19 OUTSOURCE MARKETING SERVICE DEVELOPMENT IN MARKETING GOC CO ,LTD

MINISTRY OF FINANCE ACADEMY OF FINANCE STUDENT: VŨ THỊ THUỲ DƯƠNG GRADUATION THESIS TOPIC: [OUTSOURCE MARKETING SERVICE DEVELOPMENT IN MARKETING GOC CO.,LTD] Major : English for finance and accounting Student code : 17522202010139 Supervisor : M.A Phạm Phương Oanh Hanoi – 2021 MINISTRY OF FINANCE ACADEMY OF FINANCE STUDENT: VŨ THỊ THUỲ DƯƠNG GROUP: CQ55/ 51.05 GRADUATION THESIS TOPIC: [OUTSOURCE MARKETING SERVICE DEVELOPMENT IN MARKETING GOC CO.,LTD] Major : English for finance and accounting Student code : 17522202010139 Supervisor : M.A Phạm Phương Oanh Hanoi – 2021 Academy of finance Graduation thesis DECLARATION Vu Thi Thuy Duong, hereby declare that this thesis and the study presented in it are my own and have been generated by me as a result of my own original research Thesis: “Outsource marketing service development in Marketing Goc Co., LTD” Hanoi, May 25th 2021 ` Graduation thesis author Duong Vu Thi Thuy Duong SV: Vu Thi Thuy Duong Lớp: CQ55/51.05 Academy of finance Graduation thesis ABSTRACT This research involves identifying the outsource marketing service of Marketing Goc Co.,LTD between 2018 and 2020 The goal is to find out the achievements and drawbacks in Marketing Goc outsource marketing, and more importantly, suggesting main methods to improve the efficiency of marketing at the company This has been done by analyzing the current performance of outsource marketing activities in the company and pointing out whether they are effective or not Upon the analysis, it becomes clear that Marketing Goc Co.,LTD was getting better with the decrease in the loss of outcome to achieve the target corporate goal in the long run Through showing the financial wealth of Marketing Goc Co.,LTD, this research highlights the importance of outsource marketing service with careful strategies in order to survive in the modern economy SV: Vu Thi Thuy Duong Lớp: CQ55/51.05 Academy of finance Graduation thesis ACKNOWLEDGEMENT I would like to express my deep gratitude to all those who have given me the possibility to complete this graduation thesis In preparing this graduation thesis, I have had generous help and advice from my teachers, my colleagues, my family and my friends I would like to express my great thanks to all of them First of all, I would like to express my deepest gratitude to my supervisor, Mrs Pham Phuong Oanh, lecturer of Academy of Finance because of her guidance and instructions It is whole-heartedly appreciated that your great advice for my study proved monumental towards the success of this study Secondly, I wish to show my sincere thanks to all my teachers at Academy of Finance, who have provided me with worthy lessons throughout years of study Moreover, I deeply oblige the staffs of Marketing Goc Co., LTD with their valuable supports during the internship I am extremely thankful and indebted to them for sharing expertise, and sincere and valuable guidance and encouragement extended to me Furthermore, I would like to send my loving thanks to my family whose great love and care in both spirit and health to encourage me to complete the thesis Last but not least, I also place on record, my sense of gratitude to one and all, who directly or indirectly, have lent their hand in this thesis SV: Vu Thi Thuy Duong Lớp: CQ55/51.05 Academy of finance Graduation thesis LIST OF FIGURES AND TABLES List Page Figure 2.1 Board of Marketing Goc Company Table 2.2 Table of financial situation analysis of Marketing Goc Co., LTD Table 2.3: The business performance report of Marketing Goc Co., LTD Table 2.4 List of other products and services TABLE OF CONTENTS DECLARATION .1 SV: Vu Thi Thuy Duong Lớp: CQ55/51.05 Academy of finance Graduation thesis ABSTRACT ACKNOWLEDGEMENT LIST OF FIGURES AND TABLES TABLE OF CONTENTS INTRODUCTION CHAPTER 1: THEORETICAL BACKGROUND OF OUTSOURCE MARKETING 1.1 Overview of Marketing .9 1.1.1 Definitions of Marketing 1.1.2 Marketing environment 10 1.1.3 Marketing Mix- The 4Ps of Marketing 10 1.2 Overview of outsource marketing 13 1.2.1 Definition of outsource marketing 13 1.2.2 Advantages of outsource marketing .14 1.2.3 Marketing Mix in outsource marketing 16 1.2.4 Outsource Marketing Channels 17 1.3 The exploitation of Outsource Marketing in the business 20 1.3.1 Outsource Marketing service in the medium and small companies.20 1.3.2 Changes in the Marketing 21 CHAPTER 2: CURRENT SITUATION OF OUTSOURCING MARKETING SERVICE DEVELOPMENT IN MARKETING GOC CO.,LTD 24 2.1 Overview of Marketing Goc Co.,LTD 24 2.1.1 General information of Marketing Goc Co.,LTD 24 2.1.2 Organisation of management in Marketing Goc Co.,LTD .26 2.1.2 The company main business activities 27 2.1.3 Business performance of Marketing Goc Co., LTD from 2018 to 2020 27 SV: Vu Thi Thuy Duong Lớp: CQ55/51.05 Academy of finance Graduation thesis 2.2 Outsource marketing services activities at Maketing Goc Co., LTD 30 2.2.1 Target customers of Marketing Goc Co.,LTD .30 2.2.2 Services are provided by Mago Markeing: 32 2.2.3 The main types of outsource marketing services of the company 33 2.3 Reality of outsource marketing activities of Marketing Goc Co., LTD 36 2.4 Environmental factors affecting marketing service .37 2.4.1 The economic environment 37 2.4.2 The cultural environment .38 2.4.3 The technological environment 38 2.5 Assessment outsource marketing service of at Marketing Goc Co.,LTD 39 2.5.1 Company’s achivements in carrying out outsource marketing service 39 2.5.2 The shortcomings in carrying out outsource marketing service 40 CHAPTER 3: SOME SOLUTIONS TO IMPROVE EFFICIENCY OF OUTSOURCE MARKETING SERVICE DEVELOPMENT IN MARKETING GOC CO.,LTD 43 3.1 Orientations and Objectives for the future development at Marketing Goc Co., LTD .43 3.1.1 Prediction of the marketing service in 2021 43 3.1.2 Orientations for the future development at Marketing Goc Co.,LTD 45 3.1.3 Objectives for the future development at Marketing Goc Co.,LTD 45 3.2 Suggestions to improve efficiency of outsource marketing service at Marketing Goc Co.,LTD 46 3.3 Recommentations to improve efficiency of outsource marketing service at Marketing Goc Co.,LTD 47 SV: Vu Thi Thuy Duong Lớp: CQ55/51.05 Academy of finance Graduation thesis 3.3.1 Strengthening the organization of outsource marketing service 47 3.3.2 Implementing a detailed outsource marketing plan for medium and small companies 48 3.3.3 Exploiting untapped outsource service of the enterprise .49 CONCLUSION .52 REFERENCE 53 SV: Vu Thi Thuy Duong Lớp: CQ55/51.05 Academy of finance Graduation thesis INTRODUCTION 1.Rationale of the study Along with the development of the economic world, enterprises are continuously facing with new challenges and fierce competitors, therefore, efficient marketing service is an important aspect of a firm’s general activities and ability to business growth.According to a business perspective, marketing refers to activities a company undertakes to promote the buying or selling of a product or service Marketing includes advertising, selling, and delivering products to consumers or other businesses Some marketing is done by affiliates on behalf of a company.Thus, efficient marketing service is an importance issue for every companies In reality, marketing activities are extremely complicated and difficult, especially for small and medium companies They are small companies with limited budget and no marketing department Marketing is fragmented and lack of market research Therefore, these companies need to find the most effective way to improve their marketing.Among different choices, outsource marketing service is the most common of the businesses Awareness of the importance of marketing service,during training time, I observed, interviewed, carried out research about outsource marketing service and I find that the marketing service of the company was useful for the medium and small companies Finally, with my knowledge combined with the Mr Vu Duc Phuong and the enthusiastic help of staffs in Marketing Goc Co., LTD, the thesis titled: ” Outsource marketing service development in Marketing Goc Co.,LTD” is carried out 2.Aims of the study: Marketing Goc Co., LTD specializes in providing marketing services for small and medium companies, therefore, the aim of the study is to evaluate outsource marketing service of Marketing Goc Co., LTD and carry out few effective solutions to improve the service of company SV: Vu Thi Thuy Duong Lớp: CQ55/51.05 Academy of finance Graduation thesis CHAPTER 3: SOME SOLUTIONS TO IMPROVE EFFICIENCY OF OUTSOURCE MARKETING SERVICE DEVELOPMENT IN MARKETING GOC CO.,LTD 3.1 Orientations and Objectives for the future development at Marketing Goc Co., LTD 3.1.1 Prediction of the marketing service in 2021 It can be said that 2020 was a pretty "crazy" year Amid the chaos brought by us by great social changes, many industries - including marketing, had to evolve and adapt to fit into the "new normal" status Whether or not there is a global crisis, the marketing trend is always growing at a very fast rate New statistics, technologies and techniques that keep popping up every day and hour have made our connection and marketing to consumers constantly changing They are so many that it is difficult for you to keep up However, to be successful in this fast-growing industry, you have to more than just keep up with the trends in marketing - you always have to be at the top of the game Now that the most unpredictable year in history has ended, some new and interesting marketing trends have begun to emerge in 2021 Firstly, UGC stands for user-generated content Modern consumers are becoming more demanding and demanding, they gradually believe less in traditional advertising and what brands say about themselves Instead, customers choose to trust the shares from friends or social network communities This is the perfect time for UGC to gradually become the new marketing trend of the future As the name implies, User Generated Content (UGC) is any content such as videos, images, reviews, created by customers or users, not by merchants brand This is one of the most authentic forms of digital word of mouth marketing Since influencer marketing emerged in 2016, UGC has become the cornerstone of many brands' marketing strategies 86% of companies and many big name brands are reusing content from their followers and supporters UGC is proven to outperform content created by brands themselves, so leveraging customers not only creates your SV: Vu Thi Thuy Duong 44 Lớp: CQ55/51.05 Academy of finance Graduation thesis content, but also helps market your brand Undeniably this is a great marketing strategy User-generated content isn't a new trend Due to the restrictions on social segregation and isolation this year, there has been a significant increase in the number of UGCs as more brands adapt to their digital scene and target their customers to create content they want to see Envato social media expert Jo Birleson said: “UGC is like a new 'word of mouth' school for marketing “People interact with it more because they actually happen in our lives, nothing demonstrates the same trust and authenticity as user and consumergenerated content about one brand or product For a brand, it's valuable because it's like feedback - reflecting the consumer experience It humanizes the brand, shows that people are excited about it, and helps consumers choose whether to use the product or not Some user-generated content is more interesting than brandgenerated content The second is commerce on social networks It is no secret that social media is currently the biggest and most profitable platform for online marketing With the advent of online stores on facebook, stores on Instagram, ads and shopping categories on Pinterest, social commerce will become one of the biggest marketing and e-commerce trends in the next year Investigation of metrics shows that 55% of online shoppers now buy through social media channels like Facebook, Instagram or Pinterest and 71% of consumers turn to social media for inspiration shopping So, you need to make your brands, products and services shop on social media especially as more and more businesses turn digital to adapt to the COVID 19 crisis Research shows that customers are more likely to buy when given a streamlined, social commerce shopping experience that gives brands the opportunity to optimize their shopping experience across multiple channels and platforms platform, allowing their customers to shop for products wherever they "go" Earlier this year, Facebook announced eCommerce play platforms, Facebook and Instagram Shops, said Envato's Director of Content Marketing, Julia Fernandez SV: Vu Thi Thuy Duong 45 Lớp: CQ55/51.05 Academy of finance Graduation thesis These platforms promise to provide an interesting alternative for many brands that want to connect with customers In short, the marketing service in 2021 will have a drastic change in form due to the impact of covid translation in order to be able to develop more 3.1.2 Orientations for the future development at Marketing Goc Co.,LTD With extensive experience in marketing services, Marketing Goc Co., LTD has become one of the most reliable outsource marketing companies to SME partner companies Based on the global market and the company's competence, Marketing Goc has given the business mission of the company: “Accompany and help businesses develop”, it mean helping businesses learn the nature of marketing, helping marketing the business management system, helping businesses optimize costs and effectiveness of marketing service The business mission of Marketing Goc is expressed through the slogan: ‘Affirming the value, positioning success” The company also has a hope to become a leading organization in providing marketing service brand in Vietnam Marketing Goc desires to bring more values to society and SME organisations , accompanying the growing of Vietnamese intellectuals, businesses and directors 3.1.3 Objectives for the future development at Marketing Goc Co.,LTD Towards future growth, Marketing Goc is committed to achieving the following key goals The first goal is to reach more customers to help increase the company's brand identity When a company's brand identity is good, potential customers will pay attention to their products and services, they will learn about the company and try its services.Therefore, the number of customers who believe using the company's services will bring great profits to the company Secondly, company need to improve the quality of marketing services to bring customer satisfaction In fact, there are many other outsource marketing companies in the market, if Mago does not invest in improving service quality, it is very easy to SV: Vu Thi Thuy Duong 46 Lớp: CQ55/51.05 Academy of finance Graduation thesis lose the number of existing customers It is indispensable to survive and thrive in this fiercely competitive market Last but not least, the company wishes to create a firm position for the Mago Marketing brand in the minds of customers and put Mago Marketing among the top leading organisation in supplying marketing service in Vietnam The biggest goal is to confirm Mago Marketing's position in the market in order to get closer to customers and also create confidence in the market 3.2 Suggestions to improve efficiency of outsource marketing service at Marketing Goc Co.,LTD As discussed in chapter 2, the company’s outsource marketing service management is not particularly good This company has not utilized effectively Facebook and other social media; the brand of the company has not attracted to customers ; and customer care service is not effective for comprehensive develoment cooperation ; thus, the most pressing solution for the company at this time is to promote product/ service quality and improve digital marketing service As a result, the business needs the following solutions: First, The company need to determine their service strategy, such as researching customers and their products which they want to work with our company, finding out the market demand for that product , creating more “personalized” content which targets more specialized customer groups, finding out the real problem the customers have and help them solve it Second ,the company should make effective use of Facebook and other social media through understanding the use of them Through social network sites, the company can find out the needs of customers for certain products, in addition, it can help businesses learn about a lot of information about consumers such as age, gender, , interests , etc Next , the company has to approach closer to customers to create a highlight with customers It is clear that companies which want to gain many customers must firstly create their own attraction and reputation Furthermore, the company should SV: Vu Thi Thuy Duong 47 Lớp: CQ55/51.05 Academy of finance Graduation thesis create videos introducing the company as well as the achievements they have achieved in the previous years so that their customers have trust in the company Finally, the company should improve customer care service to to satisfy customers Customer care service is a very transparent service for every company, so the company should focus on improving this service Moreover, when customers feel they are cared for, they will trust their company more 3.3 Recommentations to improve efficiency of outsource marketing service at Marketing Goc Co.,LTD 3.3.1 Strengthening the organization of outsource marketing service For a marketing strategy to be effective, it is essential to have a rational and dynamic organization The work must be wisely divided according to the ability and expertise of each employee The effective implementation will help the marketing staff to bring into full play their capabilities, and at the same time, help to make full use of the application of science and technology in marketing activities Therefore, it is extremely important for the marketing department to coordinate smoothly and follow the set strategy The company has three departments responsible for the delivery of outsource marketing services They are content creation department, consulting department and account department The Content Creation Department is responsible for thinking, creating ideas for each project, and executing it and in charge of areas: Design (image array) and Content (array of words) Consulting department plays the role of planning, researching and consulting marketing for businesses and find out the consumer needs and insights of users The Account Department is responsible for finding customers through websites, facebook fanpages, make sale plans, meeting customers, trainees, service consulting, coordinating the signing contract and work to departments another board.This shows the need of allocating work as well as additional personnel for outsource marketing services.Therefore, company has to change shortcoming into better other ones to SV: Vu Thi Thuy Duong 48 Lớp: CQ55/51.05 Academy of finance Graduation thesis improve outsource marketing service, which help company increase their service quality Firstly, finding solutions to optimize work is very important, so graphic designer or two is needed to reduce the workload of the content team The human resource department can hire new employees for this job to improve working quality and working effciency Futhermore, the company should invest in a system of collaborators to help with the seeding plan and lend a hand with simple tasks like scheduling posts or finding interesting quotes from books because this is a potential human resource that brings high efficiency and easily access to customers Collaborators can be students on an internship or a fresh graduate who wants to gain more experience, not high salaries but they can grasp trends and understand customer psychology The number of collaborators recommending is 10 or more to be in charge of creating content for fanpage.This team should be led by a team leader who is in charge of monitoring performance and reporting the work to the manager.Moreover, customer care services need to be improved to reach its target customers - the small and medium companies 3.3.2 Implementing a detailed outsource marketing plan for medium and small companies As all we know , Facebook gives us a place where they can stay connected with customers and track their feedback Every day, millions of people around the world use this social network and this is a good reason for a business to have an advertising presence on it It has many advantages and benefits for businesses by increasing traffic to their website But in order to be effective, the fanpage content must be properly presented to meet the company's requirements and their credibility.Moreover, the information given on Facebook must be clear so that customers can easily imagine the service With all above advantages, Facebook should be considered the primary marketing channel for the company It is essential for the company to take the time to regularly develop marketing strategies to build and manage the fanpage with a SV: Vu Thi Thuy Duong 49 Lớp: CQ55/51.05 Academy of finance Graduation thesis purpose Planning content in advance helps the company determine the orientations for fanpage and implement the strategy in each post Effective fanpage management is to find the right trends and needs of customers so that it brings satisfaction and trust to them Firstly, each post needs to invest in a thorough, concise content with pictures to attract the attention of customers In particular, company should pay attention to the interaction with customers in order to attract more potential customers Showing them that company is close, friendly and takes care of the customer’s feelings and thoughts will directly impact their buying decision Specifically, the company is encouraged to develop a marketing plan for fanpage every month with clear directions and goals The company should spend a few hours each month on planning the next month's content based on the principle: 85% of the product and 15% of the third party is related to the product This will help customers have a better overview of the service of the company The company must define the main content of fanpage is to build a service information channel, where to introduce outsource marketing service and provide knowledge, not just a costume for sales activities The goal of fanpage is to become a communication channel between customers and Marketing Goc, helping to improve customers' awareness of the brand, helping customers to capture and recognize information about the product 3.3.3 Exploiting untapped outsource service of the enterprise Social media marketing is one of the most important marketing strategies today, regardless of industry, brand or company However, Marketing Goc has not fully exploited the potential of this digital marketing channel a For Facebook, Instagram First of all, Marketing Goc has the advantage of building an official fanpage with many followers and a series of support channels that are maintained stable and long-term However, the company has overlooked one advantage of Facebookand Instagram: Facebook Stories and Instagram Stories They are recently installed SV: Vu Thi Thuy Duong 50 Lớp: CQ55/51.05 Academy of finance Graduation thesis features of these social networking platforms and are the fastest growing features in Facebook's and Instagram history, after the News Feed The Facebook and Instagram Stories feature helps a person share a photo or short video less than 15 seconds on their profile page, which disappears after 24 hours As soon as this feature appeared, Stories were immediately used by many online communities because this was considered a fast and effective way of transmitting information to people and effective way to convey information to everyone Leveraging Facebook and Instagam Stories is a great way to build a brand Typically, they are always easy-to-see stories that bring a sense of interest and curiosity among viewers According to a data released by Facebook in early 2019, more than 300 million people use Facebook Stories regularly as a habit This is considered a potential playground for companies and businesses to promote their products to the masses It would be a mistake for the publishing industry to ignore the feature of stories in this digital environment Facebook Stories are always displayed at the top of the page, considered the perfect place to share content, attract attention and arouse curiosity This feature does not cost much advertising, does not require complicated content, the company just needs to post attractive short photos or videos that are cleverly integrated so that the product can reach most of friends and people follower The first spotlight that gets users to click on the story is the image Therefore, image impression is an important factor that should be satisfied first A dramatic image that encourages curiosity and hits customers' needs will cause them to click through to the main home page of the product.At the same time, companies need to focus on the story, the message directed through that story so that customers or viewers realize the importance and usefulness of products in their lives Instead of posting a simple image on a story, the company can integrate further content in it to get more interaction and attention from followers Tell them a story that make understand and empathize with the brand and encourage them to go to the product's main website SV: Vu Thi Thuy Duong 51 Lớp: CQ55/51.05 Academy of finance Graduation thesis Facebook Stories as well as Instagram Stories are now popular ways to promote brands and product images Through short images with impressive expressions, it does not take much time to take care of and avoids diluting information like when posting completely post on Fanpage Facebook Stories is a "must-use" channel for entrepreneurs in this technology era b For Tiktok Currently, Tiktok which is popular social network is being loved by everyone Therefore, the company should use Tiktok to reach more customers and use tiktok as a tool to effectively perform outsourcing marketing As you can see, taking advantage of these popular social networks will contribute significantly to the development of the marketing service of the outsourced marketing company, and also help SME customers see Mago's continuous development help promote their products better Futhermore, good marketing tools are crucial to outsource marketing firms They determine the service difference to competitors Therefore, how to build a brand: the company, the organization and the victory in the resounding competition of the difference of the brand will help the brand outstanding and excelling, which is exactly what SMEs need to find companies that go beyond marketing Mago Marketing already has a team of staff with full original marketing knowledge, so it is necessary to train the tools in a methodical way for the staff to complete the assigned tasks and satisfy customers In addition, the customers who are small and medium companies accurately understand Mago's purchase packages, Mago should divide each specific service segment into specific prices so that businesses can easily choose suitale rental services SV: Vu Thi Thuy Duong 52 Lớp: CQ55/51.05 Academy of finance Graduation thesis CONCLUSION Well-managed Outsource Marketing service is crucial to the running of a healthy and successful business Being in the marketing industry, Marketing Goc Co.,LTD has always understood the importance of outsource marketing efficiency in its cooperation and development process In recent years, the company always pays attention on improving the efficiency of outsource marketing service management However, besides achievements, the company still has some limitations in the outsource marketing service management Deriving from the actual situation in the company and the knowledge I have learned from university, I made the research on the outsource marketing service management at the company Thereby, I boldly proposed some solutions to improve the efficiency of Marketing Goc Co., LTD However, improvement of Outsource Marketing service strategy is a complex problem It needs investigating deeply and approaching realistically So during internship and writing this essay, mistakes are unavoidable I look forward to receiving valuable contribution from the lecturers and other readers SV: Vu Thi Thuy Duong 53 Lớp: CQ55/51.05 Academy of finance Graduation thesis REFERENCE I, Vietnamese  Do Tien Long (2017) ‘Thực trạng giải pháp cho Digital Marketing’ Đánh giá khả Digital Marketing Việt Nam [online] Academia Available at: https://www.academia.edu/36241234/THUC-TRANG-VA-GIAI-PHAP-CHO- DIGITAL-MARKETING-TAI-VIET-NAM  Sách “Xây dựng chiến lược marketing hiệu tối ưu theo phương pháp mar gốc”( Tác giả Vũ Đức Phương) II, English  https://www.managementstudyguide.com/changing-world-of- marketing.htm  Assoc.Prof Dao Thi Minh Thanh, MA Nguyen Thi Van Anh(2018) “Essentials of Marketing”, Academy of Finance, p28-29  https://www.copypress.com/blog/what-is-outsourcing-marketing/ SV: Vu Thi Thuy Duong 54 Lớp: CQ55/51.05 Academy of finance SV: Vu Thi Thuy Duong Graduation thesis 55 Lớp: CQ55/51.05 Academy of finance SV: Vu Thi Thuy Duong Graduation thesis 56 Lớp: CQ55/51.05 Academy of finance Graduation thesis SUPERVISOR’S JUDGEMENT Supervisor: M.A Phạm Phương Oanh Student: Vũ Thị Thuỳ Dương Group: 51.05 Intake: CQ 55 Topic: “Outsource marketing service development in Marketing Goc Co., LTD” ……………………………………………………………………………………… Mark: - In number: - In word: Supervisor SV: Vu Thi Thuy Duong 57 Lớp: CQ55/51.05 Academy of finance Graduation thesis CRITIC’S JUDGEMENT Critic: Student: Vũ Thị Thuỳ Dương Group: 51.05 Intake: CQ 55/51.05 Topic: “Outsource marketing service development in Marketing Goc Co., LTD ” ……………………………………………………………………………………… Mark: - In number: - In word: Critic  SV: Vu Thi Thuy Duong 58 Lớp: CQ55/51.05 ... MARKETING GOC CO. ,LTD 24 2.1 Overview of Marketing Goc Co. ,LTD 24 2.1.1 General information of Marketing Goc Co. ,LTD 24 2.1.2 Organisation of management in Marketing Goc Co. ,LTD .26... Marketing Goc Co. , LTD, the thesis titled: ” Outsource marketing service development in Marketing Goc Co. ,LTD? ?? is carried out 2.Aims of the study: Marketing Goc Co. , LTD specializes in providing marketing. .. development at Marketing Goc Co. ,LTD With extensive experience in marketing services, Marketing Goc Co. , LTD has become one of the most reliable outsource marketing companies to SME partner companies