above the inflation rates of established industrialized powerhouses such as the United States or the European Union According to IMF estimates for 2020, Venezuela is expected to be the country with the highest inflation rate, with a consumer price increase of about 2,355 percent compared to 2019 Qatar is estimated to have the lowest price increase worldwide with prices actually decreasing by about 2.7 percent B COMPARE AND CONTRAST YOUR PRODUCT AND THE COMPETITOR’S PRODUCTS: WUCHANG RICE, a medium grain japonica rice which is one of best rice of China grown in Wuchang, Heilongjiang Wuchang rice is extremely aromatic,soft, slightly sweet and slightly sticky For Chinese customers, Wuchang rice stands for high quality and premium In the documentary A Bite of China, Wuchang rice is said to be the best rice in China According to China Council for Brand Development, the brand value of Wuchang rice is now around RMB 70 billion yuan, and it ranks No.1 among rice brands in China Wuchang rice became the first batch of products selected into the China-Europe Geographical Indications (An agreement made by China and EU to protect products in a specific reason) Wuchang locates in northeast China The special environment and geographical conditions make Wuchang rice tastier than rice from other regions in China The black soil there is fertile and particularly suitable for the growing of rice The annual precipitation of the area is around 600mm, humid enough for the growth of rice The large temperature difference between day and night helps the rice accumulate more nutrition The temperature in Heilongjiang determines that farmers can only grow one batch of rice each year, allowing the land to rest and recover between harvests It takes 138 days in total to nurture Wuchang rice from seedling to harvest Farmers also raise ducks in the rice field Ducks eat the weeds and pests in the field, and their swimming increases the amount of oxygen and water temperature for the rice to be grown in All these conditions created the unique Wuchang rice The production of Wuchang rice follows national standard GB/T 19266, which is the highest standard for rice with detailed regulations covering the color, smell, taste, and manufacturing process However, it’s hard for customers to find authentic Wuchang rice on the market.Because of the high brand value of Wuchang rice, some vendors want to make use of the brand to add value to their products, or mix a small amount of Wuchang rice with other kinds of rice and brand it as “Wuchang rice” to sell it at an inflated price It is estimated that there are 10 million tons of Wuchang rice sold on the market each year, but Wuchang can only produce million tons of tice in total How to buy authentic Wuchang rice has become a big problem for customers The market disruption has significantly damaged the brand value of Wuchang rice BRAND: “When we started to work with Wuchang in 2019, our aim was to help promote its brand across China, and provide customers a place to buy authentic Wuchang rice with peace of mind,” said Lizhen Liu, vice president of JD.com and general manager of JD FMCG The official offline sales channel of Wuchang rice is primarily located in Heilongjiang province, while customers from all over the country have great demand for Wuchang rice Working with big online platforms like JD can help Wuchang rice reach more customers JD’s “zero-tolerance” policy for counterfeits meets the Wuchang government’s need to protect this brand Besides, JD has a great amount of customers looking for premium products and are potential customers for Wuchang rice After forming a partnership, JD first developed the Wuchang Rice Product Management Standard with the local government; the product is applicable to all brands Only products that meet the standard can put the “Wuchang rice” label on their packages The governments created the Wuchang rice tracing and anti-counterfeit platform in 2015, to trace the information of the whole production process Only the products that are authorized by the blockchain tracing system can be launched on JD PRICE: ¥45.00/5KG ... recreational facilities VIETNAM RICE EXPORT TO CHINA (SHANGHAI): Vietnam rice export to China: An overview Being the two neighboring countries, Vietnam and China have a long history of over 2000 years... Vietnam and China are two important partners in exchanging many goods Likewise, Vietnam rice export to China has developed significantly in the last few years Vietnam rice export to China: Impressive... consumption of rice, nowadays, China is the biggest producer and consumer in the global rice market Annually, China imports 2.5 to million tons of rice, majorly from Asia countries China imports rice for