... Design of the study The introduction of the study is aimed to give the background of the study. It mentions the rationale, aims of the study, the research methods, scope of the study and the process ... idea, or an organization on the market with the aim to give information and/ or to persuade people of the advantage of the product and induce them to take and action (e.g. buy to use it). Goddard ... patterns of the two languages. On the ground of the findings in this stage of investigation, the texts in advertisements arerandomly chosen and closely analyzed to serve the goals and aims of the...