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product and brand management case study with solution

Tài liệu Product and Brand Management doc

Tài liệu Product and Brand Management doc

Quản trị kinh doanh

... of Brand Identity Brand Identity System Brand Identity Brand as Product Brand asOrganization Brand asPerson Brand asSymbolValue Proposition Credibility Brand- Customer Relationship Branded ... Brand  Formula Brand  Know-how Brand  Interest Brand  Philosophy Product Brand It is a situation where there is very little difference between the brand and the product. Brand is a close ... 428-431. Brand architectureCorporate dominant strategyDual brand strategyEndorsed brand strategy Mixed brand strategy Brand dominant strategy  How Brand works?Level-1: Identification-Brand...
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A study to indicate the importance of consumer based-brand equity on consumer perception of brand (a case study of fast food restaurants).pdf

A study to indicate the importance of consumer based-brand equity on consumer perception of brand (a case study of fast food restaurants).pdf

Quản trị kinh doanh

... qualities, brand loyalty, brand awareness, brand association and other propriety assets. According to him, Brand loyalty has to do with the level of devotion a consumer has to a brand. Brand awareness ... with the brand and vice versa.33 Low and lamb Jr (2000) and Prasad and Dev (2000) also adopted four of Aaker (1991) component i.e. brand awareness, perceived quality, brand loyalty and brand ... quality, brand association) and consumers behaviours (brand loyalty and willingness to pay a high price). From the consumer’s perspective, brand awareness, brand association brand loyalty and perceived...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P1 doc

Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P1 doc

Kỹ thuật lập trình

... Beanshell with Xalan 724.8 Using Xalan from the CommandLine 734.9 Zvon XSL Tutorial 734.10 Xerces and Xalan versus XT and XP 734.11 JSP and XML Synergy 745 bonForum Chat Application:Use and ... Pages.Chapter 4,“XML and XSLT: Xerces and Xalan,” introduces Xerces, a DOM and aSAX parser, and Xalan, an XSLT and XPATH processor.Chapter 5,“BonForum Chat Application: Use and Design,” introduces ... asset management, documentimaging, and work management systems. For more than a year nowhe has refused to touch SQL or Visual tools, and he is enthusiasticallypursuing Web browser- and server-based...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P2 ppt

Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P2 ppt

Kỹ thuật lập trình

... Servlets and JSPsOne of the best ways to learn about Java servlet and JSP technologies is to study theexamples that are included with Tomcat.You are urged to try all the examples.You canalso study ... the source code for the Xerces and Xalan projects. Often thecomments that appear with the code itself are written with more understanding thanmuch of the secondhand material about XML that you ... alsorelying on a textbook and class handouts.You should read web.dtd together with othermaterial that you have for learning about servlets and JSP (such as the book CoreServlets and JavaServer Pages,...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P3 ppt

Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P3 ppt

Kỹ thuật lập trình

... commandhost_executes_command (not needed)host_executes_command_controlshost_executes_command_controlshost_executes_command_frame (not needed)host_executes_command_readyhost_executes_command_readyhost_executes_command_robot ... guest_executes_command.jspBonForumRobotguest_executes_command_robot.jsp+ guest_executes_command.jspguest_executes_command_ready.jspbonCommandguest_executes_command_controls.jspguest_executes_command_robot.jspFrame ... guest_executes_chat.jspjsp:forwardguest_executes_chat_console.jspjsp:forwardguest_executes_chat_ready.jspguest_executes_command.jspBonForumRobotguest_executes_chat_console.jspguest_executes_command_controls.jspFrame guest_executes_command.jspbonCommandguest_executes_command_controls.jspguest_executes_command_frame.jspFrame...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P4 docx

Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P4 docx

Kỹ thuật lập trình

... the user, in this case, should probably be recognized asthe host and not allowed to become a guest, unless demoted with permission byanother host.6.8.7 Host and Guest Commands for the FutureAs ... fewexamples of host commands and guest commands.This is an obvious place to growthis application in terms of both utility and user interest. Here are just a few of themany possible candidates for addition ... that is flagged with a session ID value can have the stalevalue replaced with a new one to keep the connection between the data and the useridentity.The connection between a guest and a chat is...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P5 pptx

Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P5 pptx

Kỹ thuật lập trình

... ) > -1) {// handle chatModerated// handle chat itemelse if(bonForumCommand.indexOf( “guest_executes_command” ) > -1) {if(bonForumCommand.equals( “guest_executes_command” )) {// not ... if(bonForumCommand.indexOf( “guest_executes_command_controls” ) > -1) {➥// handle chatMessagesPageSize}}else if(bonForumCommand.indexOf( “host_executes_command” ) > -1) {if(bonForumCommand.equals( ... if(bonForumCommand.indexOf( “system_sets_timeout” ) > -1) {// handle sessionMaxInactiveMinutes}else if(bonForumCommand.indexOf( “system_executes_command” ) > -1) {// handle xalanVersion// handle...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P6 ppt

Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P6 ppt

Kỹ thuật lập trình

... nodeKey is there // with a key which is its pathName // (and equal to chatSubject) nameAndAttributes = “sessionID_”;nameAndAttributes += sessionId;nameAndAttributes += “_”;nameAndAttributes += ... chat” handler discussed previously, with chatSubject and chatTopicinsteadof chatItem.) There are parallels involved in joining and starting chats.We will try notto be too repetitive with ... inBonForumEngine, now with the code that handles the guest_executes_chatbonForumCommandfor requests that originate in the “visitor joins chat” bonForum state.We begin here with the bonForumCommandprocessor...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P7 pptx

Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P7 pptx

Kỹ thuật lập trình

... eachsession. And there is only one out and one err. So, we want one static BonLoggerinstance per Tag Handler class, and it will be shared. It is thread-safe becausePrintWriter,System.out, and ... JSP with the tag istranslated into a Java source file by the JSP container, the Tag Handler class is instanti-ated within a _jspService()method in a servlet. If you have requested any JSP with ... static class variables within our Tag Handler are a different story! Only one copyof these exists for all the instances of the Tag Handler class.We have some in our Tag Handler classes, defined...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P8 pdf

Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P8 pdf

Kỹ thuật lập trình

... handler.Besides helping to simplify the JSP document and further the JSP objective of separat-ing page design from dynamic content production and processing, replacing the script-let code with ... tag handler class) some common and impor-tant programming requirements, such as handling security or data validation.10.7 Displaying the Available ChatsThe capability to do XSLT processing with ... );_jspx_th_bon_output_0.setCommand( “bonForumXML” );After this point, the entire tag action will be handled next inside a try block, with afinal clean-up when it’s done. It looks like this:try {//handles the...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P9 pptx

Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P9 pptx

Kỹ thuật lập trình

... our example case is the Piranhaelement).HTTP Session Branding in bonForum Web ChatHere is what the equivalent XML for a chat item with a subject category ofAnimals.Fish.Piranha and a topic ... available) and the grandparent of a node (if available).This might not beimportant if the parent can be retrieved quickly and used in turn to find the grandpar-ent. However, there may be cases in ... time.Try iterat-ing cousin nodes with two-valued versus three-valued keys to see the difference thatthe grandparent key can make.11.4.12 Faster Response and Reduced BandwidthAs you have seen, this...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P10 ppt

Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P10 ppt

Kỹ thuật lập trình

... licensed and have associated copyrights.You canfind the appropriate licenses and distribution files in Appendix B,“Some Copyrights and Licenses.” Please use and distribute the software products ... contains trial versions of three products from Elixir Technologies.Thisbook discusses only ElixirIDE, but the other products (ElixirCASE and ElixirReport)look interesting and have been included for ... you want to experiment with form-based logins, commentout the <login-config> element above and replace it with this one. Note that we are currently using a nonstandardauthentication method,...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P11 ppt

Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P11 ppt

Kỹ thuật lập trình

... if(bonForumCommand.indexOf(“host_executes_command”) > -1) {//if(bonForumCommand.equals(“host_executes_command”)) {// not used yet//}//elseif(bonForumCommand.indexOf(“host_executes_command_controls”) ... nodeKey is there// with a key which is its pathName// (and equal to chatSubject)nameAndAttributes = “sessionID_”;nameAndAttributes += sessionId;nameAndAttributes += “_”;nameAndAttributes += ... user and ask again for new subject and/ or new topic// 2 if actor was in it, always join with previousstatus, else warn and ask again// 3. if actor was in it, always join as guest, else warnand...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P12 pdf

Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P12 pdf

Kỹ thuật lập trình

... = “”;if(nameAndAttributes == null) {nameAndAttributes = “”;}int inx =nameAndAttributes.trim().indexOf(‘ ‘);if (inx > -1) { // space between name and attributesname =nameAndAttributes.substring(0, ... the given string, replacing chars with entities.* (less than, greater than, ampersand, double quote, return and linefeed).* NOTE: this replaces null string with empty string.** @param s String* ... Applicationstr.append(“&gt;”); break;} case ‘&’: {str.append(“&amp;”);break;} case ‘“‘: {str.append(“&quot;”);break;} case ‘\r’: case ‘\n’: {str.append(“&#”);str.append(Integer.toString(ch));str.append(‘;’);break;}default:...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P13 pptx

Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P13 pptx

Kỹ thuật lập trình

... s.charAt(i);switch (ch) { case ‘<’: {str.append(“&lt;”);break;} case ‘>’: {str.append(“&gt;”); break;} case ‘&’: {str.append(“&amp;”);break;} case ‘“‘: {str.append(“&quot;”);break;} case ... child with the given name and/ orcontent*/protected NodeKey getChildNodeByNameAndContent(NodeKey parentNodeKey, StringnodeName, String nodeContent) {// NOTE: only gets nodekey of first child with ... Projects\bonForum\src\de\tarent\forum\OutputPathNamesTag.java} case ‘&’: {str.append(“&amp;”);break;} case ‘“‘: {str.append(“&quot;”);break;} case ‘\r’: case ‘\n’: {str.append(“&#”);str.append(Integer.toString(ch));str.append(‘;’);break;}default:...
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