SỞ GD&ĐT NINH BÌNH TRƯỜNG THPT NGƠ THÌ NHẬM ĐỀ KIỂM TRA CHẤT LƯỢNG THPTQG NĂM HỌC 2018-2019 Môn: Tiếng Anh lớp 12 (Thời gian làm bài: 60 phút) (Học sinh làm phiếu trả lời trắc nghiệm) Mã đề thi 198 HỌ TÊN:……………… LỚP:………………… Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from to Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it Brand loyalty is perhaps the most important goal of consumer advertising Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases The quality of the product will encourage this, of course, but so, too, will affect advertising Advertising relies on the techniques of market research to identify potential users of a product Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars Advertising is a fast-paced, high-pressure industry There is a constant need for creative ideas that will establish a personality for a product in the public's mind Current developments in advertising increase the need for talented workers In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children Research now reveals that only about percent of American households fit this stereotype Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise To be most successful, advertising must identify a particular segment and aim its message toward that group Advertising is also making use of new technologies Computer graphics are used to grab the attention of consumers and to help them see products in a new light The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can Question 1: What does the passage mainly discuss? A New techniques and technologies of market research B The central role of advertising in selling products C How to develop a successful advertising plan D The history of advertising in the United States Question 2: The word "this" in bold type in paragraph refers to A the most important goal B the quality of the product C effective advertising D repeatedly buying the same brand Question 3: It can be inferred from paragraph that advertisers must A place several ads in newspapers and magazines B know about the people who will buy the product C encourage people to try new products D aim their message at homemakers and professional people Question 4: According to paragraph 2, market research includes A hiring researchers with backgrounds in many fields B determining the price of a product C studying television ratings D searching for talented workers Question 5: The author implies that the advertising industry requires A a college-educated work force B innovative thinking C government regulation D millions of dollars Question 6: According to the passage, most advertising used to be directed at A unmarried people B working mothers with children C two-parent families with children D older adults Trang 1/6 Question 7: The phrase "in a new light" in bold type in paragraph is closest in meaning to A with the use of color enhancement B more distinctly C differently D in a more energy-efficient way Question 8: Where in the passage does the author give an example of a new development in advertising? A Paragraph B Paragraph C Paragraph D Paragraph Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) CLOSEST in meaning to the underlined word(s) in each of the following questions Question 9: Helen Keller, blind and deaf from an early age, developed her sense of smell so finely that she could identify friends by their personal odors A classify B recognize C communicate with D describe Question 10: At the advent of his speech, he told a joke but the audience failed to laugh A commencement B creation C climax D end Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) OPPOSITE in meaning to the underlined word(s) in each of the following questions Question 11: The format allowed me to offer constructive criticism and ensure that their conversation remained on track during the project A useful B negative C meaningful D positive Question 12: Inadequate supply of oxygen to the blood can cause death within minutes A Useful B Nonexistent C Rich D Sufficient Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer Question 13: They'll be able to walk across the river A when the ice will be thick enough B if the ice will be thick enough C if the ice is thick enough D unless the ice is thick enough Question 14: Students are less pressure as a result of changes in testing procedures A out of B under C above D upon Question 15: Since 1950 the world nearly one-fifth of the soil from its agricultural land and onefifth of its tropical forests A had been lost B lost C was losing D has lost Question 16:We should participate in the movement _ to conserve the natural environment A which organized B organizing C organized D to organize Question 17: Granny is completely deaf You will have to allowances for her A find B make C bring D give Question 18: Housework is less tiring and boring thanks to the invention of devices A time-consuming B pollution-free C environment-friendly D labor-saving Question 19: Many people are still in habit of writing silly things in public places A the – the B the - x C x - the D x - x Question 20: The more and positive you look, the better you will feel A confidently B confide C confidence D confident Question 21: _the distance was too far and the time was short, we decided to fly there instead of going there by train A To discover B Discovered C To have discovered D Discovering Question 22: I live on the 14th floor of a tower block, so I have a wonderful _'s-eye view of the town A dog B cat C bird D donkey Question 23: Some snakes lay eggs, but give birth to live offspring A other B the other C the others D others Question 24: Jack found it hard to the loss of his little dog A get along B get over C turn over D put off Question 25: A number of prisoners on the occasion of the Independence Day this year A has been released B have been released C was released D is released Question 26: Fast food has come more criticism from the press A come up with B come up against C come along with D come down with Mark the letter A, B, C, or D on your answer sheet to indicate the most suitable response to complete each of the following exchanges Question 27: Janet: “Do you feel like going to the cinema this evening?” - Mary: “ _” A You’re welcome B I feel very bored Trang 2/6 C That would be great D I don't agree I’m afraid Question 28: Jane: “Would you rather have coffee or orange juice?” Susan: “ ” A I have either B I’d rather to have coffee C Either, please D I like both Mark the letter A, B, C, or D that needs correction in each of the following questions Question 29: The major goals of primary education is to achieve basic literacy and numeracy among all A B C D students Question 30: A person's body postures, movements but positions more often tell us exactly what they A B C D mean Question 31: I believe that only very self-confident, knowledge and attentive students will prefer 100% A B C of eye contact time D Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 32 to 36 For a century before the Erie Canal was built, there was much discussion among the general population of the Northeast as to the need for connecting the waterways of the Great Lakes with the Atlantic Ocean A project of such monumental proportions was not going to be undertaken and completed without a supreme amount of effort The man who was instrumental in accomplishing the feat that was the Erie Canal was Dewitt Clinton As early as 1812, he was in the nation's capital petitioning the federal government for financial assistance on the project, emphasizing what a boon to the economy of the country the canal would be; his efforts with the federal government, however, were not successful In 1816, Clinton asked the New York State Legislature for the funding for the canal, and this time he did succeed A canal commission was instituted, and Clinton himself was made head of it One year later, Clinton was elected governor of the state, and soon after, construction of the canal was started The canal took eight years to complete, and Clinton was on the first barge to travel the length of the canal, the Seneca Chief, which departed from Buffalo on October 26, 1825, and arrived in New York City on November Because of the success of the Erie Canal, numerous other canals were built in other parts of the country Question 32: When did Clinton ask the U.S government for funds for the canal? A In 1816 B In 1812 C One hundred years before the canal was built D In 1825 Question 33: The word “boon” in the 2nd paragraph is closest in meaning to A Cost B Detriment C Benefit D Disadvantage Question 34: The pronoun “it” in the 3rd paragraph refers to which of the following? A The canal B The state governor C The commission D The New York State Legislation Question 35: The Seneca Chief was A Clinton's nickname B the name of a boat C the nickname of Buffalo D the name of the canal Question 36: The paragraph following the passage most probably discusses _ A Clinton's career as governor of New York B canals in different U.S locations C the century before the building of the Erie Canal D the effect of the Erie Canal on the Buffalo area Mark the letter A, B, C, or D to indicate the word that differs from the other three in the position of the primary stress in each of the following questions Question 37: A diagnostic B preparation C transportation D technology Question 38: A visit B carpet C summer D include Mark the letter A, B, C, or D to indicate the word that differs from the other three in the pronunciation of the underlined part in each of the following questions Question 39: A devises B advises C raises D goes Question 40: A exotic B exhaust C excellent D example Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the word or phrase that best fits each of the numbered blanks from 41 to 54 Trang 3/6 Nowadays people are more aware that wildlife all over the world is in danger Many species of animals are threatened, and could easily become (41) if we not make an effort to protect them There are many reasons for this In some cases, animals are hunted for their fur or for other valuable parts of their bodies Some birds, (42) as parrots are caught alive and sold as pets For many animals and birds, the problem is that their habitat - the place where they live - is disappearing More (43) is used for farms, for houses or industry, and there are fewer open spaces than there once were Farmers use powerful chemicals to help them (44) better crops, but these chemicals pollute the environment and harm wildlife The most successful animal on earth - human beings - will soon be the only ones left, (45) we can solve this problem Question 41:A extinctions B extinctive C extinct D extinction Question 42: A for B such C or D like Question 43: A area B soil C earth D land Question 44: A make B go C grow D run Question 45: A unless B however C because D if Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is CLOSEST in meaning to the sentence given in each of the following questions Question 46: She got angry because he broke his promise A If she hadn’t got angry, he wouldn’t have broken his promise B If he didn’t break his promise, she wouldn’t get angry C Had he not broken his promise, she wouldn’t have got angry D Had it not been for her anger, he wouldn’t have broken his promise Question 47: The boy was too fat to run far A The boy’s fatness didn’t stop him running far B The boy became ill because he was too fat C The boy had to run a lot because he was too fat D The boy was very fat and couldn’t run far Question 48:It was careless of you to leave the windows open last night A You are so careless that you left the windows open last night B You might have been careless because you left the windows open last night C You shouldn’t leave the windows open last night D You shouldn’t have left the windows open last night Mark the letter A, B, C or D on your answer sheet to indicate the sentence that best combines each pair of sentences in the following questions Question 49:.The history of the United States is not long It is interesting A The history of the United States is not long enough to be interesting B The history of the United States is interesting whereas not long C The history of the United States is not long but interesting D The history of the United States is too long to be interesting Question 50: He felt very tired He was determined to continue to climb up the mountain A Feeling very tired, he was determined to continue to climb up the mountain B As result of his tiredness, he was determined to continue to climb up the mountain C He felt so tired that he was determined to continue to climb up the mountain D Tired as he might feel, he was determined to continue to climb up the mountain - THE END ĐÁP ÁN ĐỀ KIỂM TRA CHẤT LƯỢNG THPTQG NĂM HỌC : 2018-2019 Trang 4/6 MÔN TIẾNG ANH- KHỐI 12 Đề thi có 50 câu Mỗi câu 0.2 điểm Câu Mã đề 198 Mã đề 237 Mã đề 362 Mã đề 450 B D D D D B C D B B D B C C D C D D B B C B C B C B B A D C B C B C D C 10 A D C D 11 B D A C 12 D C C B 13 C C C B 14 B D D D 15 D D C B 16 C D D C 17 B B B D 18 D B C B 19 B D B C 20 D D B D 21 D B D C 22 C C B C 23 D B B C 24 B C B D 25 B B D D 26 B D D D 27 C C C B 28 C D D B 29 A B B D 30 B A C B 31 B C C C 32 B C B B 33 C C B B 34 C B A D 35 B D B C 36 B C B B 37 D C D C 38 D A C A 39 D B B D 40 C B D D 41 C C C C 42 B B B D 43 D C D C 44 C D C B 45 A D D D 46 C D B C 47 D D A B 48 D C D B 49 C B C C 50 D B C D ĐÁP ÁN ĐỀ KIỂM TRA CHẤT LƯỢNG THPTQG NĂM HỌC : 2018-2019 Trang 5/6 MƠN TIẾNG ANH- KHỐI 12 Đề thi có 50 câu Mỗi câu 0.2 điểm Câu 198 B 11 B 21 D 31 D 12 D 22 C 32 B 13 C 23 D 33 C 14 B 24 B 34 D 15 D 25 B 35 C 16 C 26 B 36 C 17 B 27 C 37 D 18 D 28 C 38 B 19 B 29 A 39 10 A 20 D 30 B 40 B B C C B B D D D C 41 42 43 44 45 46 47 48 49 50 C B D C A C D D C D Trang 6/6 ... 2 018 -2 019 Trang 5/6 MƠN TIẾNG ANH- KHỐI 12 Đề thi có 50 câu Mỗi câu 0.2 điểm Câu 19 8 B 11 B 21 D 31 D 12 D 22 C 32 B 13 C 23 D 33 C 14 B 24 B 34 D 15 D 25 B 35 C 16 C 26 B 36 C 17 B 27 C 37 D 18 ... B C B C B C B B A D C B C B C D C 10 A D C D 11 B D A C 12 D C C B 13 C C C B 14 B D D D 15 D D C B 16 C D D C 17 B B B D 18 D B C B 19 B D B C 20 D D B D 21 D B D C 22 C C B C 23 D B B C 24... ĐÁP ÁN ĐỀ KIỂM TRA CHẤT LƯỢNG THPTQG NĂM HỌC : 2 018 -2 019 Trang 4/6 MƠN TIẾNG ANH- KHỐI 12 Đề thi có 50 câu Mỗi câu 0.2 điểm Câu Mã đề 19 8 Mã đề 237 Mã đề 362 Mã đề 450 B D D D D B C D B B