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Financial Statement Analysis Methods: Horizontal vs. Vertical Analysis
Introduction
Financial statement information is used by both external and internal users, including investors,
creditors, managers, and executives. These users must analyze the information in order to
make business decisions, so understanding financial statements is of great importance. Several
methods of performing financial statement analysis exist. This article discusses two of these
methods: horizontal analysis and vertical analysis.
Horizontal Analysis
Methods of financial statement analysis generally involve comparing certain information. The
horizontal analysis compares specific items over a number of accounting periods. For example,
accounts payable may be compared over a period of months within a fiscal year, or revenue
may be compared over a period of several years. These comparisons are performed in one of
two different ways.
Absolute Dollars
One method of performing a horizontal financial statement analysis compares the absolute
dollar amounts of certain items over a period of time. For example, this method would compare
the actual dollar amount of operating expenses over a period of several accounting periods.
This method is valuable when trying to determine whether a company is conservative or
excessive in spending on certain items. This method also aids in determining the effects of
outside influences on the company, such as increasing gas prices or a reduction in the cost of
materials.
Percentage
The other method of performing horizontal financial statement analysis compares the
percentage difference in certain items over a period of time. The dollar amount of the change is
converted to a percentage change. For example, a change in operating expenses from $1,000 in
period one to $1,050 in period two would be reported as a 5% increase. This method is
particularly useful when comparing small companies to large companies.
(1050 – 1000)/1000 X 100 = 5%
Vertical Analysis
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The vertical analysis compares each separate figure to one specific figure in the financial
statement. The comparison is reported as a percentage. This method compares several items to
one certain item in the same accounting period. Users often expand upon vertical analysis by
comparing the analyses of several periods to one another. This can reveal trends that may be
helpful in decision making. An explanation of Vertical analysis of the income statement and
vertical analysis of the balance sheet follows.
Income Statement
Performing vertical analysis of the income statement involves comparing each income
statement item to sales. Each item is then reported as a percentage of sales. For example, if
sales equals $10,000 and operating expenses equals $1,000, then operating expenses would be
reported as 10% of sales.
1000/10,000 X 100 = 10%
Balance Sheet
Performing vertical analysis of the balance sheet involves comparing each balance sheet item to
total assets. Each item is then reported as a percentage of total assets. For example, if cash
equals $5,000 and total assets equals $25,000, then cash would be reported as 20% of total
assets.
References
Edmonds, C., Edmonds, T., Olds, P., & Schneider, N. (2006). "Fundamental Managerial
Accounting Concepts." 3rd ed. New York: McGraw-Hill Irwin.
Qazi Ashfaq | Financial Statement Analysis 2
Session 1: Vertical and Horizontal Analysis Technique
Session Learning Outcomes
Learners will understand and be appreciative on the use of the horizontal
and vertical analysis technique while analyzing the financial statements
information, its application and interpretation.
Important Learning Terms
• Financial analysis
• Horizontal financial statements analysis
• Vertical financial statements analysis
• Cross sectional financial statement analysis
Introduction
Financial analysis: is a process which involves reclassification and
summarization of information through the establishment of ratios and
trends.
Analysis of financial statement: Refers to the examination of the statements
for the purpose of acquiring additional information regarding the activities of
the business.
The users of the financial information often find analysis desirable for the
interpretation of the firm’s activities.
Note: The financial statement to be used for the purpose of analysis should
be the audited ones. The audited financial statements give the analyst the
auditor’s statement as to whether the records represent a fair view of the
company’s affairs.
The Objectives of Financial Statement Analysis
The overall objective of financial statement analysis is the examination of a
firm’s financial position and returns in relation to risk. This must be done
with a view to forecasting the firm’s future prospective.
For the purpose of understanding, the following financial statements will be
used.
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A: Horizontal Financial Statement Analysis
This technique is also known as comparative analysis.
It is conducted by setting consecutive balance sheet, income statement or
statement of cash flow side-by-side and reviewing changes in individual
categories on a year-to-year or multiyear basis. The most important item
revealed by comparative financial statement analysis is trend.
A comparison of statements over several years reveals direction, speed and
extent of a trend(s). The horizontal financial statements analysis is done by
restating amount of each item or group of items as a percentage.
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Such percentages are calculated by selecting a base year and assign a
weight of 100 to the amount of each item in the base year statement.
Thereafter, the amounts of similar items or groups of items in prior or
subsequent financial statements are expressed as a percentage of the base
year amount. The resulting figures are called index numbers or trend ratios.
From the balance sheet statement in exhibit 1. The following indexed
balance sheet can be established.
As basis of Analysis, the analyst may seek variables which seem to improve
or deteriorate and bring a challenge to the stakeholders in their various
decisions. Example from the previous table one can ask the following
questions?
• Why is there an increase in the stock of the company? Has the
company changed its inventory policy?
• Why did taxation increase so tremendously? Were there any changes
in taxation? Is it reflected by the increase in sales? Profit?
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• Why is there an increase in the fixed assets and at the same time
decrease in the long-term debt? How were these assets financed?
• And many more question which can be elaborated by the management
or which can be used as the basis for discussions.
Individual Assignment 1:
From the Exhibit 1, prepare horizontal analysis for the income statement of
TeleTalk (T) Ltd and comment on the relevant changes. Associate the
comments from the balance sheet and income statement you have
established, what is your general comment on the company undertakings in
the past three years of operation.
B: Vertical/Cross-Sectional/Common Size Analysis Techniques
Vertical/Cross-sectional/Common size statements came from the problems
in comparing the financial statements of firms that differ in size.
• In the balance sheet, for example, the assets as well as the liabilities
and equity are each expressed as a 100% and each item in these
categories is expressed as a percentage of the respective totals.
• In the common size income statement, turnover is expressed as 100%
and every item in the income statement is expressed as a percentage
of turnover (sales).
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From the vertical analysis above, an analyst can compare the percentage
mark-up of asset items and how they have been financed. The strategies
may include increase/decrease the holding of certain assets. The analyst
may as well observe the trend of the increase in the assets and liabilities
over several years.
Example: It can be observed that there is an increase in the holding of the
current assets of the company. The management can seek the reasons of
why the holding of these assets is continuing increasing.
Exercise 2:
From the Exhibit 1, prepare vertical analysis for the income
statement of TeleTalk (T) Ltd and comment on the relevant changes.
Associate the comments from the balance sheet and income
statement you have established, what is your general comment on
the company undertakings in the past three years of operation.
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Financial Analysis revised
Page 8 of 54 pages. Chapter: 17: Module 3.4: Sensitivity Analysis of ICT Invest
Session 1: Building a Financial Analysis Model for ICT
Session Learning Outcome
The purpose of this session is to show how the different variables studied in this
course and other courses can affect the analysis of a project. In actual undertakings
of projects, there are micro and micro variables which affect overall project analysis.
Introduction
Sensitivity Analysis (SA) is the study of how the variation in the output of a model
(numerical or otherwise) can be apportioned, qualitatively or quantitatively, to
different sources of variation.
Sensitivity Analysis (SA) aims to ascertain how the model depends upon the
information fed into it, upon its structure and upon the framing assumptions made to
build it. This information can be invaluable, as:
• Different level of acceptance (by the decision-makers and stakeholders) may be
attached to different types of uncertainty.
• Different uncertainties impact differently on the reliability, the robustness and
the efficiency of the model.
Sensitivity analysis is also referred to as “what if analysis”
Building Financial Analysis Model
Several activities can be considered in building financial analysis model. In the
building of the financial model the following have to be considered:
1. Conservative estimations of the revenues/benefits
This is helpful to ensure that the viability of the proposed project is not easily
threatened by unfavorable circumstances. The capital budgeting should be done
in a such a way that it has a build in system for conservative estimations. The
revenue figures should be justifiable given the capital expenditure proposals.
2. Safety Margin Cost figures
A margin of safety for the cost items should be estimated. He margin can be
between 10% -30%. For instance, in estimation of installation costs of a
wireless telephone system, 10%-30% of the normal installation costs can be
added. The management can decide on the percentages in the cost estimation
of various items depending on the experience and other firm considerations.
3. Flexible Investment yardsticks
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Cutting point for the investments can be changed considerably to allow more
room for seeing beyond the normal cut-off points. Example if the policy of a
company is to accept the projects with payback period of less than three years,
the use of a prolonged period can be assessed to determine the impact thereto.
4. Calculating the Overall risk index
Some projects may call for the calculation of the overall risk index for various
project components. These cutoff points may be based on sales, prices,
operating cots, etc.
The company may vary all the items by 62% favorable, given the risks index
consideration.
5. Judgment on Three point estimation
Telecommunication companies may judge their operations on three point
estimation based on the hours of access as follows:
o Business (peak) hours
E.g. From 0800hrs – 1800hrs
o Evening/Morning (off-peak) hours
E.g. from 0600hrs – 0800 hrs and from 1800hrs – 2200hrs.
o Night Hours
E.g 2200hrs-0600hrs
Various interconnection and charging rates are considered between three
different times as indicated above. Reasons may be due to the fact that the use
of bandwidth (which is paid even if not consumed) varies from the three time
zones indicated above.
Other considerations may be backed on the market responses and returns. The
returns for this case may be classified as:
• Most pessimistic
• Most likely
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Session 2: Ratio Analysis Techniques
Session Learning Outcome
Learners will understand and be appreciative on the use of the time series
analysis technique while analysing the financial statements information, its
application and interpretation
Important Learning Terms
• Ratio
• Types of Ratios
• Liquidity Ratios
• Asset management/Activity ratios
• Financial Leverage/Gearing ratios
• Profitability ratios
• Market valuation ratios
• Ratio limitations
A ratio: Is the mathematical relationship between two quantities in the form
of a fraction or percentage.
Ratio analysis: is essentially concerned with the calculation of relationships
which after proper identification and interpretation may provide information
about the operations and state of affairs of a business enterprise.
The analysis is used to provide indicators of past performance in terms of
critical success factors of a business. This assistance in decision-making
reduces reliance on guesswork and intuition and establishes a basis for
sound judgement.
Note: A ratio on its own has little or no meaning at all.
Consider a current ratio of 2:1. This means that for every 1 monetary value
of current liabilities there are 2 of assets. However each business is different
and each has different working capital requirements. From this ratio, we
cannot make any comments about the liquidity of the business, whether it
carries too much or too little working capital.
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