Do Le Hai Duong quiz HRM

Production Planning and Control Đỗ Lê Hải Dương – ESOM60 Samsung (Mobile Vendor) Suitable strategy for Samsung The market growth rate of Mobile Vendor industry in 2021 is 13.2% In this market, Samsung has 28.95% market share, and its biggest competitor is Apple which has 26.7% market share in 2021 As a result, the relative market share of Samsung equals to 1.08 (28.95/26.7) Samsung is a mobile vendor in a high growth market with a high market share Based on the BCG matrix, the suitable strategy for Samsung is Star strategy Thus, Samsung should make more investment to their Mobile Vendor business SWOT analysis: • • • • Strengths of Samsung: Brand Image Strong dominance in smartphone manufacturing Global availability of the products Strategic Partnerships Research and Development Variety of products Weaknesses of Samsung: Dependance on the American market High price Opportunities for Samsung: New markets Business Diversification Innovation Threats for Samsung: Impact of Pandemic Strong Competitors Scandals Recommendations and Conclusion for Samsung in SWOT Analysis Improving the health and safety of the company’s employees Enhancement of the people by a long shot Encourage the workers to be creative Lifting the team morale by achieving the team goals Samsung should explore the markets of Asia and Europe so it can stop depending on the US By being acquainted with the new technologies, Samsung should focus on bringing those to the customers The Company should keep a keen eye on the legal issues As price plays a vital role in sales, maintaining the quality of the products and keeping the price balanced with it Samsung should pay more attention to its competitors and customer base to stay in the race Strategic plan for chosen strategy (Market development and Product development) Increase market share and revenue by market development and product development • Market development Samsung entering a new market will cause an increase in market growth and its market shares By adopting this strategy, they enter a new market by targeting new customers in other areas New market for Samsung could be a new Country or a new City within the same country it is operating in before Samsung focuses on market development and product development by targeting old customers with new products as well as attracting new customers to increase market share Samsung also develops brand recognition through advertising in TV, newspaper, and pamphlets and on billboards • Product development Samsung has one of the most advanced research and development centers around the world Samsung puts a lot of effort into providing new futuristic technology not only in smartphones, but other appliances too Tactical plan for Marketing A new competitive strategy with the goal of developing and marketing superior products while also building an image of Samsung as a stylish, high-quality brand worthy of a premium price The objective was to establish a unique position using technical innovation while designing more appeal to a younger generation, as well as upscale customers around the world * Goals: - Increase number of customers - Increase revenue - Reduce % marketing cost/Revenue - Increase brand awareness in new market Critical Success Factors for Marketing Marketing Critical Success Factors Measures - - Cost efficiency Customer reaction Brand awareness Marketing cost % Marketing cost/revenue Increase in number of customers Revenue KPI for the CSFs in 2021 CSF Cost efficiency Customer reaction Brand awareness KPI Target % Marketing cost/ 1.5% Revenue No of View and Like of 10 million view and 10k TVC like/TVC on Youtube % Increase in no of Increase 10% in no of customer customer and 7% ... bringing those to the customers The Company should keep a keen eye on the legal issues As price plays a vital role in sales, maintaining the quality of the products and keeping the price balanced... safety of the company’s employees Enhancement of the people by a long shot Encourage the workers to be creative Lifting the team morale by achieving the team goals Samsung should explore the... products while also building an image of Samsung as a stylish, high-quality brand worthy of a premium price The objective was to establish a unique position using technical innovation while designing