product and brand management case study

... of Brand Identity Brand Identity System Brand Identity Brand as Product Brand as Organization Brand as Person Brand as Symbol Value Proposition Credibility Brand- Customer Relationship Branded ... Brand  Formula Brand  Know-how Brand  Interest Brand  Philosophy Product Brand It is a situation where there is very little difference between the brand and the product. Brand is a close ... strategy Dual brand strategy Endorsed brand strategy Mixed brand strategy Brand dominant strategy  How Brand works? Level-1: Identification -Brand name and logo ensure the product can be...

Ngày tải lên: 12/12/2013, 17:15

Ngày tải lên: 18/04/2014, 16:32

... quality, brand association) and consumers behaviours (brand loyalty and willingness to pay a high price). From the consumer’s perspective, brand awareness, brand association brand loyalty and perceived ... qualities, brand loyalty, brand awareness, brand association and other propriety assets. According to him, Brand loyalty has to do with the level of devotion a consumer has to a brand. Brand awareness ... with the brand and vice versa. 33 Low and lamb Jr (2000) and Prasad and Dev (2000) also adopted four of Aaker (1991) component i.e. brand awareness, perceived quality, brand loyalty and brand association. Yoo...

Ngày tải lên: 24/09/2012, 17:19

Ngày tải lên: 07/09/2013, 13:45

... from the Command Line 73 4.9 Zvon XSL Tutorial 73 4.10 Xerces and Xalan versus XT and XP 73 4.11 JSP and XML Synergy 74 5 bonForum Chat Application: Use and Design 77 5.1 Installing and Running bonForum ... Pages. Chapter 4,“XML and XSLT: Xerces and Xalan,” introduces Xerces, a DOM and a SAX parser, and Xalan, an XSLT and XPATH processor. Chapter 5,“BonForum Chat Application: Use and Design,” introduces ... asset management, document imaging, and work management systems. For more than a year now he has refused to touch SQL or Visual tools, and he is enthusiastically pursuing Web browser- and server-based...

Ngày tải lên: 14/12/2013, 22:15

... entering your commands.You can do that by entering the following command instead of the startup command shown earlier: tomcat run This last command is useful if you are having problems and want to ... Servlets and JSPs One of the best ways to learn about Java servlet and JSP technologies is to study the examples that are included with Tomcat.You are urged to try all the examples.You can also study ... set command from the NT command console from which you want to start Tomcat, and check that JAVA_HOME has the right value. If you fix the environment variables, you must shut down Tomcat and then...

Ngày tải lên: 14/12/2013, 22:15

... command host_executes_command (not needed) host_executes_command_controls host_executes_command_controls host_executes_command_frame (not needed) host_executes_command_ready host_executes_command_ready host_executes_command_robot ... guest_executes_command.jsp BonForumRobot guest_executes_command_robot.jsp + guest_executes_command.jsp guest_executes_command_ready.jsp bonCommand guest_executes_command_controls.jsp guest_executes_command_robot.jsp Frame ... guest_executes_chat.jsp jsp:forward guest_executes_chat_console.jsp jsp:forward guest_executes_chat_ready.jsp guest_executes_command.jsp BonForumRobot guest_executes_chat_console.jsp guest_executes_command_controls.jsp Frame guest_executes_command.jsp bonCommand guest_executes_command_controls.jsp guest_executes_command_frame.jsp Frame...

Ngày tải lên: 14/12/2013, 22:15

... few examples of host commands and guest commands.This is an obvious place to grow this application in terms of both utility and user interest. Here are just a few of the many possible candidates for addition ... the user, in this case, should probably be recognized as the host and not allowed to become a guest, unless demoted with permission by another host. 6.8.7 Host and Guest Commands for the Future As ... the itemKey attribute from it and saves it in a session attribute (for the guest’s session).That is done to make it available for the guest’s thread to brand messages and to display messages. Whenever...

Ngày tải lên: 14/12/2013, 22:15

... ) > -1) { // handle chatModerated // handle chat item else if(bonForumCommand.indexOf( “guest_executes_command” ) > -1) { if(bonForumCommand.equals( “guest_executes_command” )) { // not ... if(bonForumCommand.indexOf( “guest_executes_command_controls” ) > -1) { ➥ // handle chatMessagesPageSize } } else if(bonForumCommand.indexOf( “host_executes_command” ) > -1) { if(bonForumCommand.equals( ... if(bonForumCommand.indexOf( “system_sets_timeout” ) > -1) { // handle sessionMaxInactiveMinutes } else if(bonForumCommand.indexOf( “system_executes_command” ) > -1) { // handle xalanVersion // handle...

Ngày tải lên: 14/12/2013, 22:15

... pathName // (and equal to chatSubject) nameAndAttributes = “sessionID_”; nameAndAttributes += sessionId; nameAndAttributes += “_”; nameAndAttributes += creationTimeMillis; nameAndAttributes ... visitor_joins_chat_controls.jsp. That brought a new (and different) request to the BonForumEngine and to its processRequest() method. Its boncommand and, thus its bonForumCommand —value was visitor_joins_chat_ready , ... the guest_executes_chat substring in the requestURI and said, “Aha! This request needs a serviceStatus of ProcessRequest and a bonForumCommand of guest_executes_chat . And that, patient reader, is how the...

Ngày tải lên: 14/12/2013, 22:15

... see that a deep understanding of tag libraries requires an understanding of the rest of JSP, which requires an understanding of servlets.This is all very interesting, and all way beyond the scope ... the tag-handler classes.The BonLogger class just writes strings out to standard out, error out, and a log file for each class.We certainly do not want a different log file for each session. And there ... is only one out and one err . So, we want one static BonLogger instance per Tag Handler class, and it will be shared. It is thread-safe because PrintWriter , System.out , and System.err are...

Ngày tải lên: 14/12/2013, 22:15

... code into a custom tag handler. Besides helping to simplify the JSP document and further the JSP objective of separat- ing page design from dynamic content production and processing, replacing ... also from the bean side, by reducing to one place (the tag handler class) some common and impor- tant programming requirements, such as handling security or data validation. 10.7 Displaying the ... that case, the bonForumStore object still serves in this code to provide a synchronization lock for the block that creates the processor class instance and invokes the process method. In this case, ...

Ngày tải lên: 14/12/2013, 22:15

... available) and the grandparent of a node (if available).This might not be important if the parent can be retrieved quickly and used in turn to find the grandpar- ent. However, there may be cases in ... our example case is the Piranha element). HTTP Session Branding in bonForum Web Chat Here is what the equivalent XML for a chat item with a subject category of Animals.Fish.Piranha and a topic ... the difference that the grandparent key can make. 11.4.12 Faster Response and Reduced Bandwidth As you have seen, this capability of the ForestHashtable to prefetch grandchildren of a node comes...

Ngày tải lên: 14/12/2013, 22:15

... licensed and have associated copyrights.You can find the appropriate licenses and distribution files in Appendix B,“Some Copyrights and Licenses.” Please use and distribute the software products ... contains trial versions of three products from Elixir Technologies.This book discusses only ElixirIDE, but the other products (ElixirCASE and ElixirReport) look interesting and have been included for ... command in the Search menu is particularly useful. E-Book The E-Book folder contains this book in PDF format.This is copyrighted material and permission is required for commercial use and reproduction. 13...

Ngày tải lên: 24/12/2013, 07:17

... if(bonForumCommand.indexOf(“host_executes_command”) > -1) { //if(bonForumCommand.equals(“host_executes_command”)) { // not used yet //} //else if(bonForumCommand.indexOf(“host_executes_command_controls”) ... its pathName // (and equal to chatSubject) nameAndAttributes = “sessionID_”; nameAndAttributes += sessionId; nameAndAttributes += “_”; nameAndAttributes += creationTimeMillis; nameAndAttributes ... bonForum Web Application * (See chapter “Java Servlet and Java Bean - BonForumEngine and BonForumStore” * in the book: XML, XSLT, Java and JSP - A Case Study in Developing a Web Application). * * @param...

Ngày tải lên: 24/12/2013, 07:17

... = “”; if(nameAndAttributes == null) { nameAndAttributes = “”; } int inx = nameAndAttributes.trim().indexOf(‘ ‘); if (inx > -1) { // space between name and attributes name = nameAndAttributes.substring(0, ... Application str.append(“>”); break; } case ‘&’: { str.append(“&”); break; } case ‘“‘: { str.append(“"”); break; } case ‘\r’: case ‘\n’: { str.append(“&#”); str.append(Integer.toString(ch)); str.append(‘;’); break; } default: ... encoding.equalsIgnoreCase( “DEFAULT” ) ) PRINTWRITER_ENCODING = “UTF8”; else if( encoding.equalsIgnoreCase( “UTF-16” ) ) PRINTWRITER_ENCODING = “Unicode”; else if( encoding.equalsIgnoreCase( “8859_2”...

Ngày tải lên: 24/12/2013, 07:17

... s.charAt(i); switch (ch) { case ‘<’: { str.append(“&lt;”); break; } case ‘>’: { str.append(“&gt;”); break; } case ‘&’: { str.append(“&amp;”); break; } case ‘“‘: { str.append(“&quot;”); break; } case ... Projects\bonForum\src\de\tarent\forum\OutputPathNamesTag.java } case ‘&’: { str.append(“&amp;”); break; } case ‘“‘: { str.append(“&quot;”); break; } case ‘\r’: case ‘\n’: { str.append(“&#”); str.append(Integer.toString(ch)); str.append(‘;’); break; } default: ... given name and/ or content */ protected NodeKey getChildNodeByNameAndContent(NodeKey parentNodeKey, String nodeName, String nodeContent) { // NOTE: only gets nodekey of first child with name and/ or...

Ngày tải lên: 24/12/2013, 07:17

Ngày tải lên: 24/12/2013, 07:17

Ngày tải lên: 24/12/2013, 07:17

Ngày tải lên: 24/12/2013, 07:17