... 1993)•Purchase intention is an important factor for an organization and was used routinely to make strategic decisions concerning both new and existing products and the marketing program that supports ... • Parasuraman et al. (1994), product quality is equally importance in affecting consumer satisfaction as service qualityâ All rights reserved, also regarding any disposal, exploitation, reproduction, ... status and service quality exchange on perceived organizational image and purchase intention, Sport Management Review, 225-230.â All rights reserved, also regarding any disposal, exploitation,...