Tài liệu Corporate Reputations, Branding and People Management 11 ppt

... 88 Corporate Reputations, Branding and People Management Following the research phase, which had confirmed the initial expec- tation that a unified corporate image and values framework ... elements: ■ brand concept and values ■ brand personality tone and style ■ brand strategy objectives and targets, 2002–05 ■ brand architecture and guidelines for the promotion of prod...

Ngày tải lên: 24/12/2013, 16:15

... community. Thus, in addition to corporate branding, many businesses are Corporate Reputations, Branding and People Management: A Strategic Approach to HR Graeme Martin and Susan Hetrick AMSTERDAM ... and branding in global companies: the challenges for people management and HR 227 8 Corporate communications and the employment relationship 257 9 Corporate str...

Ngày tải lên: 15/12/2013, 10:15

... reputations and brands by marketing and communi- cations consultants and academics, and a few on employer branding, we believe this book is one of the few works that explores the broader corporate ... CHAPTER The importance of the corporate agenda and its links with human resource management 1 Introduction In a recent book on branding and reputation management, John Ba...

Ngày tải lên: 15/12/2013, 10:15

... cases of questionable 8 Corporate Reputations, Branding and People Management 4 Corporate Reputations, Branding and People Management was two-fold. First, its product range and expertise fell outside ... differentiate 10 Corporate Reputations, Branding and People Management Corporate reputations, brands and business success There are strong positive...

Ngày tải lên: 15/12/2013, 10:15

... between people management, reputations, brands and performance. Defining corporateness: corporate branding, identity and corporate reputation As we noted at the beginning of this chapter, Balmer and Greyser ... employee behaviour Corporate image Organizational identity Corporate reputation(s) Communication strategy and employer branding Organizational actions and c...

Ngày tải lên: 15/12/2013, 10:15

... (Boxall and Purcell, 2003). We shall examine these perspectives in Chapters 6 and 9. 42 Corporate Reputations, Branding and People Management Barrow, S. and Mosley, R. (2005) The Employer Brand ® : ... Routledge. 34 Corporate Reputations, Branding and People Management CHAPTER Managing corporate brands and reputations 2 Making the connections between strateg...

Ngày tải lên: 24/12/2013, 16:15

... ‘super-brands’. In 74 Corporate Reputations, Branding and People Management The degree of fit or alignment among the beliefs and feelings held about an organization by people and groups and what ... concepts and 82 Corporate Reputations, Branding and People Management We will discuss this link between identification in Chapters 3 and 4, when we look more cl...

Ngày tải lên: 24/12/2013, 16:15

... expectations and beliefs that employees hold about the mutual obligations and ‘promises’ between themselves and their organizations, such as 122 Corporate Reputations, Branding and People Management strongly ... so popular in recent years, since it 116 Corporate Reputations, Branding and People Management CHAPTER The quality of individual employment relationship...

Ngày tải lên: 24/12/2013, 16:15

... the current fashion for saving costs and forcing communi- cations through open-plan offices and ‘hot-desking’. 142 Corporate Reputations, Branding and People Management celebrity status (take your ... values of their alma mater, and have put their hands in their pockets to ever-increasing degrees to make endowments 140 Corporate Reputations, Branding and People Ma...

Ngày tải lên: 21/01/2014, 22:20

... good’. Paragon’s people management strategy: supporting reputations and the brand through talent management and high performance HRM 1 Talent management and rewards: The CEO and HR director rec- ognized ... managers have very little ability to help shape their 172 Corporate Reputations, Branding and People Management Chapter 5 Four lenses on HR strategy and the e...

Ngày tải lên: 21/01/2014, 22:20