[VN MS - Webinar] Building Winning Strategies For Tet Season With Shopee

Speakers Yen Thieu Johnny Tran Tiffany Nguyen Hien Dang Khanh Ngo Son Dang Strategic Lead Marketing Solutions Shopee Project Lead Marketing Solutions Shopee Business Development Manager Google Agency Partner Lead Marketing Solutions Shopee Head of Digital Investment GroupM Integration, Digital Strategy & Martech Senior Director Dentsu Redder    Ecommerce Trend & Category Insight For Tet    Holistic Communication Campaign Agenda Agenda Agenda    Off-platform Ads with Shopee 4   SMAP - Shopee Media Agency Partnership    Q&A Welcome Notes Lucky Draw Contact: marketingsolutions.vn@shopee.com SHOPEE MARKETING SOLUTIONS Ecommerce Welcome Trend Notes in SEA E-Commerce Market Trend: There is huge potential for Southeast Asia’s digital economy Consumers will shop and spend more online Accelerating value of e-commerce in SEA $172B $5B 2015 $38B 2019 Source: Google-Temasek-Bain, e-Conomy SEA 2020 Report Source: Bain & Company, Riding The Digital Wave, 2020 2025 340m 3x Online Shoppers By 2025 Average Consumer Spend By 2025 Digital lifestyle of the new consumer Digital consumers surveyed are those who have made an online purchase in at least product categories in the past months Tier 1, Tier cities’ average spend, purchase frequency diverge despite similarities in behaviour Facebook company Top reasons for switching spending to online cause Covid-19 restrictions SAVES TIME Facebook company DEALS PROMOTION SHOP 24/7 EASE OF PRICE COMPARISON HOME DELIVERY WHILE MOVEMENT RESTRICTION Platform & Category Welcome Insight Notesfor Tet Season ... campaign D-7 to D-day Archive off-site visit value committed • Suggested proportion: Kick-off: D-21 to D-8 (30%) In campaign: Pre-hype (D-7): 50% and D-day: 10% Use co-branding template for online... audience Peak views by Shopee Account with Shopee Host (8 Jul - Aug 2021) Welcome Notes Kahoot Game Contact: marketingsolutions.vn @shopee. com Off-platform Welcome AdsNotes with Shopee ... Redder    Ecommerce Trend & Category Insight For Tet    Holistic Communication Campaign Agenda Agenda Agenda    Off-platform Ads with Shopee 4   SMAP - Shopee Media Agency Partnership    Q&A Welcome