Ancient History of China Thesis by Slidesgo - Copy

WELCOME TO OUR PRESENTATION ST25 Rice - Shanghai Table of contents PESTLE analysis Our store Rice Xperts 0 0 Market audit & Competitive market analysis 4Ps tactic Product, Price, Promotion, Place 01 PESTLE analysis Political • Increasing influence on World Politics Economic • • • Economic growth Trade war Made in China 2025 Social • • • In 2019, China imported $1.43B in Rice, becoming the 2nd largest importer of Rice in the world Population growth Human rights Education Technological • • From low-cost producer to high-tech leader Education Legal • • Restrictions on foreign comanies Intellectual property rights Environmental • • Air pollution Water pollution & water shortage 02 Market audit & Competitive market analysis The impact of COVID- Relative advantage 19 pandemic A close study of the rice retail stores industry reveals that the market The commercialization of rice has not been much significantly affected by the impact has become much more intensely competitive over the last decade of COVID-19, as compared to other industries, as its demand has been ever so increasing Major problems and resistances to product acceptance based on the preceding evaluation Lack of brand identify Satisfy customers Price Geographical region Shanghai • • A tactical location for rice trade Shanghai is one of the largest cities in China and is also an important port and the busiest and most modern financial and banking center Consumer buying habit Small portions Obtain information on rice from friends and relatives, al on television Jasmine rice • Soft, slightly sweet, and somewhat stick • Available at Asian supermarkets • Price: RMB/kg 03 Store One great factor in the success of a business is its name, for it will give the firm its own personality and will be distinguished from other business The name of the store is Rice xpert - Provide quality rice 01 Vision - Service that meets its customer’s satisfaction - To be the number one rice retailing store in Shanghai 02 Mission - To help community by giving high quality and affordable rice 04 Preliminary marketing plan ... impact of COVID- Relative advantage 19 pandemic A close study of the rice retail stores industry reveals that the market The commercialization of rice has not been much significantly affected by. .. advertising strategies, helping to earn better profits There will be parties involved with this work: - Supplier of products/services - Distributors - Customer Advertising and promotion Trade shows... The name of the store is Rice xpert - Provide quality rice 01 Vision - Service that meets its customer’s satisfaction - To be the number one rice retailing store in Shanghai 02 Mission - To help