Harley Davidson Case Study - Building Brand Communities

... Brand Management CASE STUDY Building Brand Community on the Harley- Davidson Posse Ride What are the benefits of long rides as Posse, for customers of Harley Davidson (HD)? Evaluate ... ‘close-to-the-customer’ philosophy  as a ‘togetherness’-way  come closer due to complaints and feedback  business-related; learning experience, user-experience, feelings towards the brand ....

Ngày tải lên: 06/11/2013, 11:15

... three dimensions of customer based -brand equity (brand image, brand loyalty and perceived quality) appears to have the least brand equity rating?• Does customer based -brand equity differ between the ... these dimensions (brand awareness, brand loyalty, brand image and perceived quality) of customer-based brand equity on consumer’s perceptions of a brand. This ... A STUDY TO...

Ngày tải lên: 24/09/2012, 17:19

... is why 46 • Brand identity consists of twelve dimensions organized around four perspectives - the brand- as-product, brand- as-organization, brand- as-person, and brand- as-symbol. • Brand identity ... The brands-as-person: brand personality The brand- as-person perspective suggests a brand identity that is richer and more interesting than one based on product attributes. L...

Ngày tải lên: 13/04/2013, 10:29

... majority of book-entry treasury bonds and all policy financial bonds are issued and traded on this market. The trading in inter-bank market is quote driven and executed case by case at negotiated ... develop the inter-bank market by increasing market participants and expanding the intermediary roles of the small and medium- sized financial institutions; ii. Develop over-the-counter tradin...

Ngày tải lên: 18/10/2013, 07:15

... and Transport). The alternative would be a point-to-point ETT architecture where source systems interface with the Data Warehouse via point-to-point system interfaces. • The architecture defines ... strategy based upon series of one-to-one meetings with senior management from various departments. Direct marketing met the fundamental business needs of the Bank’s short- term strategy to convert...

Ngày tải lên: 24/01/2014, 06:20

... (http://help.twitter.com/forums/10711/entries/76460. Retrieved 201 0-0 4-2 5. http://blog.twitter.com/2009/10/theres-list-for-that.html. Retrieved 201 0-0 4-2 5). -Topic-specific e -communities are generally advertising supported ... besides brand and branding following right hereafter, are brand strategy, brand equity and brand awareness and managing the brand portfolio...

Ngày tải lên: 18/02/2014, 08:20

... been limited to 768 or 384k. figure 9-3 illustrates QoS and CAC points for columbus, figure 9-4 illustrates QoS and CAC point for dallas and sacramentto and 9-5 illustrates QoS and CAC point for ... sections:• overview• network layout• network design• dial plan • video intrastructureoverview:in this case study the customer is a health care provider with locations across the united s...

Ngày tải lên: 21/08/2012, 16:19

... lợi thế cạnh tranh 4020406080100120140160180Trồng trọt(Bogota)Máy bay(Bogota-Miami)Phí ủy thác(Miami)Đường bộ(Miami-Boston)Bán sỉ(Boston)Bán lẻ(Boston)14.614.623.423.417.017.051.451.425.725.7154.2154.2102.825.72.32.36.46.42.42.4Doanh

Ngày tải lên: 22/10/2012, 17:42

... heterogeneity that reside in the cross-border meanings of the brand. Global brand communities Muniz and O'Guinn (2001) identified the distinguishing features of brand communities, using three constructs: 1. ... associated with a brand can contrast sharply. Our Warhammer communities displayed extreme geography-related differences in the way a brand was interpreted. Both...

Ngày tải lên: 23/10/2012, 15:16

... phục – áo bà ba Jacket cho lãnh đạo 40 nước áo bà ba Jacket cho lãnh đạo 40 nước tham dự A-SEM 5.tham dự A-SEM 5.Minh Hạnh một lần nữa được chọn may Minh Hạnh một lần nữa được chọn may trang phục

Ngày tải lên: 25/10/2012, 08:58