product and brand management case study with solution

... of Brand Identity Brand Identity System Brand Identity Brand as Product Brand as Organization Brand as Person Brand as Symbol Value Proposition Credibility Brand- Customer Relationship Branded ... Brand  Formula Brand  Know-how Brand  Interest Brand  Philosophy Product Brand It is a situation where there is very little difference between the brand and the product. Brand is a close ... 428-431. Brand architecture Corporate dominant strategy Dual brand strategy Endorsed brand strategy Mixed brand strategy Brand dominant strategy  How Brand works? Level-1: Identification-Brand...

Ngày tải lên: 12/12/2013, 17:15

Ngày tải lên: 18/04/2014, 16:32

... qualities, brand loyalty, brand awareness, brand association and other propriety assets. According to him, Brand loyalty has to do with the level of devotion a consumer has to a brand. Brand awareness ... with the brand and vice versa. 33 Low and lamb Jr (2000) and Prasad and Dev (2000) also adopted four of Aaker (1991) component i.e. brand awareness, perceived quality, brand loyalty and brand ... quality, brand association) and consumers behaviours (brand loyalty and willingness to pay a high price). From the consumer’s perspective, brand awareness, brand association brand loyalty and perceived...

Ngày tải lên: 24/09/2012, 17:19

Ngày tải lên: 07/09/2013, 13:45

... Beanshell with Xalan 72 4.8 Using Xalan from the Command Line 73 4.9 Zvon XSL Tutorial 73 4.10 Xerces and Xalan versus XT and XP 73 4.11 JSP and XML Synergy 74 5 bonForum Chat Application: Use and ... Pages. Chapter 4,“XML and XSLT: Xerces and Xalan,” introduces Xerces, a DOM and a SAX parser, and Xalan, an XSLT and XPATH processor. Chapter 5,“BonForum Chat Application: Use and Design,” introduces ... asset management, document imaging, and work management systems. For more than a year now he has refused to touch SQL or Visual tools, and he is enthusiastically pursuing Web browser- and server-based...

Ngày tải lên: 14/12/2013, 22:15

... Servlets and JSPs One of the best ways to learn about Java servlet and JSP technologies is to study the examples that are included with Tomcat.You are urged to try all the examples.You can also study ... the source code for the Xerces and Xalan projects. Often the comments that appear with the code itself are written with more understanding than much of the secondhand material about XML that you ... also relying on a textbook and class handouts.You should read web.dtd together with other material that you have for learning about servlets and JSP (such as the book Core Servlets and JavaServer Pages,...

Ngày tải lên: 14/12/2013, 22:15

... command host_executes_command (not needed) host_executes_command_controls host_executes_command_controls host_executes_command_frame (not needed) host_executes_command_ready host_executes_command_ready host_executes_command_robot ... guest_executes_command.jsp BonForumRobot guest_executes_command_robot.jsp + guest_executes_command.jsp guest_executes_command_ready.jsp bonCommand guest_executes_command_controls.jsp guest_executes_command_robot.jsp Frame ... guest_executes_chat.jsp jsp:forward guest_executes_chat_console.jsp jsp:forward guest_executes_chat_ready.jsp guest_executes_command.jsp BonForumRobot guest_executes_chat_console.jsp guest_executes_command_controls.jsp Frame guest_executes_command.jsp bonCommand guest_executes_command_controls.jsp guest_executes_command_frame.jsp Frame...

Ngày tải lên: 14/12/2013, 22:15

... the user, in this case, should probably be recognized as the host and not allowed to become a guest, unless demoted with permission by another host. 6.8.7 Host and Guest Commands for the Future As ... few examples of host commands and guest commands.This is an obvious place to grow this application in terms of both utility and user interest. Here are just a few of the many possible candidates for addition ... that is flagged with a session ID value can have the stale value replaced with a new one to keep the connection between the data and the user identity.The connection between a guest and a chat is...

Ngày tải lên: 14/12/2013, 22:15

... ) > -1) { // handle chatModerated // handle chat item else if(bonForumCommand.indexOf( “guest_executes_command” ) > -1) { if(bonForumCommand.equals( “guest_executes_command” )) { // not ... if(bonForumCommand.indexOf( “guest_executes_command_controls” ) > -1) { ➥ // handle chatMessagesPageSize } } else if(bonForumCommand.indexOf( “host_executes_command” ) > -1) { if(bonForumCommand.equals( ... if(bonForumCommand.indexOf( “system_sets_timeout” ) > -1) { // handle sessionMaxInactiveMinutes } else if(bonForumCommand.indexOf( “system_executes_command” ) > -1) { // handle xalanVersion // handle...

Ngày tải lên: 14/12/2013, 22:15

... nodeKey is there // with a key which is its pathName // (and equal to chatSubject) nameAndAttributes = “sessionID_”; nameAndAttributes += sessionId; nameAndAttributes += “_”; nameAndAttributes += ... chat” handler discussed previously, with chatSubject and chatTopic instead of chatItem .) There are parallels involved in joining and starting chats.We will try not to be too repetitive with ... in BonForumEngine , now with the code that handles the guest_executes_chat bonForumCommand for requests that originate in the “visitor joins chat” bonForum state. We begin here with the bonForumCommand processor...

Ngày tải lên: 14/12/2013, 22:15

... each session. And there is only one out and one err . So, we want one static BonLogger instance per Tag Handler class, and it will be shared. It is thread-safe because PrintWriter , System.out , and ... JSP with the tag is translated into a Java source file by the JSP container, the Tag Handler class is instanti- ated within a _jspService() method in a servlet. If you have requested any JSP with ... static class variables within our Tag Handler are a different story! Only one copy of these exists for all the instances of the Tag Handler class.We have some in our Tag Handler classes, defined...

Ngày tải lên: 14/12/2013, 22:15

... handler. Besides helping to simplify the JSP document and further the JSP objective of separat- ing page design from dynamic content production and processing, replacing the script- let code with ... tag handler class) some common and impor- tant programming requirements, such as handling security or data validation. 10.7 Displaying the Available Chats The capability to do XSLT processing with ... ); _jspx_th_bon_output_0.setCommand( “bonForumXML” ); After this point, the entire tag action will be handled next inside a try block, with a final clean-up when it’s done. It looks like this: try { //handles the...

Ngày tải lên: 14/12/2013, 22:15

... our example case is the Piranha element). HTTP Session Branding in bonForum Web Chat Here is what the equivalent XML for a chat item with a subject category of Animals.Fish.Piranha and a topic ... available) and the grandparent of a node (if available).This might not be important if the parent can be retrieved quickly and used in turn to find the grandpar- ent. However, there may be cases in ... time.Try iterat- ing cousin nodes with two-valued versus three-valued keys to see the difference that the grandparent key can make. 11.4.12 Faster Response and Reduced Bandwidth As you have seen, this...

Ngày tải lên: 14/12/2013, 22:15

... licensed and have associated copyrights.You can find the appropriate licenses and distribution files in Appendix B,“Some Copyrights and Licenses.” Please use and distribute the software products ... contains trial versions of three products from Elixir Technologies.This book discusses only ElixirIDE, but the other products (ElixirCASE and ElixirReport) look interesting and have been included for ... you want to experiment with form-based logins, comment out the <login-config> element above and replace it with this one. Note that we are currently using a nonstandard authentication method,...

Ngày tải lên: 24/12/2013, 07:17

... if(bonForumCommand.indexOf(“host_executes_command”) > -1) { //if(bonForumCommand.equals(“host_executes_command”)) { // not used yet //} //else if(bonForumCommand.indexOf(“host_executes_command_controls”) ... nodeKey is there // with a key which is its pathName // (and equal to chatSubject) nameAndAttributes = “sessionID_”; nameAndAttributes += sessionId; nameAndAttributes += “_”; nameAndAttributes += ... user and ask again for new subject and/ or new topic // 2 if actor was in it, always join with previous status, else warn and ask again // 3. if actor was in it, always join as guest, else warn and...

Ngày tải lên: 24/12/2013, 07:17

... = “”; if(nameAndAttributes == null) { nameAndAttributes = “”; } int inx = nameAndAttributes.trim().indexOf(‘ ‘); if (inx > -1) { // space between name and attributes name = nameAndAttributes.substring(0, ... the given string, replacing chars with entities. * (less than, greater than, ampersand, double quote, return and linefeed). * NOTE: this replaces null string with empty string. * * @param s String * ... Application str.append(“&gt;”); break; } case ‘&’: { str.append(“&amp;”); break; } case ‘“‘: { str.append(“&quot;”); break; } case ‘\r’: case ‘\n’: { str.append(“&#”); str.append(Integer.toString(ch)); str.append(‘;’); break; } default:...

Ngày tải lên: 24/12/2013, 07:17

... s.charAt(i); switch (ch) { case ‘<’: { str.append(“&lt;”); break; } case ‘>’: { str.append(“&gt;”); break; } case ‘&’: { str.append(“&amp;”); break; } case ‘“‘: { str.append(“&quot;”); break; } case ... child with the given name and/ or content */ protected NodeKey getChildNodeByNameAndContent(NodeKey parentNodeKey, String nodeName, String nodeContent) { // NOTE: only gets nodekey of first child with ... Projects\bonForum\src\de\tarent\forum\OutputPathNamesTag.java } case ‘&’: { str.append(“&amp;”); break; } case ‘“‘: { str.append(“&quot;”); break; } case ‘\r’: case ‘\n’: { str.append(“&#”); str.append(Integer.toString(ch)); str.append(‘;’); break; } default:...

Ngày tải lên: 24/12/2013, 07:17

Ngày tải lên: 24/12/2013, 07:17

Ngày tải lên: 24/12/2013, 07:17

Ngày tải lên: 24/12/2013, 07:17